BIPIN KUMARMobile: +91 9650070155 / +91 9136001555 ~ E-Mail: bipin.kumar@live.com / bipin1@gmail.com

Current Location: New Delhi

Marketing Product Launch & Management●Demonstrated record of achievement in conceiving & implementing ideas that have fuelled market presence

and driven revenue

PROFILE SUMMARY

• MBA (Marketing & Finance) with nearly 13 years of experience in Mobile VAS/Wireless Data Marketing (MBLAZE), Pricing, New Product Development, Launching and Promotions, Business development, Corporate Sales, Vendor Management and Content Alliances & Management

• Excellent business skills involving planning and development of business plans; designing and implementation of successful sales & marketing strategies

• Highly successful in driving large scale revenue and profit gains as well as improving the organizational productivity and performance

• Consistent success in maximizing organizational reach and market share through the application of robust strategies, effective pricing and excellent client relationship management

• Concurrently ensured overall pipeline & revenue growth within channel and territory; engaged channels to close sales and deliver services

• Adept in managing business operations with focus on top-line & bottom-line performance and expertise in determining company’s mission & strategic direction as conveyed through policies & corporate objectives

• Experience of handling PAN India geographies for telecom services marketing and promotion

AREAS OF EXPERTISE

• Overseeing new product management, complete product life cycle and product rollouts; deploying suitable market research tools to gauge market trends and competitor activities to gain the competitive edge on the market

• Managing marketing functions like product planning & roadmaps, consultation and business development as well as handling the pre-analysis data and post analysis of product launch.

• Managing VAS Platform.• Conducting competitor analysis by keeping abreast of market trends and

competitor moves to achieve market share metrics, also evolving market segmentation & penetration strategies to achieve targets

• Conceptualizing and executing sales promotion schemes to increase the brand visibility, thereby preparing management level reporting on the brand’s performance, needs and forecasts

• Developing marketing strategies to build consumer preference and drive volumes; evaluating marketing budgets periodically including manpower planning initiatives and ensuring adherence to planned expenses

ACADEMIC DETAILS

• MBA in Marketing & Finance from Vinayaka Mission University in 2013• B.E. from Malaviya Regional Engineering College, Jaipur (Now NIT, Jaipur)

EMPLOYMENT DETAILS

Apr'09 – till date: Sistema Shyam Teleservices Limited, India – Corporate Center Mobile Marketing (VAS)

Growth Path Apr’09 - Apr’13 Head VAS for Bihar (IVR, SMS, Data & CRBT), Jharkhand & Odisha Unified CirclesMay’13 - till date Head Basic VAS - Corporate Center

Key Result Areas • Accountable for achieving VAS & Wireless Data (MBLAZE) revenue targets as per Annual Operating Plan through Voice

/text/Data and VAS revenue percentage to gross revenue.• Worked in MTS, Bihar/Jharkhand as Manager in Marketing, Product & Offerings (Acq. & U&R, Wireless Data).• Leading market communication functions of VAS & Wireless Data through ATL, BTL & TTL.• Handled launch of:

o Postpaid in Data (MBlaze) in MTS in Jan’12o New and innovative products targeting different segmentso Regional based content VAS products

• Monitoring new product development and market entry strategy of Wireless Data Products & VAS Products• Ensuring product management of new & already launched products by closely working with Finance, Commercials,

Technical, CSD, Brand & Regulatory• Charting out communication strategy for various products and preparing revenue model for new product & service

offering; creating relevance & life connect through innovative offers & communication• Handling:

o VAS operations, customer experience & partner management

o VAS product lifecycle management and enhancing customer experience

• Closely tracking and ensuring stability of VAS platforms, charging for improving CSMM for VAS

• Facilitating partner engagement for VAS operations and product development

• Adhering to TRAI regulation for Voice, VAS & Data

Sep'06 – Mar'09: Onmobile Global Limited – Bihar, Jharkhand CircleMarketing Manager

Key Result Areas • Managed key accounts for Jharkhand & Bihar for BSNL• Chalked out plans for the:

o Voice based and SMS based serviceso Promotion of the serviceso Contest around the product to enhance the usages

• Consistently achieved VAS revenue as per target• Built tie – ups with the media to promote the services• Responsible for total credit management and planned VAS products launch

Jun'04 – Aug'06: D & H Secheron Electrodes Pvt. Ltd., Maharashtra & Mumbai, Bihar & JharkhandArea Sales Manager

Key Result Areas • Led the business for D&H Secheron Electrodes Pvt. Ltd. in SAIL, Bokaro; NTPC, Kahalgaon; CCL,

Hazaribagh; CCL, Ranchi, CCL, Lalmatia; HEC, Ranchi, BCCL, Dhanbad• Supervised equipment installations and commissioning at various industries• Managed total sales and collection for assigned territory• Oversaw quality assurance activities at the client’s end• Facilitated layout planning required during installations

Jul'02 – May'04: Mailam India Limited for Bihar & JharkhandSales Engineer

Key Result Areas • Actively involved in setting up many welding lines on many small and medium scale industries• Possess sound knowledge of various welding process and welding quality requirements & testing

methods• Assessed quality problem at client’s end, invigilated problem and suggested concurrent process

improvements

Accomplishments • Played a vital role in launch of:

o Onmobile VAS Services operation.o Bihar MTS operation.o M-Buddy launch Pan India.o M-Bonus (loyalty Program) in Voice and Wireless Data (MBLAZE)o Toll Free portal for customer complaints resolution.o Wireless Data (MBLAZE) postpaido Wireless Data (MBLAZE) in Bihar Circle in Dec’ 2009o Unlimited Data Pack in MBLAZE at High Speed

• Augmented: o VAS revenue by 353% in FY – 2010-11 and 130% in FY – 2011-12o VAS revenue by 120% in 2010-11 and 115% in 2011-12o MBLAZE revenue by 338% in FY – 2010-11 and 48% in FY – 2011-12

• Holds distinction of being the first to launch: o IVR based VAS services in BSNL in 2006 within 25 days (Onmobile Global Limited)o OBD with BSNL for promotion (Onmobile Global Limited)

• Best Employee Award in 2011 & 2012• Nominated for MLOT (MTS Leaders of Tomorrow) in 2011 & 2012• Nominated for HIPO in 2012 & 2013

ACADEMIC PROJECT / TRAINING

• Actively worked on project “Effect of Constituents in Cryolite Bath” in Jawahar Lal Nehru Aluminum Research Development & Design Center, Nagpur, (Maharashtra)

• Undergone industrial training in “Steel Authority of India Ltd.” Bokaro, (Jharkhand)

PERSONAL DETAILS

Date of Birth: 9th May, 1981Languages Known: English and Hindi