© DC COMICS

FOR OTHER INQUIRIES, please contact Ailen Lujo with DC Marketing at: Ailen.Lujo@dcentertainment.com.

FOR ORDER INFORMATION, please contact your Penguin Random House Publisher Services rep at: (800) 733-3000, or csorders@randomhouse.com.

Black Label BLÆK | | 'LEiBL 1 An edgy, provocative new imprint featuring stand-alone

stories from comics’ premier storytellers

2 A state of mind achieved through an understanding of the

forefront of fashion, design, entertainment and style

SEAN MURPHY | 9781401279592 | TR

$19.99 US / $25.99 CAN| OCTOBER 9, 2018

Batman: White Knight is a radical examination of the greatest rivalry in comics history. The Dark Knight finally finds a way to cure the twisted mind of his arch-enemy and now The Joker ... is sane. The Clown Prince of Crime has changed his ways, fighting for good in

Gotham City, and it may just cause Batman to lose control of his own sanity. Batman: White Knight is the first book from DC Black Label.

“Atmospheric panels that convey a lot more emotion than your average punch-’em-up Batman … cinematic and graphic without numbing the reader to the amount of violence that the characters inflict on one another.”

—A.V. CLUB

“Unlike anything we’ve seen before.” —NERDIST

TM © DC COMICS

Batman: Damned

Superman: Year One

Wonder Woman Historia: The Amazons

BOOK TRADE AND MASS MARKET• TRADE ADVERTISING

• Publishers Weekly• 4 page cover in July SDCC Preview issue • Native ad page in ALA Annual Preview issue,

featuring Sean Murphy• Goodreads

• Roadblock campaign• Giveaway• OSD email blast

• B&T graphic novels catalog cover• Booklist full page & digital leaderboard ads• Netgalley category spotlight & dedicated e-blast

• PROMOTION• Digital and physical galleys available June 2018

• ABA Indiebound July White Box mailing• Sell sheet in ABA June 2018 Red Box• In-store signage and social media support• E-mail blast to librarians, educators, retailers and reviewers DIGITAL MARKETING, SOCIAL MEDIA AND PUBLICITY

• SOCIAL MEDIA• Facebook & Instagram

• Facebook Live and Facebook Live Art Academy• #DCBlackLabelFiles

• DIGITAL MARKETING• Banner ads on dccomics.com in June and July• Instagram video link ad

• PUBLICITY• Announce Batman: White Knight with WIRED• Inclusion in Batman Day and DC Black Label national media coverage• Talent-driven features in book trade, news, pop culture and

entertainment press

CONSUMER MARKETING • BATMAN DAY: SEPTEMBER 15, 2018

• Batman Day free special edition of Batman: White Knight #1• Includes house ad for upcoming Batman: White Knight

graphic novel• Free digitally on all platforms and the comics reader on

dccomics.com• Distributed at New York Comic Con, October 4-7, 2018

• CONSUMER ADVERTISING• Print and digital ads to run through September and October• Partnership with Daybreak Games and WB Games

• E-mail blast to over one million subscribers• Social media support

• LIBRARY AND ACADEMIC MARKETING• Academic reading guide• E-mail blasts to librarians and educators• ALA Annual

• 1,000-copy print galley giveaway• Book Buzz panel feature

• NCTE• Academic reading guide distribution

• Local book store events• Book club outreach• Release promotion through PRH library and academic marketing site

• DIGITAL• Libraries: Hoopla and Overdrive homepage billboard placement• Dedicated e-mail, social marketing and graphic novels placement at all

accounts and CRM promotion• Comics and graphic novels page placement at all accounts

TM © DC COMICSFOR OTHER INQUIRIES, please contact Ailen Lujo with DC Marketing at: Ailen.Lujo@dcentertainment.com.

FOR ORDER INFORMATION, please contact your Penguin Random House Publisher Services rep at: (800) 733-3000, or csorders@randomhouse.com.

MARKETING AND PROMOTIONS