Block 11 RedevelopmentPhase I: Varsity Pub Expansion

February 11, 2014

Block 11 RedevelopmentPhase I: Varsity Pub Expansion

• Varsity Pub Private Patio Expansion.• Fogarty Amateur Sports Mural.• Sidewalk Reconstruction.

City reconstruct and finance. 50% city, 50% Varsity Pub per assessment policy. Total Cost $44,405.

• Parking Lot Development. City construct and finance. 100% Varsity Pub Cost. Total Cost $118,177

• Transfer of Property to Varsity Pub for Private Parking. $1 for transfer of ownership. Assessed value of property = $87,100

1996 Comprehensive PlanDowntown

• “…focal point for retail, specialty retail & services.”• Should remain “unique in its character” and “offer a

distinctive atmosphere that functions to draw people for many reasons…”

• Compact & upper uses for housing.• Improve parking landscaping and buffering elements.• Building appearance “improved in order to create a

positive image and introduce an important element of character into the downtown area.”

Downtown Redevelopment Priorities (1997) Not Yet Completed Items

Short Term (1-5 Years)• Enhance alley entrances &

parking lots.• Rehab corner bar block.

Long Term (6-10 Years)• “Do Something” with

Marshall Hotel• Create additional rental

units.• Add a downtown grocery

source.

Downtown Redevelopment Priorities(1997)

Organizational & Administrative Tasks

• Create a central theme.• Manage parking.• Design guidelines.• Encourage storefront

renovation.• Change building codes to

allow for additional housing upstairs.

• Create a downtown organization.

Comprehensive Plan Downtown Goals

• Appropriate Housing Mix.• Atmosphere Conducive & Supportive of

Housing.• Mix of retail and service.• Encourage a positive, vital & unique image.• Encourage redevelopment…promote

cooperation of public and private sector redevelopment.

Comprehensive Plan Downtown Policies

• Promote adequate parking.• Promote additional adjacent housing.• Support new and/or expanded businesses in the

downtown area through staff support and/or financial assistance.

• Encourage a program directed to building owner awareness of building appearance with an emphasis on upgrading rear building appearance.

• Create gateways into the downtown area.

Downtown District Zoning

SITE

Past Concept Development

City Benefits Phase I

• Complimentary to Arts & Entertainment District designation to expand entertainment experience. Adds to the goal to create multiple points of destination to downtown Marshall.

• Enhance the visual appeal of the Amateur Sports mural planned for installation in 2014.

• Beautification of private commercial area across from Memorial Park.

• Reduce maintenance duties of lot serving primarily Varsity Pub customers.

• Create taxable property.

Varsity Pub Benefits Phase I

• Enhanced sales through customer interest in expanded seasonal patio experience.

• Improve curb appeal of business.• Ensure ability to maintain parking for business

and higher quality improved hard surface.• Ability to allow customer overnight parking.• Added physical asset to overall property.

West Main StreetNorth

First

Stree

t

West Lyon StreetEast

College Driv

e

Future

Development

Proposed

Varsity

Pub

Parking

Patio Exp

ansion

Futu

re Impro

ved

Public Park

ing

Varsity

Pub

West Main StreetNorth

First

Stree

t

West Lyon StreetEast

College Driv

e

Streetscape Master Plan

Vars

ity P

ub

E. C

olle

ge D

r.

Patio

Ex

pans

ion

West Main St.

N. 1

st St.

Park

ing

Vars

ity

Pub

City Downtown Redevelopment Varsity Pub Arts & Entertainment Enhancement

Sports Mural Location & Varsity Pub Expansion

Proposed Amateur Sports Mural Varsity Pub

Cost Participation

Parking Lot = $118,177 total cost, 100% assessment, 8 years, 4.3% interest.Sidewalks = $44,405 total cost, 50% assessment, 8 years, 4.3% interest.Patio = cost not identified, 100% Varsity Pub cost, no city assistance.

City Property to be granted to Varsity Pub at no cost.

Assessed Value $87,100

Street Lighting & Security Lighting

Block 11 RedevelopmentPhase II: Street and Alley Reconstruction (Future)

Block 11 RedevelopmentPhase III: Parking Lot Development (Future)

Futu

re

Development

Development Concept

Block 11 RedevelopmentPhase IV: Demolition and New Development (Future)

Recommendation

• Approve final agreements February 25th.• Continue to pursue future redevelopment phases II-IV.

Market and Respond to Private Development proposals consistent with past defined goals. Potential Incentives: Redevelopment TIF, demolition of existing,

property value write-down (dependent on quality of development and ability to meet community goals)

Mixed UseUses Consistent with Comprehensive Plan & Downtown Planning

Priorities. Pursue grant opportunities for infrastructure improvements

including street, utilities and public parking (example: DEED Redevelopment Grants August & February).