Ad Day is an outstanding opportunity for owners and marketing managers of small and medium sized businesses, PR staff at institutions / associations or anyone interested in learning how to deploy marketing and advertising strategies for business success.

OBJECTIVES

Consumer engagement through Direct Marketing Creative use of Promotional Products for cost effective Marketing Cases in Experiential Marketing Digital Marketing – Effective use of Social Media

 

WHY SHOULD YOU ATTEND?  

Today consumers are exposed to thousands of advertisements every day. It is important to have an optimal marketing strategy to differentiate your products / services and brand for success. Ad Day is designed to help your business / institution learn best practices from professionals who represent industry leading brands . This day long forum will provide you with remarkable insights using a case based, interactive methodology. You will have an opportunity to learn from the perspectives and insights of other attendees, and seek answers to challenges you currently face. Please note that you will share this forum with Business students from McMaster University.

WHO SHOULD ATTEND?

Small business owners; PR Staff at institutions / local associations; Managers of Charities; Marketing Managers of small / medium businesses; Sales Managers

NOTE: Breakfast and Lunch will be provided

A Crystal Clear Message with Impact (9:30 a.m. – 10:20 a.m.) What is the essence of your brand? What message do you want your ad campaign to deliver? How do you fine-tune your ideas? Learn how to create a simple message with mass appeal. Be there with your creative flare! This workshop will explore all the elements of transforming creative ideas into tangible solutions - from designing logos to writing creative copy. Learn the steps, the crucial elements and become a pro!

 

Responsible Consumer Engagement (10:35 a.m. – 11:25 a.m.) As technology has enabled us to move quickly into the era of big data and 1:1 communications; changing privacy legislation and a skeptical public have created a heightened awareness (and in some cases… fear) of the risks and pitfalls associated with using this data. This comes in direct contrast to the incredible business potential that has also presented itself by this very same data. The good news is that if we practice ‘responsible customer engagement’, we can create a ‘win-win’ exchange with our customers.

 

The Visual Revolution (11:40 a.m. – 12:30 p.m.) As Facebook users post 300 million images a day, Instagram logs 8,500 likes a second and YouTube streams 133,000 hours of video per day, it is evident that the visual web is shifting the way we ‘see’ marketing. An inside view of the ways marketers and publishers are using visual images, video and info graphics to create viral content that can educate, inspire, engage and entertain audiences around the world.  

 

EVENT SPEAKERS AND TOPICS

Adam Green President Maple North

 

Paul Tedesco Managing Director RAPP DDB

 

Meghan Merkler Marketing Manager PepsiCo Canada  

 

 The Power of Promotional Products (1:20 p.m. – 2:10 p.m.) In the current marketplace with cut-throat competition, it is difficult for any company to appeal to potential shoppers. Promotional items are visible advertisements presented through items in which people are inclined to use in their daily living. The effective use of promotional products can leave a lasting impression on your business and marketing efforts. It opens lines of communication with your consumers, draws attention, increases brand recognition and brand exposure.

 Marketing Strategy Development (2:25 p.m. – 3:15 p.m.) More than ever, businesses are now operating in dynamic and evolving industries. There is an ebb and flow to company resources. The competition grows tougher as firms adjust their strategies to actively change their product's attributes, branding or message. Consumers' preferences change. Mature brands need to be refreshed. This is the complexity of marketing. Winning in this game of business is why marketing strategy development is warranted. Having a solid marketing strategy in place will help define goals and develop activities to achieve them.

 

Jae M Rang Chief Inspiring Officer Jae associates Ltd.

 

Paul Bailey Advertising Integration Manager General Motors  

EVENT LAYOUT

Time Activity 8:30 Registration opens & Breakfast

9:15 Conference begins

9:30-10:20 Meghan Merkler, Marketing Manager, PepsiCo Canada: A Crystal Clear Message with Impact

10:20-10:35 Networking break

10:35-11:25 Paul Tedesco, Managing Director, RAPP DDB: Responsible Engagement

11:25-11:40 Networking break

11:40-12:30 Adam Green, President, Maple North: The Visual Revolution

12:30-1:20 LUNCH

1:20-2:10 Jae M Rang, Chief Inspiring Officer, Jae Associates Ltd: The Power of Promotional Products

2:10-2:25 Networking Break

2:25-3:15 Paul Bailey, Advertising Integration Manager, General Motors: Marketing Strategy Development

3:15-3:30 Networking break 3:30 Closing Remarks