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Starter For each of the following, state who would find it easier to

gain sponsorship and why?

1. Manchester United or Morecambe?

2. Andy Murray or Laura Robson?

3. England National Volleyball Team or England National Football Team?

4. Barton or Messi?

What is sponsorship?

What is sponsored?

It is now very rare to find any aspect of sport which isn’t sponsored in some form.

Sponsorship advertises the name of their product.

Sponsorship deals can be short term contracts therefore a performer’s

financial situation can be insecure.

Sponsors are attracted to the major sports due to their coverage in the public eye. Minority sports struggle to get sponsors.

• Why would a company want to sponsor someone/team/ground/event?

• How would a company choose who to sponsor?

Types of sponsorship

Equipment

Clothing

Accessories

Transport & travelTransport & travel

MoneyMoney

TrainingTraining

Entry fees and expensesEntry fees and expenses

FoodFood

Tiger WoodsLance Armstrong

Individuals – both in a team or on their own

Formula One racing drivers have almost every part of their overalls sponsored by various companies.

Tennis authorities have rules about the size and number of logos that can be placed on tennis tops.

Teams & clubs – small or international firms

School Teams

Major Clubs

Events – Cups, leagues, comps

SPONSORAdvantage-Disadvantage-

PERFORMERAdvantage-Disadvantage-

SPORTAdvantage-Disadvantage-

1 - Sponsorship is very common in sport.1 - Sponsorship is very common in sport.Paying for transport costs is one example in which sponsorship canPaying for transport costs is one example in which sponsorship canhelp a sports performer. Give three other examples. (3)help a sports performer. Give three other examples. (3)

2 - Describe a form of sponsorship which may not be acceptable in2 - Describe a form of sponsorship which may not be acceptable insport, clearly stating why. (2)sport, clearly stating why. (2)

3 - Sponsorship has many advantages. State and explain an3 - Sponsorship has many advantages. State and explain anadvantage for each of the following, giving a specific example in advantage for each of the following, giving a specific example in each case. (6)each case. (6)The performerThe performerThe sponsorThe sponsor

4 - Sponsorship is now seen as vital for many sports, activities and4 - Sponsorship is now seen as vital for many sports, activities andperformers. Describe a situation where it is easy to obtain performers. Describe a situation where it is easy to obtain sponsorship. sponsorship. Give an example in your answer (3)Give an example in your answer (3)

5 - Describe a situation where it is difficult to obtain sponsorship. Give 5 - Describe a situation where it is difficult to obtain sponsorship. Give an example in your answer (3)an example in your answer (3)

• Why would a sportsperson want to be sponsored? What could the money help them with?

1. Advantages for the sponsor.

2. Disadvantages for the sponsor.

3. Advantages for the sponsored.

4. Disadvantages for the sponsored.

5. Unacceptable types of sponsorship.

• Why would a company want to sponsor someone/team/ground/event?

• How would a company choose who to sponsor?