BIOLOGICALLY APPROPRIATE · eggs, wild-caught fish and ranch-raised meats delivered FRESH or RAW from our region each day. ... The Near Eastern wildcat is the ancestor and closest

1 ORIJEN bIOlOgIcally appROpRIatE™ cat fOOds

“UNTIL ONE HAS LOVED AN ANIMAL, A PART OF ONE’S SOUL REMAINS UNAWAKENED.” – ANATOLE FRANCE | SMOKEY FROM IDAHO

FOODS AND TREATS

BIOLOGICALLYAPPROPRIATE™

CATSFor


OUR MISSION. Clear StrongAND

Reinhard Muhlenfeld, FounderCHAMPION PETFOODS LP

CHAMPION PETFOODS IS AN AWARD-WINNING PET FOOD MAKER WITH A REPUTATION OF TRUST THAT SPANS MORE THAN A QUARTER CENTURY.

Our BIOLOGICALLY APPROPRIATETM philosophy represents a new class of cat foods, designed to nourish cats according to their biological need for a meat and protein-rich diet.

Trusted by pet lovers everywhere, ORIJEN is the fullest expression of our commitment to Biologically Appropriate™ foods from fresh regional ingredients.

That means ORIJEN foods are brimming with unmatched inclusions of fresh free-run poultry, nest-laid eggs, wild-caught fish and ranch-raised meats delivered FRESH or RAW from our region each day.

Prepared exclusively in our state-of-the-art DogStar® kitchens, ORIJEN is guaranteed to give you peace-of-mind and keep your cat happy, healthy and strong.

We wouldn’t have it any other way.

ORIJEN bIOlOgIcally appROpRIatE™ cat fOOds

StrongWE MAKE BIOLOGICALLY APPROPRIATETM CAT FOODS FROM FRESH REGIONAL INGREDIENTS.


AWARD-WINNING CAT FOODSOur relentless commitment to making — and never outsourcing — Biologically Appropriate™ cat foods from fresh regional ingredients has earned us an international reputation for leadership and innovation, and more awards than any other pet food maker.

LEADERSHIP AWARDS “FOOD INNOVATION” For the first time in its history, Food in Canada magazine honored a pet food maker with the 2014 Food Innovation award.

TOP PICK BEST CAT FOODS Chosen for quality of ingredients, ingredient sources, formulas, reputation and customer satisfaction. Only 163 formulas out of 1,759 come from trustworthy brands with high-quality, risk-free ingredients.

PET FOOD INNOVATION AWARD Recognizing our pioneering approach to producing innovative Biologically Appropriate™ foods in the market.

ALBERTA AWARD OF DISTINCTION A prestigious award recognizing our outstanding business achievements, leadership and community contributions.

EXPORT AND CONSUMER PRODUCT AWARDSTwo prestigious awards, including Exporter of the Year and the Consumer Products award recognizing our innovative approach to pet foods.

“A CAT HAS ABSOLUTE EMOTIONAL HONESTY: HUMAN BEINGS, FOR ONE REASON OR ANOTHER, MAY HIDE THEIR FEELINGS, BUT A CAT DOES NOT.” -ERNEST HEMINGWAY | DANTE FROM IDAHO

BIOLOGICALLY APPROPRIATE™

FRESH REGIONAL INGREDIENTS

NEVER OUTSOURCED

Our foods mirror the richness, freshness and variety of WholePreyTM meats that cats are evolved to eat.

We focus on local ingredients that are raised by people we know and trust, and delivered FRESH or RAW each day.

We don’t make foods for other companies and we don’t allow our foods to be made by anyone else.

NEVER OUTSOURCEDMANY CAT FOOD BRANDS ARE OWNED BY MARKETING COMPANIES THAT OUTSOURCE THEIR FOOD PRODUCTION TO THIRD-PARTY FACTORIES, WHICH MAKE MANY DIFFERENT FOODS FOR MANY DIFFERENT COMPANIES.

WE DON’T MAKE FOODS FOR OTHER COMPANIES AND WE DON’T ALLOW

OUR FOODS TO BE MADE BY ANYONE ELSE.

WE ARE PROUD OF OUR REPUTATION AND PASSIONATE ABOUT OUR FOODS.

That’s why we prepare ORIJEN in our own kitchens where we control every detail, from recipe development and food safety to ingredient sourcing and food production.

When you choose ORIJEN, you can be confident your cat’s food has been prepared with care, attention and trust.

EVERYWHERE

At Champion Petfoods, we are dedicated to the highest standards of authenticity, nutritional integrity and food safety.

ORIJEN meets the strictest standards anywhere, including the United States Department of Agriculture, Government of Canada and the European Union.

OUR FOODS. OUR KITCHENS.

never outsourced

4 ORIJEN bIOlOgIcally appROpRIatE™ cat fOOds MORNING SUNRISE AT OUR STATE-OF-THE-ART KENTUCKY DOGSTAR® KITCHENS. AUBURN, KENTUCKY.


DOGSTAR®

THE WORLD’S BEST KITCHENSKNOWN IN ANCIENT CULTURES AS ‘HEAVENLY WOLF’, THE DOG STAR IS THE BRIGHTEST STAR IN EARTH’S NIGHT SKY.

The Dog Star has come to symbolize our new kitchens, representing a beacon of excellence in the global pet food industry. Located on 85 acres of farmland in Auburn, Kentucky, and purpose-built to advance our Biologically Appropriate™ mission, DogStar® is the most advanced pet food kitchen anywhere.

Equipped with unmatched fresh meat capabilities, DogStar® features a 25,000 sq. ft. refrigerator capable of holding over 50 fresh regional meat ingredients, 10 whole vegetables and fruits, and six varieties of locally grown botanicals.

Built to reflect our commitment to pet lovers everywhere, DogStar® meets the food safety standards expected of the human food processing industry when preparing ORIJEN and ACANA foods — and no other brands.

OUR COMMITMENT TO INNOVATION HAS NEVER BEEN STRONGER. Adjacent to our NorthStar® kitchens in Canada, our Biologically Appropriate™ Research and Innovation Center is a state-of-the-art innovation hub focused on advancing our foods in four core areas:

1. BIOLOGICALLY APPROPRIATE™ Aligned with our drive for innovation, we are dedicated to the continual advancement of our award-winning foods.

2. FRESH MEAT SEPARATIONOur proprietary low temperature meat separation technologies enable us to dramatically increase our fresh meat inclusions.

3. FOOD PERFORMANCEUsing fresh local meats, our pilot freeze-drying and hydrolyzing technologies enhance the all-natural flavors of ORIJEN foods.

4. VALIDATION AND NUTRIENT TESTINGOur sophisticated on-site laboratory verifies the safety and nutritional properties of our award-winning foods.

JENNIFER AND ARSHDEEP, COMMITTED TO INNOVATING OUR AWARD-WINNING FOODS. STATE-OF-THE-ART BAFRINO RESEARCH AND INNOVATION CENTRE, MORINVILLE, ALBERTA.

Innovation OUR BIOLOGICALLY

APPROPRIATE™ RESEARCH AND INNOVATION CENTER

DogStar® is the first pet food facility to receive the Design Build Institute of America Award. Designed and built to the food safety standards required of human foods, we created our DogStar® kitchens in a collaborative environment that resulted in an innovative and state-of-the-art kitchen that leads and advances our Biologically Appropriate™ mission.

2016 DESIGN-BUILD AWARD | AWARD-WINNING KITCHENS


MODERN CATS ARE BUILT LIKE THEIR ANCESTORS. WE BELIEVE THEY SHOULD EAT LIKE THEM TOO.

OUR BIOLOGICALLY APPROPRIATE

philosophyBIOLOGICALLY APPROPRIATE™ FOODS MIRROR THE FRESHNESS AND VARIETY OF MEATS THAT CATS ARE BUILT TO EAT.

The Near Eastern wildcat is the ancestor and closest relative of all domestic cats, and while years of breeding have produced hundreds of ‘different looking wildcats, the internal workings — and nutritional requirements — of wild and domestic cats have not changed.

That’s why ORIJEN foods feature 90% meat in WholePrey™ ratios and exclude the plant proteins and high-glycemic carbohydrates that don’t belong in the evolutionary diet.

“OF ALL THE THINGS GOD CREATED, CATS ARE THE MOST FASCINATING TO ME.” – JAROD KINTZ | CLOUSEAU FROM WASHINGTON


THESE FIVE PRINCIPLES REFLECT OUR BIOLOGICALLY APPROPRIATE™ COMMITMENTBIOLOGICALLY

APPROPRIATE PRINCIPLES


12345

RICH IN MEAT AND PROTEINTo meet cats’ biological need for a meat and protein-rich diet, ORIJEN is loaded with 90% meat (about three times as much as conventional cat foods) and is free of plant concentrates like potato or pea protein.

FRESH MEAT INCLUSIONSUnrivaled by any other dry cat food, TWO-THIRDS of the meats in ORIJEN are FRESH or RAW to provide essential nutrients in their most nourishing form and the goodness all cats instinctively crave.

AN ABUNDANT VARIETY OF MEATSIn nature, cats benefit from an assortment of foods, so ORIJEN features a richly nourishing diversity of fresh free-run poultry, whole nest-laid eggs, ranch-raised meats and whole wild-caught fish.

WHOLEPREY™ MEAT RATIOSNature matched the nutrients in whole prey animals to perfectly meet your cat’s needs. ORIJEN’s WholePrey™ ratios of meat, organs and cartilage virtually eliminate the need for synthetic ingredients.

CARBOHYDRATE-LIMITEDYour cats’ natural diet is low in carbohydrates, so ORIJEN limits carbohydrates and replaces fast sugars like potato and tapioca with whole fresh fruit and vegetables, such as pumpkin and squash.


RULE NO.

BIOLOGICALLYAPPROPRIATE

ROBIN OF COLIBRI SHEEP FARM IN GEORGETOWN, KENTUCKY. TRUSTED SUPPLIER OF FRESH LOCAL LAMB.

MEAT PROTEIN

Rich in AND

MEAT90% DOMESTIC CATS ARE NOT ONLY CAPABLE OF EATING THE FOODS OF THEIR

ANCESTORS, BUT REQUIRE IT FOR PEAK HEALTH. All cats have sharp teeth and bodies built to metabolize protein and fat from meat. Loaded with 90% meat ingredients from animals deemed fit for human consumption prior to inclusion in our foods, ORIJEN nourishes cats according to their biological needs.

OF MEATS ARE FRESH OR RAW

OF MEATS ARE GENTLY DRIED

OUR AUTHENTICALLY FRESH AND RAW MEATS ARE BRIMMING WITH NATURAL PROTEINS AND FATS IN THEIR MOST NOURISHING FORM.

Fresh | The only way we preserve our fresh meats is through refrigeration — no preservatives.

Raw | We flash freeze our fresh ingredients to preserve goodness — no preservatives.

CONVENTIONAL MEAT MEALS ARE RENDERED AT HIGH TEMPERATURES FROM ANIMAL BY-PRODUCTS UNFIT FOR HUMAN CONSUMPTION.

ORIJEN dried meats are prepared at 200ºF from fresh ingredients deemed fit for human consumption, concentrating their goodness

into a rich source of protein that cannot be supplied by fresh meats alone.

DRIED MEATS | Prepared from fresh meat with limited bone and additional liver and tripe, vastly surpassing the industry standard of bones and offal.

DRIED FISH | Prepared from fresh, whole, wild-caught fish like Atlantic Mackerel and Herring, vastly surpassing the industry standard of mixed bones and trimmings.

PROTEIN44%up to



RULE NO.

EOIN OF NORPEL FISHERIES IN NEW ENGLAND. TRUSTED SUPPLIER OF FRESH WILD-CAUGHT ATLANTIC FISH.

FRESH MEAT INCLUSIONS

Unmatched

FRESH, RAW OR DRIED MEAT INCLUSIONS90% OF MEATS ARE

FRESH OR RAWOF MEATS ARE DRIED OR OILS

FRESH MEATS ARE THE FOUNDATION OF AWARD-WINNING ORIJEN FOODS.

A full two-thirds of the meats, fish, poultry and eggs that go into ORIJEN are FRESH or RAW, so they’re brimming with protein and fat in their most nourishing form.

To preserve the integrity and health benefits of our fresh meats, we use state-of-the-art low and slow temperature cooking techniques to prepare ORIJEN.

TOP 10 FRESH OR RAW

PLANT PROTEIN CONCENTRATES ARE INCREASINGLY COMMON IN CAT FOODS.

Many cat food makers add pea and potato protein concentrates to raise the levels of protein in their foods, making it appear more wholesome than it really is. The problem is that plant concentrates are low in the essential amino acids cats need.

Deriving its protein from meat, ORIJEN contains all the amino acids cats require for peak health.

ORIJEN is free of rendered chicken or turkey meals, which are replaced with dehydrated chicken and turkey.

NO POULTRY MEAL

ALL ANIMAL INGREDIENTS ARE PREPARED FROM MEATS, POULTRY OR FISH DEEMED FIT FOR HUMAN CONSUMPTION PRIOR TO INCLUSION IN OUR INGREDIENTS OR FOODS.


RULE NO.


AN ABUNDANT MEATS

Variety Of

TODD OF CLARK FARMS IN LEXINGTON, KENTUCKY. TRUSTED SUPPLIER OF FRESH FREE-RUN CHICKEN.

CONSIDER THE VARIATION IN A CAT’S NATURAL DIET — EGGS TODAY, A BIRD TOMORROW, FISH THE NEXT. THAT’S WHY A RICH VARIETY OF FRESH MEATS IS A KEY PRINCIPLE IN OUR BIOLOGICALLY APPROPRIATE™ PHILOSOPHY.

This essential variety of fresh meats is often lost in conventional cat foods, which typically feature a single highly processed animal ingredient such as chicken or lamb.

ORIJEN is loaded with up to 10 different FRESH or RAW meats from a variety of ranch-raised red meats, free-run poultry, nest-laid eggs and wild-caught fish, providing cats with the richly nourishing diversity of protein and fat they need for peak health.

AN UNMATCHED VARIETY OF FRESH REGIONAL MEATS


INGREDIENTS WE LOVE.PEOPLE WE TRUST.YOU KNOW WHERE YOUR FOOD COMES FROM. YOU OUGHT TO KNOW WHERE YOUR CAT’S FOOD COMES FROM TOO.

That’s why we make ORIJEN in our own purpose-built kitchens from ingredients raised by people we know and trust.

RANCH-RAISED MEATSForming a natural barrier between the Coastal Plain and vast Interior Lowlands, the Kentucky Appalachian region is well-known for its generational family ranches. Raised hormone-free on a natural diet, our regional meats arrive at our kitchens FRESH or RAW daily.

GRASS-FED LAMBKENTUCKY FARMS

YORKSHIRE PORKKENTUCKY FARMS

ANGUS BEEFKENTUCKY FARMS

GRASS-FED MUTTONKENTUCKY FARMS

BOER GOATKENTUCKY FARMS

DEEMED FIT FOR HUMAN CONSUMPTION BEFORE INCLUSION INTO ORIJEN INGREDIENTS

Fresh from our Region

ATLANTIC HERRINGNEW ENGLAND

YELLOWTAIL FLOUNDERNEW ENGLAND

ALASKAN CODALASKA

MONKFISHNEW ENGLAND

ACADIAN REDFISHNEW ENGLAND

ATLANTIC MACKERELNEW ENGLAND

COBB CHICKENKENTUCKY FARMS

FREE-RUN TURKEYINDIANA FARMS

MUSCOVY DUCKKENTUCKY FARMS

NEST-LAID EGGSKENTUCKY FARMS

DEEMED FIT FOR HUMAN CONSUMPTION BEFORE INCLUSION INTO ORIJEN INGREDIENTS DEEMED FIT FOR HUMAN CONSUMPTION BEFORE INCLUSION INTO ORIJEN INGREDIENTS

JONATHAN OF JSW FARMS IN LIBERTY, KENTUCKY. TRUSTED SUPPLIER OF FRESH RANCH-RAISED BEEF.

WILD BOARTEXAS FARMS

SILVER HAKENEW ENGLAND

FREE-RUN POULTRY AND NEST-LAID EGGS

Raised free-run on local and regional farms, our chicken, turkey, duck and eggs are delivered fresh and brimming with nourishing protein and fat.

WILD AND SUSTAINABLY CAUGHT WHOLE FISH

Originating in New England’s Atlantic waters, our whole wild-caught fish arrive at our kitchens cold, fresh and flavorful.


“IF MAN COULD BE CROSSED WITH THE CAT IT WOULD IMPROVE THE MAN, BUT IT WOULD DETERIORATE THE CAT.” – MARK TWAIN

CAIRO FROM USAMEATS

RULE NO.


SUPERFOOD FOR CATS

WholePreyTM

OUR WHOLEPREY™ FOODS MIRROR THE DIET THAT CATS WOULD NATURALLY CONSUME IN THE WILD — A NOURISHING BALANCE OF MEAT, ORGANS AND CARTILAGE TO PERFECTLY MEET YOUR CAT’S NUTRITIONAL NEEDS.

LIMITED ADDITIVES

NATURE MATCHED THE NUTRIENTS IN WHOLE PREY ANIMALS TO PERFECTLY MEET THE NEEDS OF WILD AND DOMESTIC CATS ALIKE.

WholePrey™ represents ORIJEN’s commitment to nourishing cats according to their biological needs by incorporating meats, organs and cartilage in ratios that mirror the natural diet.

Meat | Essential source of protein and fat as well as vitamins A, B, D and K, and copper, chromium, folic acid, iron, magnesium, potassium, selenium and zinc.

Organs| Densely packed with virtually every nutrient your cat needs to thrive, including vitamins, minerals, healthy fats and amino acids.

Edible Bone | A rich source of minerals like calcium, phosphorus, magnesium and potassium in natural form for easy absorption.

YOUR CAT’S ANATOMY REMAINS UNCHANGED.

In nature, cats and wildcats meet their nutritional needs naturally, by consuming whole prey animals.

ORIJEN foods mirror cats’ evolutionary diet with WholePrey™ ratios that deliver nutrients naturally, limiting supplementation to choline, zinc and copper. Compared to conventional cat foods which contain over 20 supplements.


CARBOHYDRATELimited


RULE NO.

CARBOHYDRATES LIMITED TO 20%

“THE SMALLEST FELINE IS A MASTERPIECE.” – LEONARDO DA VINCI | BINX FROM ARIZONA

CARBOHYDRATES ARE RECOGNIZED AS BEING A LEADING CAUSE OF OBESITY AND DIABETES. YET, MOST CONVENTIONAL CAT FOODS FEATURE 40 - 50% TOTAL CARBOHYDRATES FROM FAST SUGARS SUCH AS POTATO AND TAPIOCA, WHICH CAN CAUSE SPIKES IN BLOOD SUGAR AND AN INCREASE IN FAT STORAGE.

NO HIGH-GLYCEMIC CARBOHYDRATES.

ORIJEN foods feature healthy fruits and vegetables such as whole pumpkin and butternut squash, sources of low-glycemic carbohydrates that help promote stable blood sugar levels.

YOUR CAT’S NATURAL DIET IS LOW IN CARBOHYDRATES.The relationship between protein and carbohydrates is simple: when one goes up, the other goes down. That’s why ORIJEN foods are packed with a minimum of 40% protein, leaving less room for carbohydrates.

While protein is essential to maintaining good health, cats have no biological need for carbohydrates and excessive consumption can lead to obesity and diabetes.

NOT ALL CARBOHYDRATES ARE CREATED EQUAL.

The GLYCEMIC INDEX (GI) is a system of ranking carbohydrates based on their effect on blood sugar.

HIGH-GLYCEMIC carbohydrates such as tapioca and potato digest quickly, causing spikes in blood glucose levels and an increase in fat storage.

LOW-GLYCEMIC carbohydrates like lentils and chickpeas enter the blood slowly, reducing the potential for fat storage.


OUR AWARD-WINNING BIOLOGICALLY APPROPRIATE™ PHILOSOPHY REPRESENTS A NEW CLASS OF CAT FOODS, DESIGNED TO NOURISH CATS ACCORDING TO THEIR BIOLOGICAL NEED FOR A FRESH MEAT AND PROTEIN-RICH DIET.

TRUSTED BY PET LOVERS EVERYWHERE, ORIJEN IS THE FULLEST EXPRESSION OF OUR COMMITMENT TO BIOLOGICALLY APPROPRIATE™ CAT FOODS MADE WITH FRESH REGIONAL INGREDIENTS.

BIOLOGICALLY APPROPRIATE™ CAT FOODS

CatFoods

“CATS RANDOMLY REFUSE TO FOLLOW ORDERS TO PROVE THEY CAN.” – ILONA ANDREWS | BELLA FROM WASHINGTON


GUARANTEED ANALYSISCrude protein (min.) 40 %Crude fat (min.) 20 %Crude fiber (max.) 3 %Moisture (max.) 10 %Calcium (min.) 1.2 %

Phosphorus (min.) 1 %Magnesium (max.) 0.1 %Taurine (min.) 0.2 %Omega-6 / 3 (min.) 3.5 % / 0.8 %DHA / EPA (min.) 0.2 % / 0.2 %

Calorie distribution: Metabolizable energy is 4060 kcal/kg (463 kcal per 8oz. cup) with 39% from protein, 19% from vegetables and fruits and 42% from fat.,

NO RENDERED CHICKEN OR TURKEY MEALS

12 OZ / 340 G4 LB / 1.8 KG 12 LB / 5.45 KG

90% 10% 0%POULTRY | FISH | EGGINGREDIENTS

VEGETABLES | FRUITS | BOTANICALS

GRAIN | POTATO | TAPIOCA | PLANT PROTEIN CONCENTRATES

ORIJEN CAT & KITTEN

Calorie distribution: Metabolizable energy is 4060 kcal/kg (463 kcal per 8oz. cup) with 39% from protein, 17% from vegetables and fruits and 44% from fat.

ORIJEN SIX FISH

WHOLEPREY™ POULTRY, EGGS & FISH | 2/3 FRESH OR RAW AND 1/3 DEHYDRATED | ONLY CHOLINE, ZINC AND COPPER ARE ADDED WHOLEPREY™ FISH | 2/3 FRESH OR RAW AND 1/3 DEHYDRATED | ONLY CHOLINE, ZINC AND COPPER ARE ADDED

INGREDIENTSDeboned chicken, deboned turkey, yellowtail flounder, whole eggs, whole atlantic mackerel, chicken liver, turkey liver, whole atlantic herring, chicken heart, turkey heart, dehydrated chicken, dehydrated turkey, dehydrated mackerel, dehydrated chicken liver, dehydrated turkey liver, whole green peas, whole navy beans, red lentils, chicken necks, chicken kidney, chicken fat, pinto beans, chickpeas, green lentils, natural chicken flavor, lentil fiber, herring oil, ground chicken bone, chicken cartilage, turkey cartilage, dried kelp, freeze-dried chicken liver, freeze-dried turkey liver, whole pumpkin, whole butternut squash, kale, spinach, mustard greens, collard greens, turnip greens, whole carrots, apples, pears, pumpkin seeds, sunflower seeds, choline chloride, zinc proteinate, copper proteinate, mixed tocopherols (preservative), chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product.

MODERN CATS AND KITTENS ARE BUILT LIKE THEIR ANCESTORS. WE BELIEVE THEY SHOULD EAT LIKE THEM TOO.

That’s why ORIJEN CAT & KITTEN is brimming with nourishing protein and fat from free-run chicken and turkey, wild-caught fish and whole eggs, delivered FRESH or RAW in WholePrey™ ratios.

90% 10% 0%WILD-CAUGHT FISHINGREDIENTS




Phosphorus (min.) 1.3 %Magnesium (max.) 0.1 %Taurine (min.) 0.3 %Omega-6 / 3 (min.) 2.5 % / 2.1 %DHA / EPA (min.) 1.1 % / 0.65 %

INGREDIENTSWhole atlantic mackerel, whole atlantic herring, whole atlantic flounder, whole acadian redfish, atlantic monkfish, whole silver hake, mackerel meal, herring meal, blue whiting meal, herring oil, whole green peas, whole navy beans, whole red lentils, alaskan cod meal, pollock meal, sunflower oil, whole pinto beans, whole chickpeas, natural fish flavor, whole green lentils, whole yellow peas, safflower oil, lentil fiber, freeze-dried cod liver, whole pumpkin, whole butternut squash, kale, spinach, mustard greens, collard greens, turnip greens, whole carrots, whole apples, whole pears, dried kelp, pumpkin seeds, sunflower seeds, choline chloride, zinc proteinate, mixed tocopherols (preservative), copper proteinate, chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product.

INSPIRED BY THE RICH DIVERSITY OF WILD AND SUSTAINABLE FISH INDIGENOUS TO NEW ENGLAND’S COLD ATLANTIC WATERS,

ORIJEN SIX FISH is loaded with unmatched inclusions of whole wild-caught fish, whisked to our kitchens from cold New England waters FRESH or RAW, in richly nourishing WholePrey™ ratios.

LOW TEMPERATUREPREMIUM DRIED FISH INGREDIENTS

12 OZ / 340 G4 LB / 1.8 KG 12 LB / 5.45 KG

BIOLOGICALLYAPPROPRIATE™All Life Stages


Calorie distribution: Metabolizable Energy is 4120 kcal/kg (535 kcal per 250ml/130g cup) with calories distributed to support peak conditioning; 39% from protein, 17% from vegetables and fruits, and 44% from fat.

ORIJEN TUNDRA

WHOLEPREY™ RED MEATS, FISH & GAME | 2/3 FRESH OR RAW AND 1/3 DEHYDRATED | ONLY CHOLINE, ZINC AND COPPER ARE ADDED


Phosphorus (min.) 1.4 %Magnesium (max.) 0.1 %Taurine (min.) 0.2 %Omega-6 / 3 (min.) 2.4 % / 1 %DHA / EPA (min.) 0.3 % / 0.2 %

INGREDIENTSGoat, wild boar, venison, arctic char, duck, mutton, steelhead trout, duck liver, wild boar liver, wild boar kidney, mackerel meal, whole pilchard, lamb meal, mutton meal, alaskan cod meal, blue whiting meal, duck fat, herring meal, whole red lentils, whole green lentils, whole green peas, whole chickpeas, whole yellow peas, whole pinto beans, lentil fiber, mutton tripe, herring oil, goat heart, goat kidney, goat liver, venison heart, venison liver, mutton liver, wild boar heart, whole navy beans, freeze-dried goat liver, freeze-dried venison liver, whole pumpkin, whole butternut squash, whole zucchini, whole parsnips, carrots, whole apples, whole pears, kale, spinach greens, beet greens, turnip greens, dried brown kelp, whole cranberries, whole blueberries, choline chloride, zinc proteinate, mixed tocopherols (preservative), copper proteinate, chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product.

LIKE THEIR WILD ANCESTORS, CATS REQUIRE A DIET OF WHOLE MEATS WITH SMALLER AMOUNTS OF FRUITS AND GRASSES.

That’s why we’ve loaded ORIJEN TUNDRA with fresh goat, wild boar, ranch-raised venison, whole arctic char, duck, mutton, steelhead trout and whole pilchard – all delivered FRESH or RAW in WholePrey™ ratios so they’re loaded with goodness.

LOW TEMPERATURE | PREMIUM DRIED MEAT AND FISH INGREDIENTS

12 OZ / 340 G4 LB / 1.8 KG 12 LB / 5.45 KG

BIOLOGICALLYAPPROPRIATE™ All Life Stages


Phosphorus (min.) 1.4 %Magnesium (max.) 0.1 %Taurine (min.) 0.2 %Omega-6 / 3 (min.) 2% / 1.2 %DHA / EPA (min.) 0.45 % / 0.25 %


ORIJEN REGIONAL RED

WHOLEPREY™ RED MEATS AND FISH | 2/3 FRESH OR RAW AND 1/3 DEHYDRATED | ONLY ZINC IS ADDED

INGREDIENTSDeboned beef, deboned wild boar, deboned goat , deboned lamb, lamb liver, beef liver, beef tripe, wild boar liver, deboned mutton, beef heart, whole atlantic mackerel, deboned pork, goat meal, wild boar meal, lamb meal, mackerel meal, whole green peas, whole red lentils, whole pinto beans, beef kidney, pork liver, beef meal, mutton meal, beef fat, herring meal, whole yellow peas, whole chickpeas, pork heart, pork kidney, natural pork flavor, whole green lentils, whole navy beans, herring oil, lamb tripe, lentil fiber, whole pumpkin, whole butternut squash, kale, spinach, mustard greens, collard greens, turnip greens, whole carrots, whole apples, whole pears, dried kelp, freeze-dried beef liver, freeze-dried beef tripe, freeze-dried lamb liver, freeze-dried lamb tripe, pumpkin seeds, sunflower seeds, zinc proteinate, mixed tocopherols (preservative), chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product.

A DIVERSITY OF RED MEATS IN FRESH WHOLEPREY™ RATIOS TO MIRROR THE NATURAL EVOLUTIONARY DIET OF CATS.

REGIONAL RED is loaded with Angus beef, wild boar, Boer goat, local lamb and Yorkshire pork, all grass-fed on regional ranches then delivered FRESH or RAW in richly nourishing WholePrey™ ratios.

90% 10% 0%MEAT | FISH | EGGINGREDIENTS



LOW TEMPERATURE | PREMIUM DRIED RED MEATS AND FISH INGREDIENTS

12 OZ / 340 G4 LB / 1.8 KG 12 LB / 5.45 KG

85% 15% 0%MEAT | GAME | FISH |INGREDIENTS




GUARANTEED ANALYSISCrude protein (min.) 44 %Crude fat (min.) 15 %Crude fiber (max.) 6 %Moisture (max.) 10 %Calcium (min.) 1 %

Phosphorus (min.) 0.8 %Magnesium (max.) 0.13 %Taurine (min.) 0.2 %Omega-6 / 3 (min.) 3% / 0.5 %DHA / EPA (min.) 0.08 % / 0.1 %


ORIJEN FIT & TRIM

“I HAVE FOUND IT IS SURPRISINGLY DIFFICULT TO REMAIN SAD WHEN A CAT IS DOING ITS LEVEL BEST TO SANDPAPER ONE’S CHEEKS.” – R.L. LAFEVERS | ARTHUR FROM IDAHO

WHOLEPREY™ POULTRY, EGGS & FISH | 2/3 FRESH OR RAW AND 1/3 DEHYDRATED | ONLY CHOLINE, ZINC AND COPPER ARE ADDED

INGREDIENTSDeboned chicken, chicken liver, turkey liver, whole eggs, deboned turkey, whole flounder, cod liver, whole atlantic herring, chicken heart, turkey heart, dehydrated chicken liver, dehydrated turkey liver, dehydrated cod liver, dehydrated chicken, dehydrated turkey, dehydrated herring, red lentils, chickpeas, natural chicken flavor, green lentils, whole green peas, pinto beans, apple fiber, lentil fiber, whole navy beans, whole yellow peas, chicken cartilage, dehydrated pumpkin, dehydrated butternut squash, dehydrated carrots, dried kelp, freeze-dried chicken liver, freeze-dried turkey liver, freeze-dried cod liver, whole pumpkin, whole butternut squash, kale, spinach, mustard greens, collard greens, turnip greens, whole carrots, whole apples, whole pears, pumpkin seeds, sunflower seeds, choline chloride, zinc proteinate, copper proteinate, mixed tocopherols (preservative), chicory root, turmeric, sarsaparilla root, althea root, rosehips, juniper berries, dried lactobacillus acidophilus fermentation product, dried bifidobacterium animalis fermentation product, dried lactobacillus casei fermentation product.

OVERWEIGHT CATS NEED A PROTEIN-RICH DIET WITH LIMITED CALORIES TO PROMOTE PEAK BODY CONDITIONING IN ADULT CATS.

Fat and carbohydrate-limited, ORIJEN FIT & TRIM is packed with nourishing meat protein from free-run poultry, wild-caught fish and nest-laid eggs delivered FRESH or RAW in WholePrey™ ratios.

BIOLOGICALLYAPPROPRIATE™OverweightCats

MEAT-BASED FOODS THAT MIRROR YOUR CAT’S EVOLUTIONARY DIET

A New ClassBIOLOGICALLY APPROPRIATE™

NEW

NO RENDERED CHICKEN OR TURKEY MEALS

12 OZ / 340 G4 LB / 1.8 KG 12 LB / 5.45 KG

90% 10% 0%POULTRY | FISH | EGGINGREDIENTS



COMING SOON

18 ORIJEN bIOlOgIcally appROpRIatE™ cat fOOds18 ORIJEN bIOlOgIcally appROpRIatE™ cat fOOds

ORIJEN FREEZE-DRIEDOUR ULTIMATE BIOLOGICALLY APPROPRIATE™ CAT TREATS

ORIJEN FREEZE-DRIED TREATS OFFER ALL THE FLAVOR AND NUTRITIONAL BENEFITS OF RAW FOODS, AS NATURE INTENDED.

Prepared without cooking to fully retain the goodness of our fresh regional ingredients, our FRESH or RAW meats are flash-frozen in nitrogen tunnels to lock in their natural goodness.

Then, using state-of-the-art freeze-dryers, our ingredients undergo an 18-hour freeze-drying process, which removes water and produces a concentrated source of richly nourishing protein.

“CATS ASK PLAINLY FOR WHAT THEY WANT.” – WALTER SAVAGE LANDOR | QUASAR FROM OREGON


OUR ULTIMATE BIOLOGICALLY APPROPRIATE™ CAT TREATS

REGIONAL REDRaised on local ranches our Angus beef, Romney lamb, wild boar and Boer goat are delivered fresh, for a treat that’s brimming with goodness.

INGREDIENTS: Beef liver, wild boar liver, goat liver, lamb liver, beef, wild boar, goat, lamb, beef tripe, lamb tripe, mixed tocopherols (natural preservative).

ANALYSIS: Crude protein (min.) 45%, crude fat (min.) 35%, crude fiber (max.) 1%, moisture (max.) 5%.

SIX FISHBrimming with six wild and sustainably caught fish from New England’s pristine waters, these naturally delicious treats are chock full of flavor.

INGREDIENTS: Atlantic mackerel, yellowtail flounder, atlantic monkfish, atlantic herring, acadian redfish, silver hake, mixed tocopherols (natural preservative).


CatTREATSFeaturing the same meats, poultry and fish as our award-winning dry foods, ORIJEN’s treats are loaded with 100% free-run poultry, whole nest-laid eggs, wild-caught fish and ranch-raised meats. Containing only 1 calorie each, ORIJEN treats deliver taste and goodness to cats and peace-of-mind to their human companions.

WILD BOARRaised on a diet of acorns and grasses on Texas ranchlands, our fresh wild boar is delivered daily for an all-natural treat that’s bursting with flavor.

INGREDIENTS: Wild boar, wild boar liver, mixed tocopherols (natural preservative).


GRASS-FED LAMBRaised naturally on Kentucky meadows and grasslands and delivered fresh daily, our grass-fed lamb is bursting with a sweet and tender flavor.

INGREDIENTS: Lamb, lamb liver, lamb tripe, mixed tocopherols (natural preservative).


ORIGINALLoaded with goodness from fresh free-run chicken and turkey, plus fresh wild monkfish sustainably-caught from New England’s cold Atlantic waters.

INGREDIENTS: Chicken liver, turkey liver, chicken, turkey, monkfish, mixed tocopherols (natural preservative).


TUNDRAThis special ORIJEN treat features fresh wild boar, Boer goat and Canadian venison, paired with Arctic char from Canada’s northern territories.

INGREDIENTS: Wild boar liver, wild boar, goat liver, venison liver, goat, venison, arctic char, mixed tocopherols (natural preservative).


COMING SOON

ORIJEN cat treats feature 100% meat – included in Biologically Appropriate™ WholePrey™ ratios of meat, organs and cartilage to guarantee a pure and natural treat you can trust and that your cat or kitten will love.

100% MEAT. 100% NATURAL.

1.25 OZ / 35 G 1.25 OZ / 35 G

1.25 OZ / 35 G 1.25 OZ / 35 G

1.25 OZ / 35 G 1.25 OZ / 35 G


DISTRIBUTED BY:

AWARD-WINNING BIOLOGICALLY APPROPRIATE

FOODS AND TREATS AT CHAMPION, OUR MISSION IS CLEAR AND STRONG.

WE MAKE BIOLOGICALLY APPROPRIATE™ CAT FOODS FROM FRESH REGIONAL INGREDIENTS.

From dry foods to freeze-dried treats, ORIJEN is brimming with ranch-raised meats, free-run poultry, nest-laid eggs and wild-caught fish, grown close to home by people we trust, and delivered FRESH or RAW, so they’re bursting with goodness.

Made from America’s best and freshest ingredients in our DogStar® kitchens, ORIJEN is guaranteed to keep your cherished cat happy, healthy and strong.

We wouldn’t have it any other way and believe you wouldn’t either.

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MADE IN KENTUCKY BY CHAMPION PETFOODS USA. 12871 BOWLING GREEN ROAD, AUBURN, KENTUCKY 42206 TOLL FREE 1.877.939.0006 NORTH AMERICACHAMPIONPETFOODS.COM

ORIJEN.CA

@ORIJENPETFOOD @CHAMPIONPETFOOD

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“I REGARD CATS AS ONE OF THE GREAT JOYS IN THE WORLD. I SEE THEM AS A GIFT OF THE HIGHEST ORDER.” – TRISHA MCCAGH | FINCH FROM ILLINOIS

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BIOLOGICALLY APPROPRIATE · eggs, wild-caught fish and ranch-raised meats delivered FRESH or RAW from our region each day. ... The Near Eastern wildcat is the ancestor and closest