Biography for Sue France€¦ · Web viewSue started work as a shorthand typist/word processing operator and worked her way up becoming a senior secretary, team supervisor, events

Sue France FCIPD, FInstAM, NLP Master

Sue France is an internationally renowned motivational speaker, coach and trainerOwner of Sue France Training for workshops, conferences, coaching and Conference

ModeratorSue France Training 2018-05-08

Author of award winning “The Definitive Executive Assistant & Managerial Handbook” and “The Definitive Personal Assistant & Secretarial Handbook”

UK Chairman (2009-13) International Management Assistants networkFinalist (26 countries) in the European Smart PA of the Year 2007

Winner of The UK Times Crème/DHL PA of the Year 2006Fellow of Chartered Institute of Personnel & Development

Fellow of the Institute of Administrative Management Certified TetraMap® Facilitator – behavioural profiling Master Practitioner in Neuro Linguistic Programming

Qualified Learning and Development PractitionerFinalist - International Business Woman of 2012Certificate in life coaching, Newcastle College

Master of Ceremonies for conferencesSue France Training 2018-05-08

Judge for PA of the year awards Editorial board member for ‘Executive Secretary’ magazine

Regular contributor of articles for Executive Secretary Magazine, EDPA magazine for PAs in Education and other publications

Sue France is an internationally renowned motivational speaker, coach and trainer and the author of the successful worldwide books: The award winning book - “The Definitive Executive Assistant & Managerial Handbook” - published November 2012 was voted as the best book for a PA by Member’s Voice Awards, PA Assist.com 2015 and “The Definitive Personal Assistant & Secretarial Handbook” - the 3rd edition published August 2015 (now including neuroscience) voted 2nd best book for a PA in the Member’s Voice awards. Both books have been endorsed by The Institute of Administrative Management Sue France Training 2018-05-08

and both are used on business administration courses and by secretarial institutions as required reading.

Sue set up her own training business for Assistants in November 2009 and has since worked in Bulgaria, Prague, Portugal, Saudi Arabia, Abu Dhabi, Dubai, Qatar, Bahrain, Oman, South Africa, Kenya, Zimbabwe, Australia, Shanghai, Kuala Lumpur, Singapore, Hong Kong, France, Germany, Cyprus, Poland, Ireland, Italy, USA, Spain, Malta, Macedonia, Romania, Athens, Sweden, Denmark, Switzerland, Luxembourg, Austria, Canada and the UK. Sue is a Master Practitioner in Neuro Linguistic Programming, a Qualified Learning & Development Practitioner, a Fellow of the Chartered Institute of Personnel and Development, a Fellow of the Institute of Administrative Management, a certified coach, and a certified TetraMap® Facilitator – behavioural profiling modelling. Sue France Training 2018-05-08

Sue is a neuroscience enthusiast and includes neuroscience information and brain friendly tips in her workshops. Sue held the role of the UK Chairman for International Management Assistants network from 2009-2013. Sue has been a judge on several occasions for PA of the year awards. Sue started work as a shorthand typist/word processing operator and worked her way up becoming a senior secretary, team supervisor, events manager and Personal Assistant to the Head of a Global Accounting firm – ‘Andersen’. Sue was also the events manager for Clients and organised teambuilding weekends for the employees and alumni events. Sue has worked in the secretarial field for over 30 years and studied part time as a mature student to be awarded a post-graduate diploma in human resource management. Sue then became training manager responsible for 600 secretaries in the UK for a global Sue France Training 2018-05-08

accounting firm. As the training manager Sue had her own executive assistant and therefore has extensive experience of being both the boss and Assistant.

In 2002, following ‘Enron and the demise of Andersen’, Sue started working as a PA/Office Manager and Events Manager for an international motivational speaker, Bill Docherty MBE (an ex Andersen partner for whom Sue had worked for previously). Sue also presented together at conferences with Bill as well as coaching and training assistants for clients. Following Bill’s nomination, Sue won the prestigious award of The UK Times Crème/DHL PA of the year 2006 and also was a finalist in the European Smart PA of the Year 2007. Sue was a finalist in the Forward Ladies International Business Woman of the Year 2012.

Sue France Training 2018-05-08

Sue is on the editorial board of a global magazine for secretaries – “Executive Secretary” and regularly writes articles for this magazine, EDPA magazine for PAs in Education and other publications. Sue runs a discussion group for Office Admin Professionals on LinkedIn: “Tips for Office Professionals Worldwide with Sue France Training”

Sue is passionate about the management assistant industry having worked in it for over 35 years and being an award winning PA herself. Sue revels in motivating assistants of all levels to have the mindset of a change agent and assists them in developing their knowledge, expertise and leadership qualities that is required of today's Assistant.

Testimonials for Workations (all inclusive 6 night stay including 4 x 4 hour workshops)Sue France Training 2018-05-08

"Following an intense Workation week with Sue France, I am pleased to say that I went back to my job with some new resolutions, and a better understanding of different communication styles and behaviours. Sue France provides a clear picture of the position of "Assistant" in today’s business world. She gives valuable advice, and with a positive look on this role, she knows how to promote it for the benefit of each member of the organisation. Sue is also very interested in the discovery and sharing of others’ experiences, and I highly recommend getting to know her as it is a wonderful opportunity for every assistant wanting to foster his/her self-development. Maryse Muzenga Malik, International Committee of the Red Cross, Mali.

“It is clear that Sue is an expert on all things related to PAs/EAs. In addition to her mastery of the content, Sue has mastered the delivery and her teaching style is easy to follow and understand. The Sue France Training 2018-05-08

in-depth presentation of all things related to PAs/EAs on the Workation was extremely helpful and inspiring and I’m excited to apply what I’ve learned!” Esther Cho, Special Assistant to CEO, Khan Academy, California

It is sad saying goodbye to the wonderful people. The training made me richer in many aspects and was the beginning of a journey. With a laugh and a tear Sue France gave me something I will always remember. The journey was not easy, but so worth it.With my backpack filled with new skills, I will continue this adventure. It was such a great experience. Thank you for this wonderful opportunity Sue France, you are such a gem! You are simply the best!! Thank you Sue, you are a treasure!Maria Baré Holse, Copenhagen University


"I am proud to be part of the Sue France Training for PAs/EAs, which I recommend for every PA/EA as a MUST to attend her training. For quite a long time the efforts of PAs/EAs have been undermined and I believe the time is now to reverse this, courtesy of those who have paid the price to bring about positive change and in particular, Sue France who has gone ahead to publish helpful books for Personal Assistants/EAs which I recommend for every PA to read. Believe me, the 3rd edition with neuroscience will not leave you the same person.

Having attended Sue France Training Workation, I have been helped to know that I am responsible to bring about the excellence I need to see in my life. I have learned that it all starts with my brain and so I must give my brain a treat it deserves. I found the U-SOFAR technique by Sue France so helpful in achieving what I desire to see in daily work life. I find Sue France Training holistic and so have it in Sue France Training 2018-05-08

mind that the knowledge in her book is beneficial for everyone; only that Sue is an expert Trainer for PAs/EAs for which I appreciate her so much.

My fellow PAs/EAs, gone are the days when our efforts used to be unnoticed. Be determined to attend Sue France Training, learn how your brain works and be the happy and positive minded PA/EA you want to be. YOU’VE GOT THE POWER!"

Esther Baguma (CPEA), Personal Assistant to the CEO at The Bible Society of Uganda

Testimonials for Sue France as Master of Ceremonies at conferences:


“Sue France did a great job of introducing speakers, getting us into learning and networking mode and keeping to time”“Sue did a fantastic job of MCing today”“Loved Sue’s intro and time-keeping” “Sue was an excellent MC”“Sue was brilliant and put everyone at ease”

“I met Sue at the EA/PA Asia Summit in Singapore. She was both the speaker and chairperson for this event. When I spoke to Sue I could tell that she possessed a great deal of knowledge and passion towards helping other Executives. Sue has a very natural way of delivery, which kept the audience engaged throughout the two days. As she spoke I could see the eyes of the participants light up. Sue would also give all the participants her time whenever they had to ask her any questions Sue France Training 2018-05-08

or discuss any problems. Sue also has a very honest, kind and down to earth nature which makes it very easy for people of all ages and cultures to approach her. She is definitely the expert in this field and it was an honour meeting her at the conference. I highly recommend Sue for training, coaching and speaking at future events.”Bhali Gill, Singapore

Testimonials for other workshops:Sue France Training 2018-05-08

“Sue is a very dynamic lady with an interesting CV and life experience. She gave us great insights and advice which are applicable in both our professional and private lives! Thank you Sue” Nicole Lyonner, Lausanne, Switzerland

Precious and highly interesting training, thanks for your positive attitude and professionalism. I learned many things I wish I had known before but it is never too late!” Daniela Gerbaldo, Lausanne, Switzerland

Sue is an excellent speaker, very talented, interesting, nice sense of humour, inspiring, passionate about our job as an assistant. Really looking forward to read her books. Thank you so much Sue!” Marja Ten Hove, Lausanne, SwitzerlandSue France Training 2018-05-08

“This workshop exceeded my expectations, a true mind changer in what this profession means and which path to take”. Joana Pinto, Lausanne, Switzerland

“Sue is an amazing speaker with a strong presence. She made the workshop interesting and provided very useful tips. I strongly recommend this workshop.” Nati Carol, Lausanne, Switzerland

“Very interesting, useful and gave me new tips for my job and reacting to different types of situations – passionate and motivating.” Michaela V, Lausanne, Switzerland


“Relaxed speaker with many personal impressions and stories. Easy to relate to.” Jocelyn Garraway, Lausanne, Switzerland

“I would absolutely recommend this seminar to any assistant at any level to understand why we do what we do and how we affect our work environment It is as beneficial to the individual as to the company.” Jessica Panzesa, Montreal

“Sue provides a greater perspective of the EA role and interesting verbal and non verbal tricks and tips.” Lynn Rahwan Montreal

“Great job! You inspired and opened many doors and ideas that were closed in my mind. It was very great knowing you - inspirational!” Brenda Sanchez, Montreal


“After attending Sue’s workshop, I feel I am the “Super Executive Assistant/Superwoman” who can conquer all the challenges on a personal & professional level.” Rana Attartousi, Canada

“Its rare that you can find training adapted to our profession. Her training content, her past experience and examples made the training even more interesting. Thank you Sue!” Jennifer Paolozza, Canada

Hi Sue, I just wanted to say how much I enjoyed your seminar. At one point I looked round the room and noticed that everyone was completely engaged with you which is quite a rare thing to achieve! I heard a number of people saying now much they enjoyed it. Thanks Sue.Sarah Speakman Personal AssistantDWF LLP


"What a wonderful experience today was! Thank you again and I truly hope that this is not our last encounter... I feel that I have so much more to learn from you! Truly," Andreanna Project Administrator Broccolini Construction, Montreal, Canada

"Hi Sue, thank you again for taking the time to meet and train the CAE team of executive assistants yesterday, I learned so much and will be able to teach my team all that you have taught me. Loved your class!" Jenn :) Montreal

“No other person can give this course because her personal experience makes all the difference!” Nancy Fleury, Montreal, Canada


“Enjoyed Sue’s down to earth and practical attitude and delivery. She managed to hold everyone’s attention for the whole day, single handedly, Great learning and general advice for a changing world! Thank you.” Elaine Cusack Zurich

Good morning Sue, Thank you very much for your amazing webinar during Webathon Weekend for Vickie Evans. For me, it was the most interesting webinar among all. It completely changed my vision about solving problems and life attitude. I would be an honor for me to stay connected with you. Ivanna Ivanitska, 6sense, San Francisco

I wanted to drop you a note and say hi, as its been a long, long time. You shared your experience of setting up an internal PA network and gave me some excellent advice and tips when I was first engaging the idea. Now nearly two years down the line the PA Network at RBS is a great success, Sue France Training 2018-05-08

with real tangible business benefit to the bank. I wanted to take this opportunity to say thank you for support, which was invaluable at the beginning of both the networks journey and my own personal development journey. If you have any plans to be in London before the end of the year, it would be lovely to catch up. I look forward to speaking with you soon. Debra, Chair, RBS PA Network

Once again, many thanks for an "eye-opening" experience during your Professional Assistant Summit in Luxembourg! You have re-ignited my passion for discovery! Neuroscience is captivating. I sincerely hope our paths will meet again. With warmest regards, Juliette Green, Luxembourg

"Practice and theory in perfect balance! You are sure to learn new skills for your job. Many many thanks for this training - I'm so happy I came." - Kristina Luxembourg


"More than assistant and secretarial knowledge but scientific and academic too!" – Angelina Luxembourg

"I like Sue's spirit! She is very professional and her input at this workshop was invaluable. I would definitely recommend it." - Kallirroi

"A very interesting workshop that has given food for thought and action!!" – Mia, Luxembourg

"The Spirit and confirmation that we are worth gold for our bosses. Great workshop, many points applicable immediately and useful for our day to day job. Sue understands us. Thanks Sue!" - Anja Luxembourg.”Sue France Training 2018-05-08

"I loved it and gives enthusiasm and motivation - simply the best!" – Luisa Luxembourg

"I enjoyed the tips provided to enrich our daily work on how to be an efficient assistant even after several years in this position. Fantastic coach, what a wonderful career! The way of training is amazing and very pleasant." – Sandra Luxembourg

"Empowering workshop with a very dynamic speaker. If you want to get your PA to move from good to great then send them to Sue's training." Katia Munck, Novartis, Basel, Switzerland 2017


"Sue is an inspirational speaker and trainer. All she has achieved herself, her motivation and positive views of life and how you can influence yourself are truly inspirational!" Anushka Swalef, SITA, Geneva.

“I spent a great day with you and got back to the office with loads of motivation.” Geraldine Lang, Colgate Palmolive, Switzerland

“A great opportunity to renew knowledge and receive a shower of empowerment.” Lucy Hardmeier ABB Management Services


The humour, the openness, the content and the human aspect was really interesting. Sue has fantastic energy. Witte Ghislaine, Switzerland

I have done NLP and I enjoyed to hear about other input related to how we think and manage our thinking. It’s always good to be reminded that we have to improve our daily work life. Sue is a truck full of sunshine! Vibeke Muehl, Colgate Palmolive, Switzerland

Today, I've had the opportunity to meet some awesome ladies and an amazing trainer. Her name's Sue France and she gave us the chance to develop ourselves and improve our knowledge by revealing us seve ral methods of being professional and how to become better in our job! Thank you


Sue for being such an amazing person! I had an awesome day with you and the girls. I am really sorry not being with you right now! Hope to see you again! Ioana Bolintis, Bucharest It was great to participate, very useful information. I am very pleased that the company chose me for this summit! Valentina Nica, Bucharest I enjoyed the workshop very much, it was not only valuable in terms of content but also very dynamic, fun and excellently presented! Diana Moldoven, Bucharest

It was wonderful, easy to understand and very useful. I learned things that I will apply and am more confident! I think I needed this workshop! Daisy Grancsa, Bucharest


This was a great experience and it was very helpful for me. I am going to be more confident at work thanks to you! You are an excellent example for me! I wish you all the best! Catalina Ben, Bucharest

Dear Sue, on behalf of Euroverge, I would like to thank you for honouring our invitation to speak at the EXECUTIVE OFFICE MANAGEMENT SUMMIT, Prague. We do appreciate your involvement. The feedback on your talk and overall assessment of you was quite impressive. We can say you exceeded our expectations. We hope you would not hesitate to honor future invitations. Kind regards, John Williams, Project Director, Euroverge

“Sue is a great presenter and I really enjoyed her talk at the AsraZeneca PA Development Day. It was clear that Sue is very passionate about neuroscience and it was Sue France Training 2018-05-08

so interesting to hear her speak about how we apply that in the work place as PAs. I feel more mindful already. I would highly recommend Sue.”Louise Hartley, Executive PA Magazine PA of the Year 2015Executive Assistant to Country President & UK & Ireland, AztraZeneca

Dear Sue, I would like to express how much I have enjoyed being in the course (Super Secretaries & PAs Workshop in Singapore) especially the activities that you have included to enhance learning. You have related the lessons to real life examples/ experiences to make the materials more interesting, logical sense and related well on the topics. I will definitely start to read the book this weekend. Cheers Ella


Hi Sue, Just want to say a big thank you for a very enriching 2 days, especially so in the area of neuroscience to maximum the brain for excellence which is most interesting. I will definitely read up more about it in your book and hopefully able to apply it in the course of my work. Thanks again. Kind Regards, Beatrice Leong, Personal Assistant to Divisional Director

Hi Sue, Lovely to meet you yesterday – I found your session extremely interesting. Thank you for your time. If any of my contacts are interested in attending your workshop how do they register? I will definitely recommend it. Thanks Kate. Kate Hurley, AstraZeneca


“I’ve been feeling a little frustrated at work lately, questioning my decisions and doubting myself. But today I got my motivation and my drive back and I can move forward, plan my actions, do things differently and better. So thank you for today!” Lucia Ehrenholdova, Prague

“I enjoyed the whole session, working in groups, advice, valuable things I learned today. There is nothing I want to stress out as special – I loved it all - Amazing !!! This is a very good workshop for personal assistants. This was the day where I learned more than I did in years of work. All of the fabulous advice and techniques will help me to get better in what I do. Thank you Sue!” Ivana Garic, Principal’s Assistant at International School of Belgrade and After School Activities CoordinatorSue France Training 2018-05-08

“Thank you Sue for a perfectly prepared and presented workshop. I had a great time. You are inspirational. I wish you all the best and thank you once again!” Hana Pissinali, Assistant to OEP at White & Case LLP, Prague

“Sue you have a very nice attitude. People can’t get bored during your presentation. I was focused all the time on topic. Your English is understandable for non-natives. Thank you very much for so many tips, tricks and very important suggestions. THANK YOU! Pauline Brander, Prague

Thank you Sue. I took a great deal from your session, so much so I want to look more into NLP to


see how it can further enhance my interactions not just professionally but personally. It really was a terrific day and I’m glad Vic secured you for us all. Warm regards. Jean. Jean Andrew, PA to CEO, AstraZeneca

After watching your webinar "I can't read anything brain or neuroscience related and NOT think of you, Sue! You have changed how I approach a lot of things with your new research and teaching. My goals and obstacles board on my office wall has transformed several key areas of my life and biz since I first heard you share it. I really wasn't expecting such immediate results. I'm forever grateful for your insights and training on this topic!” Julie Perrine, All Things Admin

I would like to thank you for your efforts and contribution to really making a difference in Sue France Training 2018-05-08

my professional and personal life! Since your PA Master Class workshop in Dubai, I have now been promoted from PA to office Manager.Rima Hadda, Qatar

I found your session on neuroscience superb and thank you so much for the handouts – I will treasure them as they are superb. Already as a result of your session I have put some of your thoughts and ideas into practice and it’s made a big difference in a matter of days. Simon Warby, Diversified

I wish to thank you for imparting great knowledge and personal experiences in the PA field. It was highly Enriching, Stimulating and Refreshing experience, although we Sue France Training 2018-05-08

continue doing the day to day tasks, our brain needs a dose of vitamins occasionally and to be very honest I feel rejuvenated after the training.Yeonna Coutinho, Dubai

"I met Sue at the annual conference of the European management assistants’ association (EUMA), where she gave a keynote talk on “Neuroscience – maximize your brain for excellence.” Seeing her live after having read her book “The Definitive Personal Assistant & Secretarial Handbook” and several of her articles published in Executive Secretary Magazine was such a wonderful experience! She knows very well the training needs of the current EA/PAs, so her presentation was highly engaging and up-to-date. I would love to see her talk again!"


Andrea Macarie, Senior EA, Telefónica R&D

Feedback following a seminar on 'Neuroscience: maximise your brain for excellence' at PA Life Magazine EXECSec Summit:"Worthwhile useful insight, valuable information.""Enthusiastic delivery on an interesting topic.""Made me think out of the box - techniques that I will use in my day to day life/job.""Thought provoking.""Sue was exciting and kept it fun and enjoyable""Enjoyed the activities and how well Sue got us all involved the whole time!""Made me think about how to feel positive and tools to enforce this"Sue France Training 2018-05-08

"Sue has actually made me stop and think about all aspects of things - very motivational.""All very relevant and appropriate, very interesting and tools I shall certainly use.""High energy - deeply engaging - a great interactive seminar.""Very well presented, feel excited about carrying out what I have learned."I would like to thank you for a brilliant presentation today. I found your workshop very enlightening and interesting - specifically because we were looking at human behaviour from a new perspective for me - neuroscience. I am really looking forward to reading your article on Neuroscience in the Executive Secretary magazine. Many thanks, Lucie Lichnová


"One of my favourite people I look forward to working with every year is Sue France. Her training program is a remarkably complete package. Her training content is solid in substance and her instructional delivery is powerful, faultless and inspirational to everyone. If you are looking for substantial and effective PA training that is fluff free and backed by real solid experience – Sue France is the first person you should look up."Michael Tow, Managing Director, The Global Business Exchange, Singapore

Following your excellent presentation can you please send me your articles on Neuroscience as I am not familiar with this topic. Thank you so much for the energy you freely release around you Sue! it is like you shine from "within",Much love and regards, Odile, Paris


Hi Sue, I want to congratulate you on an excellent presentation at our European Management Assistant conference. It was just SUPER. Thanks again and hope to meet again soon. Niki Stavrou, Cyprus

I came to your workshop this week and really enjoyed it. I already had one of your books and found it very useful so I knew it was going to be a positive session, you made a difficult subject of Neuroscience: “Maximise your brain for excellence” very easy to understand and were very engaging.Many thanks Suzanne Anderson, Bettys & Taylors Group Ltd

I attended your training seminar at the Office Show on Neuroscience: Maximise your Sue France Training 2018-05-08

brain for excellence and I thought it was fantastic! Thank you for a great session. I shall start following you on Twitter. Many thanks again and hope to see you at the show next year! Best regards Carly Fitzgerald, Autoflame Engineering Ltd.‘Sue’s seminars are always fantastic and each year she receives exceptional feedback. Her training sessions at office* are always booked to capacity and delegates leave feeling empowered, inspired and motivated. A highlight of office* was Sue’s interview with Laura Schwartz, Bill Clinton’s former special assistant. The keynote theatre was ‘standing room only’ and Sue delivered an in-depth interview with a perfectly placed professionalism and poise that was brilliant to watch. We look forward to working with Sue at office again.’Best Regards, David Maguire, Event Manager, The Office PA Conference and Exhibition


Hi Sue, it was a pleasure to meet you. I think you may have changed my life. Already I feel so much more positive about where I want to go and who I want to be. As suggested, I sat down with my boss yesterday afternoon and closed door for over an hour. It is amazing what you can learn about someone you have worked with for over 6 years and thought you knew inside out, just by asking the relevant questions. I am now aligning myself to his values (which weren't what I'd actually thought they were). I'm taking on more responsibility and projects and he has told me what his plans are for me. I feel much more positive going into work and more organized, knowing what I need to deal with that day. I am so glad I met you and that you were able to have such an impact on my life and career. Thank you from the bottom of my heart:) Chris Saudi Aramco

"Hi Sue, I just wanted to say a quick thank you. One of my mentees attended PA Life Club Sue France Training 2018-05-08

Event last week and thankfully booked onto your session. She was blown away by your session and loved every minute. We caught up literally the day after and she was full of beans and was lifted by your session. It was her only chance at some training this year and she took so much away from it and lots of tips. She is now head down in your book! Thanks Sue! Vic Darragh xx

Thank you for the wonderful 2 days. I have learnt so many things from you and am excited to get back to office on Monday with a new mindset of my role. Already listing out loads of new plans and ideas to discuss with my CEO. Take care and keep in touch. Have liked your Facebook page. Uthaya Sue France Training 2018-05-08

Thank you for a most entertaining and informative course at the Emirates last week. I know that I have come away with some useful tips. It was great meeting you. Kind RegardsChris Holland "I just wanted to thank you for your support, guidance and friendship. I came into work on Wednesday and it was a new day, new me as I had found new confidence. My boss asked me to write down the 20 things I got from the conference so I could remember how and why I felt the way I did on Wednesday, a lot of those things came from your seminar and the time spent talking to you. I have your book with me for reference so I Sue France Training 2018-05-08

have your great advice at hand every day if I need it. I would love to keep in touch. I am very happy for you to use my words as a testimonial as it came from the heart. Thank you once again”.Love Linda x Linda McGivern, PA to CEO, Hardwicke

"Sue gave a very inspiring, practical and interesting talk at the recent ExecSec Summit. Coming from a background as a PA, Sue understands and appreciates the every day stress of the role of the PA and gave useful advice on managing stress and balancing priorities. Sue's style is fun and engaging. Eleanor Clark FinstAm Sue France Training 2018-05-08

"Sue is a fantastic trainer!!! She delivered Secretarial Training to the ladies in our office and she kept it interesting and fun whilst also informative and extremely helpful. Her tips and skills were passed on from her extensive experience and her enthusiasm rubbed off on us all. I would highly recommend her." Louise Aldrich, Executive Assistant at The Coca-Cola Company, Dubai

"I have worked with Sue during Office Management Conference in Poland. Her speech was informative and thought-provoking. She connected with the audience and was highly rated in our evaluation forms. We enjoyed and valued her presentation" Paulina Krakowska, Nowoczesna Firma S.A. | Knowledge Village | Warsaw, Poland


"Sue was an INCREDIBLE asset at Behind Every Leader conference in Los Angeles for administrative professionals. Sue is a multi talented, dynamic and compelling individual. Her breadth of knowledge and abundant skill set has been utilized by a global audience of CEO's and Admin professionals. I invited Sue to share her expertise at our annual Behind Every Leader event, and needless to say, we hope she will be a part of our stellar line-up for years to come. Her books sold out!

Delegate feedback: "One of my favourite speakers. I learned a whole new language during her NLP topic. Priceless"/"GREAT tips!"/"I thoroughly enjoyed Sue France's classes and panel contribution. I have made so many changes/improvements to my resume"


Victoria Louise Rabin, CEO and Founder of ‘Behind Every Leader’ - USA

I was recently fortunate enough to attend one of Sue France’s workshops at the Behind Every Leader Conference in California, and was thrilled at what I was able to take away from it. Sue teaches individuals how to understand their own style of communication, and how to use that effectively in the workplace. Sue is a great teacher, and has a lot to offer career-minded people as far as intangible keys to success in the office. I would highly recommend any chance you can get to attend a workshop or read her books, which I consider to be my Bible of Executive Administrator handbooks, “The Definitive Personal Assistant & Secretarial Handbook,” and “The Definitive Executive Assistant & Managerial Handbook.”Renée Viens, EA to President & CEO, Atlantic Power Corporation, Boston, USASue France Training 2018-05-08

"Sue is a true expert in her field. I hired her to coach and deliver a secretarial development programme to my PA. Sue skillfully diagnosed clear objectives for the programme and effectively tailored her delivery methods to suit the employee's learning style. Sue is a successful business woman, committed to her own professional development and that of others. She is an absolute pleasure to work with." Gail Howarth, HR, Trafford College, Manchester

I would like to take this opportunity to say a Huge Thank You for the past 2 days. It was awesome to learn from the best in our Profession. I am a very motivated and passionate individual and now this has been taken to the extreme, and I really appreciate that. Lynnette Watson, Vodacom, South Africa, Sue France Training 2018-05-08

Sue France personally provided an excellent training, coaching and development plan for a newly appointed Personal Assistant within RentSmart. Sue facilitated the development over a 6 week period and the benefits were immediate in terms of the PA’s motivation, confidence, organisational skills and overall performance. I would not hesitate to recommend the services of Sue France for Secretarial Coaching, training and development. Jill Hodgkinson, HR Director, Manchester

I would like to express my sincere appreciation and gratitude to you for giving us great training during the Executive PA Master Class in Dubai


“Sue France is simply one of the warmest and most efficient people I know. Quite how she manages to juggle her huge workload, her chairmanship of EUMA and still always have time to personally answer anything I ever throw at her in a timely fashion is beyond me. Nothing is ever too much trouble.

Her wealth of knowledge has been invaluable in relaunching Executive Secretary magazine and the PAs that have been on her training course unanimously feedback that it's one of the best courses they have ever been on. I'm sure that it is her down-to-earth warmth combined with the undoubted quality of her training that make it so. Sue's book was offered as a free gift when we launched the magazine and I know for many of my subscribers it tipped the balance between subscribing or not.


I feel honoured to have Sue on my editorial board and would have no hesitation in recommending her to you wholeheartedly.” Lucy Brazier, Editor & Publisher of the Executive Secretary Magazine

“What a pleasure it was to meet and work alongside Sue when we were both speakers for the distinguished PA Summit in Australia. We spanned three cities over the course of a few weeks and I never got tired of peaking in her session to listen to her or to watch the favorable reactions from those in the audience. The participant always approached Sue to continue the conversation well after she was done with her presentation and I appreciated how Sue always took the time to speak to each participants offering continued advice within their career and professional journey – each participant walking away feeling ready to take on the office and the world! Sue's professional talent Sue France Training 2018-05-08

combined with her personable approach makes her the ideal speaker to educate and inspire an audience. She is an icon in the industry of Management Assistants, Executive Secretaries and relevant in all industries across the board and continents. Her book "The Definitive Personal Assistant & Secretarial Handbook" is something I often recommend in my presentations as a great tool and solid advice. And I hear there are more books to come! I continue to be inspired by Sue and her incredible journey that she shares with others through her professional speaking series. Laura SchwartzFormer Special Assistant & Director of White House events to Bill ClintonProfessional Speaker, Television Commentator and Author, Eat, Drink & Succeed!


I found the course content to be very informative, productive and interesting. It was great to hear other people's experiences and advice. I also found that to be a great opportunity to meet other PAs. I feel more empowered after attending the course and believe that it will make great difference in my future performance, career path and enhance my leadership, great opportunity and great workshop.Best regards,Fathi Odah | President & VP Assistant, Jeddah

Sue brings a lot of energy to her trainings. Her in-depth content is also combined with great enthusiasm in delivering it. Apart from making the course very interactive, her knowledge on the job scope and the current trends of Personal Assistants &


Secretaries was exceptional. As an observer of the 2 days, I have seen passion, energy and knowledge all put together in one personJosh George, Marketing Manager, Comfori International.

I just wanted to say how much I enjoyed your morning talk to us yesterday and I felt really motivated to do something and help myself, other than the degree I am currently undertaking, to achieve things for the future.

I started looking over the book last night and have today downloaded some of the appendices to help me focus on my personal goals. Your book is on my desk and I plan to look at it once a day.


I hope our paths cross soon. Thank you once again. Kind Regards, Leanne Homewood MAPAPersonal Assistant to Head of Service, Communities and Voluntary Sector Support

The course was excellent, I learned an enormous amount of useful, quality information from you and I am very glad I attended Executive PA Master Class Training with you, appreciate all of the information you've provided to us. I am confident that these skills will change my life and get me closer to achieving many of my goals.

Really enjoyed the class and hope to see you again at another seminar in the future. Thank you for everything. Thanks again for such a wonderful course. Best regards,Safa Mohammed A. Aziz, Safa Mohammed A. Aziz, Human Resources & Training Dept, Aluminium Bahrain B.S.C.Sue France Training 2018-05-08

"It was lovely to finally get to work with Sue. She’s great, precise, easy to work with and she is always full of enthusiasm. In addition to being our master class leader and keynote speaker, she also went the extra mile in helping to initiate in re-designing the panel discussions during the conference. The delegates were also very happy as the contents were very specific and detailed. Sue France is undoubtedly one of the foremost trainers in her field. Her delivery of our Executive PA Master Class training programme has ensured its success throughout the Middle East. With lots of practical exercises and examples, participants feel as if they’re being mentored, rather than merely taught. I look forward to continuing our partnership and hosting many more PA training programmes with Sue.”Nancy Bragg naseba Training Division Manager (Middle East)Sue France Training 2018-05-08

Sue has been a delight to work with since the beginning of office* in 2010. Her seminars are generally the highest sellers and sold out in advance of our events with incredibly positive feedback from delegates eager to attend her next session! I would highly recommend Sue as a truly skilled trainer at the very top of her field.’Ali Mead, Event Manager – office*

“In my role in EUMA I attended several national and international conferences with Sue. In additional to writing a successful book and with another about to be published, has Sue France Training 2018-05-08

developed a business, training PAs/Executive Assistants. Sue’s enthusiasm and passion is infectious and she is therefore ideally suited to inspire and motivate others. Sue's pleasant nature also makes her a joy to be around." Lesley Watts (ex UK EUMA National Chairman)

Just a little note to thank you for an informative two days of wonderful creative ideas and motivating stories. I truly enjoyed your class. Thank you Regards,Huguette Medawar. Executive Assistant to CEO, Al Fahim Automotive, Abu Dhabi

Sue France has delivered a range of workshops in career guidance and team building, all of which were of the highest quality. Participants reported very positively on every


workshop and were able to put into practice the skills she had helped us develop. I would have absolutely no hesitation in recommending Sue to any organization requiring an expert to support capacity building in her fields of expertise. I would like to thank Sue for what she has done for me to develop my career and business communications.” Dalia Diab, Doha

Sue France gave a great presentation at The Office* Show, Earls Court, London. She's an excellent speaker with a friendly manner, and held the attention of well over 100 PAs. The session, "The Definitive PA Master class" was motivational, full of tips, and, in my eyes, VITAL for PAs to learn from. I recommend Sue and her book "The Definitive Personal Assistant & Secretarial Handbook" to everyone working in a senior admin role. Sue France Training 2018-05-08

I've recently joined EUMA as Regional Chair for the East Midlands, under Sue's National Chairmanship, and I look very much to working with her for years to come.” Angela Garry, Regional Chair East Midlands UK, EUMA, European Management Assistants

I just wanted to thank you for the course that you held in Dubai.I thoroughly enjoyed myself and am looking into ideas I can implement in the office to make my boss’ life easier. I found it very useful, esp. the exercise we completed to resolve her real life situation at work. It’s inevitable people face problems with work colleagues from time to time and I found this a fantastic way to work through a problem and identify the best way to tackle it. It was also very helpful to hear your experiences


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and the other girls (and guys) on the course. Thank you once again for your insight, it was most valuable. I really do hope to keep in touch. Kind RegardsSasha Mannini | Senior Administrator, Human Resources “Well organised and competent, Sue is an excellent role model for PAs. With her polite and friendly approach, and excellent communication skills, Sue is able to build and maintain relationships, and resolve issues calmly with diplomacy and discretion. A first-rate leader, I have no doubt that Sue would flourish in any position.” Matt Griffin

Sue was so positive and down to earth with lots of experience to share – it was a treat to hear her. I’m heading for your website now to order the book.Sue France Training 2018-05-08

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Caroline Brudell, Personal Assistant to CEOInstitute of Public Administration Australia (IPAA) Queensland I really enjoyed meeting you at the Corporate PA Summit in Brisbane. I found your advice very helpful and I have taken a lot of your suggestions on board and I have noticed a significant improvement in many of my working relationships. Thank you for your advice.Amanda Fraser, PA to GM - HSE & Sustainability, Brisbane, Australia

Dear Sue, I just wanted to tell you that I really enjoyed the training course with you. I really benefited from it and I can’t wait to start improving myself, skills, and work accordingly. Wish to see you later in other courses.Sue France Training 2018-05-08

Regards, Wafa Shehadeh, HR Department Secretary, Qatar District Cooling Company

"I had the pleasure of seeing your presentation at the ThinkTank Media Corporate PA Summit at the Brisbane Marriott. I would like to order a copy of "The Definitive Personal Assistant & Secretarial Handbook". Thank you again for delivering such an entertaining, inspiring and thought provoking presentation and I look forward to reading your book."Peri Sims, ERM Power, Brisbane, Australia

Sue, I attended your seminar. Thank you for a very much for a wonderful start to the day, I found your seminar the most interesting and found your passion for the job has inspired me to find a better way of working for my boss. I was wondering if I could take Sue France Training 2018-05-08

you up on your offer to send your presentation out, I would find it useful as I was thinking of printing out a couple of the pages to put up on a board near my desk as a constant reminder to always try the best you can. Thank you. Carol Cooke

Dear Sue, Congratulations on the best and most interesting seminar I attended at the show. Thank you for an hour (and money) well spent. Kind regards, Anne-Marie Mittleman

I have attended many workshops with different trainers, but, honestly, no workshop is like your workshop on “Becoming World Class Executive Assistant” held in Doha. I was really impressed by the interesting way you delivered the presentations. We felt that we were ready to listen to you for hours for it was so rich with quality information and skills, Sue France Training 2018-05-08

which proved how efficient you are. From day one I started applying some of the skills you gave us to work with and my God IT WORKS. Also, I would like to refer to your book “The Definitive Personal Assistant & Secretarial Handbook” which I consider a valuable reference for any Executive Assistant, and I am sure it will change anyone’s life once he/she reads it. I am so eager to attend more of your workshops, and looking forward to reading your new books…Madame Sue France, simply, YOU ARE THE BEST. -Louay Kawas, Qatar“ Office Manager

I have recently attended a 'How to Become a World Class Executive Assistant' Workshop, run by Sue France. I had a fantastic time; it was refreshing to meet someone who is so passionate about the role that a PA / Exec Assistant plays. Her enthusiasm and Sue France Training 2018-05-08

professionalism is truly inspiring and I couldn't wait to get back to work and put my newly learnt skills to good use. Sue is full of interesting life experiences that she shares with her audience, she is friendly and approachable and an inspiration to all us PAs and Executive Assistants. I am glad I enrolled on this workshop and would certainly recommend Sue France to all my colleagues Kind regardsVal Val Hall (Qatar)

I would just like to say that having attended the Times Crème PA event in Manchester and participated in one of your seminars there, how fantastic your training and advice was on the day. Being relatively new to the world of management support (I have only Sue France Training 2018-05-08

been a PA for 3 years since graduating) it was so helpful to get that support and knowledge from someone who has been a real success in the industry. I recently (5 months ago) took up a new position and had previously been less than confident in my ability to perform the job to the high standard required and tackle any issues. Your seminar helped me greatly to feel better about my working life, and gave me new ideas to approach my work with. Once again I just thought I'd offer my thanks and say keep up the fantastic work as I'm sure it inspires many others like myself. Kind Regards Gemma Walton, PA to Directors

Hi Sue, I attended your seminar yesterday at the Exhibition and I thoroughly enjoyed it, in fact it was the best seminar I went to out of the three I booked. You gave me some good hints and tips which I look forward to putting into practice. Please would you Sue France Training 2018-05-08

forward me the slides from the seminar, I know they will come in very useful. Thank you for your time yesterday. Kind regards Louise Dunton

“You were eagerly awaited for and I was not disappointed. You made some very valuable points and I will not be going anywhere without my notebook! Lynn Edwards, PA to Executive Director/Office Administrator, Manchester Law Society”

You are of a great help to us, Assistants (even in France) seeking constant improvement and whose main objective is to deliver best in class support to their Executives. I planned regular "rendez-vous avec Sue France Training anytime I can, just to "study" all of your excellent 2 books... chapter by chapter... or I just pick advice from here and there, Sue France Training 2018-05-08

following my needs. Thanks again, am glad to have found you... to find my excellence. MarieHelene Moreira, France

Hi Sue, after reading your book I am inspired to become a better, more efficient PA. I am in the process of doing my diploma in PA. I would like to connect with you on LinkedIn so that I can follow you and continue being inspired! - Maebh McGuinness

Thank you for the training in Dubai, it was pleasure meeting you I learned so much from the training it was encouraging, innovative. Hope to see you soonRegards Nahid Shabbiruddin ShaikhSr. Administrator, Human Resources Division, Riyadh BankSue France Training 2018-05-08

"Sue France is an excellent trainer. I attended a Sue France PA Master class II in Doha, Qatar. I found Sue to be very knowledgeable, innovative and friendly. I believe Sue’s wealth of professional experience and can-do positive attitude is an absolute asset. Thank you Sue for a wonderful workshop, you have given me the boost of confidence to make a difference in my workplace." Sireen Assafiri, Doha, Qatar

I like Sue’s manner, how she explains effective communication, the examples she gives and the atmosphere during the training. It was amazing! Nissren Alshaker, Doha, Qatar


I think you were great and you covered many things we need as a PA. I really like this workshop and I learned a lot which is very useful and adds a lot to my personality. I would like to attend another workshop of Sue France. Dona Al-Matawaa

It is my pleasure to give you a testimonial especially that ever since I took your training, I am benefiting from the workshop and the advice every single day. Your book is on my desk at work. I am reading it and color posting important notes so it is easy for me to access it should I need inspiration. I started with small things, changing a few bad habits I had at work. I am trying to create a work-life balance which I did not really care about before. And as I am doing it, I realize how good and important it is. I work about 12 to 13 hours a day, sometimes more. My boss is a very busy businessman. But I now make it a rule to take my two hours lunch break, even if it is past break time and he is Sue France Training 2018-05-08

leaving the office when everybody else is coming back, still I take my break with him. I am also trying to work on the relationship advices with my boss, whom I am luckily very happy with; he is really one of those great bosses and also with my colleagues, being more patient and understanding of difficult people. Your course made me realize my strengths and weaknesses and I shall constantly work on that. Best Regards,Abir Belkhouja, Executive Secretary of GM

Sue was been nominated for Inspirational Woman of the Year 2015 and below are testimonials for the nomination:

I have known Sue France for 11 years. She first came to my notice when she was the UK National Training & Sue France Training 2018-05-08

Development Officer for EUMA (European Management Assistants – a not-for-profit international network for Office Admin Professionals in 25 countries). In 2005 Sue became the UK National Public Relations Officer for EUMA and continued to attend the international events. In 2009 Sue wrote The Definitive Personal Assistant & Secretarial Handbook where she mentions EUMA several times and this has actually promoted EUMA worldwide and has encouraged people to join the network. From 2009 to 2013 Sue was a very charismatic Chairman of our UK Branch and she did a splendid job building up the group from a very low situation to an enthusiastic and well motivated group of EUMA members. As a member of the EUMA Council, (the governing body of our assocIatIon, she was always ready with practical ideas and inspired others by her enthusiasm and ready approach to solutions of difficult problems. In 2013 Sue organised the EUMA Annual Conference - which had a record number of 250 participants. The conference was extremely well organised and no details were overlooked and I think many of our members -


including me, would consider it the best conference we have ever had in the 40 years that EUMA has been running. I have no hesitation in recommending Sue France for the honour of being inspirational woman of the year. If you appoint her you will not be disappointed. She is an excellent speaker, a first rate trainer, and has built up from scratch her own very successful business as a training consultant. I only hope her new status will still give her time for her EUMA activities as she would be sadly missed.

SONIA VANULAR (Barrister at law Grays Inn)FOUNDER EUROPEAN ASSOCIATION OF MANAGEMENT ASSISTANTS www.euma.org


Laura Schwartz submission for Sue FranceInspirational Woman of the Year

To the jury for Inspirational Woman of the Year: Thank you for the opportunity to submit a recommendation for Sue France of Manchester.

I had the distinct honor of meeting Sue France when we both appeared on the speaking circuit in Australia for a 3 city stop for the Corporate PA Summit in 2010. Since that occasion we have appeared together at various events that Sue has connected me with and a favorite being The Office Show UK 2013, where Sue interviewed me in front of hundreds of professionals – a situation I was most excited for as with Sue you are always in good hands. And with Sue, her hands are always used to push you forward, to lift you up and to connect you with others. Sue is gracious and passionate in connecting others with those that they can help and can help them. She does this without reservation and great humility.

Watching Sue present is being witness to a journey that she takes her audience on as she imparts interesting and key tools and techniques to improve their lives professionally and personally as well. Sue introduces these points to her delegates in a way that is positive, poignant, interesting and easy to understand and because she does that they leave inspired and ready to take on their next challenge, better themselves and share what they have learned with others. Sue’s reach goes far beyond a single room, a conference center or an organization to which she gives her heart and soul to ensure all are Sue France Training 2018-05-08

included, are given a chance to grow and to impact the industry and world in many ways. Whether addressing an audience of thousands or just me over a coffee, she embodies that same passion for her industry and family and communicates that same magnificent inspiration that she does on a stage washed in lights. This woman, Sue France, lives her life to wholly impact, communicate and inspire others. From her journey to theirs, she truly makes you feel that you can rise to any occasion, surpass your wildest expectations and truly feel a part of something larger then yourself. Sue does that for me and countless others everyday.

Submitted with sincerity and respect,

The Honorable Laura SchwartzThe White House Director of Events for President Clinton

Professional Speaker | Author | Television Commentator

My name is Warsha Joshi and I run Platinum VA in Dubai, the only virtual Executive Assistance service in the GCC, which is now less than a week from its fifth anniversary. Life presents everyone windows of opportunities to grab and grow. Mine came from someone who I had never met before and who over the years I am privileged to call my friend. That someone is Sue France. The year was 2008 and I was attending a Personal Assistant development seminar in Dubai where Sue was presenting a workshop. I had a chance to speak to Sue one on one later that day and that is when she opened the window of opportunity by mentioning Virtual Assistance! The rest is history. Since that day I began planning my business and began following Sue’s career. And such a phenomenal success it was too! Sue went from being a PA to a workshop leader to trainer to author of two successful books,


all within a space of less than three years. Her immensely positive attitude, strong business savvy, the charm and grace with which she conducted herself throughout quickly made her not just mine but many a PA’s hero. Through her workshops Sue effortlessly inspires people around her to give their best, personally or professionally. Continuous learning is what keeps Sue at the top of her game and every PA trained by her aspires to ‘be like her’. Sue and I kept in touch over the years and the friendship is now slowly turning to a professional relationship coming full circle where I am now delighted to invite Sue to train my very own Virtual Executive Assistants’ team! Sue continues to touch and inspire Administrative Professionals around the world to ensure they succeed in their chosen profession. She is my ‘dot’, my inspiration who opened that window to let the ray of sunshine through to shine brightly in my life.

Warsha Joshi


Owner, Platinum VA, Dubai, UA

I first 'met' Sue France via messages on LinkedIn. I bought her book "The Definitive PA and Secretarial Handbook" just a few weeks later- and it quickly proved to be well worth the purchase price, full of helpful hints and tips on how to improve in my PA role. A few months later we met in person at Office show in London where I attended one of her seminars which was really informative, useful, clear, concise, humorous, full of energy and great advice. That evening, we chatted at the after-show event, and I distinctly remember telling Sue that I found her to be really inspiring. I think my actual words were "I want to do what you do" - I wanted to some day combine the skills I'd learned in my teaching degree many years earlier and train people who worked in personal assistant roles. With Sue's encouragement and under her guidance as UK National Chair for EUMA, I became a Regional chair for the East Midlands area, set up my first networking meeting for fellow PAs, and my future career began.


I'm a huge advocate for allowing yourself to be inspired by others - and Sue France certainly made an impression on me. I've had the pleasure of attending her seminars on several occasions since that first time in 2010 - and she always keeps her audience interested and engaged on a range of topics. Fast forward to 2015, I've followed in Sue's footsteps - we have worked on event programmes, and she's encouraged me all the way, lending support when needed. I'm so grateful to have met her and learnt from her - she's an absolute inspiration and I'm really proud to know her. She's done a huge amount for the PA community worldwide, and for raising the professional profile of the office assistant. With regards

Angela Garry, PA Trainer at Pica Aurum

Testimonial for the 3rd edition of The Definitive Personal Assistant & Secretarial HandbookSue France Training 2018-05-08

5.0 out of 5 starsIntelligent choiceBy Autamme: Unfortunately this book’s title suggests that it may be overlooked by many, assuming instead that it is just a guide to word processing, answering the telephone and putting up with a challenging boss. Ignore it at your own risk - it is a lot more than that! It can be truly a definitive guide for a personal assistant or secretary and many others!

When you glance at the chapter headings, you straight away get an idea about its potential and depth: using neuroscience to maximise your brain for excellence, relationship management, compassionate communication, confidence, self-belief and goal setting, ergonomics, perfect presentations and the list goes on. Oh, and a “chapter to share with your boss” for good measure too.


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As you read it, you soon discover that it is an excellent introduction to many fascinating subjects that many secretaries and personal assistants should know about. It is quite possible that they already know a fair bit of this stuff too, partially through trial and error, experience and perhaps latter-day education and continuing professional development programmes. Yet it is a credible, powerful compendium.

There is a lot more to being a secretary than collecting dry cleaning and fetching coffee; in this reviewer’s experience the position is one of the key roles in an organisation, knowing everything that is going on. It is not unknown for the same person to be better informed than the executive they serve! As well as top-rate office and administrative skills being necessary, knowing how to be a diplomat, nursemaid, peacekeeper and detective can help.


This is by no means a dumbed-down book. Clearly it is abridged. You can only get a taster to many subjects, such as neuroscience (that can easily fill an entire bookshelf and our understanding of this subject is ever changing). The information served up is tailor-made towards the 160-or-so different job titles the author has estimated could benefit from this book (and that probably is an understatement, as the skilled, alert executive might be advised to sneak into their assistant’s office and borrow the book if they can’t bring themselves to order it for themselves.

It could equally be described as a definitive guide for everybody in business as it does have a wide-reaching appeal. It is what you let it be. It can either deliver just the facts or serve as a springboard to deeper, more


involved research and study. It is not a question and answer-style book so you have do a bit of work yourself, yet the chapters are relatively short, focussed and direct so you could even take a chapter a day during a break (or use it as your commute companion) as it is worth putting in the time to know the book backwards. Some stuff you will possibly skip through, others may engage your focus a little longer, yet overall this is a keeper. In the right hands this will become a dog-eared book in due course, a ready reference source close at hand.

The intelligent boss would, of course, be ordering copies in bulk for all of their executive staff and passing a few copies around for any generally interested parties too.


Testimonial for The Definitive Executive Assistant & Managerial Handbook – winner of The Best Book for a PA 2015 by member’s voice awards www.pa-assist.com

By Julia Marina do Nascimento, I recommend this book because it has been inspiring me in my career as Executive Assistant. It was the first book dedicated to Executive Assistants that I read. It made me see my work as a profession and myself as a leader. The amount of information in each chapter is well balanced, linking theory with practical tips and resources.

For those willing to learn about Project Management, the book gives an overall understanding of the subject. In Sue France Training 2018-05-08

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addition, it positions very well the assistant’s role in the process. Sue wrote:“Project management is a key component of what assistants do for their organizations and in their personal lives too.” You can read the chapters according to your needs and the improvement areas you want to focus on. The chapters are quite independent from each other. However, I would say that you need to go through the whole handbook to get the best output from reading it.

I would say that this book has all crucial topics an assistant should know about in order to excel. As for example the chapters about Emotional Intelligence and Motivation. Again, I recommend it.


Documents

Biography for Sue France€¦ · Web viewSue started work as a shorthand typist/word processing operator and worked her way up becoming a senior secretary, team supervisor, events