BIP - Real World Skills

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  • 8/14/2019 BIP - Real World Skills

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    - $17 million on guidance/prevention

    - $84 million on cross-curricular

    - While standalone video sales are minimal ($13 million and growing at 4% year overyear), multimedia programs and kits are much larger at $79 million and growing at 19%year over year

    -And finally, the school supplies market, which represents budgets primarily for anyconsumable that schools use, but does get used for other things schools wish to purchasebut dont have other budget category funds for, was $3.2 billion in 2006. Premier sells alot of product in the meta-skills area into these budgets already.

    All data from Supplemental Products Market: 2007 report by Education Market Research inJuly 2007.

    4.0 MARKETING PLANS:

    (i.e., each of 3 years + costs)

    4.1 Collateral: In main Premier brochures; new Real World Skills brochure.

    4.2 Ads: Online: key educator websites.

    4.3 Conferences: All major national conferences (at Premier booth - were attending already).

    4.4 Sales tools: Demo DVD, demo e-learning site, example workbook.

    4.5 Web: Premier website, online ads (see above), Teachers Media website.

    4.6 Support pieces DVD, workbook, e-learning application.

    4.7 Public relations National PR strategy with launch press release.

    5.0 PRICING AND PRICING STRATEGY:

    (i.e., based on customer research, competition, and COGS)

    $100/class for the videos$5/student for the workbooks, includes online registration in e-learning site

    6.0 REVENUE & COSTS

    6.1 Revenue expectations (3 year):

    2500 client schools, with 5 classrooms and 150 students per school

    $3,125,000 first-year revenue$4,500,000 second-year; $6,500,000 third year

    6.2 COGS, including royalties (3 year):

    $350,000 video production$100,000 workbook and e-learning component

    $25/class hard goods costs per sale (YR1: $312,500; YR2: $450,000; YR3: $650,000)

    6.3 Marketing plans and costs (3 year):

    $250,000

    6.4 Estimated ROI (over 3 years):

    2 MPD Business/Investment Plan

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    Simple ROI calculation: ROI=(return-investment)/investment * 100.($14,125,000 $1,862,500) / $1,862,500 * 100 = 658% ROI

    3 MPD Business/Investment Plan