BJAMC-103: Global Media

Section A

Time allowed: 3 hours Max Marks: 60

1.

I) Global Media

II) Global agencies

III) Legal consideration in Global media environment

IV) Global Print Media

V) New Media

VI) Global markets

VII) Global advertising

VIII) Any two challenges of global campaigning

IX) Global consumer research

X) Technology and global market (2X10)

Section B

2. What are the various types of media in the world today? (5)3. How does one choose global media? (5)4. Why is a global market place needed? (5)5. Briefly state the impact of technology on globalization. (5)6. Discuss in brief the importance of ethics in global media environment. (5)

Section C

7. Discuss in detail the types of global markets. (10)8. How will you develop a global advertising campaign? (10)9. Do you agree that effective communication is a key to success in the global marketing environment? Support you answer with suitable arguments. (10)

BJAMC-103: Global Media

Time allowed: 3 hours Max Marks: 60

Section A

1.

I) Types of Global Media

II) Global campaign

III) Role of technology in Global markets

IV) Global Print Media

V) Global Media environment

VI) Global markets

VII) Global electronic media

VIII) Any two challenges of global campaigning

IX) Ethics & Global media

X) Global agencies (2X10)

Section B

2. Explain in brief global advertising. (5)

3. How does media environment globalize a product? (5)

4. What is the role of marketing environment for a campaign to go global? (5)

5. What do you understand by global new media? (5)

6. Write a note on the functioning of global agencies. (5)

Section C

7) What are the various legal considerations in global media environment? (10)

8) How is global consumer research done? (10)

9) What do you think are the implications of doing business abroad? (10)