Biswajit project

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Cyber Cafe in Assam

A Study on Evaluation of Caf Business

Summer Project ReportSubmitted to Darwin School of Business in partial fulfillment

Of the requirements for the Degree ofMaster of Business Administration

By

Biswajit Rudra

Under the guidance ofMr . B i shwroop Bhat tachar jee

Placement Officer of the Darwin School of Business


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INDEX

SUBJECT PAGE

1. Preface 1

2. Certificate.. 2

3. Declaration 3

4. Acknowledgement 4

5. Executive Summery. 5

6. Objective.. 6

7. Research Methodology 7

8. Introduction of the Project Entitle.. 8

9. History.. 9.

10. Research Approach.. 10

11. Research Instrument 11

12. Contact Methods.. 12

13. How it was done 13

14. Steps In Research Design. 15


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15. Process 16

16. Research Plan... 17

17. Questionnaires analysis 18

18. Findings. 19

19. Recommendations 20

20. S.W.O.T Analysis 22

21. Bibliography. 23

22. Conclusion 24

23. Questionnaires Format. 25


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PREFACE

The MBA course of studies is well for businessmanagement. The practical training at MBA level is to develop

skill and knowledge. Practical training helps to gain real lifeknowledge about the business.

Theoretical knowledge is not enough for the practical life. Inevery professional course, training is an important factor. Faculty

gives us theoretical knowledge of various subjects in the college

but we are practically exposed of such subjects when we get thetraining in the organization. It is only the training through which Icome to know that what a business is and how it works. I can learnabout various operations being performed in the training, whichwould, in return, help me in the future when I will enter the

practical field.

During this whole project of this I got a lots of experience

and came to know about the management practices in real thathow it differs from those of theoretical knowledge and the practically in the real life. In todays world, where lots ofcompetition is prevailing in the market, theoretical knowledge isnot sufficient. Beside this one need to have practical knowledge,which would help an individual in his/her carrier activities.

Biswajit RudraMBA 3rdsem


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CERTIFICATE

This is to certify that Mr Biswajit Rudra assigned the

research project on Cyber Cafe on A Competitive analysis of

Market of all existing Internet in Assams in comparison with

Customer. He has submitted this Project report in accordance.

Date: . PROJECT GUIDE

Mr. Bishwroop Bhattacharjee

DECLARATION


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I declare that the project entitledA Competitive analysis ofMarket of cyber caf, submitted to Darwin School of Business in

partial fulfillment for the award of the degree of Master of Business Administration is a record of original project workdone by me during my period of study in Darwin School of

Business, Guwahati, under the guidance of Mr. BishwroopBhattacharjee, Placement Officer, Darwin School of Business.all existing Internet Caf along with this business in the Market. Itis a record of independent research work carried out by me duringthe Summer internship project under the able guidance of faculty

guide Mr. Ranjit Singha of Darwin School of Business.

I also declare that the project is the result of my effort. All

the details and analysis provided in the report hold are true to the

best of my knowledge.

Place: Guwahati

Date:

ACKNOWLEDGEMENT


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At the vary outset, I would like to my almighty to God whoenabled me to fulfill my dreams.

It is a privilege to express my sincere gratitude to all those

with whom I worked/interacted and whose thoughts helpedunderstanding my Project.

I would like to thank Darwin School Of Business forapproving me to do summer training on Cyber Cafe.

I also thank my friends for their constant support andencouragement cooperation and valuable suggestions throughout

the progress of this project without whose support, encouragementand guidance this summer training would not have been possibleto go through.

My specially thanks to my facility guide Mr. BishwroopBhattacharjee and guide Mr.Ranjit Sinha for giving insights toprepare my project.

Biswajit Rudra

MBA 3rdSem

EXECUTIVE SUMMARY


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Project Title: Cyber Cafe

Organization: Internet Caf in Assam.

Duration: 2 months

Period: 4th December 2010 to 3rd February 2011

City: Guwahati

Institional Guide: Mr. Bishwroop Bhattacharjee ,Placementofficer of Darwin School of Business.

Objective of the Project:1. Objective of the Study

1. To give a brief idea about the cyber caf business.

2. To give an idea of the types of facilities of customers

available.

3. To discuss about the market trends of cyber cafe.4. To study some of the caf services.

5. To evaluate the Large Internet search.

6. To give an idea about the regulations and maximum

number of customers in cafe.


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Objectives Of The Project:

A. To Find out the customers need ,want and desire about thecyber cafe in market

B. To Identify that any extra more services are required in cafbusiness for the customer.

c. To find out the customer demand volume of thedifferent cafe in Assam.


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RESEARCH METHODOLOGY :

Type of Research Descriptive

a) Data Source-Primary Data.b) Sampling Unit- Internet caf ownerc) Sample Size: 50d) Method Of Data Collection-Questionnaire, Interview,

Observation

Major Finding:

From My Survey, I Found that the customer requirement andextra services in cafe.


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INTRODUCTION OF THE PROJECT ENTITLE

Internet caf

An Internet cafor cybercaf is a place which providesinternet access to the public, usually for a fee. These businessesusually provide snacks and drinks, hence the caf in the name. The

fee for using a computer is usually charged as a time-based rate.

Cyberia: one of the world's first Internet cafs, London, 1994

The online caf phenomenon was started in July 1991 by WayneGregori in San Francisco when he began SFnet Coffeehouse

Network. Gregori designed, built and installed 25 coin operatedcomputer terminals in coffeehouses throughout the San Francisco

Bay Area. The caf terminals dialed into a 32 line Bulletin BoardSystem that offered an array of electronic services including

FIDOnetmail and, in 1992,Internet mail.

The concept of a caf with full Internet access (and the nameCybercaf) was invented in early 1994 by Ivan Pope.Commissioned to develop an Internet event for an arts weekend attheInstitute of Contemporary Arts (ICA) in London, and inspiredby the SFnet terminal based cafes, Pope wrote a proposaloutlining the concept of a caf with Internet access from the tables.The event was run over the weekend of 1213 March 1994 during

the 'Towards the Aesthetics of the Future' event. In June 1994, The Binary Cafe, Canada's first Internet caf,opened in Toronto, Ontario.

After an initial appearance at the conference site of the 5thInternational Symposium on Electronic Art,ISEA, in August 1994,
http://en.wikipedia.org/wiki/San_Franciscohttp://en.wikipedia.org/wiki/Sf_nethttp://en.wikipedia.org/wiki/Sf_nethttp://en.wikipedia.org/wiki/Coffeehouseshttp://en.wikipedia.org/wiki/Bulletin_Board_Systemhttp://en.wikipedia.org/wiki/Bulletin_Board_Systemhttp://en.wikipedia.org/wiki/FIDOnethttp://en.wikipedia.org/wiki/Internet_mailhttp://en.wikipedia.org/wiki/Ivan_Popehttp://en.wikipedia.org/wiki/Institute_of_Contemporary_Artshttp://en.wikipedia.org/wiki/The_Binary_Cafehttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Toronto,_Ontariohttp://en.wikipedia.org/wiki/ISEAhttp://en.wikipedia.org/wiki/File:Cyberia_Internet_Cafe.gifhttp://en.wikipedia.org/wiki/Sf_nethttp://en.wikipedia.org/wiki/Sf_nethttp://en.wikipedia.org/wiki/Coffeehouseshttp://en.wikipedia.org/wiki/Bulletin_Board_Systemhttp://en.wikipedia.org/wiki/Bulletin_Board_Systemhttp://en.wikipedia.org/wiki/FIDOnethttp://en.wikipedia.org/wiki/Internet_mailhttp://en.wikipedia.org/wiki/Ivan_Popehttp://en.wikipedia.org/wiki/Institute_of_Contemporary_Artshttp://en.wikipedia.org/wiki/The_Binary_Cafehttp://en.wikipedia.org/wiki/Canadahttp://en.wikipedia.org/wiki/Toronto,_Ontariohttp://en.wikipedia.org/wiki/ISEAhttp://en.wikipedia.org/wiki/San_Francisco


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an establishment called CompuCafe was established in Helsinki,Finland, featuring both Internet access and a robotic beer seller.

Inspired partly by the ICA event, a commercial establishment of

this type, calledCyberia, opened on September 1, 1994 inLondon,England.[2]

The first public, commercialAmerican Internet caf was conceivedand opened by Jeff Anderson in August 1994, at Infomart in

Dallas, Texas and was called The High Tech Cafe.

Next, in the USA, three Internet cafs opened in theEast Villageneighborhood ofNew York City: Internet Cafetm, opened by Arthur

Perley, the @ Cafe, and the Heroic Sandwich.

A variation of Internet caf called PC bang (similar to LANgaming center) became extremely popular in South Korea whenStarCraft was released in 1997. Although computer andbroadband penetration per capita were very high, young peoplewent to PC bangs to play multiplayer games.

Asolar poweredInternet caf in San Juan del Sur,Nicaragua.

An Internet caf inKulim,Kedah, Malaysia.Internet cafs are located worldwide, and many people use themwhen traveling to access webmailandinstant messagingservicesto keep in touch with family and friends. Apart from travelers, inmany developing countries Internet cafs are the primary form of

Internet access for citizens as a shared-access model is more
http://en.wikipedia.org/wiki/Helsinkihttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Cyberia,_Londonhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Internet_caf%C3%A9#cite_note-1http://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Dallas,_Texashttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/East_Village,_Manhattanhttp://en.wikipedia.org/wiki/New_York_Cityhttp://en.wikipedia.org/wiki/PC_banghttp://en.wikipedia.org/wiki/LAN_gaming_centerhttp://en.wikipedia.org/wiki/LAN_gaming_centerhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/StarCrafthttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/wiki/Broadband_Internet_accesshttp://en.wikipedia.org/wiki/Solar_powerhttp://en.wikipedia.org/wiki/San_Juan_del_Surhttp://en.wikipedia.org/wiki/Nicaraguahttp://en.wikipedia.org/wiki/Kulimhttp://en.wikipedia.org/wiki/Kedahhttp://en.wikipedia.org/wiki/Webmailhttp://en.wikipedia.org/wiki/Instant_messaginghttp://en.wikipedia.org/wiki/File:Gazzointernetcafe.jpghttp://en.wikipedia.org/wiki/File:Gazzointernetcafe.jpghttp://en.wikipedia.org/wiki/File:Nica_Geeks.jpghttp://en.wikipedia.org/wiki/Helsinkihttp://en.wikipedia.org/wiki/Finlandhttp://en.wikipedia.org/wiki/Cyberia,_Londonhttp://en.wikipedia.org/wiki/Londonhttp://en.wikipedia.org/wiki/Englandhttp://en.wikipedia.org/wiki/Internet_caf%C3%A9#cite_note-1http://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/Dallas,_Texashttp://en.wikipedia.org/wiki/United_Stateshttp://en.wikipedia.org/wiki/East_Village,_Manhattanhttp://en.wikipedia.org/wiki/New_York_Cityhttp://en.wikipedia.org/wiki/PC_banghttp://en.wikipedia.org/wiki/LAN_gaming_centerhttp://en.wikipedia.org/wiki/LAN_gaming_centerhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/StarCrafthttp://en.wikipedia.org/wiki/1997http://en.wikipedia.org/wiki/Broadband_Internet_accesshttp://en.wikipedia.org/wiki/Solar_powerhttp://en.wikipedia.org/wiki/San_Juan_del_Surhttp://en.wikipedia.org/wiki/Nicaraguahttp://en.wikipedia.org/wiki/Kulimhttp://en.wikipedia.org/wiki/Kedahhttp://en.wikipedia.org/wiki/Webmailhttp://en.wikipedia.org/wiki/Instant_messaging


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affordable than personal ownership of equipment and/or software.A variation on the Internet caf business modelis theLAN gamingcenter , used for multiplayer gaming. These cafs have severalcomputer stations connected to a LAN. The connected computers

are custom-assembled for gameplay, supporting popularmultiplayergames. This is reducing the need for video arcadesand arcade games , many of which are being closed down ormerged into Internet cafs. The use of Internet cafs formultiplayergaming is particularly popular in certain areas of Asialike China, Taiwan, Hong Kong, South Korea and ThePhilippines.

In some countries, since practically all LAN gaming centers alsooffer Internet access, the terms net cafe and LAN gaming center

have become interchangeable. Again, this shared-access model ismore affordable than personal ownership of equipment and/or software, specially since games often require high end andexpensive PCs.

There are also Internet kiosks , Internet access points in publicplaces likepublic libraries, airporthalls, sometimes just for briefuse while standing. Many hotels, resorts, and cruise ships offer

Internet access for the convenience of their guests; this can takevarious forms, such as in-room wireless access, or a web browserthat uses the in-room television set for its display (usually in thiscase the hotel provides a wireless keyboard on the assumption thatthe guest will use it from the bed), or computer(s) that guests canuse, either in the lobby or in a business center. As with telephone

service, in the US most mid-price hotels offer Internet access froma computer in the lobby to registered guests without charging anadditional fee, while fancier hotels are more likely to charge for

the use of a computer in their "business center."

For those traveling by road in North America, many truck stopshave Internet kiosks, for which a typical charge is around 20 cents

per minute.[5]
http://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/LAN_gaming_centerhttp://en.wikipedia.org/wiki/LAN_gaming_centerhttp://en.wikipedia.org/wiki/Multiplayerhttp://en.wikipedia.org/wiki/Local_area_networkhttp://en.wikipedia.org/wiki/Video_gamehttp://en.wikipedia.org/wiki/Video_arcadehttp://en.wikipedia.org/wiki/Arcade_gamehttp://en.wikipedia.org/wiki/Multiplayerhttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Internet_kioskhttp://en.wikipedia.org/wiki/Public_placehttp://en.wikipedia.org/wiki/Public_placehttp://en.wikipedia.org/wiki/Public_librarieshttp://en.wikipedia.org/wiki/Airporthttp://en.wikipedia.org/wiki/Truck_stophttp://en.wikipedia.org/wiki/Internet_caf%C3%A9#cite_note-4http://en.wikipedia.org/wiki/Business_modelhttp://en.wikipedia.org/wiki/LAN_gaming_centerhttp://en.wikipedia.org/wiki/LAN_gaming_centerhttp://en.wikipedia.org/wiki/Multiplayerhttp://en.wikipedia.org/wiki/Local_area_networkhttp://en.wikipedia.org/wiki/Video_gamehttp://en.wikipedia.org/wiki/Video_arcadehttp://en.wikipedia.org/wiki/Arcade_gamehttp://en.wikipedia.org/wiki/Multiplayerhttp://en.wikipedia.org/wiki/Chinahttp://en.wikipedia.org/wiki/Taiwanhttp://en.wikipedia.org/wiki/South_Koreahttp://en.wikipedia.org/wiki/Philippineshttp://en.wikipedia.org/wiki/Internet_kioskhttp://en.wikipedia.org/wiki/Public_placehttp://en.wikipedia.org/wiki/Public_placehttp://en.wikipedia.org/wiki/Public_librarieshttp://en.wikipedia.org/wiki/Airporthttp://en.wikipedia.org/wiki/Truck_stophttp://en.wikipedia.org/wiki/Internet_caf%C3%A9#cite_note-4


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Internet cafs come in a wide range of styles, reflecting theirlocation, main clientele, and sometimes, the social agenda of the

proprietors. In the early days they were important in projectingthe image of the Internet as a 'cool' phenomena.

Evolution

Internet cafs are a natural evolution of the traditionalcaf. Cafsstarted as places for information exchange, and have always beenused as places to read the paper, send postcards home, playtraditional or electronic games, chat to friends, find out localinformation. Cafs have also been in the forefront of promotingnew technologies, for example, the car in 1950s California.

As Internet access is in increasing demand, many pubs, bars andcafes have terminals, so the distinction between the Internet cafeand normal caf is eroded. In some, particularly Europeancountries, the number of pure Internet cafs is decreasing sincemore and more normal cafs offer the same services. However,there are European countries where the total number of publiclyaccessible terminals is also decreasing. An example of such a

country is Germany. The cause of this development is acombination of complicated regulation, relatively high Internetpenetration rates, the widespread use of notebooks and PDAs andthe relatively high number of WLAN hotspots. Many pubs, barsand cafs in Germany offer WLAN, but no terminals since the

Internet caf regulations do not apply if no terminal is offered.Additionally, the use of Internet cafs for multiplayer gaming isvery difficult in Germany since the Internet cafe regulations and a

second type of regulations which was originally established forvideo arcade centers applies to this kind of Internet cafes. It is, forexample, forbidden for people under the age of 18 to enter such an

Internet caf, although particularly people under 18 are animportant group of customers for this type of Internet caf.
http://en.wikipedia.org/wiki/Caf%C3%A9http://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Germanyhttp://en.wikipedia.org/wiki/Caf%C3%A9http://en.wikipedia.org/wiki/Europehttp://en.wikipedia.org/wiki/Germany


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While most Internet cafs are private businesses many have been set up to help bridge the 'digital divide', providing computeraccess and training to those without home access. For example,the UK government has supported the setting up of 6000

telecentres.

In Asia, gaming is very popular at the Internet Cafes. Thispopularity has helped create a strong demand and a sustainablerevenue model for most Internet cafes. With growing popularity,there also comes with this a responsibility as well. In fighting forcompetitive market share, the Internet cafes have started chargingless and hence are adopting alternate means to maximize revenue.

This includes selling food, beverages, game and telephone cards toits patrons.

In July 2008 the worlds first Internet Cafe on the Internet wasreleased in Karlskoga, Sweden. Virtual Internet Cafe [1] use the

same principles as a regular Internet Cafe, but is completelybased on the Internet. Users of Virtual Internet Cafe remotecontrol designated Cafe computers instead of using their owncomputers on the Internet. This gives the users the option to be

completely anonymous on the Internet while protecting their owncomputers from malicious software and spywares.

To combat terrorism, Italian government requires positiveidentification from all users of Internet cafes. (Florence, May2006)

In places with censoring regimes such as Singapore, Internet cafs

are closely controlled. In some places computers are in booths toallow private access to pornography. In some areas ofLosAngeles they are controlled because they attract street gangs.

Copyright violations by clients are cause for concern by InternetCafe Operators. For example, the EasyInternetcafe chain
http://en.wikipedia.org/wiki/Digital_dividehttp://www.virtualinternetcafe.com/http://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Los_Angeleshttp://en.wikipedia.org/wiki/Los_Angeleshttp://en.wikipedia.org/wiki/EasyInternetcafehttp://en.wikipedia.org/wiki/File:Firenze-Internet-cafe-0836.jpghttp://en.wikipedia.org/wiki/Digital_dividehttp://www.virtualinternetcafe.com/http://en.wikipedia.org/wiki/Singaporehttp://en.wikipedia.org/wiki/Los_Angeleshttp://en.wikipedia.org/wiki/Los_Angeleshttp://en.wikipedia.org/wiki/EasyInternetcafe


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discontinued its CD burning services because it was heldresponsible for copyright violations by clients.

According to the "Survey of China Internet Caf Industry" by thePeople's Republic of China Ministry of Culture in 2005, MainlandChina has 110,000 Internet cafs, with more than 1,000,000employees contributing 18,500,000,000yuan to P.R. China's GDP.More than 70% of Internet caf visitors are from 18 to 30 yearsold. 90% are male, 65% are unmarried, and 54% hold a universitydegree. More than 70% of visitors play computer games. 20% ofChina's Internet users go to Internet cafes.

In Brazil, the initial concept brought by Monkey Paulista wasbased on the business model used by Internet cafes in South

Korea, since this was the first house LAN to exist in Brazil,inaugurated in So Paulo, starting its activities in 1998. Thecompany closed in 2010. [2] However, just a week later forreasons of bureaucracy, the company Lan Game @ The House

was opened and today is the 1st lan house of Brazil in activity.Today it is seen as the country as a way to test new technologiesand demonstration of games and products.

Milestones:

Before 1995 - An Internet Caf called 3C+T appeared inShanghai, probably the first in China. The price was 20 Yuan

per hour($2.50 per hour)

1995~1998 - China's Internet Cafs proliferate. Playingunconnected games is the main purpose of caf users. Theaverage price was 15~20 Yuan per hour.
http://en.wikipedia.org/wiki/CD_recorderhttp://en.wikipedia.org/wiki/Ministry_of_Culture_(People's_Republic_of_China)http://en.wikipedia.org/wiki/Renminbihttp://taglan.blogspot.com/http://en.wikipedia.org/wiki/CD_recorderhttp://en.wikipedia.org/wiki/Ministry_of_Culture_(People's_Republic_of_China)http://en.wikipedia.org/wiki/Renminbihttp://taglan.blogspot.com/


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1998~2000 - A period of great expansion for Internet cafeswith more competition.

2000~2002 - Increasing popularity in Internet games. The

first Internet chain caf opened in 2001. Because nine peoplewere killed in an Internet caf fire in Beijing in June, 2002, anew regulation was passed giving the Ministry of Culture fullresponsibility for licensing Internet cafs.

After 2002 - Heavy censorships were imposed, includingreal-name registration. At the end of 2004, more than 70,000

Internet cafs were closed in a nationwide campaign.

2008 - Microsoft attempts to make Internet Cafes profitablein Asia and other emerging markets. After discussions withthe governments of these countries, it helps to establish safe

Internet cafes.

2009: Over 6,000 Internet cafes in countries like Thailand andIndonesia have voluntarily signed up to provide a safe softwareexperience for its patrons. With over 100,000 computers involved

in this program, it is the largest mass improvement of Internetcafes in the world.


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Internet caf

According to APWKomitel (Association of Community InternetCenter) there are 5,000 Internet Cafes in urban Indonesian cities

in 2006 providing computer/printer/scanner rental, training, PCgaming and Internet Access/Rental to the people who do not have PC or Internet access at home. The website also contains adirectory listing some of these warnet/telecenter/gamecenter in

Indonesia. In urban areas, the generic name is Warnet(or Warung Internet) and in rural areas the generic name is Telecenter.Warnets/ Netcafes (i.e.: Java NetCafe established in 1998) areusually owned by private SME as bottom-up initiatives, while

Telecenters in rural villages are usually initiated by Governmentand Donors as top-down financing. Information onNetcafe/Warnet in Indonesia can also be found in a book titled:Connected for Development:Indonesian Case study. Currently, no

special license is required to operate an Internet Cafe or Warnetin Indonesia, except for the ordinary business license also appliedto cafe or small shop. Because of hype and many Internet cafe

starting their business without proper planning, some of themclosed down for lack of a business plan. Although the number is

still growing, associations such asAPWKomitelurge new Internetcafe owners to do a feasibility study before planning to open an

Internet cafe, and provide a business model calledMultipurposeCommunity Internet Center or "MCI Center"to make the businessmore sustainable
http://www.apwkomitel.org/http://www.apwkomitel.org/sumatra.htmlhttp://id.wikipedia.org/wiki/Warnethttp://www.milenia.net/http://www.i4donline.net/ATF/2007/fullpapers/Rudi_ATF07ABS129.pdfhttp://wsis-online.org/smsi/organization/organization-view?group_id=326287http://www.itu.int/wsis/stocktaking/scripts/documents.asp?project=1143795049&lang=enhttp://www.itu.int/wsis/stocktaking/scripts/documents.asp?project=1143795049&lang=enhttp://www.apwkomitel.org/http://www.apwkomitel.org/sumatra.htmlhttp://id.wikipedia.org/wiki/Warnethttp://www.milenia.net/http://www.i4donline.net/ATF/2007/fullpapers/Rudi_ATF07ABS129.pdfhttp://wsis-online.org/smsi/organization/organization-view?group_id=326287http://www.itu.int/wsis/stocktaking/scripts/documents.asp?project=1143795049&lang=enhttp://www.itu.int/wsis/stocktaking/scripts/documents.asp?project=1143795049&lang=en


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Cyber caf is one of the fast growing business in India.Over 10 lakhs caf in Indias market, running their cafe in everyway possiblebetter margins, aggressive advertising, and catchy

slogans. The real boost to bottle water came in the early to

mid-1980s with the growth of PVC packaging and later, PETbottles. It can be divided into two sections i.e. carbonated andnon-carbonated drinks that can be further classified into mineralwater and package drinking water.

Marketing includes all the activities like promotion,distribution, advertising etc. To fulfill all the segments ofconsumers. Marketing is also to convert social needs into

profitable opportunities. So this topic provides all the essentialsto theoretical knowledge with practical knowledge and toinculcate the efficiency. It is also requirement for the cafe toimprove their services and for achieving their ultimate goal.


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Brief History about Cyber Cafe:Our History

CYBERCAFE was founded in April 1995 by threeyoung entrepreneurs. The idea originated in London,England when one of the partners noticed a new typeof caf, cleverly called CYBERIA. This novelty providedthe general public Internet access in a quality cafsetting. At that time, nothing similar existed in NewYork and in light of the emerging Internet boom theopportunity to open a specialty caf with computers seeirresistible.

The partners found the perfect spot for theirnew store at 273 Lafayette Street on the cornerof Prince Street, in SoHo's new Silicon Alley. The 20 fttin ceilings and enormous windows reflected everythingthe Internet symbolized: openness and greaterfreedom of speech. Right from the beginning,

we have been committed not only to the idealsof the Internet, but the importance of friendly andknowledgeable service, which continues to be thehallmark of their business. After raising somecapital and doing all the construction themselves,ThedoorsopenedonJune14th1995.


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In 1996, CYBERCAFE licensed its concept to ahuge arcade center in the middle of Times

Square. 50 computers were installed and millionsof people from all over the world came to visit. Inaddition, a hotel serving the US Army & Marinesin Abu Dhabi, U.A.E. also bought a license andCYBERCAFE became the first Internet caf in theMiddle East. By 1999, enough funds had beensaved up to open a second store in Manhattanat 250 West 49th Street between Broadway and

8th Avenue. It was becoming clear that the mainfocus of the business would no longer be localswithout computers, but New York's 37 milliontourists, all of whom would eventually have email accounAll was well until the tragedy of September 11th 2001.New York's tourist trade slowed considerably,especially downtown below 14th Street,

where CYBERCAFE's first store was located.Sadly after nine months, the store at 273 LafayetteStreet was finally closed down. The loss was great,but it's other store on 49th Street still remained profitab

Eventually, in March 2003 CYBERCAFE openedanother store in the Taste Of New York FoodCourt on 8th Avenue between 44th & 45thStreets, opposite the famous Milford Plaza Hotel.The tourists have begun to return to this greatcity and CYBERCAFE plans to keep expandingits friendly service throughout New York and elsewhere.


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RESEARCH METHODOLOGY

The advanced learners dictionary current English lays downthe meaning of research as a careful investigation or inquiry

specially through search for new facts in any branch of

knowledge. Readman and Mory defines as A systematized effortto gain new knowledge.

The project was to involved a detail study of the marketbased on the customer. The markets available for the study wherethe cyber cafe, computers shop and distributors. For estimatingthe market potential different methods of primary data collectionwhere owner in the from of questionnaire, structured and

unstructured interviews and methods for establishing facts aboutbuilding business management insights for customer requirement,services etc.


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RESEARCH APPROACH :

There are different research approaches and the researchinstruments that where employed during the research work. Thecommon research approach for collecting the primary data areobservations, focus group, surveys and experiments. In this case ,a general survey to gain knowledge about the market, commonly

known as the pilot survey was and undertaken where particularlyinformation was gathered with respect to the brands, peoples /customers perception so that it serves as a foundation to preparethe questionnaire for collecting primary data and that it helps indeciding other methods to be adopted which may be useful in

gathering the necessary information.


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RESEARCH INSTRUMENTS :

Marketing researchers have a choice of two main researchinstruments in collecting primary dataquestionnaire. Aquestionnaire consists of a set questions presented to respondent

for their answers. Because of its flexibility, the questionnaire by

far the most common instrument used to collect the primary data.Questionnaire had to be carefully developed, tasted and debuggedbefore they are administered on large scale. In preparing aquestionnaire, the professional marketing researcher carefullychooses the question and their form, wording and sequence. Inaddition, the form of the question asked can influence theresponse. Marketing researchers distinguish between openendand closed end questions. Closed end questions prespecify all

the possible answers, and respondents makes a choice amongthem. Open end questions allow respondents to answer in theirown words. Openend questions often reveal more because theydo not constrain respondents answers. Openend questions areespecially useful in the exploratory stage of research, where theresearch is looking for insight into how people think a certain way.The questionnaire should use simple, direct, unbiased wording and

should be pretested before it is actually used. In this case too,questionnaire method was followed to collect primary data with

respect to the project.

Which was finally implemented after pre testing closed end,multiple choice questions where followed after pre testing and twodifferent type of questionnaires where used (for details see


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appendix) closed end multiple choice questions where used so thatminimum time of consumers / respondents is consumed.

CONTACT METHODS:

Once the sampling plan has been determined, the marketingresearcher must decide how the subject should be contacted. Thechoices are mail, telephone , or personal interviews. Telephonecould not be an effective medium for getting the first handresponses pertaining to the study. For the purpose of the market

survey , I design the research based on primary data.

For the collection of primary data, I designed the structured samequestionnaire for all. Secondary data will be used to supplementthe primary research and in terms of capacity and profile of

package drinking water industry. Method was adopted to collectthe data related to the study.


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HOW IT WAS DONE:

1)Research problem for the present studyAnalyzing the market of Cyber Cafe.

2) The research plan

The research plan is designed for gathering the neededinformation. Designing research plan calls for definitionson the information (data) sources , research approach,research instruments, sampling plan and contact method.

3)Data Source

The plan calls for gathering both the secondary and

primary data. Secondary data already exists, having beencollected for some other purpose, while primary dataconsists of original collected for the specific purpose.

a) Primary Data: In order to have first handinformation to know the perception, preference andliking of the customers visiting various cafe shopsall these persons are also interviewed to know theirinterest and attitudes about the facilities and the

services (promotional and other benefits) that thecaf owner provide them.

b) Secondary Data: secondary data for the werecollected from:


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Various opinion and thinking make it one ortwo Para by himself .

Internet.Newspapers, journals & Business Magazines.

STEPS IN RESEARCH DESIGN PROCESS:

1) Define the research problems

Research problem definition involves specifying theinformation needed by management.

2) Estimate the value of the information to be provided bythe research

Descriptive research is characterized by high degree offlexibility tends to rely on convenience sample

3) Select the data collection method (s)

Survey research, information directly from cyber cafe.

4) Select the measurement technique

Questionnaires, instrument for asking information directly from the caf owner on the basis of question asked byinterviewer

5) Select the subject (Primary considerations)


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Population, sample frame, sampling unit, sampling method(non-probability), sample size, sample plan and execution.

6) Select the analytical approach

Data analysis involves converting a series of recordedobservations into descriptive statement and/or inferencesabout relationship.

7) Evaluate the ethics of research Ethically sound research considers the interests of thegeneral public, the respondents, the client and the research

profession as well as those of the researcher.

8) Estimate time and financial costTime refers to the time needed to complete the project. The

financial requirement is the monetary representation ofpersonal time, computer time and material requirements.

Research Plan:

1) Area: since my research was customer requirement in theinternet cafe shops in the Assam State. Therefore all thecomposite shops were included in the area of my research.

2) Respondents: I visited at least every caf shop of therespective areas. My respondents were the owner of the shops,

salesman.3) Methods of collection: for the collection of the data I adopted

questionnaire method. For the purpose I had prepared aquestionnaire and went to the respondents with that. Myresearch was related to customer requirement in cafe , sothat in same places a lot of problems are created to collectionthe data, therefore instead of questionnaire I adoptedinterview method so that I could make my respondents feel


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easy. For appointment I used telephone in case of shops I havetaken special permission from the contractor to visit his shops.

QUESTIONNARIES ANALYSIS

CUSTOMER REQUIREMENT/NEEDS/WANTSThis business customers are want comfortable chair for

sitting still two/three hours and the main things is the customersare want some extra fast they are not like to wait for any other site

for open the wave. The present generation customers/school goingchildren are want headphone for hair individual. Customers arealso want to do internet individual that nobody unable to seehis/her monitor. The couples are want two seats for sittingtogether. The small level of the school going children want to play

verity games and school project that their books have not given,they want to do through internet. Most of the customer want head

phone now a days.


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CYBER CAF REPORT

During the time of survey maximum number of cyber caf

owner said to me that now a days going to decrease in this

business because the number of company like Airtel, Aircel,

Vodafone, BSNL, IDEA etc those are provide mobile internet at

very low prize. So this is great effect on this business.

Now day by day the rate of Computer is decrease so the

number of people house have computer and government provide

laptop/computer to the metric candidate also and school, colleges

have available facilities of computer. Therefore thestudents/customer no need to go to the cyber caf.


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AGE OF THE CAF CUSTOMER

The maximum number of customers are cum in the cyber

caf between 15 to 30 years of ages. Some customers are come inthe caf below 15years for play games and schools project andlittle bit customers are come internet for their mandatory work.Most of the college students are use net.


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BUSINESS DEVELOPMENT SUGGESSION

The owners are given some suggestion for getting some extraincome through with this business. Example like some cyber cafcustomer want blank CD/DVD some customer want pan drive, A4

size paper and variety games CD/DVD for school going children

and if cyber caf owner are keep in this type of things in theirComputer those things they are not got at home example likeavailable games facilities in cafes all computers and someknowledgeable things which related the school going students

project.


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CYBER CAF OWNERS SOLUTION

If the customer gets something extra in cyber caf than itmay possible to developed this business. Extra means- if thecustomers get some extra speed in caf as compare to the generalinternet and if the available sound facilities and luxuries sittingarrangement and literature of website those help to search.

Available printing and download facilities each and everycomputer with at very low price.Some caf owner said that we use mobile recharge card

business with this business because some outer and caf customerdemand. This is our extra benefit with this business. Somecustomer also purchase lappu internet recharge from us.


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DAY BY DAY POSITION

Day by day this business position was developing very fastbut from last two years mobile internet fall very bad impact on thisbusiness. The maximum number of customer can do internet

through mobile why they will come internet caf and waste moremoney. And they are get nothing extra in the internet caf. So ascompare to the before two years this business demand some extentof downward position.


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PROBLEM FACE IN THIS BUSINESSLots of problem are face the owner of the cyber caf in this

business. Some time internet signal are totally stop for the longtime. For signal on that day business being totally stop or sometime net very slow the customer are being very angry they are not

want do net. Also face connection problem. The major problem ofthe caf is computer failures for the virus attack. Customers arecomplain to the owner that they are face to problem ofdownloading. Now new problem are face in the caf that customerare not get properly all the things that they want, Extraunnecessary things are disturbed so much.


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PLACE OF THE BUSINESS

Every business is required particular suitable place to runthe business nicely. So the cyber caf business is also required a

particular place. According to owner of the cyber caf says thatthis business is suitable near the school and college and near the

MBA college/Institute also very suitable place for this business.This business is suitable near the Big hole seller and stockiestbecause they are sending their business report through mail.Gathering population market can nicely run this business.


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PRESENT POSITION OF THE CYBER CAF BUSINESS

According to survey the owner of the cyber caf the presentposition of the cyber caf business is very low as compare to thebefore position. If we see since last 10 years the position of thecustomer of cyber caf see below under the table :-

YEAR INCOME PERCENTAGE

2001 30%

2002 50%

2003 60%

2004 65%

2005 70%

2006 75%

2007 80%

2008 85%

2009 80%

2010 60%


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REPLY REPORT OF THE CAF OWNER

Different owner given reply in similar mode on the maximumnumber. Some of them given reply in little bit different. Themaximum number of the owner said that now a days the cyber caf

business is not well because the people are use internet at homeand mobile internet also impact on this business. It becomes verybed condition in this business.

They are doing this business since last 8 to 10 years. Theycan earn more before but it not possible now a days. Since last one

year this business condition impact very bad effect for mobileinternet.


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RESPONS OF THE OWNERDuring the time of survey I got very good response from the

owner of the cyber caf. Some of the owner was talk with me verynicely and they express their problem of the business very nicely .On between them some of the owner give some extra suggestionwhich help to develop their business very nicely. But on them have

problem for the financial matter. Some of the owner not want to

give my questioners because they are not interested to give time,they are busy with their recharge car etc business,.


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SOME OF THE VISITING CARD OF THE CAFOWNER


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FINDINGS:

During the survey it was found that the different owner

different opinion.

Lack of facilities of the customer in the cafe.

From the survey most of the customer will prefer good sitting arrangement & high speed rather than othercafe.

From my survey the owner would like to do theirbusiness through high speed, computer system shouldbe comfortable.

From my survey the customer are want web camp, headphone and good condition sit in cafe .


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Limitations:

Due to the lack of time, it was not possible for the

researcher to approach all the owners of all existingcafe to know about the customer needs and wants in thecafe and visited all.

The respondents were asked to indicate their trueresponses to the questions being asked, but rather than

giving the response, they might have been in a firm ofexpert comments which might have based the result of

the study.

The results of the study may not be universallyapplicable due to regional constraints.

Money was also considered as a major constraintsduring the research work.

Personal biasness may be included in the researchwork.


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SWOT ANALYSIS

A SWOT analysis is a tool, used in management and strategy formulation. It can help to identify the Strength,Weakness, Opportunity and Threats of a particular work.

Strength and Weakness are internal factors that create valueand destroy value. They can include assets, skills or resources thata work has at its disposal, compared to its customers. They can bemeasured using internal assessment or external benchmarking.

Opportunities and Threats are external factors that createsvalue and destroy value. Cyber Cafe cant control them. But theyemerge from either the competitive dynamics of the industrymarket or from demographic, economic, political, technical,

social, legal or cultural factors.STRENGTH:-

It gives verity types of information about the world. Internet helps for studies and news. Rapid distribution system. Top management having huge in marketing sector. It helps for doing multinational business.

WEAKNESS:-


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Cafe dont have its own processing plant. Therefore,they dont have business strategy.

Cyber cafe available in the market. This may result a

bad impact on their own market. Promotion of the business is rare. Get up of the cafe is not attractive.

OPPORTUNITIES:-

Wide market still remains unexplored.

People are becoming unknown about importance.

.Necessary of the caf.

Persistent scarcity.

Threats:

As the caf owner dont have their own processing plant , therefore they might incur deficiency ofbusiness.

This might give a change to the competitors to capturethe market properly.


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RECOMMENDATION:

Every cafe needs attraction so I strongly suggest toincrease the facilities of customer in the cafe.

The cafe should increase their business activities of thecaf environment.

Cafe should only concentrate on the service of the allcomputer in the caf.

The cafe should give advertisement in newspaper orT.V etc

The cafe needs qualified person that means the cafbusiness needs experiences and skills person.

The cafe should enlarge its infrastructure withspecified.

The cafe should attach its postures in front of cinemahall, bus stapes, railway station and shopping mallsetc.


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BIBLIOGRAPHY

Books : P. Kotler

Websites :

o www.cyber cafe.com

o www.cafe history.com

o www.internetcafe.com

o www.google.com
http://www.internetcafe.com/http://www.google.com/http://www.internetcafe.com/http://www.google.com/


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CONCLUSION

As we know, The economic condition of India has beenrapidly grooming from the last few decades, hence is a huge

potentiality of every business to grab the Indian Market. Specially,

cyber cafe have a wide scope in Indian Market, so in theprevailing market. This project has been provided me a goldenopportunities to go depth part of cyber caf business in Assammarket.

From my survey it can be inferred that has been capturingthe highest percentage of market in Guwahati market. But in caseof Cafe, I must comply that within a short period of time, it has

already been capture a well portion of market. In addition to this, Ialso want to conclude about the advertisement of concernedproduct as I found that most of the cafe are still unknown aboutthe Caf development.

However, during my training period I have gathered a lot ofvaluable knowledge about the present scenario of caf business

which will be useful for me in my forthcoming period of future. Atlast but not the last I will be remaining grateful to the organization

for co-operating me during my training period.


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I sincerely hope that this project report will be helpful to thecompany as much as I have been benefited during the training

period.

QUESTIONARYES

1. What are the customer requirement/facilities that

needs/wants to the present generation?

Ans

..

2. How long you have been doing in this business?

Ans

.

3. How much hours open in your cyber safe every day?

Ans

..

4. What about the age of the customer to cum maximum number

in your cyber caf?

Ans

..

5. How many customer will come in your caf every day ?


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Ans

.

6. Per month income of your caf ?

Ans

7. What type of place/environment is required for this business?

Ans

.

8. What is your closing day in a week and why?

Ans

.

9. What additional services you use in your caf?

Ans

.

10. What is the position of the cyber caf business now a

days?

Ans

..


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11. Why this business day by day going on this position ?

Ans

.

12. Is there any of your solution/suggestion about this

cyber caf business?

Ans

.

13. Do you face any problem in your caf?

Ans

..

Documents

Biswajit project