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BlackBerry Business Opportunitty & Partnership with RIM
Angel AldanaGroup Manager Latam [email protected]
About Research In MotionAbout Research In Motion
• Industry Leader in Mobility (55+ Million users WW)• Established in 1984• HQs in Waterloo, Ontario, Canada• Offices in North America, Europe and AsiaPac
• Listed in:• NASDAQ (NASDAQ: RIMM)•Toronto Stock Exchange (TSX: RIM)
• Designers and Manufacturers of
Blackberry Business
Opportunity
4
BlackBerry #1 smartphone vendor in Latin America & #2 in the World
Source: IDC Converged Device Shipments in Latin America: Q2 2010
143 million+ BlackBerry devices sold worldwide
15 million+ devices sold in last fiscalquarter alone
595+ carriers and distributionpartners in 175+ countries
55 million+ active subscribers
300,000+ active BlackBerryDevelopers globally
$5.6 billion Revenue in Q4 FY11(Feb-May 2010)
>50% current subscriber baseis non-enterprise
3 million+ Daily Downloads of Apps from BlackBerry App World
BlackBerry OS sales growth keeps RIM ahead of its competitors
5
Source: IDC Latin America Mobile Phone Tracker, 2010 Q4
0
500.000
1.000.000
1.500.000
2.000.000
2.500.000
3.000.000
2009 Q1 2009 Q2 2009 Q3 2009 Q4 2010 Q1 2010 Q2 2010 Q3 2010 Q4
BlackBerry OS
Symbian
Android
iOS
Windows Phone 7/Windows Mobile
Linux
796
461
190
RIM Apple Android
6
BlackBerry Installed Base almost 2X iPhone and 4X Android*
* Install base considers number of devices sold in the last 24 months Source: IDC Latin America Mobile Phone Tracker, 2Q2010
(000 000)
Usuários BlackBerry no Brasil: 63% tem entre 18 e 34 anos e 88% são AB+.
A, 46%
B+, 42%
B-, 8%CD, 4%
Source: Nielsen Mobile Insights 2010 – Base: BlackBerry (n=41)
Source: Facebook / BlackBerry Brazil (n=42,770)
* Small base size
BlackBerry Messenger - BBM
More than 33 Million active users
1,5 million new users per month
2 thousand new users per hour, on average
9
Develop for BlackBerry PlatformPoll Results – Brazil*
*Without considering likes and other comments
• Total Participants/responses: 428• Date : From November 4 to November 18
Playbook a whole New
Market
PlayBook Apps+ContentGlobal Preloads• Music: 7Digital• Video: Hulu• Games: EA (Need for Speed, Tetris)• Podcasts: Quickplay• eBooks: Kobo
Latam Preloads• Music: Sonora• Video: Terra TV• eBooks: Gandhi/Bajalibros, Saraiva• Sports: Univision Futbol
PAN-REGIONAL
12
Zinio (Magazines)Cie Games
Idle Games
Goal.com (Futbol)
Gameloft (Games)
Warner (Video)
20th Century (Video)
HBO(Video) CN (Games)
MTV (Ent)
2night (Ent)
BRAZIL
13
Jovem Pan (Radio)
Exame
GloboNews
Abril (Media)
Exame (Print)
Globo (News)
SporTV (Sports)
Epoca(Print)
Saraiva (ebooks)
Estadao (Print)Placar UOL (Sports)
Veja (Print)
Folha(Print)
Partnering with RIM/BlackBerry
For members with sustainable revenue from the BlackBerry solution through various channels
New Alliance Program - Tiered Structure
For technology and brand leaders that ensure adoption of the BlackBerry solution and foster innovation and channel opportunities
Outreach program to accelerate development, capture & increase partner mind share for BlackBerry applications and services
Public community – to share BlackBerry development tools, info, discussion and interaction
www.blackberry.com/partners www.blackberryalliance.com
www.blackberry.com/developers
Co
mm
un
ity
Siz
e
Par
tner
ship
Val
ue
MAA
MAA: Master Alliance Agreement
Tiered Benefits
Tiered Criteria
Program Enrollment Requirements
PartnerActivity
RegisteredMember
BlackBerry Alliance
Associate Member
BlackBerry Alliance Select
Member
BlackBerry Alliance Elite
Member
Partner Points Not Required 45 65 100
Sign the Master Alliance Agreement
Not Required Required Required Required
Complete and Maintain Partner Profile
Required Required Required Required
Pay Annual Program Membership Fee
Free US$ 1,000 US$ 2,000 US$ 3,000
Benefits - Technical
• Education & Enablement– Access to BlackBerry Web Signals– Access to BlackBerry® Internet Service-B
Connectivity– BlackBerry Developer Issue Tracker
• Hardware & Software Access– Software Beta Programs– Various Smartphone Programs– Not For Resale BlackBerry® Enterprise Server
• Technical Support– Assigned RIM Application Development
Consultant– Free Code Signing Keys for Controlled APIs
Benefits - Marketing
• Customer Awareness– Access to various online BlackBerry resources– Sponsorship opportunities– Mobile Solutions Center– Newsletter Spotlights– Partner Press Releases– Google® Adwords
• Branding– Use of the BlackBerry Alliance Member logo– Alliance Program Brand Guidelines– Co-branded collateral
Benefits - Sales*
• Access to wireless carriers & RIM Internal Business Units
• Sales support from RIM on customer engagements
• AppWorld carrousel recommendation & Mobile Solutions Center
• Joint Business Planning
* Access to benefits may vary by Tier
Device Programs
Program Type Shipped At Associate Select Elite
Pre-release Program* Product Announcement x x
Free Smartphone Program Product Launch x x x
Smartphone Loaner Program
Post- Product Launch x x x
Discounted Device Program
Post- Product Launch x x x
Sumarry of Development Resources
• www.blackberry.com/developers– Free: Videos, FAQs, Articles SDKs, Emulators,
etc…
• BlackBerry Playbook (RIM Tablet)– www.blackberry.com/developers/tabletos
• BlackBerry Developer Blog– http://devblog.blackberry.com
• Twitter @BlackBerryDev
Call to Action
• Submit your Apps to BlackBerry App World– http://blackberry.com/developers/appworld
• Leverage BBM 6 Integration features (Social Platform)– http://us.blackberry.com/developers/
blackberrymessenger/
• Register for Free @ BlackBerry DevZone– http://blackberry.com/developers/
• Come to our Events– Developers Meet the Playbook (June 9th, 2011)– DevCon San Francisco (October 18-20, 2011)
BlackBerry Business Opportunitty & Partnership with RIM
Angel AldanaGroup Manager Latam [email protected]