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CHANNEL OVERVIEWCHANNEL OVERVIEW
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√√ aÉîÉäçé=~=ïçêäÇïáÇÉ=éêçÖê~ããáåÖ=~åÇ=aÉîÉäçé=~=ïçêäÇïáÇÉ=éêçÖê~ããáåÖ=~åÇ=éêçãçíáçå~ä=ëíìåí=íç=ÇêáîÉ=~ï~êÉåÉëë=éêçãçíáçå~ä=ëíìåí=íç=ÇêáîÉ=~ï~êÉåÉëë=~åÇ=ê~íáåÖë=Ñçê=_flK=~åÇ=ê~íáåÖë=Ñçê=_flK=
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AnnabellaAnnabella is a Fashion Week regular. She has hosted is a Fashion Week regular. She has hosted multiple programs highlighting the event including the multiple programs highlighting the event including the
official, Mercedes Benz Fashion Week daily webofficial, Mercedes Benz Fashion Week daily web--show, show, which she created.which she created.
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•• Kate Moss (2008)Kate Moss (2008)
•• Giorgio Armani (2008)Giorgio Armani (2008)
•• Sienna Miller (2008)Sienna Miller (2008)
•• Elizabeth Hurley (2008) Elizabeth Hurley (2008)
•• Gucci Family Dynasty (2007)Gucci Family Dynasty (2007)
•• House of Versace (2007)House of Versace (2007)
•• BeyonceBeyonce (2007)(2007)
•• HalstonHalston (2007)(2007)
•• Calvin Klein (2006)Calvin Klein (2006)
•• Donna Karan (2004)Donna Karan (2004)
•• Laura Ashley (2001)Laura Ashley (2001)
•• Supermodels (2000)Supermodels (2000)
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√√ `êÉ~íÉ=~=ëïÉÉéëí~âÉ=ÅçãéçåÉåí=íáÉÇ=íç=íÜÉ=`êÉ~íÉ=~=ëïÉÉéëí~âÉ=ÅçãéçåÉåí=íáÉÇ=íç=íÜÉ=ëíìåíëíìåí√√ mçëëáÄäÉ=mêáòÉW=aÉëáÖåÉê=Ä~ÖI=~ìíçÖê~éÜÉÇ=áíÉãI=íêáé=íç=mçëëáÄäÉ=mêáòÉW=aÉëáÖåÉê=Ä~ÖI=~ìíçÖê~éÜÉÇ=áíÉãI=íêáé=íç=íÜÉ=sÉêë~ÅÉ=bëí~íÉI=íêáé=~åÇ=~ÅÅÉëë=íç=ÑìíìêÉ=ÜáÖÜíÜÉ=sÉêë~ÅÉ=bëí~íÉI=íêáé=~åÇ=~ÅÅÉëë=íç=ÑìíìêÉ=ÜáÖÜJJéêçÑáäÉ=éêçÑáäÉ=Ñ~ëÜáçå=ÉîÉåíI=ÉíÅKKÑ~ëÜáçå=ÉîÉåíI=ÉíÅKK
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•• Interstitial sponsorship (shortInterstitial sponsorship (short--form form
sponsorship page sponsorship page -- TBD) with fashionTBD) with fashion--
related businesses/retailersrelated businesses/retailers
•• Sweepstakes sponsorshipSweepstakes sponsorship
•• Online sponsorship opportunities Online sponsorship opportunities –– TBDTBD
•• This Day in Fashion appThis Day in Fashion app
•• BIO designer pagesBIO designer pages
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•• 66--8 pieces interstitial pieces (38 pieces interstitial pieces (3--5 min long) for 5 min long) for
onon--air and onlineair and online
√√ _flK=_flK=_befka=qeb=pb^jp_befka=qeb=pb^jp graphics for shortgraphics for short--
formform
•• Promotional bumpers of celebs / models / or Promotional bumpers of celebs / models / or
designersdesigners
•• Print ad if required by channels (TBD)Print ad if required by channels (TBD)
•• Digital Applications (TBD)Digital Applications (TBD)
PLEASE NOTE: DELIVERABLES ARE SUBJECT TO CHANGEPLEASE NOTE: DELIVERABLES ARE SUBJECT TO CHANGE