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#DDADISNEY
bLink Marketing Network Creates Buzz and Boost Applicant Submittals forDisney Dreamers Academy
www.beblogalicious.com
b seen, b heard... with the bLink Marketing Network
6M Impressions
Twitter chat Re-Tweets #DDADisney RSVP Link1K
The bLink Marketing Network drummed up major buzz by hosting a Twitter chat. We invitedesteemed African American mom bloggers Eva Greene Wilson (@SocaMomDC) and DeidreMcMillan (@FrugalFlirty Fab) to co-host the blow-out event that included 102 contributors,peaked with 6M impressions and 986 re-tweets.... And that was just for the Twitter Party itself!The after effect was 450K impressions to the Disney Dreamers RSVP link and 151K impressionsto the Disney Dreamers website. Annnnnd along with the slew of teens that registered for#DDADisney, the bLink Marketing Network raised overall awareness of the amazing work thatDisney, Steve Harvey and Essence are accomplishing through its program - helping today'syouth overcome any obstacle and dream big!
450K Impressions
The Challenge
The Result
Disney reached out to bLink Marketing Network seeking to raise awareness and applicant submittalsamong African American teens for its Disney Dreamer's Academy, which unlocks the potential in youngpeople and enables them to imagine their futures anew through inspirational leaders and resources.