18
BIOGEN IDEC FRANCE BIOGEN IDEC FRANCE BEST IN FRANCE BEST IN FRANCE December 2004 December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Embed Size (px)

Citation preview

Page 1: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

BIOGEN IDEC FRANCEBIOGEN IDEC FRANCE

BEST IN FRANCEBEST IN FRANCEDecember 2004December 2004

Group C – ES1Charles Najjar

Jonathan Newell

Gaku Susai

Jaime Arango

Page 2: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

AgendaAgenda

Biogen Idec in the world R&D Product pipeline Biogen Idec France Company Values HR Difficulties in France and Adaptation to France Attraction and Retention of Talent Benefits and Costs

Page 3: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Biogen Idec Inc. Biogen Idec Inc.

US Biotechnology company based in Cambridge, Mass. Third largest Biotechnology company in the world Result of a merger of equals in November 2003 between

Biogen Inc. and Idec Corp. Core business: Oncology and Immunology 5 Products in the Market in the US (Tysabri approved by

the FDA in November ’04) Sales over $2bn, 4.000 employees worldwide Quoted in Nasdaq: BIIB ($20bn Market Cap) Annual Growth estimated about 20% year/year

Page 4: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Worldwide Presence Worldwide Presence

Cambridge, MA: Biogen Idec Worldwide Headquarters San Diego, CA: Biogen Idec Research, Manufacturing,

Commercial Capabilities Research Triangle Park, North Carolina: Manufacturing Washington, DC: Biogen Idec Government Relations Canada: Direct Sales Force and Operations Europe: Direct Sales Force & Operations in 13 Countries Zug, Switzerland: International Headquarters Netherlands: Packaging Facility Japan: Developing Commercial Capabilities Australia/NZ: Direct Sales Force

Page 5: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Research and DevelopmentResearch and Development

Research and Development only done in 2 centers of excellence: Cambridge and San Diego in the US.

Manufacturing sites only in the US: – Cambridge, Massachusetts – RTP, North Carolina – Oceanside, California

Biogen Idec is currently constructing a manufacturing site in Denmark. It is expected to be ready by 2007.

Page 6: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Product PipelineProduct Pipeline

Page 7: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Company's clientsCompany's clients

Vision“With passion, purpose and partnerships, we transform scientific discoveries into advances in human healthcare.”

Mission“We create new standards of care in oncology and immunology through our pioneering research, and our global development, manufacturing and commercial capabilities.”

Company tag-line: transforming discovery into care.

Page 8: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Biogen Idec France Biogen Idec France

Only 1 Product approved in France (Avonex®) Over 42% market share in Multiple Sclerosis

market in 2004 Tysabri® is next product in MS expected to be

approved for commercialization in 2006 Amevive® in Phase 3 in Europe Commercial rights of Rituxan® and Zevalin® were

given to third parties for sales outside the US Sales over €80m, 65 employees Teams built up to support local sales and marketing

Page 9: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Back in 1996…Back in 1996…

Biogen decided to come to Europe to enlarge its operations based at that moment on the US only.

France was one of the first countries to come.

Why? France is second largest MS market in Europe, only

behind Germany. Developed Social Security system. Developed infrastructure.

Page 10: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Company valuesCompany values

Courageous InnovationWe apply our knowledge, talent and resources to yield new insights and bold ideas. We confront challenge and uncertainty with zeal, tenacity and vision and seize opportunities to excel.

Quality, Integrity, HonestyOur products are of the highest quality. Our personal and corporate actions are rooted in mutual trust and responsibility. We are truthful, respectful and objective in conducting business and in building relationships.

Team as a Source of StrengthOur company is strong because our employees are diverse, skillful and collaborative. We pursue our fullest potential as individual contributors, team members and team leaders.

Commitment to Those We ServeWe measure our success by how well we enable people to achieve and to thrive. Patients, caregivers, shareholders and colleagues deserve our best.

Growth, Transformation and RenewalConsistent with our core values, we as individuals and as a corporation are dedicated to creative and constructive growth, transformation and renewal as a source of inspiration and vitality.

Page 11: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Company valuesCompany values

Company values are general and applied worldwide. It is a company culture. And the company seeks people that fits with this

culture. Nevertheless these company values are difficult to

translate to French.

Page 12: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

HR Difficulties in FranceHR Difficulties in France

Before coming: The perception from the US towards France:

Rules and administration are complicated in France: holidays, 35-hour week, contracts, taxes…

To keep in mind: Beware of laws – use lawyer frequently. Understanding of rules in France is very important – the

company can’t afford a mistake. Important for dealing with employees, works council and

trade unions.

Page 13: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Adaptation to FranceAdaptation to France

Biogen Idec has worldwide rules and guidelines for recruitment, compensation, performance appraisal, etc.

To make impact, communication has to be adapted to local culture (i.e. performance appraisal).

Recruitment is very important in France, because of the size of the company.

Also, every employee is actively participating in the development of the company.

Generally, lay-off process in France is more complicated than the US.

Page 14: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Attract and Retain TalentAttract and Retain Talent

Attract talent is easy for Biogen Idec: people are team oriented, interested by the environment of a small company, and have high scientific interest.

Retention and motivation come from the team spirit and the job interest.

However, the size of the company in Europe limits European transfers within the company.

Page 15: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Key BenefitsKey Benefits

Because Biogen Idec France only has sales and marketing efforts (no R&D nor Manufacturing), Revenue/employee figures are high.

Infrastructure, quality of life and local work environment are very positive, so the employee turnover is very low.

Pharmaceutical associations and pharmaceutical companies in France facilitate interaction with governmental organizations.

Social Security in France is one of the best in the world. MS Market is the second most important market in Europe. The company will increase its competitive advantage when

it will launch Tysabri® in 2006.

Page 16: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Key CostsKey Costs

Salaries are lower, but taxes, benefits and charges are higher than many other countries.

Because of the good infrastructure in France, travel, communications, etc, are available for all the companies.

Also, because of the profile of employees sought, French employees adapt to BI France culture and therefore to the company culture.

English is used throughout the company worldwide and is essential for French employees, except for sales team.

Training is outsourced for employees when special knowledge is required for the job.

Team meetings are developed in Europe for similar jobs and for integration.

Page 17: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

Essential AdviceEssential Advice

Know the legislation and seek legal advice. The company needs global and adaptable values,

with a common vision. Seek the employees that can adapt to this culture. When seeking presence in Europe, France is a

perfect starting point of operations.

Page 18: BIOGEN IDEC FRANCE BEST IN FRANCE December 2004 Group C – ES1 Charles Najjar Jonathan Newell Gaku Susai Jaime Arango

We thank: Costanza Gadda-Conti - HR Manager France

[email protected]; Tel: 0141379595

For further information, please visit

www.biogenidec.com / www.biogenidec.fr