BiuletynPoznań University of Economics

No. 7 (2014/2015) March 2015

Poznań University of Economics

No. 7 (2014/2015) March 2015

UNIVERSITY LIFE 4• OpenDaysatthePUEdrawa crowd........................................................................................................ 4• StrategicMeeting2015................................................................................................................................. 6• StudentsofprimaryandsecondaryschoolsaftertheirfirstclassesatthePUE....................... 8• ThebestchessplayersatthePUE............................................................................................................. 10• MeetingwithRyszardPetruatthePUE................................................................................................... 12• ProfessorHausnervisitedthePUE............................................................................................................. 13• EntrepreneurshipCompetition.................................................................................................................. 14• Accountingworthknowing......................................................................................................................... 16• ProfessorappointmentsforPUEscientists............................................................................................. 16• PUEreceivesfundingfromtheMinistryofScienceandHigherEducation............................... 17• TriumphofMusicaVivaChoir..................................................................................................................... 18• CertificateofWielkopolskaBrandfora memberofthePUEPartnerClub................................. 18• AlessoninIndia............................................................................................................................................... 20• ErasmusinCracow.......................................................................................................................................... 22• Exchangestudentsfair.................................................................................................................................. 23• FirstinternationalconferencewithinDoctoralSeminarsinEnglishprogramme.................... 24

INTERVIEW 25• Mycupofcoffee–aninterviewwithmgrAgnieszkaRojewska,PhDstudentoftheFaculty

ofManagementatthePUE,PolishBaristaChampion2015............................................................ 25

OUR ALUMNI 28• EmployersappreciatePUEgraduates...................................................................................................... 28• PUEgraduatesnominatedforthe“Kobietaprzedsiębiorcza2014”award................................ 29• Indexofsuccess............................................................................................................................................... 30

PUE IN THE MEDIA 31• Ourexpertsinthemedia.............................................................................................................................. 31• Mediamonitoring– March2015............................................................................................................... 32

Editedby

Sylwia Jurga

GraphicDesign

Izabela Jasiczak

Englishtranslationby

Wenesa Synowiec

ISSN 2081–1519

©CopyrightbyPoznańUniversityofEconomicsPoznań2015

POZNAŃUNIVERSITYOFECONOMICSPRESSul.PowstańcówWielkopolskich16,61–895Poznań,Polandtel.+48618543154,+48618543155,fax+48618543159www.wydawnictwo-ue.pl,e-mail:wydawnictwo@ue.Poznań.plMailingaddress:al.Niepodległości10,61–875Poznań

PoznańUniversityofEconominsPrintingHouseul.Towarowa53,61–896Poznań,tel.+48618543806,+48618543803

Table of contents

4 5

UNIVERSITY LIFE

Open Days at the PUE draw a crowd

CandidatesforthePUEreceiveda warmwelcomefromtheRectorofourUniversity,prof.drhab.MarianGorynia.TheeventwasheldinthenewbuildingofthePoznańUniversityofEconomics–EducationalCenterofElectronicServices.Thenumberofvisitorshasconfirmedourgoodreputation.

DuringtheCandidate’sDay,highschoolstudentshadanopportunitytoseehowtheprestigiouseconomicuniversityworks.Wehavepreparedspecialareas-Candidate’s,Student’sandGraduate’s-whereprospectivestudentsweregiveninformation

aboutthePUEeducationalofferandrecruitmentrules.Studentsandstaffadvisedcandidateswhichsubjectstheyshouldchoosefortheirhigh

schoolfinalexamstojointhegroupofPUEstudents.Thevisitorsweregivenstudentgradebookssotheycouldvisiteachareaandcollectstamps.Uponsubmittingthecompletedgradebooks,guestsreceivedcinema

ticketstoseethemovie“TheoryofEverything”.Aspecialshowforthecandidatestookplaceon19March2015inMultikino51.

DuringtheOpenDays,a PUEspot,“PoznańUniversityofEco-nomics–a placeforthemostin-terestingpeople,”haditspremiere.Thespotfeaturedstudentsandgraduates.

The number of visitors has confirmed our good reputation.

HundredsofhighschoolstudentsparticipatedinthePUEOpenDayson15March2015.Theeventwasheldundertheslogan“Candidate’sday–theater’sevening.”

6 7

UNIVERSITY LIFE

Strategic Meeting 2015

Duringthemeeting,theControl-lingTeampresentedtheresultsoftheirstrategicanalyses.Therateofimplementationwasillustratedbythegreenandredpiecharts.Greenrepresentedthepercentageofactivi-tiesandstrategicdecisionsthathave

alreadybeenimplementedorarestillinprogress.Redstoodforpercentageofactivitiesandstrategicdecisions,whichwillhavebeenimplementedby2020.Theresultsofanalysesshowed

thatthePUEstrategyfor2013–2020hasbeenimplementedin68%.The university proceeds with caution- eats the pie piece by piece, and if the taste is not as expected, the recipe needs to be improved–concludedmgrAnnaMatuszak-Jankowiak,theTeam

Manager.ValuesofsomestrategicmeasuresconcerningvariousareasofthePUEactivity,suchasteaching,learning,functioningandtheenviron-menthavealsobeenpresented.

Prof.MarianGorynia,thePUERector,pointedoutthatoneofthestrategicprioritiesistocontinuetheadjustmentprocesses,relatedtothedemographiclow,andmaintainthefinancialstabilityoftheUniversity.RectoralsostressedtheneedforbuildingtheUniversity’sprestige,developingcooperationwithexternalstakeholdersandinternationalization.Anotherkeypriorityin2015willbemaximisationofbenefitsfromthenewbuilding–EducationalCentreofElectronicServices.

Vice-RectorforScienceandInternationalRelationsprof.drhab.MaciejŻukowski,stressedthatthemainprioritywillbegainingEQUISaccreditation,whichisawardedto

During the meeting, Rector of the PUE gave recognition to 10 most comprehensive Departments.

Acyclicmeeting,devotedtotheimplementationofthePUEStrategyfor2013–2020,tookplaceon27 March2015.TheaimofthemeetingwastopresenttherateofimplementationoftheStrategy,and theprioritiesfortheUniversityin2015.

thebestbusinessuniversitiesbytheEuropeanFoundationforManage-mentDevelopment.Vice-RectorforEducationandStudentAffairsdrhab.JacekMizerkaaddedthatthereisalsoa needtoadaptingeducationaloffertothecurrentrequirementsofthela-bormarketandcommercialdevelop-mentofeducationalactivitieswithintheframeworkoftheWielkopolskaBusinessSchoolPUE.Vice-RectorforStrategyandDevelopmentdr hab.CezaryKochalskistatedthatin2015,Universitywillimplementcostac-countingandcalculationofthecostofeducation,applyforfundingincompetitionssupportingresearchactivities,teaching,internationalcooperationandcooperationwith

business,aswellasconsistentlybuildtheimageofa prestigiousuniversitythroughtheuseofadvancedcom-municationtechnologies.HealsodiscussedstrategicprioritieswithrespecttothealgorithmofgrantsfromtheMinistryofScienceandHigherEducation.

Asummaryoftheimplemen-tationoftheStrategyin2014andplansfor2015werealsodiscussedbydeansofthePUEDepartments.

Duringthemeeting,prof.MarianGoryniapresenteddiplomastotheheadsofthemostcomprehensiveDepartmentsofthePoznańUniversi-tyofEconomics.TheseDepartmentswere:

• DepartmentofEuropeanStudies• DepartmentofTradeand

Marketing• DepartmentoftheInternational

Competitiveness• DepartmentofMacroeconomics

andFoodIndustry• DepartmentofLabourandSocial

Policy• DepartmentofInformationTech-

nologies• DepartmentofOrganization

TheoryandManagement• DepartmentofTheoryofMoney

andMonetaryPolicy• DepartmentofStrategicManage-

ment• •DepartmentofStandardised

ManagementSystems

8 9

UNIVERSITY LIFE

Students of primary and secondary schools after their first classes at the PUE

Anonlineshopwithtechnologicalclothing,integratedwitha network

thatreadsourbiometrics–thatwastheideaoffifthandsixthgrades

studentsofprimaryschools,devel-opedduringtheworkshopatthe

UniversityofEconomicsforChildren.Theseminarswereattendedbymore

than140studentswhotookpartinthenintheditionoftheprogramme,developedbythePoznańUniversityofEconomicsandtheFoundationforthePromotionandAccreditationofEconomicEducation.

Theparticipants’taskwastopreparea conceptofa clothingshop,usingthestrategyofconcentrationordiversification.Theinauguralclasswasheldon19March2015.Students

Classes devoted to economic and business issues were addressed to students of primary and secondary schools.

EachsemesterofEUDandAMEincludessix90-minutemeetingsdevotedtoeconomicandbusinessissues.Theworkshopsareinterac-tiveandconductedintheedutain-mentform.Duringthelectures,givenbyacademicsandbusinesspractitioners,youngpeoplewilllearnthebasicsoftheeconomyandeconomicphenomenathatimpacteverydaylife.Itwillimprovetheunderstandingofkeybusi-nessprocessesofcompaniesandgovernmenteconomicpolicyinareasaffectingeverycitizen.Eachlecturewillbeheldinconnectionwithworkshops,duringwhichyoungstudentswillplaya variety

ofroles:teamleaders,negotiators,stockinvestorsormarketingcam-paignsdevelopers.Theywillputthemselvesina placeofeconomicdecision-makers:companyowners,managers,ministers.

Bothprogrammeswillbeac-companiedbyeducationalactivitiesforparents,conductedbyexpertsintheareaofpedagogy,psychologyandeconomics.Theywillconcernmethodsofsupportinga child’slearning,emotionalandintellec-tualdevelopment,creativewaysofresolvingconflictswithchildren,hazardsofcivilizationanddevel-opmentofthechild’sproactiveattitude.

weregivengradebooksanda largedoseofknowledgeofcompetitivestrategies.Onthesameday,duringtheopeningofthe8theditionoftheAcademyofYoungEconomist,nearly90highschoolstudentslearnedhowtofinancea project.Atthesametime,theirparentslistenedtoa lectureonnegotiations,givenbya psychologist.

Fivemoreclassesareplannedfortheyoungeconomists.Each

isdividedintoa lectureandanda workshopwiththeprojecttask.Inadditiontotheeconomicphenome-naintheareaofmarketing,strategicmanagement,macroeconomicsandinvestment,youngstudentslearnthetechniquesofeffectivelearning,self-presentation,andmeetwitha businesspractitioner.

Classesarefreeandaddressedtostudentsinfifthandsixthgradesof

primaryschools(EUD)andstudentsofallclassesofsecondaryschools(AME).Theiraimistopromoteanentrepre-neurialattitudeandprepareyoungpeopleforlifeina complexeconomicandbusinessrealities.Firstclasseswereorganizedin2011.

Classesdevotedtoeconomicandbusinessissueswereaddressedtostudentsofprimaryandsecondaryschools.

10 11

UNIVERSITY LIFE

wereawarded.ChessFriendDistinc-tionswerepresentedtoVice-RectorforEducationandStudentAffairsdrhab.JacekMizerka;AndrzejDassuj-a long-timepartnerofthegreatestchesseventsinPoland,andSławomirSzymanowski,headofthePUESportsCentre.Inaddition,MariolaWozniakwasawardedforgettingtheCrystalRanking,fundedbythefirstPolishgrandmasterandfivetimesPolishchampion–HannaEreńska-Barlo.

Themostimpressivegameinthemen’stournamentwasplayedby

JacekTomczak,andinthewomen’stournament-KarinaSzczepkowska-Horowska.

BothtournamentswereorganizedbyFerdynandDziedzicAssociation

andheldunderthehonorarypatron-ageofPolishPresidentBronislawKomorowski.

The best chess players at the PUE

BudimexPolishWomen’sIndividualChampionshipisa round-robintournamentwithtenplayersandninerounds.ThecontestantswerenotonlyexperiencedplayersbutalsogreathopesofPolishchess:thelastyear’sacademicworldcham-pion–KlaudiaKulon,orthesixthplayeroftheWorldChampionshiptotheageof20–AnnaIwanov.In2015,JolantaZawadzka(CFCsPoloniaWrocław)becamePolish

champion.KarinaSzczepkowska-Horowska(MKSzRybnik)becamethevice-championandthebronzemedalwaswonbyIwetaRajlich(CFCsPoloniaWrocław).

LOTTOIndividualPolishChampi-onshipwasa Swiss-systemtourna-mentofnineroundsplayedoutbythebestmaleplayers.PUEstudentshavealsoparticipated-grandmastersince2013KamilDragunandnationalchampionof2006PiotrBrodowski.In

thisyear’scompetitionthegoldmedalwaswonbyGrzegorzGajewski(CFCsHETMANKatowice),silver–MaciejKlekowski(TSWislaKrakow),andbronze–JacekTomczak(AkademiaSzachowaGliwice).

TheawardceremonyforbothcompetitionswasheldintheSalaSeledynowaofthePoznańUniversityofEconomics.Duringtheceremony,inadditiontohonouringthebestchessplayersinPoland,otherprizes

One-week competition included 99 games played in the men’s tournament and 45 in the women’s contest.

PolishChessChampionshipwasheldbythereigningchampion-PoznańUniversityofEconomics-on24March-1April2015.

12 13

UNIVERSITY LIFE

Meeting with Ryszard Petru at the PUE

PresidentoftheAssociationofPolishEconomists,RyszardPetruvisitedthePoznańUniversityofEconomics.Themeetingtookplaceon3March2015inthePUEauditorium.

Duringhisvisit,MrPetruspokeabouthislatestbook-The end of free market? The genesis of the crisis.Inthispublication,heattemptstofindan-swerstoquestionsthatjournalistsask

economists.Thisisa storyabouttheeventsthathaveoccurredintheglobaleconomysincethebeginningofthecrisis,aboutthemechanismsthatledtothem,andtheirconsequences.

On9March2015,thePoznańUniver-sityofEconomicshelda conferenceentitled“ChancesforEconomicDevel-opmentinPoland.”Theparticipantsofthe“DevelopmentalChallengesforPoland”panel,moderatedbyJacekKulik-vice-presidentoftheWielkopol-skaEmployer’sAssociationLewiatan,were:• prof.drhab.JerzyHausner–

memberoftheMonetaryPolicyCouncil,

• drhab.TadeuszKowalski–headoftheDepartmentofInterna-tionalCompetitivenessatthePUE,

• JacekSilski–presidentofTheWielkopolskaEmployer’sAssocia-tionLewiatan,

• JerzyBartnik–presidentoftheWielkopolskaChamberofCrafts,

• AdamTrybusz–chancelloroftheBCCWielkopolskaLodge,

• TomaszSikora–presidetoftheBusinessForumoftheCzarnkowsko-TrzcianeckiCountry,UnionofPrivateEmployers,

• TomaszDziałyński–presidentoftheEmployersofPoland-WielkopolskaOurguestsdiscussedabout

thereport“TowardsaCompetitivePoland.HowCanPolandClimbtheWorldEconomicLeagueTable?”,editedbyprof.JerzyHausnerandtenotherexperts.Thereportspeci-fieseightkeyareasforimprovement,basedonthegeneralideathatnot

onlycompanies,butalsocountriescompeteintheglobaleconomy.Thereportstatesthatifacountrydoesnothavegoodschools,efficientinstitutions,courtsanddoesnotcreategoodconditionsforbusiness,thereisnochanceofwinningtheinternationalcompetition.In order to increase innovation in the Polish economy, we need education that in-spires individual creativity at all levels. Polish schools are still in the nine-teenth-century model of encyclopedic and imitative education, which is a serious obstacle. What we also need, is a change in the system of funding higher education and new global regulation of intellectual property rights –sayexpertsinthereport.

Professor Hausner visited the PUE

14 15

UNIVERSITY LIFE

Entrepreneurship Competition

TheEntrepreneurshipCompetitionisoneofthenationalsubjectcontests.Highschoolstudentsfromregionslike

Wielkopolska,Kujawsko-Pomorskie,ZachodniopomorskieandPomorskie,competeinthePoznańdistrict,whichisthelargestinthecountry.Thisyear’s

editionwasheldunderthe“ChangeManagement”motto.

Thenumberofcontestantsinthe

localPoznańdistrictstagereached5340students,representing261schools.266studentsrepresenting72schoolswerequalifiedforthe

districtstage.Thisstageconsistedoftwoparts.First,contestantssolveda testcomposedof50questions.Afterthetest,studentsandtheirguardianslistenedtoa lecture“Managingchangeinthedevelop-mentofmicro-enterprises”,givenbydrSebastianChęcińskifromtheDepartmentofManagementandEnterpriseResourceAnalysisatthePUE.Aftertheannouncementofthetestresults,50bestparticipantswereinvitedtothesecondpartof

The10theditionoftheEntrepreneurshipCompetitiontookplaceon5March2015atthePoznańUniversityofEconomics.Thecompetitionhasbeenorganizedannuallysince2005byfiveschoolsofeconomics:WarsawSchoolofEconomics,PoznańUniversityofEconomics,CracowUniversityofEco-nomics,UniversityofEconomicsinKatowiceandWroclawUniversityofEconomics.

The Entrepreneurship Competition has been organized annually since 2005.

thecompetition,whichconsistedofa groupproblem-solving,relatedtothethemeoftheevent.Studentshadtosolvethreecases,oneofwhichwaspresentedbeforetheCommitteeconsistingofacademicsanddoctoralstudents’representatives.

ThewinnersoftheregionalEntrepreneurshipCompetitioninthePoznańdistrictwere:• NikodemKramarz–VILiceum

OgólnokształcąceinBydgoszcz–109,5pts.

• JakubKozak–VLiceumOgólnokształcąceinGdańsk–99,7 pts.

• WiktoriaKowalska–LiceumAka-demickieinTorun–97,8pts.TheEntrepreneurshipCompetition

isoneoftheactivewaystopromotethePoznańUniversityofEconom-ics.Itsupportsthedevelopmentofeconomics,entrepreneurship,innova-tionandcreativeproblem-solvingamongthemosttalentedhighschoolstudents.

ThecompetitionisorganizedbymembersoftheDistrictCommitteewhosechairmanisdrDariuszNowakandsecretaryisdrLukaszWściubiak.Thesuccessofthisyear’sCompeti-tionwasalsopossiblethankstotheinvolvementofvolunteers:studentsoftheFacultyofManagementPUEanddoctoralstudentsfromtheDepart-mentofManagementandEnterpriseResourceAnalysis.

TheEntrepreneurshipCompetitionhasbeenorganizedannuallysince2005.

16 17

UNIVERSITY LIFE

Accounting worth knowing PUE receives funding from the Ministry of Science and Higher Education

TheFirstNationalScientificConfer-ence“Accountingworthknowing,”organizedbytheDepartmentofAccountingPUE,washeldatouruniversityon19and20March2015.Theconferencewasopenedbyprof.drhab.MarianGorynia.Themeetingwasattendedbydelegatesofmanyuniversitiesfromacrossthewholecountry:WarsawSchoolofEconom-ics,WarsawSchoolofLifeSciences,UniversityofScienceandTechnol-

ogyinKrakow,WroclawUniversityofEconomics,UniversityofEconomicsinKatowice,SzczecinUniversity,LodzUniversity,UniversityofCzestochowa,andmanymore.Representativesofprofessionalorganizations,suchastheAccountantsAssociationinPolandandtheNationalChamberofStatu-toryAuditors,alsoparticipatedinthesymposium.Theconferencewasdividedintofourthematicplenarysessions:

• theoreticalaspects,• prospectofa managerworth

knowing,• practicalknowledge,• historyandfutureworthknow-

ing.Duringthemeeting,current

problemsofscience,practiceandaccountingpolicieswereraised.Asa non-scientifichighlight,par-ticipantswereinvitedtovisitPortaPosnania.

ThreeofthePUEfieldsofstud-infor-maticsandeconometrics,socialpolicy

andcommodityscience-receivedfundingfromtheMinistryofScienceandHigherEducationwithinthepro-

qualityearmarkedsubsidy.Thisisoneofthebestresultsinthecountry.The

Ministrysubsidized20basicorganiza-tionalunitsfrom16highereducationinstitutions.

TheMinistryofScienceandHigherEducationselectedtheunitseligibleforfinancingonthebasisoftwomaincriteria:• teachingfieldofstudythat

receivedanoutstandingassess-mentfromtheStateAccreditationCommission(SAC)in2012–2014evaluation,

• obtainingscientificcategoryA+andA.

Pro-quality MSHE subsidy for three fields of study at the PUE.

Professor appointments for PUE scientistsPolishPresidentBronislawKomorowskihandedacademicteachersandpeopleofartandscienceactsofnominationduringa ceremonyattheBelvederePalaceon18March2015.Threescientists

fromthePoznańUniversityofEco-nomicswereappointedprofessorsofeconomics:• prof.drhab.GrażynaKrzyminiews-

kafromtheDepartmentofSociol-ogyandPhilosophy,

• prof.drhab.TadeuszKowalskifromtheDepartmentofInterna-tionalCompetitiveness,

• prof.drhab.AleksandraGawełfromtheDepartmentofInterna-tionalCompetitiveness

18 19

UNIVERSITY LIFE

Duringthemeetingon24Febru-ary2015,membersofthecertifi-cationcommitteeunanimouslydeterminedtheWinnersoftheWielkopolskaBrand-GreaterThingfromGreaterPoland.WielkopolskaBrandCertificatewasawarded

tooneofthemembersofthePUEPartnerClub–AutostradaWielkopolskaIISA,fortheinitiative“puttingintousetheconcessionA2motorwayŚwiecko-NewTomyśl”.NominationforthiscertificatehasbeenreportedbytheBureauof

CooperationwithBusinessofthePoznańUniversityofEconomics.

Thecertificationceremonytookplaceduringthe“Inno-vativeWielkopolska”galaon23 March2015inTVPPoznańheadquarters.

Certificate of Wielkopolska Brand for a member of the PUE Partner Club

Triumph of Musica Viva Choir

7theditionoftheNationalPassionSongContesttookplaceon20and21March2015inBydgoszcz.32choirswerequalifiedforthefinals.Therepertoireincludedvariouspassionswhichhadtoprovetheversatilityoftheparticipants.

MusicaVivaChoir,conductedbytheassistantofMarekGandecki–

LauraStieler,scored97/100points.Thisresultgavethemfirstplace

inthecategoryofmixedchoirs.Inaddition,thechoirMusicaVivawas

awardedtheSpecialPrizeoftheRectoroftheAcademyofMusicin

Bydgoszcz,prof.zw.dr.hab.JerzyKaszuba.

Musica Viva Choir won the National Passion Song Contest.

20 21

UNIVERSITY LIFE

A lesson in India

Many of my friends from western universities take their students on tours to places important and interesting, from their studies subject matter point

of view. Political scientists visit refugee camps in Sudan, psychologists visit

places that have been hit by earth-quakes, ethnographers study villages in Kenya. I have envied them. It’s like letting your students eat a meal instead

of describing it. An idea that we could also do this started sprouting in my

mind. Social policy, which we teach at PUE is made for fieldwork teaching–saysdr PiotrMichoń,coordinatorofthesocialpolicyfieldofstudyandmastermindbehindthetrip.

ThechosendestinationwasIndia.AcountryculturallyverydistantformPoland,withanextremelycomplexsocialstructure,fullofextremities,hometosomeoftherichestpeopleontheplanet,yetitsstreetscrowdedwithbeggars.A countryfullofproblemsthatadeptsofsocialpolicy

The students could field-test their Social Policy knowledge.

PracticalworkshopsforPoznańUniversityofEconomicsonthesubjectofsocialpolicytookplacein... India!Twelvestudentsofouruniversityparticipatedinthe“IndiaOFF-Road2015”tour.

MarianŻelazek–a missionary,borninPalędzie,a prisonerofDachau,PolishcandidatefortheNobelPeacePrize,creatorofthecenterforlepersinPuri.MarianŻelazekdidsomethingthatfew

werewillingtotry;hegavebackdignityandself-esteemtothosecastoutbysociety.Today,thereisa colonyandhospitalinPuri,witha hugecharitykitchenwhichgivesmealstoallwhodonotbeg;

a fieldanda linefactory,wheretheleperswork,a schoolestablishedbyfatherŻelazek,a spiritualcentre,a catholicchurchanda museumcommemoratingthegreatPolishpriest.

seeksolutionsfor.Alotofthemaresolvedononthelocallevel–ina vil-lage,townorresidentialarea,whereinterpersonalrelationsplaya keyrole.Indiaisa countrywichhasmorenon-governmentalorganizationsthanithaspolicemen.PUEstudentsfoundthistobethemostinteresting.We wanted to get a basic understand-ing of the local reality and find out how issues like inequality, poverty, economic oppression and education are dealt with. It was a valuable lesson

on how to help without humiliating, how to promote being pro-active, how to suggest solutions without forcing them. In other words – how to make people want change, because no programme can be successful without the willingness of those it is designed to help–saysKlaudia,a studentofSocialPolicyatPUEanda participantofthetour.

Duringtheirthree-weekstay,thegroupoftwelvestudentsandthreelecturersfromtheSocialPolicyfieldof

studyvisitedtwoplaces.Thefirstwasa centreforlepersinPuri,createdbyfatherMarianŻelazek;thesecondwastheheadquartersofEduCare(nearDharamsalainnorthernIndia)whichisanorganizationthathelpstheruralpopulationofpoorregions,especiallybypromotingeconomicactivityandself-relianceofwomen.Thisyear’stourwasthesecondofthiskind,organizedforthestudentsofSocialPolicyanditsorganizersarealreadyplaningnexttrips.

22 23

UNIVERSITY LIFE

Exchange students fair

InMarch2015,theDepartmentforResearchandInternationalRelationscompletedtheErasmus+qualificationprocessforstudyvisitsintheaca-demicyear2015/2016.242candidatesapplied,ofwhich190studentsandtwodoctoralstudentswillspendthenexttwosemestersatpartneruniver-sitiesintheEuropeanUnion,Turkey,NorwayandIceland.Theyarealso

legibleforfreefour-weeklanguagecourseorganizedbytheDepartmentofForeignLanguagesPUE.

Oneoftheelementsofthestudyvisits’promotionwasErasmusFairorganizedbyPUEErasmusStudentNetworkandDepartmentofResearchandInternationalCooperationon5March2015.Itwasa greatoppor-tunitytohearaboutotherErasmus

students’experienceandtomeettheforeignexchangestudents.

PUEstudentsmaystillapplyforfundingofthetripstothecoun-triesincludedintheErasmus+programme.Itisthefirsttimethattheofferhasbeenalsomadeavail-ableforthestudentswhoareabouttograduateandwouldgoasdegreeholders.

Erasmus in Cracow

On12–15March2015,ErasmusStu-dentNetworkPUE,withthefinancialsupportoftheErasmus+,organizeda triptoCracowforforeignexchangestudents.

Duringthefour-daytrip,thestu-dentsvisitedandlearnedthehistoryofoneofthemostbeautifulPolishcitiesandformercapitalofourcoun-try.TheyalsovisitedtheAuschwitz-

-BirkenauMuseuminOswiecimandthe“Wieliczka”SaltMine.TheESNsectionfromCracowUniversityofEco-nomicshelpedorganizea specialtramrideandotherinterestingactivities.

25

INTERVIEW

24

UNIVERSITY LIFE

First international conference within Doctoral Seminars in English programme

ThegoalodtheConferencewastodiscussthetheoreticalandmethodo-logicalchallengesincontemporary

economics.Themeetingwasdividedintothematicsessions:finance,eco-nomicsandsociety,macroeconomics,marketingandconsumerbehavior,humanresources,opensession.The

sessionsweresupportedbyPUEresearchersandforeignpromotersworkingontheDSEprogramme,who

wereresponsibleforinitiatingthediscussionanddeliveringcommentstothespeakers.

Animportantaspectoftheconfer-encewasthatyoungpeoplewere

givenanopportunitytopresenttheirworksina foreignlanguage.Itwasanexperiencethatwillpayoffinthefu-ture.Formanyofthem,itwasthefirsttimetheyhavespokenanddiscussedthescientificsubjectsinEnglish.Itisplannedtopublishtwomonographscontainingtheparticipants’works.It worked even better than we expected. Everyone did a great job and that is why we plan to organize another conferencenext year, most probably by the end of June-saiddrPiotrMichoń,coordinatoroftheDoctoral Seminars in Englishandthemainorganizeroftheconference.

Participants discussed about theoretical and methodological challenges of modern economics.

TheFirstInternationalConferenceforPhDStudentsandYoungEconomics,ManagementandFinanceScholars,partoftheDoctoral Seminars in English programmeatthePUE,washeldon6March2015.Themeetingwasattendedby32participants:guestsfromabroad,eg.Israel,India,Bangladesh,Italy;andrepresentativesofPolishuniversities-thePoznańUniversityofEconomics,AdamMickiewiczUniversityandtheUniversityofEconomicsinKatowice.

My cup of coffee

You are a perfect example of combi-ning research work with passion...

Truthbetold,IneverthoughtIwouldbeinterestedincoffeeasa subjectofmyresearch.However,mythesiswasindeedassociatedwiththecreationofthespecialtycoffeemarketinPoland.MydoctoraldissertationisalsocloselyrelatedtowhatIdoona dailybasis,asitfocusesonthespecialtycoffeeseg-mentand,tobemorespecific,coffeeshopsofthistype.

Is coffee often analyzed by scienti-sts?

InPoland-notreally,letalonethecof-feemarketitself.Mostoften,coffeeisanalyzedasa rawmaterialora com-modity.

How did your adventure with coffee begin?

Idrankmyfirstcoffeeinhighschool,duringmyhighschoolfinalexams.BeforeIstartedtodealwithcoffeeprofessionally,Idranka regular,sug-aryinstantcoffeefromchaincoffeeshops.Thecoffeemarketbecamemyprofessionbetween1stand2ndyearofstudies.

Making a good coffee is a real challenge. What is most important in this process?

Firstofall,coffeemustbetasty.Tasteisaffectedbytwomainfactors–freshness(roastingandgrinding)andproperbrewing.Goodcoffeecanbeboughteasily.Itisproper

brewingthatisquitedifficult.Butthereisnosimplerecipeforprepar-ingcoffee,especiallyathome.Coffeeisa verybroadsubjectanditcouldbethetopicofmanydoctoraldissertations.

Coffee prepared by you is always special – not just because of the taste, but also appearance.

Youcanactuallydrawanythingoncoffee.Thequestioniswhetheryouhaveenoughimagination,skillsandpatiencetodoit.Themostdifficultistostart,ofcourse.Masteringthetechniquesofdrawingonfoamisdefinitelynoteasyandrequiresa lotofpracticalexercises.Infact,one

uncontrolledgesturecanruinthewholeproject.

Do you have any special design that you like to draw on coffee?

MyfavoritepatternisthecharacterofDarthVader.ThetechniqueofthisdrawingIdevelopedmyself,a littleonthebasisoftrialanderror.Today,aftersomanyyearsofpractice,itisnolongera difficultpatternformetodo,butIdefinitelyhavea fondnessforit.

Is being a barista difficult?

It’sharderthanyouthink.Agoodbaristaisnotafraidevenofthemostweirdestideas-onehastomix,taste,

aninterviewwithmgrAgnieszkaRojewska,PhDstudentoftheFacultyofManagementatthePUE,PolishBaristaChampion2015.

26 27

INTERVIEW

change,add...untillyougettherequiredeffect.That’swhypatienceisa valuedtraitinthislineofwork.Noteverythingworksoutonthefirsttry,especiallyatthebegginingofyourjourneywithcoffee.

As a barista, you have a lot of achie-vements under your belt, yet your most important one is quite recent.

Duringthe“SweetTargi”exhibitioninKatowice(28thFebruary-1stMarch2015)IhavewonthetitleofPolishBaristaChampion2015.MyshowwasbasedonthesimilaritiesofcoffeehistoryandcultureinPolandandRwanda.IhavechosenRwandancof-fee,roastedbytheWarsawcompanyKofiBrand.I’vestartedtheshowwithanauthorialdrink,consistingofstrawberries,cherries,freshlychee,lemongrassandfrozengreenteacalledOrganicWhitePony.Ilater

servedespressoincoffecupsfrozenwithdryice.Itsflavourwasdominatedbyredfruit(strawberriesandcherries),thesweetnessoflychee,a sweetfloralscentwitha hintofmarzipananddelicategreentea.Thecappuccino,inturn,hada distinctiveflavourofdriedfruitandnuts.Themilkwasfoamedata lowtemperaturetoachievea creamytexture.

After hearing the description you gave, I’m not surprised that you won the title.

Ijustpreformedthetaskina waythatallowedmetowin.IfyouwanttowinthePolishChampionship,youneedtomeeta numberofrequirements,con-vincethejudgesthatyoupossessex-traordinaryskills,anddoallofitbetterthantheothercompetitors.Iwonthisyear.Maybeitwasmytime,ormaybeI wasintopshapeonthatday.

Thank you.

Sylwia Jurga

DuringthePolishBaristaChampionship2015,thecom-petitors’taskwastopresentthejuryanespresso,a cap-puccinoandoneauthorialdrinkbasedonespresso.Eachbaristahad15minutesfortheirperformance(eachsec-ondovertimewasa penaltypointandtheshowcouldnottakemorethan16minutes).Thejudgesmarkswerebasedontechnicalskills,hospitality,presentation,professionalism,taste,aromaandlookofthedrinks.

Polish Vice-Champion Barista 2014

1st place at National Barista Competition 2013 in Łódź

Polish Barista Champion

Polish Barista Champion 2015Polish Latter Art Champion 2014

ACC

OM

PLIS

HM

ENTS

28 29

OUR ALUMNI

Employers appreciate PUE graduates

Onceagain,theWPROSTmagazinepublisheda rankingofthebesthigh-ereducationinstitutionsinPoland.Thelistincludes50schoolswhosegraduatesarethemostsoughtafterinthelabourmarket.ThePoznańUniversityofEconomicstooktheninthplaceingeneralranking,andsecondplaceamongtheschoolsofeconomics.

Inthefieldsofstudy“Economics,FinanceandAccounting”and“Man-agementandMarketing,”thePoznańUniversityofEconomicscamethird.

AccordingtotheWPROSTmaga-zine,20mostpopularfieldsofstudyinclude: 1) Management and Marketing 2) Economics3)MechanicalEngineering 4) Finance and Accounting 5) Transportation and Logistics6)AutomationandRobotics7)Electronics,Electrotechnology 8) Information Technology and

Telecommunications9)EnergyProduction,ElectricPower

Engineering

10)LawandAdministration11)Mining,Geology12) Production Engineering and

Management13)CivilEngineering,Construction14)Chemistry,ChemicalEngineering15) Commodity Science16)SocialSciencesandForeignPhi-

lologies17)ForestryandWoodTechnology18)EngineeringandEnvironmental

Protection19)MaterialsEngineering20)Metallurgy

PUE graduates nominated for the “Kobieta przedsiębiorcza 2014” award“Kobietaprzedsiębiorcza2014”hasbeenorganizedperiodicallybyGłos Wielkopolski.Womennominatedfortheawardareartists,designers,volunteers,socialactivistsandown-ersofsuccessfulcompanies.Thisyear,sevenPUEgraduatesfoughtforthetitle:• AdriannaWołczyk–ownerof

AleWorek,• MartaKotwis,AlexanderPrębska,

AlexanderPrusator–ownerofFORDATAform,

• MartaWiznerowicz,AgataOlszyńska–ownersofPlacefor-dresscompany,

• IwonaJanicka–founderoftheLocalActivityFoundation.Theawardceremony,discussion

panelanda banquetwillbeheldon17April2015intheauditoriumofthePoznańUniversityofEconomics.

Profiles of our inventive graduates:

Adrianna Wołczyk – owner of Ale-WorekAgraduateoftheFacultyofManagement,specialization:propertyandinvestmentmanagement

In2012,sheestablishedherowncompanyAleWorekwithinthe“Startujz biznesem”competition(implement-edunder6.2HumanCapitalOpera-tionalProgramme).

AdriannaWołczykrespondedtotheneedsofmodern,conscioushousewives,andcreateddecorative

linenbagsforbread.Thankstoaninterestingstructureanduniquedecoration,thesebagsarenotonlyeasyontheeyes,butalsofittheirpurpose–theyarepractical,astheyprovidea naturalstorageforbread.Becauseofantibacterial,hypoaller-genicandwaterabsorbinglinenfab-rictheyaremadeof,thebagsofferprotectionagainstmold,slowdownthedryingprocessandprotectfoodproducts.

Marta Wiznerowicz, Agata Olszyńska – owners of Place for DressMartaWiznerowicz–a graduateoftheFac-ultyofEconomics,fieldofstudy:Econom-ics,specialization:GlobalandManagerialEconomics

AgataOlszyńska–a graduateoftheFacultyofManagement,fieldofstudy:Management,specialization:TradeandMarketing

AgataOlszyńskaandMartaWiznero-wiczturnedthetheoryintopracticeandconqueredthemarket.Theybothgraduatedfromfieldsofstudythattheoreticallydonothavemuchincommonwiththefashionindustry.However,thesistersprovethatgoodmarketintuitioncombinedwitha thoroughtheoreticalknowledgeisanexcellentbaseforsuccessinbusi-ness.TheycreatedthePlaceforDressbrand.Usinga specialapplication,availableatwww.placefordress.com,youcandesignandordera dresscre-atedexactlyaccordingtoyourprefer-ence.Theideaofstartinga businessinvolvingdresseswasbornwhenthe

sisterswereshopping.Theywantedtomeetthreeneedswhich,intheiropinion,arenotmetbytypicalshopsinmalls.

Marta Kotwis, Aleksandra Prębska, Aleksandra Prusator – owners of the FORDATA companyGraduatesoftheFacultyofManagement,specializationinElectronicBusiness

FORDATA(formerDatapoint)isa synonymforthesafemanagementofconfidentialinformationina chang-ingbusinessenvironment.ApioneerinthePolishcapitalmarket.Usingoriginalinformationsystems,basedontheVirtualDataRoomtechnology,FORDATAhelpscustomersmanagedocumentsandcommunicationsdur-ingcomplextransactionalprocesses.ThecompanysupportsthebiggesttransactionsofM&A,IPO,restruc-turing,privatizationandprocessesassociatedwithobtainingfinancinginPolandandinothercountriesofCentralandEasternEurope.

Iwona Janicka – founder of the Lo-cal Activity FoundationAgraduateoftheFacultyofEconomics,fieldofstudy:Economics,specialization:FinanceandMonetaryPolicy

IwonaJanickacombinestheexperi-enceofa localcivilservant,entrepre-neurandsocialactivist.Sofar,sheworkedforWielkopolskaCouncilofPublicBenefitActivityandPoznańPublicBenefitActivityCouncil.

31

PUE IN THE MEDIA

30

OUR ALUMNIIN

DEX

OF

SUCC

ESS

Professional advice Get to know people and take care of acquaintances, because there is great value in building your own network of contacts. Participate in events, which there are plenty of in Poznań. Redexperts organizes the “Projektor” workshops. The main idea behind them is popularizing entrepreneurship among young people. Exchange business cards on startup meetings, get connected through LinkedIn and Goldenline. These contacts may not be useful today, but in five years may prove invaluable. Networking, networking, networking.

jakub.tabedzki@redexperts.netwww.redexperts.co

Name: Jakub Tabędzki

Place of work: managing partner in Redexperts sp. z o. o.

Contact me

Faculty of Management, field of study: management and marketingspecialization: transport and logistics

I chose to study at the PUE because

My best memory from the student days is

Skills gained at the PUE allow me to

In five years, I would like to

Outside of work

www.facebook.com/redexpertspl.linkedin.com/in/jakubtabedzki/pl

I always wanted to be an entrepreneur. I wanted to develop skills needed for this since day one. As a gift for my 18th birthday, my parents got me a limited liability company and I thought that the best place to learn how to run a business would be a school of economics.

breaks, i.e. free time between classes. It was the best time for conversations, discussions and making friends. It is amazing how often these acquaintances are useful in business.

look at my business from a broader perspective. Many things can be learnt by practice, but the theoretical foundations (especially from economic and business areas) are essential and should be learnt from the best.

take a three-month vacation and worry about nothing. Currently, Redexperts employs about 40 people. I would like to see all of them, or even more, when I come back, and find out thay they all have something to do.

When you're an entrepreneur, you’re at work all the time, but I try not to overdo it. The little time I have off work I spend with my children and friends. I'm also a pilot so my favourite activity is taking to the skies – for a walk on the clouds.

MoreandmoreresidentsoftheWielkopolskaregiondecidetoruna familybusiness. Family firms come in all sectors, forms and sizes–saysdrhab.MaciejStradomski(DepartmentofInvestmentandCapitalMarketsatthePUE)inhisstatementforGłos Wielkopolski.Two-thirdsofthefirmsonthestockmarketarefamilycompanies.Intheopinionofourexpert,inthecaseofa crisis,familybusinessesaremorestablethancor-porations,becausetheyhaveown-

erswhooverseeeverythingandtakecareofcompaniesinwhichtheyinvestedtheirmoneyandnames.Furthermore,theterm“familybusi-ness”callsuppositiveassociationsincustomers’minds,makingthemmorewillingtousetheirservices.Companies began to compete with each other, taking advantage of their family foundations–thePUEexpertbelieves.Now, the awareness of being a family business becomes a strength –headds.

Thisyear’sEasterwillbelessexpen-sive.Itisa resultof,amongothers,lowerpricesofvegetables,fruitandmeatproducts. It is true that due to deflation, part of commodity prices decreased. The reason for that is the em-bargo imposed on Polish productsand

the fact thatless products are exported-saysdrhab.JanMikolajczykfromtheDepartmentofTradeandMarketingatPUE.A mild winter has also contributed to the price deflation as vegetables are cheaper than last year –PUEexpertadds.

Our experts in the media

Family business

Easter savingsdr

hab

. M. S

trad

omsk

idr

hab

. J. M

ikoł

ajcz

ykdr

hab

. J. F

azla

gić

Ourscientistmadea criticalcom-mentaboutGenerationYinanarticlepublishedby“Wprost”maga-zine.Drhab.JanFazlagićbelievesthat“millennials”haveinflatedself-esteemandthinktheydeserve

everything.Suchanattituderesultsfromtheirshelteredupbringinganditcanleadourcountrytoaneconomicdownturn.If we have lazy employees, we will fall behind Europe–PUEexpertsays.

Lazy Generation Y

32

PUE IN THE MEDIA

Thereare658thousandproffesionallyactivewomenintheWielkopolskare-gion,ofwhich583thousandareem-ployedand75thousandare“betweenjobs”.Incomparison,thereare739thousandproffesionallyactivemen.In Poland,this ratio has been lower for women than for men for years-saysdrBahaKalinowska-SufinowiczformtheDepartmentofMacroeconomicsandHistoryofEconomicThought.This is due to the fact that a large group of women still take on the traditional role of a housewife. Yet, we have more profesionally active women than other countries. The reason for this is lower pay. We cannot afford to quit our jobs after having a child, for example-saysthePEUexpert.Mostwomen(nearlya thirdoftheregion’sfemaleresi-

dents)arespecialists,whichmeanstheyarepartoftheso-called“higher-level”staff,yetdonotoccupymana-gerialpositions.Womenaremostoftenemployedbytheservicessectorandleastofteninagriculture.The number of Wielkopolska women work-ing in services is a distinguishing factor compared to the rest of the country-saysdrBahaKalinowska-Sufinowicz.Our region is economically developed, and the higher the level of development the greater part of the labour market is taken up by services in comparison to other industries. Pay in the services sec-tor is pretty low, and these jobs require being at the employer’s disposal most of the time. This in turn leads to lower childbirth rates in our already aging community-sheadds.

Wielkopolska women on the labour market

dr h

ab. B

. Kal

inow

ska-

Sufin

owic

z

Media monitoring – March 2015

Press173 (14,57%)

Internet924 (77,84%)

Radio39 (3,29%)

Television51 (4,3%)

34

PUE IN THE MEDIA

BiuletynPoznań University of Economics

No. 7 (2014/2015) March 2015