10
CHANNEL OVERVIEW CHANNEL OVERVIEW

BIO Fashion Week Proposal for Channels Catie3

  • Upload
    others

  • View
    5

  • Download
    0

Embed Size (px)

Citation preview

Page 1: BIO Fashion Week Proposal for Channels Catie3

CHANNEL OVERVIEWCHANNEL OVERVIEW

Page 2: BIO Fashion Week Proposal for Channels Catie3

l_gb`qfsbpl_gb`qfsbpl_gb`qfsbp

√√ aÉîÉäçé=~=ïçêäÇïáÇÉ=éêçÖê~ããáåÖ=~åÇ=aÉîÉäçé=~=ïçêäÇïáÇÉ=éêçÖê~ããáåÖ=~åÇ=éêçãçíáçå~ä=ëíìåí=íç=ÇêáîÉ=~ï~êÉåÉëë=éêçãçíáçå~ä=ëíìåí=íç=ÇêáîÉ=~ï~êÉåÉëë=~åÇ=ê~íáåÖë=Ñçê=_flK=~åÇ=ê~íáåÖë=Ñçê=_flK=

√√ `êÉ~íÉ=ÉåÖ~ÖáåÖ=çå`êÉ~íÉ=ÉåÖ~ÖáåÖ=çåJJ~áê=~åÇ=ÇáÖáí~ä=~áê=~åÇ=ÇáÖáí~ä=ÅçåíÉåí=ÉñÅäìëáîÉäó=Ñçê=_flKÅçåíÉåí=ÉñÅäìëáîÉäó=Ñçê=_flK

√√ ríáäáòÉ=ÄáÖI=äçÅ~ä=ÉîÉåíë=íÜ~í=Ñáí=íÜÉ=_fl=ríáäáòÉ=ÄáÖI=äçÅ~ä=ÉîÉåíë=íÜ~í=Ñáí=íÜÉ=_fl=Äê~åÇ=íç=ÅêÉ~íÉ=ÅçåíÉåíKÄê~åÇ=íç=ÅêÉ~íÉ=ÅçåíÉåíK

Page 3: BIO Fashion Week Proposal for Channels Catie3

√√ `êÉ~íÉ=~=_flK=`êÉ~íÉ=~=_flK=_befka=qeb=pb^jp_befka=qeb=pb^jp ëíìåíI=ëíìåíI=ÜáÖÜäáÖÜíáåÖ=Ñ~ëÜáçå=éêçÖê~ããáåÖ=çå=_flKÜáÖÜäáÖÜíáåÖ=Ñ~ëÜáçå=éêçÖê~ããáåÖ=çå=_flK

√√ cáäã=ëÜçêí=Ñçêã=éáÉÅÉë=~í=kv=c~ëÜáçå=cáäã=ëÜçêí=Ñçêã=éáÉÅÉë=~í=kv=c~ëÜáçå=tÉÉâ=c~ää=OMNM=íç=ëìééçêí=éêçÖê~ããáåÖ=tÉÉâ=c~ää=OMNM=íç=ëìééçêí=éêçÖê~ããáåÖ=ÄçíÜ=çåÄçíÜ=çåJJ~áê=~åÇ=çåäáåÉ~áê=~åÇ=çåäáåÉ

`lk`bmq`lk`bmq`lk`bmq

Page 4: BIO Fashion Week Proposal for Channels Catie3

^kk^_bii^=]==c^peflk=tbbh^kk^_bii^=]==c^peflk=tbbh^kk^_bii^=]==c^peflk=tbbh

AnnabellaAnnabella is a Fashion Week regular. She has hosted is a Fashion Week regular. She has hosted multiple programs highlighting the event including the multiple programs highlighting the event including the

official, Mercedes Benz Fashion Week daily webofficial, Mercedes Benz Fashion Week daily web--show, show, which she created.which she created.

Page 5: BIO Fashion Week Proposal for Channels Catie3

√√ `ìëíçã=_flK=`ìëíçã=_flK=_befka=qeb=pb^jp_befka=qeb=pb^jp

Öê~éÜáÅëÖê~éÜáÅë

√√ fåíÉêîáÉïë=~í=c~ëÜáçå=tÉÉâ=íç=áåÅäìÇÉWfåíÉêîáÉïë=~í=c~ëÜáçå=tÉÉâ=íç=áåÅäìÇÉW

√√ jçÇÉäëjçÇÉäë

√√ aÉëáÖåÉêëaÉëáÖåÉêë

√√ `ÉäÉÄêáíáÉë`ÉäÉÄêáíáÉë

√√ máÉÅÉë=íç=ÜáÖÜäáÖÜí=ëìÄàÉÅíë=ïáíÜ=íÜÉ=_fl=máÉÅÉë=íç=ÜáÖÜäáÖÜí=ëìÄàÉÅíë=ïáíÜ=íÜÉ=_fl=ëä~åíI=ÇáÖÖáåÖ=áåíç=éÉêëçå~ä=ëíçêáÉëI=ëä~åíI=ÇáÖÖáåÖ=áåíç=éÉêëçå~ä=ëíçêáÉëI=ÅêÉ~íáîÉ=áåëéáê~íáçåëI=ÉíÅÅêÉ~íáîÉ=áåëéáê~íáçåëI=ÉíÅÁÁ

√√ qÜÉëÉ=ÉñÅäìëáîÉ=éáÉÅÉë=ïáää=ÄÉ=éêÉëÉåíÉÇ=qÜÉëÉ=ÉñÅäìëáîÉ=éáÉÅÉë=ïáää=ÄÉ=éêÉëÉåíÉÇ=

Äó=Äó=^åå~ÄÉää~^åå~ÄÉää~ ^ëîáâ^ëîáâ ÓÓ ~=kv=Ñ~ëÜáçå=áåëáÇÉê~=kv=Ñ~ëÜáçå=áåëáÇÉê

peloqJclojpeloqpeloqJJclojcloj

Page 6: BIO Fashion Week Proposal for Channels Catie3

•• Kate Moss (2008)Kate Moss (2008)

•• Giorgio Armani (2008)Giorgio Armani (2008)

•• Sienna Miller (2008)Sienna Miller (2008)

•• Elizabeth Hurley (2008) Elizabeth Hurley (2008)

•• Gucci Family Dynasty (2007)Gucci Family Dynasty (2007)

•• House of Versace (2007)House of Versace (2007)

•• BeyonceBeyonce (2007)(2007)

•• HalstonHalston (2007)(2007)

•• Calvin Klein (2006)Calvin Klein (2006)

•• Donna Karan (2004)Donna Karan (2004)

•• Laura Ashley (2001)Laura Ashley (2001)

•• Supermodels (2000)Supermodels (2000)

ilkd=cloj=moldo^jjfkd

C=_fldo^mefbp

ilkd=cloj=moldo^jjfkdilkd=cloj=moldo^jjfkd

C=_fldo^mefbpC=_fldo^mefbp

Page 7: BIO Fashion Week Proposal for Channels Catie3

afdfq^iafdfq^iafdfq^i

√√ ^ää=áåíÉêëíáíá~äë=~î~áä~ÄäÉ=Ñçê=çåäáåÉ=^ää=áåíÉêëíáíá~äë=~î~áä~ÄäÉ=Ñçê=çåäáåÉ=îáÉïáåÖîáÉïáåÖ

√√ olf=tçêäÇ=Ö~ãÉolf=tçêäÇ=Ö~ãÉ

√√ låäáåÉ=c~ëÜáçå=tÉÉâ=pÅê~éÄççâ=Eq_aFlåäáåÉ=c~ëÜáçå=tÉÉâ=pÅê~éÄççâ=Eq_aF

√√ aÉëáÖåÉê=Äáçë=~åÇ=éáÅíìêÉëaÉëáÖåÉê=Äáçë=~åÇ=éáÅíìêÉë

√√ aÉëáÖåÉê=ïÉÄëáíÉ=äáåâë=Eq_aFaÉëáÖåÉê=ïÉÄëáíÉ=äáåâë=Eq_aF

√√ _flK=_flK=_befka=qeb=pb^jp_befka=qeb=pb^jp ïÉÄ=Ä~ååÉêëïÉÄ=Ä~ååÉêë

Page 8: BIO Fashion Week Proposal for Channels Catie3

il`^ifw^qflkil`^ifw^qflkil`^ifw^qflk

√√ jáåá=jáåá=_flë_flë√√ b~ÅÜ=ÅÜ~ååÉä=Å~å=ÅêÉ~íÉ=íÜÉáê=çïå=ëÜçêí=b~ÅÜ=ÅÜ~ååÉä=Å~å=ÅêÉ~íÉ=íÜÉáê=çïå=ëÜçêí=_flë_flë çå=äçÅ~ä=çå=äçÅ~ä=ÇÉëáÖåÉêë=~åÇ=Ñ~ëÜáçå=áÅçåëÇÉëáÖåÉêë=~åÇ=Ñ~ëÜáçå=áÅçåë

√√ rëÉ=Éñ~ãéäÉë=ÑáäãÉÇ=~í=kv=c~ëÜáçå=tÉÉâ=~ë=~=íÉãéä~íÉrëÉ=Éñ~ãéäÉë=ÑáäãÉÇ=~í=kv=c~ëÜáçå=tÉÉâ=~ë=~=íÉãéä~íÉ

√√ `êÉ~íÉ=~=ëïÉÉéëí~âÉ=ÅçãéçåÉåí=íáÉÇ=íç=íÜÉ=`êÉ~íÉ=~=ëïÉÉéëí~âÉ=ÅçãéçåÉåí=íáÉÇ=íç=íÜÉ=ëíìåíëíìåí√√ mçëëáÄäÉ=mêáòÉW=aÉëáÖåÉê=Ä~ÖI=~ìíçÖê~éÜÉÇ=áíÉãI=íêáé=íç=mçëëáÄäÉ=mêáòÉW=aÉëáÖåÉê=Ä~ÖI=~ìíçÖê~éÜÉÇ=áíÉãI=íêáé=íç=íÜÉ=sÉêë~ÅÉ=bëí~íÉI=íêáé=~åÇ=~ÅÅÉëë=íç=ÑìíìêÉ=ÜáÖÜíÜÉ=sÉêë~ÅÉ=bëí~íÉI=íêáé=~åÇ=~ÅÅÉëë=íç=ÑìíìêÉ=ÜáÖÜJJéêçÑáäÉ=éêçÑáäÉ=Ñ~ëÜáçå=ÉîÉåíI=ÉíÅKKÑ~ëÜáçå=ÉîÉåíI=ÉíÅKK

Page 9: BIO Fashion Week Proposal for Channels Catie3

il`^i=^a=p^ibpil`^i=^a=p^ibpp^ibp

•• Interstitial sponsorship (shortInterstitial sponsorship (short--form form

sponsorship page sponsorship page -- TBD) with fashionTBD) with fashion--

related businesses/retailersrelated businesses/retailers

•• Sweepstakes sponsorshipSweepstakes sponsorship

•• Online sponsorship opportunities Online sponsorship opportunities –– TBDTBD

•• This Day in Fashion appThis Day in Fashion app

•• BIO designer pagesBIO designer pages

Page 10: BIO Fashion Week Proposal for Channels Catie3

`roobkq=abifsbo^_ibp`roobkq=abifsbo^_ibp`roobkq=abifsbo^_ibp

•• 66--8 pieces interstitial pieces (38 pieces interstitial pieces (3--5 min long) for 5 min long) for

onon--air and onlineair and online

√√ _flK=_flK=_befka=qeb=pb^jp_befka=qeb=pb^jp graphics for shortgraphics for short--

formform

•• Promotional bumpers of celebs / models / or Promotional bumpers of celebs / models / or

designersdesigners

•• Print ad if required by channels (TBD)Print ad if required by channels (TBD)

•• Digital Applications (TBD)Digital Applications (TBD)

PLEASE NOTE: DELIVERABLES ARE SUBJECT TO CHANGEPLEASE NOTE: DELIVERABLES ARE SUBJECT TO CHANGE