Blac Berry

7/31/2019 Blac Berry

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10 Crews, 1 Stage, 1 Judge..You the Audience

FIRST PRIZE : CASH & (6)

BRAND NEW

SECOND PRIZE; N &

( )

THIRD PRIZE: N 300,000ONLY


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Corporate Sponsorship Proposal

THEARENAFacebook.com/procid.ent


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We commend our efforts and contribution towards the development of Arts and

Culture in Nigeria and hereby wish to propose a very UNIQUE idea that could be

contributory to The Nigerian Entertainment Scene.

Overview:

Its been called a Legendary August event. The most anticipated dance event in

Lagos. From the stables ofProcid Entertainmentcomes a block buster event THE

ARENA. Procid Entertainment invites you to become a Corporate Sponsor for

the 1st

Edition of this annual Dance Showcase. Now is the time to secure your

companys place as a supporter of this spectacular show which is a great

opportunity for community involvement and advertisement.

The event is all about DANCE, which will bring some of the finest hip hop dance

crews, communities and talents together on one stage, one concert, one day. The

event has been tagged The Arena a dance competition involving 10 Crews

made up of 6 dancers competing for the grand prize of N800,000, this alongside

other talented dance and musical acts.

The event is to be staged at the University of Lagos (UNILAG).

Sponsorship Benefits:Business sponsorship is a major source of funding for many events as more and

more companies have discovered this to be a powerful marketing tool. Building

and strengthening your company brand through effective visibility is one of thekey essentials in business strategy.

By being a sponsor of this event you are helping to drive the local economy. Your

marketing Naira will not only help you get fantastic exposure but it will also have

a direct effect on our community. Its another opportunity for your company to

use the event.


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Founded in 2005, Procid Entertainment is a dance inspired organization made up

of adventurous and purpose driven young people, with more than 10 years of

dancing experience and 5 years of instructing experience. Procid Entertainment isa dynamic dance body aimed at bringing about positive change in our community

and across the shores of this continent. Our mission is to inspire individuals to

maximize their inborn potentials and influence the community while providing

warm and enjoyable entertainment.

With astonishing events like SWITCH,DANCE UNCENSORED and

REDEFINITION to our name, Procid Entertainment events has been described by

many as the rave of the moment. DANCE UNCENSORED which was held on the 7th

of May, 2011 attracted more than 1,250 attendees, which is unusual for ticketed

events in this part of the city. The Fame and impacts of the events continues tospread, as we are still getting unlimited comments from people on the web. THE

REDEFINITION was held on the 18th September 2011, and attracted more than

2000 attendees, That is why we have decided to package this block buster event,

and organizations are welcome to leverage on this opportunity.

Dance is an Art. Often a rhythmic movement of the body to music, used asa form of expression and social interaction.

The soul of dance is the capacity to express feelings and passion. It can bean act of performance or a spiritual expression.

Also, it serves as a medium of exercise to keep a healthy body and lifestyle. Since its existence, Dance has proven to be a sustainable form of

entertainment art, driving creativity, innovation and celebration.

A large percentage of the youth generation across the globe are highlyengaged in a form of dance art or the other.


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These forms of dance range from Gymnastics, Aerobics, Salsa, Hip hop,Figure Skating, Synchronized Swimming, etc. even Martial Arts Kata are

comparable to dance movements.

Parties are not left out as dance is the fundamental medium of expressingjoy and celebration in the African Community.

THE ARENA

A dance battle happening on the 17th of June 2012 involving 10 crewsmade up of (6) dancers competing for the grand prize and the title of the

LORDS OF THE ARENA

The first prize is 800,000 & (6) Suprakhicks, 2nd prize 500,000 & 6Suprakhicks, 3

rdPrize 300,000 Naira Only

A platform that is set to help young people develop their talents andcapabilities that they may realize their full potentialities, using dance as the

MEDIUM.

Comedians and upcoming artist are not also left out as they add spice tothe event

A youth empowering event with the drive to get young people off thestreets and to add value to lives which will make them become better

people in the society instead of engaging in social vises.

OUR MAIN TARGETS ARE THE YOUTHS WHICH CONSISTS OF:

Professional Dancers


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Lovers of the art break-dance Undergraduates since the show is to be staged at mainly universities.

Date & Time: Friday July 13th

2012

Red Carpet: 12:00 pm 2:30 pm Main Event: 2:30 pm 9:00 pm

Location: Indoor Sports Hall University of Lagos (UNILAG)

Attendees: we are targeting 2,000 3,500 attendees for this one day event.This

will recorded as the largest gathering in the name ofDANCE.

Target Demographic: Our Primary demographic is an audience of the university of

Lagos undergraduates, teenagers and every lover of dance.

It creates an opportunity for individuals to discover their talents It brings about exposure It creates a platform for people to exhibit their potentials Its an opportunity for companies to advertise


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It helps people to relax and have fun.


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To be effective, sponsorship of any event must serve the interest of four

constituent groups:

It must serve the business interest of the sponsoring company It must serve the best interests of the event and its participants It must have a positive impact upon the sponsors direct consumers It must benefit the consumers who use the products or services

Keeping in mind the above points we have laid down our efforts towardsachieving the same.

Our main package for your company include:

FREE EXHIBITION: A platform for the company to exhibit and sell their wares

(phones andaccessories) at the event. This will also include staffs with branded t-

shirts by the company, this stunt is to generate hype and onsite publicity for your

company.

MARKETING AND MEDIA CAMPAIGN: The thrust of every business is the amountof awareness it has in the market. The below laid plan will provide maximum

visibility for your company in the Promotion of the event.

Based upon target market research, we have created a media plan that will

generate interest in and awareness of this event, while specifically targeting our

key markets.

Our total budget for promotional media is N 2,000,000.

RadioWe have partnered with Unilag Fm, Radio Continental fm 102.3,Beats Fm 99.9.

Our radio campaign is focused on this main areas:

a. Over 300primetime radio commercial spots


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b. Live mention on the On-Air Personality Hype for 1 week.c. Live mention on the outdoor broadcasting

Television

We are working with Joel Multimedia Studio, an affiliate with ONTV to create astrong television campaign.

Our visual communication campaign is going to consist of:

a. 100 commercials that will air on TVC, ONTV, Sound City, Hip on TV, VideoWheels, Dynamix on TV.

b. One (:10) second commercial to promote the Main Sponsor after eachAdvert.

PrintWe plan to run ads in the Top Magazines as well as other local publications.

Promotional materials such as posters, flyers, backdrops, will be distributed at

strategic points in Lagos.

Signage

For two weeks prior to the event, billboards, road sign, backdrops and posters

will be featured at strategic points in Lagos. This signs will advertise the event

along with the its sponsors logo.

BRT BUSESPrecisely a month to the event prints of the event will be featured on BRT BUSES

that take two major routes in Lagos along side with the sponsors logo.

Other Event Promotions

In addition to the promotional media, we will embark upon a comprehensive

publicity and non-media promotional campaign, this include brandedT-shirts and Wristbands. We will be out in the community talking about the

event, getting everybody involved and excited will bring about more

entertainment and thrill to the event.

Blogs


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We have over 50 Blogs dedicated to this event. These Blogs will include a variety

of information about the show, its sponsors, and will feature the appropriate

media promotion and publicity. In addition the website will link to other social

group such as Facebook,Twitter, MySpace, providing another wide range of

promotion for the event.

Road Shows

We will be embarking on a rally on the streets, The university of Lagos and other

event centers, promoting the event (more exposure for our sponsors).

HOW CAN YOUR COMPANY SUPPORT?

We humbly request that your company support in the following way Giving the winning crew made up of just (6) six dancers giveaway packs

which includes a phone eachand any other souvenirs the company can

offer for each dancer.

A platform for the company to exhibit and sell their wares (phones andaccessories)at the event.

All 300 Radio Commercial and 100 TV Commercial Spots. Logos on BRT buses that take major routes In Lagos A montage which will include a (30) second sponsor commercial will be

played at intervals of the event.

Verbal recognition as exclusive corporate sponsor of the event (5)VIP passes where company staff can enjoy the backstage experience

along with refreshments and a meet a greet will headlining acts.

Logos on all promotional materials Opportunity to distribute collateral at the event Opportunity to display company stands at the event (3) General admission tickets for employees Live mention Thank You! on stage day of event


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We hope that your company finds the terms and conditions reasonable. Our

representatives are always available for any kind of help, negotiation and

discussion that you might want to initiate.

We hope to get a quick response from you so that we can discuss about the eventin detail. We will contact you within one week to confirm your sponsorship. If you

would like more information about our organization, the event or on how you and

your company can participate, please contact one of our corporate committee

members below.

BADEJO SEGUN 08138643225 [email protected]

Many thanks for your consideration.

Badejo Ifeanyi Segun

C.E.O
mailto:[email protected]:[email protected]:[email protected]

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