VOL. XXXII NO. 08 AUGUST 2015

Blocknotes

Common Sense Marketing

Michael Block

Practice Management and Purchasing Services for Independent Eye Care Professionals

For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

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arketing is creating a perception. Let me give you an example. Most of the civilized world now believes that we are harming our bodies if we don’t drink bottled water. For those of you that are old enough to remember, we trusted the nation’s water supply and were perfectly content to go to the sink with a glass, fill it, and drink it without fear. Today however, through clever marketing efforts by the companies that bottle water and sell it, most of us believe that drinking water any other way is a detriment to our health. So is it a detriment to our health, or is it just the power of marketing?

In the categories of professional services and retailing, good marketing should create the perception that your practice offers the very best service and products in your community. So, how do we use common sense marketing to create the perception that we are the best?

First, try to establish yourself as the expert in your field within the community. Get in touch with your local TV sta-tion or newspaper and let them know that you are available as a source of information about eye care and eyewear. Don’t be surprised if they contact you for an expert opinion. Since we live in the digital age, you may also want to create a blog or set up a Facebook or Twitter page filled with topical content. Information that you may want to put out could range from information about a new piece of equip-ment in your office to a new designer line of frames or a new contact lens product. Often what we take for granted may create a tipping point for consumers to gravitate to your office.

Consider having a trunk show featuring one or more of your suppliers. Most of them will be happy to oblige. Be sure to notify the local press and your patients well in advance. It’s a fun way to encourage multiple pair sales. Be sure to include refreshments as it will help to ensure a positive atmosphere.

Speak to the local men’s and women’s independent cloth-ing retailer and even the local hair styling salons about creating a fashion show for a local community organization or charity. This will help to establish you as the leading eyewear fashion authority in your area.

Just like any other local business, it is very important to participate in community activities such as the PTA, Little League, local politics or civic organizations. Joining the

local golf club, becoming a member of a bowling league or a local indoor tennis club fosters familiarity with potential patients in your community.

So, hopefully through these simple marketing strategies you will attract new patients to your office. Now, you want to impress them and secure them as long term repeat patients / clients. Your office or store should be clinically clean and well organized. We are in a health-related profession that re-quires close, intimate contact with our patients. You and the members of your staff should always be well groomed and dress according to the image that you are trying to project. Remember, we also want to establish ourselves as eyewear fashion experts.

It’s important to make sure that you and your staff are well versed in the features of all of the latest frame products and lens designs. And it is equally important to be able to convey this information to your patients. There is no more effective way to establish your practice as state-of-the-art by having a good command of what’s the latest and greatest. Remem-ber, often developments that we take for granted could be new to your patients. Consumers are always hungry for new information that could positively influence their purchasing decisions.

Common sense marketing doesn’t have to be a great ex-pense but it can be very effective. It starts with the commu-nity and continues into your office and back out through the door with well-informed, satisfied patients who have enjoyed their experience and will recommend you to others.

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BLOCK BUSINESS GROUPInvites you to be

WINED, DINED & DAZZLED at a location near you…

August 26th in New York City

September 30th in Garden City, Long Island, NY

October 21st in Boston, MA

November 11th in Atlanta, GA

December 9th in Miami, FL

Call or e-mail for details:Rachel Block Smith | rachel@blockbg.com | ext. 222

Carolyn Walsh | cwalsh@blockbg.com | ext. 205

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Elite Vendor News

For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

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Luxottica Introduces the Disney Frozen Eye-wear Collection

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Aspex Adds Manhattan Design Studio Style ll Manhattan styles feature modern and sophisticated designs,vibrant color compo-sitions, magnetic clip-ons and polarized lenses. Unisex plastic model S3313 features spring hinges and is available in colors demi amber with blue tips, tortoise blue, black & red with grey tips, and black with red tips. Visit aspexeyewear.com or call 888-416-3937.

Altair Launches Cole Haan Sun and Optical ole Haan announces a multi-year global license agreement with Altair to design, manufacture and distribute sunglasses and opthalmic eyewear collec-tions under the Cole Haan brand. Distribution beginsfall 2015. Call 800-505-5557 or visit altaireyewear.com.

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Ogi Eyewear Adds Heritage Model 7155 he Heritage collection fills a much coveted gap in the market for beautiful, handcrafted frames on a smaller scale. This chic union of fashion and function is designed for feminine faces seeking effort-less style with incomparable value. The 7155 features vibrant colors, a flattering lens shape, and a marbled acetate front joined with comple-menting colored temples. Call 888-560-1060 or visit ogiframes.com.

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Fatheadz Delivers Over-sized Frames atheadz is the original cost effective solution to price sensitive buyers, featuring a full line of metal and plastic over-sized frames with eye sizes up to 65mm. Call 800-561- 6640 or visit fatheadzeyewear.

nspired by the global movie sensation Frozen, this new collection features both Anna and Elsa separately on trendy cat-eye shapes in satin jewel tones enhanced with glitter temple details that every Frozen fan will adore. Call 800-422-2020 or visit luxottica.com.

FSafilo Introduces Carrera Junior Collection our easy-to-wear sun-glasses for boys and girls ages 6-12 feature trendy materials, colors and mirrored lenses that appeal to kids and pre-teens. A refreshed new collection of Carrera Junior optical frames in metal, acetate or metal/acetate combination provides a substantial kids offering. Featured are left Carrerino 10, 11, 12 and 13, and right, Carrerino 50, 51, 52 and 53. Call 800-631-1188 or visit safilo.com.

FProDesign Adds Essential Models 1748-1751 our shapes are available in six colors each. By using transparent color all the way through the lamina-tion, ProDesign has obtained a more refined look, where the wirecore becomes a precious decoration. Call 800-654-6099 or visit prode-signdenmark.com.

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WestGroupe Introduces FYSH Model F-3539 his sophisticated full rim model has an elegant modified cat-eye shape and is made entirely of handmade translucent sparkled acetate. Temples are adorned with an eye-catching metal accent on the end pieces. Available in a trendy neutral color palette of blush, snow and platinum. WestGroupe customers call 855-455-0042. U.S. Western states customers call Clas-sique Eyewear 866-604-5700. Visit west-groupe.com or classique-eyewear.com.

ClearVision Optical Introduces IZOD ProFlex his four piece collection of two acetates and twometals is designed with ULTEM™ resin temples. ULTEM is an ultra lightweight thermoplastic ma-terial that provides exceptional flexibility, durability, strength and elasticity. Ideal for those with sensitive skin or metal allergies, hypoallergenic ULTEM temples are 50% lighter than acetate temples and 30% lighter than metal tem-ples. Rubber temple tips are designed with a core wire that will retain adjustments. Featured are IZ2004, IZ2005, IZ2006 and IZ2007. Call 800-645-3733 or visit cvoptical.com.

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Elite Vendor News

For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

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esigned for girls ages 4-7, these

styles feature cloth inlays made

with Liberty Art Fabrics. The es-

teemed British print house is the

source of the floral theme, with

pieces of their signature cloth deli-

cately placed between acetate.

Flower motif paired with an exclu-

sive Lafont spring hinge ensures styles are fashionable and comfortable. Fea-

tured are Rigodon, Rime and Ronde. Visit lafont.com or call 800-832-8233.

Lafont Introduces Girl's Back-to-School Frames

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archon announces the long-term extension of its exclusive licensing agree-ment with Nike, Inc. for the exclusive de-sign, production and worldwide distributionof Nike optical and sunglass collections. Visit nikevision.com, marchon.com or call 800-645-1300.

Marchon Extends Licensing Agreement with Nike

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ack-to-school styles feature bold new designs, coloring techniques, and features that are functional and consis-tent with Lucky Brand's for outstanding quality. Design elements include cut-away two-layer laminated acetate with vibrant colors, silkscreen printed pat-terns and flattering silhouettes. Every kid's frame comes with REM's Kid's Promise total eyewear warranty with 100% unconditional coverage against loss and breakage for one year. Call 800-423-3023 or visit remeyewear.com.

Rem Eyewear Debuts Lucky Brand Kids for 2015

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his collection features comfort mod-els for Asian women and men custom-ized to their facial structures. Four wo-men's and four men's frames are made from rich, laminated acetate. Designs include structured plastic bridges with deeper nose pads. Two models offer adjustable nose pads. Features in-clude a four base curve frame front, proper screw-to-screw width and bowed temples. Shown are BF727UF, BF728UF, BF876UF and B879UF. Call 800-242-8872 or visit tura.com.

Tura Launches the Ted Baker Univer-sal Fit Collection

he .8mm stainless steel sheet is subtly stamped, decorating the lines that continue onto the tem-ple. Indented finish creates an embossed design with graphic originality. Features Morel's pat-ented Alpha hinge. Available in five models with three colors each, all in con-temporary eye shapes. Call 800-526-8838 or visit morel-france.com.

TMorel Introduces the Women's Lightec Alpha 35A

Spy Optic Introduces the SPY + Surf-rider Frazier his model is the latest addition to SPY's eco-conscious Recompose Collection. Made from 100% biodegradable Plantate™ and featuring the Happy Lens™, $5 of each sale aids Surfrider Foundation's Rise Above Plastic campaign and mission of protecting oceans, waves and beaches. Features pin hinges, 100% UV protection, Hytrel™ rubber nose pad and temple tips. Visit spyoptic.com or call 855-655-8980.

Silhouette and Todd Snyder Collaborate on Sunglass ilhouette and menswear brand Todd Snyder collaborate on an exclusive sun- glass design, based on Silhouette's iconic rimless and lightweight Titan Minimal Art glasses, and specially developed to reflect Todd Snyder's exceptional workmanship, military tailoring and New York edge. The Limited Edition is an inspired interpretation of the classic aviator made mod-ern. Each frame features a sleek top bar for an effortlessly stylish, understated look. Call 800-223-0180 or visit silhouette.com.

Green Eyewear for men, women and children incor-porates interchangeable tem-ples with a wide selection of colors to create a personal-ized frame. iGreen custom enables patients to customizeany of the 4.0 styles by selec-ting from over 500 colors and patterns for the frame front and temples. The iGreen Custom display program launch-es in September and includes: iGreen Custom Display, 100 different frame front colors, different iGreen from the regular production to be used as try on for the customization, and different color temples. Call 786-803-8881 or visit Thema-Op-tical.com or iGreenEyewear.com.

Thema Offers iGreen Custom Frames

Charmant Relaunches CHARMANT Z he relaunch of thishigh-end men's col-lection includes six new styles featuring the strong masculine lines and hi-tech in-novation the collec-tion is known for. Each style provides unparalleled wearing comfort thanks to the highly flexible and lightweight metal, Z Titanium. Featured are ZT11771R, ZT11791R, ZT11792R, ZT11793R, ZT11794R, and ZT19821R. Visit charmant.com or call 800-645-2121.

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EDUCATION: SEPTEMBER 16-19 | EXHIBITION: SEPTEMBER 17-19SANDS EXPO & CONVENTION CENTER | LAS VEGAS, NV

VisionExpoWest.com

Elite Vendor News

Supplier Announcements

⊲ As an attending member of Block Business Group, take advantage of the following:• ComplimentaryExhibitHallRegistration ($150 savings) – Visit VisionExpoWest.com/block or use code: BLK15

• Exclusive10%DiscountoffEducation – Choose from over 320 hours of groundbreaking education and specialty tracks for every role and experience level.

• ClubVisionLoungeAccess (a $110 value) – Enjoy complimentary lunch and access to the Club Vision Lounge, each day of the Exhibit Hall: Thursday, September 17 - Saturday, September 19. Members must pick up Club Vision lunch vouchers at the Club Vision lounge by 1:00 PM each day.

For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

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L adies AirMag Elegance AE6522 comes with a polarized magnetic clip-on, and features a flowery and stone accent on temples, in colors gold with champagne, royal purple, and cocoa. Semi-rimless Konishi KF8469 is made with flex-titani-um, and comes in mocha or gunmetal. Call 800-372-6372 or visit claritieyewear.com.

Clariti Adds New Styles

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Modo Plants Tree With Each Eco Purchase

Block Business Group is a proud sup-porter of International Vision Expo West, September 16 - 19, in Las Vegas! We are pleased to present these exclusive benefits for you and your staff to enjoy at Vision Expo West 2015!

With IN HOUSE processing ... you’ll get Crizal Prevencia faster than ever!Crizal Prevencia provides the revolutionary clear no-glare protection that selectively filters out HARMFUL blue light, while letting BENEFICIAL light pass through. Harmful indoor blue light sources surround us everyday - cell phones, tablets, overhead lights, etc. Crizal Prevencia deflects HARMFUL blue light by 20%; Allows BENEFICIAL Blue-Turquoise light to pass through; Reduces retinal cell death - a risk factor for AMD, by 25%; Provides Eye-Sun Protection Factor (E-SPF) of 25.

HARMFUL LIGHT BENEFICIAL LIGHT CRIZAL PREVENCIA

UV Light damages the front side of the eyes. Blue Violet Light (415 to 455nm) is harmful to retinal cells and is a risk factor for AMD.

Blue Turquoise Light (465 - 495 nm) helps regulate wake/sleep cycles, memory, and cognitive performance. The rest of the visible light spectrum is essential for color perception and acuity.

IN with the good light ...OUT with the bad!

Contact your Homer Optical Sales Consultant for more information and/or in office training.MD Bob Hawes 301.980.7614 · NO VA, WV Graham Wilson 703.888.8479 Dave Terranova 703.216.6865

Central/Western PA Amy Rauhauser 717.368.6280 · Eastern PA, NJ Jonas Tolliver 267.634.1980 VA NC Susan Nelan 757.646.0884

Now processed IN HOUSE at Homer Optical Company

With 17,000+ Vision

Expo West visitors,

hotel locations fill

up quickly. Book

your travel early

through the Vision

Expo West website

to receive price

protection and re-

duced-rate rooms.

PLANTED

tree is planted in Cam-eroon for each Eco frame sold in collaboration with Washington DC based non-profit organization Trees forthe Future. This initiative restores deforested lands and creates better crop growing conditions, which allows local people to generate income. The ECO collection is made of either recycled or biobased materials. Packaging is also made of recycled fab-ric. Call 800-223-7610 or visit modo.com.

Modern Optical Offers Back-to-School Book Giveaway hildren's books entertain and educate young patients. With back-to-school season underway, Modern Optical wants to help ECPs build their waiting room libraries. ECPs receive one free children's book with every assorted 12-piece purchase from Modz Kids, URock, and Modz. Each colorfully illustrated book has an age appropriate optical theme and story line that kids and parents will enjoy. Use Promo Code BTS. Offer ends 8/31/15 or while supplies last. Visit modernoptical.com or call 800-323-2409.

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obert Graham eyewear offers high quality craftsmanship and sophisticated silhouettes, along with infusing iconic fabric and trim designs to reflect the essential characteristics of the brand's American eclectic spirit. Princeton is available in tortoise with mahogany temples, black Tokyo tort, cola, and clear beige, with adjustable temples. Visit revolutioneyewear.com or call 800-986-0010.

Revolution Eyewear Adds Robert Graham ModelR

ixteen new Ice Cream models are fun, flirty and bursting with never before seen color techniques. A mix of feminine shapes including the cat-eye are featured. Frames come in pinks, blues and reds, and feature deep B measure-ments. Call 888-399-7742 or visit planbeyewear.com.

Plan "B" Adds Models

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Eastern States Eyewear Adds Exces Eyewear Styles

our young, boutique inspired styles are added to the core collection. An array of color finishes and tech-niques are obtained through a mix of materials and acetates. Its contrasts can be seen through color fades, two toned metal colors and wild patterns such as florals and checkered. In colors chocolate-metallic blue, black-purple, brown-blue, violet-forest green, and grey-pink. Three styles are added to Exces Princess, featuring feminine shapes deep enough for progressive and high index lenses, and elegant metal details often enhanced with rhinestones. Gold and silver bases are coated with a mix of brown, blue, black and violet shades. Call 800-645-3710 or visit eseyewear.com.

Supplier Announcements

Design Gallery Launches Tangram from Vanni angram is an age-old Chinese puzzle made of a square divided into seven different geometrical shapes, each in one color. Made by VANNI from slab acetate, the Tangram texture is all cubes split into irregular pyramids, alternating against a deep crystalline background which may be see-through or solid in multiple color options. Tangram acetate comes in six different block colors, and the fronts sport combinations of transparent and solid plain color. Featured are 1982 and 1981. Call 800-876-3937 or visit mydesigngallery.com.

For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

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A&A Optical Adds New Seventy one™ Styles nod to indie-prep style, Seventy one™ is engineered for millennials with timeless shapes, organic color variations, and a unique fusion of materials and textures. Metal frames crafted with distinctive colors, and acetate frames welded with bold metal accents are the collection's signature style. Call 800-492-4465 or visit aaopticalco.com.

Gold & Wood's Exclusive Offer For Block Members rom May 1, 2015 through Vision Expo West in September, Block members will receive the following special terms on opening orders: Place a 20 piece open-ingorder,receivea10%discount,and30/60/90 day terms. After the opening order is placed, orders of 20 or more pieces will also receive the above terms (regular discount through Block is 3%). For more information contact your Gold & Wood sales representative. Visit gold-and-wood.com to view their exquisite collection of optical and sun styles.

Marcolin Presents SKECHERS Eyewear for Kids en new ophthalmic styles feature a youth-ful blend of refreshing and sporty accents. The collection is perfect for today's boys and girls driven by brand awareness, the latest trends and in search of bling and fun color combinations. Featured are SE1569, SE1570, SE1092 and SE1093. Call 800-537-9265 or visit marcolin.com.

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Zimco Debuts Retro TOO for Kids he latest edition to Zimco's Retro 'R' collection, the Retro TOO or RTOO's are contemporary, fun, colorful, and a new take on vintage styles made especially for kids. Retro TOO features lightweight construction with a modern flare on traditional shapes, color blocking, detailed temples, and the hottest colors in kids' fashion. Call 800-221-0886 or visit zimcooptics.com.

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New

Supplier…

GDI Optical is the U.S. distributor for Linea Roma, Reeva Eyewear and Frog-Leggs Eyewear Ratainers.

With 30 years experience in manufactur-ing, Linea Roma has styles for the mature woman or man, whereas Reeva Eyewear is more colorful and youthful for both gen-ders. The two collections offer over 300 optical and sunglass styles. FrogLeggs Eyewear Retainers feature an innovative patented clip design, available in 14 colors and priced at $4.50 ea. or $54 per dozen (minimum order 1 dozen). Call 561-385-8636 or visit gdioptical.com.

Biofinity®

Now thru October 31st, 2015

©2015 CooperVision, Inc. 1540 07/15

For Sales Presentation Only. Not for Distribution.

Biofinity brings benefit beyond expectation: increased margins for you and the highest patient rebates available on a monthly product!

Promotion terms:• Current or MVP pricing applies• Must purchase minimum of 100 box bulk of Biofinity between now and 10/31/15 to be eligible for $2.00 per box rebate• Maximum rebate amount of $1,000 for 500 box purchase• Direct and indirect orders are eligible• You must enroll in program, no auto enrollment

Earn a $2.00 rebate per box when you purchase 100 box bulk or more of Biofinity sphere, plus receive patient rebates good for $65 off an annual supply of Biofinity sphere, toric, multifocal and XR

Contact your CooperVision sales representative to sign up today!

The advantages of this program span from benefits to yourpractice, to benefits to your patients, and beyond!• Increased profitability for your practice• Exclusive $65 patient rebate on the entire Biofinity brand• Widest parameter range of any monthly silicone hydrogel lens (-20.00 to +15.00)*• A complete family of lenses available for single vision, astigmatic and presbyopic patients• Extended wear approval• Extended lock-in terms on the brand available with MVP program• Eligible for “It’s OK” Guarantee**• Eligible for Eye Care Prime – Integrated Marketing, Custom Planning & Execution

*XR range purchases do not qualify for the $2 rebate per box**If you or your patient is not satisfied with the lens, you can return the lenses within 100th day of the original invoice date.

Elite Vendor

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Z eta K is a 3-piece mount rim-less in a rectangular shape. Zeta K features metal endpiece and temples, zyl temple tips, globe logo design on temples, snap-in nose pads, and accommodates progressives. In gunmetal and tan. Call 800-765-3700 or visit zyloware.com

Zyloware Adds Invincilites Model

Best Image Adds Plume Paris Models ew designs come with attractive new colors and combintions to en-hance classic shapes and high-quality stainless steel material. Granville comes in blue, brown, purple and green. Call 800-688-7661 or visit bestimageoptical.com.

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Smilen Unveils Red Carpet he name Red Carpet is synonymous with high fashion and celebrity status. With innovative new designs and provocative colors this collection lives up to its name. Models RC66, RC67, RC68, RC69, RC71 epitomize the sophisticated look of the series. Call 800-887-5675 or visit smileneyewear.com.

BBG Lab Notes

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Elite Vendor

EHoya Extends Discounts oya has extended its tremendous discounts to any new or reactivated account through April 30, 2016. Accounts that bill $1,000 per month will receive significant savings for 90 days. Also, purchase $1,000-$3,999 per month to receive special discounts on non-Hoya brands and even higher discounts on Hoya-brand progressives and coatings. Purchase $4,000+ per month, and discounts increase even more. The National Hoya Honors Program is available to Block accounts with at least $1,000 per month in net purchases. Visit hoya.com or call 972-221-4141.

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Envision Your Rewards With Shamir hamir and Block have teamed up to pro-vide BBG members with special, enhanced rewards for lenses purchased under your Block account at an authorized BBG lab. Enroll to take advantage of this program. Call 877-514-8330 or visit shamirlens.com.

i-see Optical Lab Sweetens Summertime Offeri

ove what you're seeing? Spread the word! Tell everyone you know how happy you are with your service and prod-ucts from P.O.G. Labs, and earn an additional $50 in-house credit if those referrals sign up before September 1st. Call 800-497-9239 or visit poglabs.com.

Precision Optical Group Offers $50 Referral Credit

For more information on any program mentioned here, visit www.blockbg.com or call your Block Business Group customer service representative at 800-524-1480.

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Carl Zeiss Vision Offers New ONEZEISS Program

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BBG Welcomes Robertson Optical

OL is a technologically integrated, independent lab network with inter-nal state-of-the-art Digital Free-form lens capabilities, premium AR coating centers, MEI specialty finishing capabilities, and glass lens processing. ROL's exclusive premium Digital Free-form Cozé Collection includes Cozé ADL and Cozé Wrap, Cozé, and Vista offering Shamir, Carl Zeiss custom-ized lenses, Carl Zeiss / AO Sola lenses, Kodak and Seiko. Pre-mium AR coatings are offered. ROL is an approved VSP, VCP and VBA network. Three lo-cations service the entire US: Loganville GA 800-929-2765, Columbia SC 800-922-5525, and Greenville SC 800-223-0890. Visit robertsonoptical.com.

arl Zeiss Vision's Welcome Program provides a 50% discount to Block mem-bers for each new ZEISS account for the first three months of purchasing. In addition, existing accounts that average less than $1,000 in sales per month for the previous quar-ter are eligible for this 50% discount. At the conculsion of the Welcome Program, the everyday discount for Block members is 33% on discountable products and services regardless of monthly volume. Call 800-518-7716 or visit zeiss.com.

-see 5 Progressive Lenses offer your patients a smooth, easy design and you get the best pricing available. Starting at just $21.95, BBG members receive 1 free pair with every 5 pairs bought in any material. i-see Optical is also offering $10 off per pair of Varilux Digital Lenses. i-see Optical now offers frame and lens packages! Display at least 6 frames in your office with 20% sales each month for 2 months, and receive 10% credit on your 3rd month. Open an account with i-see Optical through Block, and i-see will send you a $50 Amex gift card after two months of ordering with no minimum. You can also order from the i-see Optical Facebook page. For information call 800-257-7724 or visit iseelabs.com.

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lite Vendor Program: Bill $7,000+ per month with Luzerne, and BBG will rebate your account 1%

monthly. Call 800-233-9637 or visit luzerneoptical.com.

Elite Vendor

Earn Rebate Credits with Luzerne

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Call 800-222-6553 or visit bolle.com

MN It's summer! What better way to cele- brate than with a new pair of Opticote Mir-rors? Available in 48 vibrant colors, mirrors have been one of spring's hottest must-haves amongst trendsetters and celebrities. Lenses made in the USA. Call 847-678-8900 ext. 103, visit opticote.com, or e-mail rxsales@opticote.com.

Opticote Offers Mirrored LensesStudio Optyx Adds NW77th Metals ew for summer are models Bob, Morgan and Luanne. The Studio Optyx design team worked closely with the Volkswagen Beetle design team in Germany to create the automo-tive quality rubberized paint finish found on both the eyewear the Volkswagen Beetle interior door handles. Call 314-241-9410 or visit studiooptyx.com.

New

Supplier…

Wiley X Introduces the WX Tide ew polarized WX Tide sunglasses are made for fresh and salt-water fishing. These Climate Control® models com-bine stylish good looks, state-of-the art protec-tion and superior vision on the water. Call 800-776-7842 or visit wileyx.com.

Costa's Mag Bay is Perfect for Anglers ag Bay provides comfort fea-tures such as durable co-injected molded ny-lon frame construction, hypo-aller-genic no-slip nose pads and temple tips, and sturdy optical spring hinges. Mag Bay is an extra large rectanguar shaped frame available in tortoise, shiny black, matte sunset fade and wood fade, and can be cus-tomized in Costa's full array of pat-ented color enhancing polarized 580™ lenses. Call 800-447-3700 or visit costadelmar.com.