11
1 recycling waste cfee, for your energy needs. an introduction to bio-bean London

Bio-Bean Brochure

Embed Size (px)

DESCRIPTION

Bio-Bean's Web Brochure

Citation preview

Page 1: Bio-Bean Brochure

1

recyclin

g waste

coffee,

for you

r energy

needs.

an introduction to bio-bean London

Page 2: Bio-Bean Brochure

3

Bio-Bean is an energy company for the future. It provides a waste disposal service, and turns this waste material into the most valuable resource on the planet – fuel. We will achieve this through a simple scientific process; developed to convert used coffee grounds into coffee oil. From this stage it is a simple transisterifcication process to convert this coffee oil into grade II biodiesel.

Due to the current economic climate and environmental conditions, a project of this nature has the potential to be of serious value, not just as a profitable and ethical business in itself, but also a fantastic model for other companies to follow. With the appropriate levels of investment and the correct utilisation of resources and techniques, this project could generate well over £4 million profit within the first year. The exciting thing is London is just a prototype for other cities and this model can be utilised in any city on the planet.

Localised energy production,putting energy in the hands of

a community.

An eco-friendly fuel producer that is quite literally‘full of

beans’ Introduction

Page 3: Bio-Bean Brochure

5

The Bio-Bean Story 6

The Biodiesel Story 8

What We Do 10

How We Do It 12

Bio-Bean Plant & Headquarters 14

Bio-Bean and Coffee Shops 16

Key Facts and Figures 18

from

gro

unds

to g

as

conceiving the idea

working towards a

greener London providing localised energy solutions

collect, process, sell

making ground coffee

into fuel

branding, advertising and public awareness of bio-bean

information about our

production and commercial

strategy

biodiesel distribution point at a petrol station in North London

Page 4: Bio-Bean Brochure

7

founding partner

Arthur Kay founded bio-Bean after his success with his project at the Mayor's Low Carbon Initiative. Bio-Bean will provide the next generation of renewable energy. By recycling everyday waste, we will provide Londoners with a clean, cheap alternative to fossil fuels.Bio Bean was established to meet the needs of a changing energy environment – as the world shifts from fossil fuels to alternative sustainable energy models, Bio Bean will integrate London’s sustainability demands into a viable business opportunity.

Mayor Boris Johnson has made it clear that he would like London to be the greenest city in the world and that he and the government would do everything possible in order to support this idea becoming a reality. At the award ceremony he stated that the idea was euphemistically “full of beans” and he pledged his support for these “bright young innovators” . Harnessing this commitment from the city of London, Bio-Bean will look to take advantage of this in several ways: firstly in terms of business and market opportunity as well as business incentives and general support from Government bodies with a big emphasis coming from the need for the government to recycle; next, publicity and media coverage and secondly in terms of tax breaks.

Arthur Kay Boris Johnson The Bio-Bean Story

support from the Mayor of London

from

cup

to c

ar

Page 5: Bio-Bean Brochure

9

The UK bio fuel industry is rapidly expanding and following the general world trend of increased production and consumption. More and more local and state governments are forcing various industries to ‘go green’, which is often in various forms (carbon credits, tax incentives etc) and to varying capacities.

The main source of bio fuel is bio diesel, which accounts for 70 % of the total industry. According to MarketLine’s 2011 UK Biofuel Production and Consumption Industry Profiles, “It has experienced rapid growth in recent years as governments and the EU look to incentivize environmentally friendly alternatives to fossil fuels”. These incentives have come primarily in the form of tax breaks and investment. The industry’s dynamic growth in recent years has been down, in part, to the fact that it is still very much a young industry. With the emphasis, and in some cases legislation, being placed on green energy, strong growth is expected to continue. This makes the industry attractive to prospective new entrants, and the UK does not have the presence of strong, established incumbents that is seen is other Western European industries. The threat of substitutes is very strong with traditional fossil fuels such as petrol and diesel readily available, often at a lower cost. The expanding nature of the market eases rivalry to some degree.

The Biodiesel Story

an overview of the UK biofuel

industry

a sample of 2nd generation

biodiesel , ready for testing

beca

use

inno

vatio

n m

atte

rs

Page 6: Bio-Bean Brochure

11

looking to the

future

making London the Greenest City in the World

produce second

generation biofuel

working with independent coffee shops to large multinational food chains

What We DoInnovateInspired by the Mayor’s Low Carbon Initiative, Bio-Bean will provide the next generation of renewable energy. By recycling everyday waste, we will provide Londoners with a clean, cheap alternative to fossil fuels. Bio-Bean’s innovative team, developed technology, that converts used coffee grounds into biodiesel and energy pellets.

Reduce Landfill WasteAccording to a study in the ACS’s Journal of Agriculture, used coffee grounds contain between 11% and 20% oil by weight. The remaining waste is then turned into pellets.

The UK is the fifth largest coffee consumer in the EU.The UK coffee consumed nearly 200,000 tonnes of coffee in 2009, which is the equivalent of X.London accounts for 50% of the coffee consumed in the UK.London produces almost 100,000 tonnes of waste coffee grounds each year.

engaging with

Londoners; to turn

waste coffee grounds

into a green energy

source

Our vision of Bio-Bean; from cup to car

Used coffee grounds are currently disposed of like normal waste, which has a significant negative impact on the population’s carbon footprint.

Greener London Mayor Boris Johnson has made it clear that he wants London to be the greenest city in the world and that he and the government will do everything possible in order to support this idea becoming a reality. In fact, he has set forth a mandate that 70% of all C&I waste must be reused, recycled, or composted by 2020.

Greener PlanetOne particularly exciting element of Bio-Bean’s business model is that it enables everyday consumers to play a part in greening our planet. *Fact about waste grounds produced by one cup of coffee? Each cup of coffee consumed may help fuel their next taxi ride or provide the power in their office building.

Page 7: Bio-Bean Brochure

13

How We Do It CollectBio-bean has devised a system to collect a majority of the used coffee throughout London. This will be done by providing each coffee shop throughout London, either independent or part of a chain, with garbage bins and asking them to collect and store their used coffee in them. Once a week we will come and collect the used coffee in our Bio-Bean trucks.

ProcessThe beans will be taken to a processing plant in south London where they will by processed. Within several hours biofuel and energy pellets will be produced from all of the used coffee waste. [See page 14] SellAt this stage of the process biofuel and biomass briquettes will be distributed to various retailers and energy companies.

get y

our l

ocal

inde

pend

ent c

offee

from waste coffee granules

to collection by

Bio-Bean’s granule

collection team

stored in coffee houses

through out Lodnon

to Bio-Bean’s processing headquarters in Battersea, converts waste to biodiesel

to petrol stations and a distribution network

Page 8: Bio-Bean Brochure

15Bio-Bean Plant & Headquarters

Chemical Processing

Waste granule Collection

From Coffeehouse

To Pumps

South London HQ

Our Offices

1.

2.

3.

4. 5.

6.

7.

8.

9.

Biodiesel distribution

The collected coffee grounds are stored in a container at out plant.

A grinder converts the dried product into powder.

Organic solvents are added to the coffee grounds; these react with the triglycerides.

Distillation removes the solvent and produces a triglyceride product. The triglycerides are removed immediately to prevent oxidisation on exposure to air.

The triglycerides are reacted with an alcohol (methanol or ethanol) in the presence of an acid or base catalyst; this produces a fatty acid ester.

Excess methanol (or ethanol) is recovered in order to be re-used in future processes.

The fatty acid ester is separated from reactants and by-products.

The pH of the biofuel is adjusted by washing with a weakly acidic solution or basic or alkoxide transesterification.

The biodiesel is stored in vats before being distributed commercially.

Storage of Coffee Grounds1. Grinding Machine

2.

Triglycerude Extraction Units/

3.

4. Distillation Columns

Transesterification units5.

Solvent Recovery unit6.

Decanter for Separation

7.

Purification unit8.

Storage of Biodiesel

9.

15

Page 9: Bio-Bean Brochure

17

Bio-Bean and Coffee Shops Building RelationshipsBio-Bean must build a relationship with corporate food companies and local coffee shops alike. Our core business strategy relies on the collaboration between these companies to collect waste coffee granules.

Therefore, branding and advertising is essential, so that the public receive a good feeling about their commitment to consuming coffee at an establishment that recycles coffee through Bio-Bean. This benefits large and small coffee companies, the general public and Bio-Bean. Context Bio-Bean has been formed through the on-going, green global transformation. It is essential that the public understands the part they can play in this revolution.

The branding and advertising of Bio-Bean acknowledges and shares a similar strategy used by health food company; Innocent Smoothie, to communicate their product range and ethos. They use hybridised graphics, using a hand drawn child-like aesthetic, with a corporate, computer aided approach. They use still cartoon illustrations alongside energetic, simulated animations. This allows them to communicate reliability, professionalism and accessibility, whilst giving the company a friendly and approachable face.

Our Bio-Bean logo, sits in small local coffee shop windows and menus, to large multinational food company’s packaging, as well as being placed on our collection vans, waste collection bags and printed on coffee cups. It would sit with other company’s branding mediations like the product regulator Fair Trade, and coffee cup manufacturer’s recycling logos.

bio-bean’s branding and

publuc relations

the bio-bean

collection uniform

the bio-bean stamp

can be shown on coffee

cups

the bio-bean collection van , powered by our own biodiesel

bio-bean foldable bin

Page 10: Bio-Bean Brochure

19

Facts and Frameworks

Regulatory framework and use (consumption of Biomass in the UK)Renewable Transport Fuels Obligation (RTFO) – The RTFO obligates fossil fuel suppliers to produce evidence showing that a percentage of fuels for road transport supplied in the UK come from renewable sources and are sustainable, or that a substitute amount of money is paid. All fuel suppliers who supply at least 450,000 litres of fuel a year are obligated. This includes suppliers of biofuels as well as suppliers of fossil fuel.

Fuel Quality Directive 2009/30/EC In April 2009, Directive 2009/30/EC was adopted which revises the Fuel Quality Directive [Directive 98/70/EC]. It amends a number of elements of the petrol and diesel specifications as well as introducing in Article 7a a requirement on fuel suppliers to reduce the greenhouse gas intensity of energy supplied for road transport (Low Carbon Fuel Standard). In addition the Directive establishes sustainability criteria that must be met by biofuels if they are to count towards the greenhouse gas intensity reduction obligation.

Renewable Energy Directive 2009/28/EC Under the Directive 2003/30/EC on the promotion of the use of biofuels or other renewable fuels for transport, EU established the goal of reaching a 5.75% share of renewable energy in the transport sector by 2010. Under the Directive 2009/28/EC on the promotion of the use of energy from renewable sources this share rises to a minimum 10% in every Member State in 2020. Regarding the expand of biofuels use in the EU, the Directive aims to ensure the use of sustainable biofuels only, which generate a clear and net GHG saving without negative impact on biodiversity and land use.

The UK is the fifth largest coffee consumer in the EU. The UK consumed nearly 200,000 tonnes of coffee in 2009. London consumes half of the UK’s coffee.

London produces almost 200,000 tonnes of waste coffee grounds each year, costing GB 5.6 million per year in landfill tax (paid for by both the coffee houses and the London City councils). Used coffee grounds are currently disposed of like normal waste, hugely increasing the population’s carbon footprint.

Used coffee grounds can be used as a biofuel, demand for which has grown exponentially in the last few decades. According to a study in the ACS's Journal of Agriculture, used coffee grounds contain between 11% and 20% oil by weight.

Since 7.5 million tonnes of coffee are produced each year, over 340 million gallons of biodiesel can be produced annually from used coffee grounds.

existing guidelines and

motives for change

Page 11: Bio-Bean Brochure

Contact Us Bio-Bean ltd

Unit A, Westside Court,79 Southgate Rd

London,N13JS

Tel: 02073598693Email: [email protected]

Ben BeckerTel: 07923503950

Arthur KayTel: 07796444901