Bite Layout

8/9/2019 Bite Layout

1/18

HEALTH+FUN

ON THERUN


2/18

To be the most preferred brand for sandwiches

across India.


3/18

To be our customers' favorite place in terms of is

Quality, Service, Cleanliness & Value - an

unflinching BITEs ideology that their customers

must always get quality products, served quickly

and with a smile, in a clean and pleasant

environment, and all at a fair price.


4/18


5/18

Presence of large no of coaching classes near by

for example IMS, Endeavour, Futurism, Vision, PT

Education


6/18

25 ft

20 ft

5 ft

5 ft

10 ft

2 ft

8 ft

12.5 ft 7.5 ft

Take away Beverages Cashier

8 ft 6 ft11 ft

1 ft

Kitchen Office

W.R

1 ft


7/18

475 Sq. Ft.

Total Area: 500.00 Sq.Ft.

Built-up Area: 475.00 Sq. Ft.

Carpet Area: 300.00 Sq. Ft.

Commercial Shops in GHOD DOD ROAD

Rent: Rs. 25,000

Deposit 1,00,000

Price Per Unit: Rs 84 per sq. ft.


8/18

Store time : 9 a.m to 8 p.m

Employee- 1 cashier , 2 helpers (Rs 21,600

p.a each)

Vegetable collection- apmc market Dumbhal,

Sardar Market, Puna Kumbharia Road, Surat -

396010 whole sale market


9/18

VEG sandwich Rs.15

VEG toast sandwich Rs. 20

Cheese sandwichRs.25

Grilled veg sandwich .Rs.30

Cheese grilled sandwich. Rs.35

Cheese veg grilled sandwich..Rs.45

Tea .Rs. 7

CoffeeRs.10

Cold drinksRs.12


10/18


11/18

STRENGTHS

Healthy and hygienic condition

Location advantage

Reasonable price

Reception to local needs

WEAKNESSES

Well established competitors

Lack of brand recognition

Lack of promotion


12/18

OPPORTUNITIES

Growth

Customization

Revision of menu

THREATS

Competition

Food contamination


13/18

Billboard advertising

Flyers in newspapers

local cable TV advertising Opening up food stalls at events

Setting up tasting booths at local neighborhood

events Having an event benefiting a students event, will

be an inexpensive way to achieve positive word-

of-mouth.


14/18

Fixed cost

Electricity Rs 24,000

Water - Rs 12,000

Salary - Rs 21,600 Rent - Rs 3,00,000

Machinary Rs 40,000

Total - Rs 3,97,600


15/18

Variable cost

Interiors Rs 1,00,000

Preliminary cost Rs 20,000

Advertising Rs 50,000 Total - Rs 1,70,000


16/18

Average number of customers expected

daily 100

Average purchase price Rs 20

Sales of Rs 2,000 daily

Yearly sales of Rs 7,20,000


17/18

SALES Rs 7,20,000

(LESS) VARIABLE COST Rs 1,70,000

CONTRIBUTION Rs 5,50,000

(LESS) FIXED COST Rs 3,97,000

PROFIT Rs 1,53,000


18/18

PV ratio = Contribution/sales

= (5,50,000/7,20,000)*100

= 76 %

BEP = FC / PV

= 3,97,600/.76

= 5,23,157

BEP achieved in 9 Months

Documents

Bite Layout