BJ Press Release

7/29/2019 BJ Press Release

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rue du Cherche-Midi

6 Paris

[email protected]

www.lblljltt.om

Alain Bisoi

Responsable Communicaion

Hel Paris Rive Gauche

rue Feuillanines Paris

[email protected]

t. + 6

www.otl--v-g.om

the hotel la belle julietteopens its doors on january 15 2011

La Belle Juliette. The discreet luxury o a our-star hotel and thecharm o an address that visitors and Parisians will give to their mostdemanding, cultured riends.

In the pure Par isian tradition o Saint-Germain-des-Prs, the hotel is guided

by a modern vision o romanticism and urban conviviality. Exceptional

service with particular attention to hospitality, guests well-being, calm and

tranquillity all in the heart o bustling Saint Germain.

Corinne and Pascal Moncelli, the owners o the hotel, have decided to

breathe new lie into an establishment that had been le to abandon

on the rue du Cherche-Midi by telling the story or rather stories o a

amous historical personality. This star o her time l ived in the 19th century,

requented all the intellectuals and politicians o the era, was blessed with

exceptional beauty, had an extraordinary love lie and above all excelled

in the art o receiving. The popular literary salon that she organised rom

the tender age o 15 attracted the greatest minds o the time and continued

until her death, age 72!

It is Juliette Rcamier amously known as La Belle Juliette who gives her

name to this new hotel.

The art o renement in the hearto Saint-Germain-des-Prs

press releasemarch 2011
mailto:[email protected]://www.labellejuliette.com/mailto:[email protected]://www.hoteldesgrandshommes.com/http://www.hoteldesgrandshommes.com/mailto:[email protected]://www.labellejuliette.com/mailto:[email protected]


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interior design by nne Gelbard,the parisian expert in home couture

Anne ounded her workshop a decade ago aer graduating rom the cole NationalSuprieure des Arts Dcoratis in Paris. Her workspace overfows with books (orinspiration), swatches o abric, other pieces that she has created and... some secrets!

Why? Because Anne Gelba has developed her own technique or using metal lea (gold,

silver, copper) to abric, paper and even eathers. The most prestigious names in ashion (Dior,

Christian Lacroix.) were quick to request her talents or creating items in their collections.

Recently, she has adapted the techniques she uses in haute couture or what she calls homecouture, with an exclusive collection o wallpapers, abrics, cushions and decorative panels.

Ce Mcell and Anne have worked together closely to conceive all the wonders that are

to be ound at La Belle Juliette, with the invaluable help o architect Vce Base and under

the daily supervision oPascal Mcell, present at every stage.

Materials, colours, urniture, lighting, foorcoverings, walls, bathrooms, rooms, salons...

absolutely everything has been careully thoughtthrough, studied, discussed...

The aim was to oer a rened dcor that succeeds in

combining a certain classicism with a contemporary

setting, mixing quality urnishings and the latest

technology, design and comort. (In the annex, youll nd

more inormation about the interior design choices).

La Belle Juliette oers our-star service and thirtyour

rooms, ranging in size rom 13m2 to 35m2. Prices range

rom 300 euros or a classic double room to 700 euros or

the suites.

Each room is equipped with a large screen iMac computer

and broadband Internet access.

: .

M & G
http://interiorspictures.com/http://interiorspictures.com/


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Each room is equipped with a large screen iMac

computer and broadband Internet access.

92 rue du Cherche Midi

75006 paris

{ france }

T+33 [0]1 42 22 97 40

F +33 [0]1 45 44 89 97

[email protected]

www.labellejuliette.com
mailto:[email protected]://www.labellejuliette.com/http://www.labellejuliette.com/mailto:[email protected]


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Each room will be equipped with a large screeniMac computer and broadband Internet access.

92 rue du Cherche-Midi

75006 paris

{ france }

T+33 [0]1 42 22 97 40F+33 [0]1 45 44 89 97

[email protected]

www.lblljltt.om

the treasures

of la belle juliette

Alain Bisotti, General Manager o the Htels ParisRive Gauche has conducted a large amount obibliographical research. Through the purchase oout o print books, rs t editions and old magazines,he was able to discover the ascinating story o thisexceptional woman.

A selections o texts - some o them extremely rare - will

be available or consultation on the iMac in each room.

Unusual items such as a play, a pianola scroll, stamps,miniatures, postcards, illustrations and portraits - some

dating rom the era itsel - will bring Juliettes time to

lie. Pass ionate about literature and photography, Ala

Bs, instigator o the photo project A Hotel Photo,

An Artists View - has asked young photographers to

create pieces around the theme o Juliette.

Prints by Maie Mauel u Maill, Valenine

Founie, Sabine Biancuzzi, Elne Usin and

Angela Svoonou can be seen in the lounge areas

and on each loor o the Htel La Belle Juliette.

: .
mailto:[email protected]://www.labellejuliette.com/http://mariemaurel.nuxit.net/http://www.valentinefournier.com/http://www.valentinefournier.com/http://www.sabrinabiancuzzi.com/http://www.eleneusdin.com/http://www.svoronou.com/http://interiorspictures.com/http://interiorspictures.com/http://www.svoronou.com/http://www.eleneusdin.com/http://www.sabrinabiancuzzi.com/http://www.valentinefournier.com/http://www.valentinefournier.com/http://mariemaurel.nuxit.net/http://www.labellejuliette.com/mailto:[email protected]


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6 6

the spa, energies of beauty

Mayia and Cline are the trusted practitioners o CorinneMoncelli, owner o the hotel La Belle Juliette, a homage to JulietteRcamier in an elegant setting designed by Anne Gelbart.

La Belle Juliette, the seasons and gold

Cline Claret-Coquet is an acupuncturist, with her degree in traditional Chinese

medicine rom the Peking Academy. SEASON BEAUTY is her concept or skin

and body protection adapted to each season. GOLD NEEDLES by CCC is anacupuncture liing procedure using no botox or hyaluronic acid, a technique that

she created and has now proved its ecacy.

Painless and non-allergic, thanks to the use o gold needles, th e treatment is suitable

even or the most sensitive complexions, thanks to golds exceptional hygienic

qualities, completely innocuous or the skin.

Mayia Alleaume is a studio make-up artist. Over the last 12 years she has worked

with all the most amous models and actors, listening to their wishes, complaints

and worries about their skin, whether made-up or au naturel. Her experience has

led to the creation o SENTARA, an expert range o beauty products with hi-tech,

ultra-reparative ormulas. Their ne textures bring out the sublime, tighten the

skin, protect it and reveal its beauty. Skincare and cosmetics,

treated like an art.

The pairing o these two women seems supremely natural:

they have the same passion or precise gestures, the same high

expectations or results based around the use o gold. They

are a perect eminine combination.

A swimming pool and Turkish bathare also available or clients.

www.tk.om & www.l-lt-oqt.om

or SEASonAL BEAUty Body MASSAGES

Vvg seasal massage w esseal ls

Stimulates and harmonises body and mind using Tui Na

manipulative therapy

Seasal b beau ual

A scrub, wrap, massage... absolute bliss!

LA BELLE JULiEttE hAVEn oF PEACE trEAtMEnt

relaxg massages a caeull calms

a ses awa all es

has appess, b CCC

Essential oils bath, scrub, mask, hand massage,

hand and neck massage, seasonal refexology treatment

Pekg a u ee, b CCCBeauty pedicure (essential oils bath, scrub, mask)

SEASonAL BEAUty MASSAGES By CCC

Massages aape eac seas

Cline Claret-Coquet has developed a range o

unique massages tailored to your bodys energies

at the time o your visit. Juliette, amous or her

beauty, would surely have adored them.

SEASonAL BEAUty FACiAL MASSAGES

Seasal acal beau ual

A nourishing anti-age action

Specal Belle Julee sapek-up ace eame

Stimulates, vivies, brings out the sublime

in the skin

Pug ace eamePuries, calms, magnies your skins beauty
http://www.sentaraskincare.com/http://www.celine-claret-coquet.com/http://www.celine-claret-coquet.com/http://www.sentaraskincare.com/


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1st loor

madame Rcamier & madame de StalIntimate riends, eminists, modern women.

One was delicate, the other orceul.

2nd loor

The voyages in ItalyIntense artistic and personal encounters.

One o Juliettes most memorable places o exi le.

3rd loor

Ren de ChateaubriandThe person in Juliet tes lie. On one side we have

images o his youth, his passion, his lamboyant

ideas, on the other his wisdom, or rather his

thoughtulness and the writing o his memoirs.

This loor is laid out as i to echo the volumes o

his memoirs.

4th loor

Les CauseriesRepresenting the social whirl o the eras literary

salons, balls, amous personalities, the evolution omoral values

annex: nne Gelbards interior deco

choices and some references

The images in the hotel are all gal egavgs

specially sought out with passion and taste, and

ramed by le tu Vea in Brussels

The bespoke urniture and certain lampshades were

devised by Ae Gelba.

The books were sourced by Mseu tve, an

antiques dealer who really selected b ooks that went

with the story o the hotel!

For the rooms (on the De Stal side), the bedside

draperies were specially painted and leaed by the

workshop oAe Gelba.

We asked Luovic Avenel to restore and relook

the hotels period urniture to give it a more

contemporary look. He will also be looking ater

the urniture and desks at reception.

In the stair well over all our loors (14 metres high

altogether), there will a large panoramic image

created exclusively or the hotel by Ae Gelba,

orming a landscape, much like windows looking

out onto the world.

The patinas on the second loor (Italy) are by C2C

(artist/interior designer Caheine e Coussin)

and devised to ressemble an abstract landscape!

The ground loor r iezes are inspired by the

engravings on period books about Juliette Rcamier,

and executed by Caheine e Coussin ater adesign by Ae Gelba.

Stairwell birds by Mae Cspe.

The gardens are designed by thiey dalcan ,

landscape architect and graduate o the national

school o landscape architecture in Versailles.

Restaurant crockery by Sae Gaem.

Other pieces: the Gale cllec b desules .

Beautiul wall coverings

rom the Carapace

collection by Ae.

Upstairs corridors:

wallpaper by

osbe & Lle

In the toilets,

as a humorous touch:

hema va Peedistributed by Ae

Reproduction ostrich

skin by texam


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The majority o the ground loor ur niture has been

salvaged rom the Ferrandi hotel and entrusted

to Luovic Avenel or complete transormation.Other pieces o urniture were ound in antique

stores in the Sabls aea Bussels including two

magniicent Beemee cas.

The curta ins in the Rubans salon (kakemono) are by

Luc duez (LCD) ater a design by Anne Gelba

on Dedar velvet.

T V S( )Saaee tables by Knoll

Armchairs ound in antique stores

or rebooted rom the Ferrandi

T T (w )

T (-)

Saaee , Fuchsia armchairs and chairs

T (-)Meteor table designed by Ack lev (Serralunga)

Dark purple armchairs and chairs

F

Pee Fey

Kvaa

Buce

Fa Bg

dea

Wawck

F

Table Icicle by tmas

Ees (Denmark)

Chair rom 1959

by n.o. Mlle

(Denmark)

Saae Marquina

Knoll

Je s r sm (1941)

Knoll

heeeus

Eames

Je le

paint

A collaboration

with the venerable tlles

cmpay f f a age

f ew clus,

specfcally ceae

f e el.

Sme swee lle SWAnS bee

e au e el,

eay be scvee by e

cuus. Wll yu be able

f em?

92 rue du Cherche-Midi

75006 paris

{ france }

T+33 [0]1 42 22 97 40F+33 [0]1 45 44 89 97

[email protected]

www.lblljltt.om

Alain Bisoi

Communicaions Manager

Hel Paris Rive Gauche

rue Feuillanines Paris

[email protected]

t. + 6

www.otl--v-g.om

: .

-

: ..
mailto:[email protected]://www.labellejuliette.com/mailto:[email protected]://www.hoteldesgrandshommes.com/http://interiorspictures.com/http://www.neutre.be/http://www.neutre.be/http://interiorspictures.com/http://www.hoteldesgrandshommes.com/mailto:[email protected]://www.labellejuliette.com/mailto:[email protected]


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annex: an interview with nne Gelbard

met to talk) that were very much in vogue at the time.

Juliettes was the most requented and lively o the time.

These themes are spread over the our foors where the

rooms are.

Youll start on the second foor up by getting to know

Juliette Rcamier. I wa nted very sober, monochrome

tones here (Juliette wore all white, right up to the end o

her days) and Madame de Stal, a very strong infuencewho will be represented by bold, contrasting colours.

The third foor is inspired by Italy and evokes movement,

long voyages by coach and horse. This explains the

simplicity o the materials and styles used. The accent

is on the walls, the colour o the sky, with large rescoes

that suggest imaginary landscapes lost in the mist.

The ourth foor, dedicated to Chateaubriand, is laid out

like his memoirs rom beyond the grave. Its the the most

masculine o all the foors.

The ith loor, called Les Causeries, represents

socialising and tells o certain characters o the time;

scientists, philosophers, actors or women o loose

values. Its the most classic o the levels, with heavy

curtains, plaster mouldings and antique urniture

(taken rom the previous hotel and completely

transormed by Ludovic Avenel).

The ground loor is also designed like a home with

the antechamber or salon des voyageurs which will

be a space or photo exhibitions (the HPRG label is a

sponsor o photography), the reception area, round,

which will be li ke a cocoon that welcomes guests, theTalma bar, a homage to a amous actor o the time and

riend o Juliette, who oten entertained her sa lon, the

music room, and the library. Each space is designed

like a living space. The idea is to g ive the impression

o walking i nto Juliettes townhouse and eeling at

home, not just in a hotel.

The spa is a poetic stroll, like a secret garden or the

Grecian baths and reproductions o caves that

were popular at the time. With a resco called The

extraordinary garden by Jean Boggio or Frantz, youll

discover a laid-back, calm space magnied by this

ceramic landscape.

Ca yu ell me w yu came be vlve e pjec?

I met Alain Bisotti o the Htel Paris Rive Gauche label at the Maison

& Objet trade air in Paris. Thats where I show my home decoration

collection based on my haute couture work. He then introduced my to

Corinne and Pascal Moncelli, the owners o La Belle Juliette, and aer

a series o discussions and conversations we decided to collaborate on

the birth (or rather, rebirth) o their new hotel. It was a very down-to-

earth meeting, with a great eeling o complicity, shared ideas and trust.

di you have you own pesonal feelings o connecion wihJu li e e re ca mi e di h a ch ang e in any way ove h e co u se

f ceag e es?

It was Corinne who had an attachment or this 19th century heroine

and introduced me to her. Juliette Rcamier has a certain renown

o course, but shes not really known or what she did. I really got to

know her while designing the hotel. I had to steep mysel in her era,

her lie, like an actress researching her character. My eelings about

her evolved over time, as theres an iconic image o her (as the most

beautiul woman o her era), but she was also a real businesswoman,

kind o a orerunner o what is now known as marketing or PR.

Sme e esgs uve cse ae a me cempa a

rcames le. hw u see ese efecg e sle e leges

a suu e?

It was an era with a lot happening. Society was going through radical change,

new values were being ormed. It was just aer the Reign o Terror that

ollowed the French Revolution. Philosophy, design, the way o dressing, the

whole way o lie were perpetua lly changing. Greek reerences, the republic

and democracy were the basis or constructing a new liestyle, a new aesthetic.

Societys values were very ree. You have to remember that death and violence

were both very close. What now seems old to us - the Directoire style - was

new and innovative at the time, and both Juliette Rcamier and Josphine de

Beauharnais were considered trendsetter. So it seem logical to me - obvious

even - not to betray Juliette, to introduce key pieces o contemporary

design like the Risom chair or the Saarinen table, or excellent new pieceso current design like Arik Levy and Sam Baron. Im not here to copy the

style o an era, but to understand a character. It also allowed me to bring

in young creators and photographers like Elene Usdin, Valentine Fournier

and Marie Maurel du Maill who will be giving us their vision o Juliette.

Ca yu escbe wa yu ma spa a eses wee

ceag ese es?

Each foor marks a strong element rom Juliettes lie, either key people -

like Madame de Stal, her best riend and mentor, or Chateaubriand, the

great love o her lie - or snapshots rom her lie, like Italy, her reuge

and venue or the cultural and political gatherings or those exiled by

Napoleon Bonaparte, or the literary salons, the causeries (where people


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Throughout the conception o the project, the atmosphere wasexcellent, ull o exchanges, thoughts about the essence o the project,its orm, and the solutions to each question.

i lve be able alk as well abu yu geeal syle

a appac ecag a wkg w cles.

hw wul yu escbe s? d yu ave a pacula

sgaue yu wk?

My approach or this hotel was to make a place, a reassuring house, not

a concept. Juliette was an excellent host, so I wanted to make the hotel a

warm cocoon or voyagers discovering Paris.

As a place o luxury too, I wanted to avoid the simple solutions, anything too

showy, and get back to chic, quality materials, use hand-craed wallpapers,

specially-created paint colours - the real luxury o the era - painted rescoes,

abrics woven to order. The time needed to design and build the space was

also a luxury that we gave ourselves.

Coming rom the world o ashion and haute couture, a special harmony,

a resonance o colours and materials, is especially important to me.

The sculpting o spaces, complementing elements, the surprise given by

the subtle mix o contemporary and antique are al so very important to me.

Is that my signature? Humorous touches - like bubbles o oxygen - withoutwhich lie would be completely dull. In act, I hate anything serious, boring,

pedantic or ake... I like poetry, the imaginary. With Corinne et Pascal

Moncelli, we got on absolutely perectly. They are concrete people, open,

rank, with the right words to help things advance. Together with Alain

Bisotti, everyone gave their time and energy to the project. Its a hotel that

comes rom the heart.

The numerous restrictions and obligations dictated by the workings o a hotel

were just bumps along the way. I adopted a phrase said to me by one o my

teachers: Going beyond restrictions is the greatest o l iberties.

I really eel like this rst experience will be remembered as my best: a

ascinating theme, a huge amount o reedom and trust, amazing, unny,

adorable bosses... and eet on the ground. I hope that the guests will eel this

ambiance when they stay at La Belle Juliette.

Even i each foor has been designed to

represent the undamental symbols o

Juliettes lie, I wanted each detai l to be like

at home; reassuring, comortable. I want

to intrigue and surprise guests and make

them eel at ease. For me, we are in Juliettes

home, or at least my vision o it.

Wa was e bulg lke

we yu bega?A superb, impressive aade, a aded interior

and a strange foor plan all stretched out

that makes the building so particular, like

a picture book.

Wee hee any specific challenges

yu face? Specal mmes?

Speciic challenges, yes!!! Its the irst

time that I have been asked to design a

space that must stand the test o time,

an interior to be lived in. You have to be

sure that your designs on paper and your

dollhouse model really represent what

you have in mind. There have been many

special moments too, one in particular: a

weekend in Brussels with lots o laughing,

snowball ights, and lovely meals, when

we went round the antique stores like

curious children, looking or objects and

urniture with 20cm o snow outside. We

all went: Vincent Bastie, the architect on

the projects, Corinne and Pascal Moncelli,

Alain Bisotti, and Emilie Corre who has

helped me to transorm my ideas into

reality, doing a great translation job.I only had a ashion vocabulary at

the beginning, and it wasnt easy to

turn that into architectural language.

I deinitely needed an interpreter who

could understand my way o explaining

things rom a ashion background. Each

proession has its own language, each idea

has a huge number o ramiications when

it comes to technical details, inishing

touches and lots o other elements...

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