Embed Size (px)
Citation preview
Jennie Siat (Jennifer Xue) | Founder & CEO
Blockchain-Based E-book Publishing
Matheus Basuni | Co-Founder & COO
Patent Pending
Jennie Siat (Jennifer Xue)Founder & CEO
Matheus BasuniCo-Founder & COO
Our Founders
Serial entrepreneur and a prolific author of 2,500+ articles and 100+ ebooks/reports/papers worldwide. Forbes (Indonesia, print issue) columnist since 2012. Based in California.
Entrepreneur based in California.
ConclusionThe current e-book publishing platforms are broken. We need a new platform that would create completely secure e-books and the payments are self-executed for immediate transfer.
Adobe Digital Editions DRM (Digital Rights Management) that’s supposed to secure e-book files can be easily unlocked and opened with software like ePubsoft, which is available online and can be used by anyone. (No need to be a hacker.)
The current model of royalty or commission payment from the publishing platform to the publishers is slow. It requires a few weeks or even months to have it transferred to a publisher’s bank account.
Current E-book Publishing Platforms are Broken
The blockchain technology provides utmost security and immediacy.
E-books are encrypted with blockchain, which is immutable, incorruptible, and unduplicatable.
The publishing agreement between the platform and the publishers is immediately enforceable with smart contracts.
Upon successful payment for each sale by the buyer, the e-book will be automatically delivered and the payment will be immediately transferred to a crypto wallet or a bank account.
Weebuk Solutions
World-class blockchain-based encryption for
complete security. > SECURE &
ANTI PIRACY
Simple to use for publishers and self-published authors of all sizes, accessible by any device. Pay with crypto or fiat currency. > CONVENIENCE
Worldwide distribution with traceability and custom distribution setting, including lending and reselling. > FLEXIBILITY
Weebuk Advantages
Source: The International Publishers Association (Geneva) Annual Report 2015-2016 Image Source: Quartz
Top 10 Countries with the Most Book Production (New Titles)
The numbers are smaller than the actual numbers, as they only include publishing houses that are members of IPA. Indie publishers and self-published authors aren’t included.
Print and Electronic Books E-books
U.S. Overall Book Publishing Revenue
$26.3 Billion $5.33 Billion
2018
2017
U.S. E-book Revenue
20192018
$5.33 billion
$5.33 billion
$5.32 billion
US$ 5.32 billion in 2017US$ 5.33 billion in 2018US$ 5.33 billion in 2019
Huge Market & Illegal CopiesMost illegally distributed e-books were obtained from Amazon, Barnes & Noble, and iTunes
4.34 illegal copies
per user
Illegal downloaders
31% do it weekly & 21% daily
U.S. E-book Market
266 million units (2017)
266 million units in 2017
Number of pirated e-books per user:(7.14+3.14+2.74)/3= 4.34 copies in 2017
How often does an e-book user download pirated e-books? 31% weekly and 21% daily
Most e-books distributed illegally come from Amazon, Barnes & Noble, iTunes!
Distribution methods of illegal e-book copies
Downloaders
Illegal Downloads in U.S.A (alone)
16.5 million
Number of Books Downloaded
31.5 million
5.48 million
Units of Legal Purchases Lost
TOTAL LOST OF SALES $315 Million per year
Source: Nielsen
Direct (blockchain-based)
Based in Gibraltar and Latvia
Indirect (non-blockchain based)
Conventional e-book publishing platforms
Competitor Analysis
Based in Canada
Strengths (Internal, Micro) Weaknesses (Internal, Micro)
Opportunities (External, Macro) Threats (External, Macro)
• Proprietory Element (Patent Pending)
• Economic Viability• Viable Marketing Strategy• AWS Reputation
• A New Technology• High Wages of Blockchain Developers
• First Mover Advantage• 1 to 2 Million of E-books Published Annually
• Existing Competitors (Publica, Scenarex)
• Conventional Publishing Platforms (Amazon, B&N, Kobo, Smashwords)
SWOT Analysis
Business Model
• Publisher signs up and pays for platform usage annually (approximately $300 to $1,000 depending on plans)
• Weebuk provides e-book publishing platform with blockchain encryption and smart contracts
• Reader pays the retail price per purchase• Weebuk receives a cut (10% commission)
100 Publishers 10% Commission
• 1,000,000 copies x $5 average price x 10% = $500,000 revenue/day
$180 million revenue per year
Revenue Scenario
• Each publisher has 100 titles uploaded in the platform
• Each title sells 100 copies per day
100 x 100 x 100 = 1,000,000 copies/day
Targeting Publishers Targeting Readers
• Partnership with book publisher trade associations, pitching publishers and self-published authors
• Targeting top 10 countries with the most books published. (Source: IPA)
1. China2. USA3. UK4. France5. Germany6. Brazil7. Japan8. Spain9. Italy10.South Korea
• Creating events with book bloggers and influencers
• Public education • Presentations in expos and
conferences• Social media buzzes• Podcast and YouTube channels with
thought leadership topics
Business Development and Marketing Avenues
