Bindoy Marine Reserve/Sanctuaries Research Plan

1. Background

Conservation, Management and Protection of coral reefs are receiving increasing attention mainly because of the many benefits these legacy can offer. In the municipality of Bindoy several management options are provided for the coastal managers to choose from, one of which is the establishment of marine protected areas (MPA). If well managed, MPAs can provide to the community a quality of life and remarkable benefits to the local fishers.

Based on the UP-IESM technical study of Bindoy Marine Reserve Reef System consists of mangrove forests, seagrass beds, fringing corals, sandy lagoons and a single barrier reef, the only one in the province of Negros Oriental. Its presence may produce different transport dynamics compared to other areas and is a possible larval entrainment area. The different habitats found in the municipality are still contiguous and expansive which would imply that the system has a better capacity to perform its functions compared to areas with patchy habitat distribution. This study was conceived to determine the functional relationships between the adjacent habitats and determine the contribution of the system to the fisheries production of Bindoy. This study was conducted from June 2011 during Southwest monsoon and during Northeast monsoon last December 2011 until August 2012.

The Municipality of Bindoy ,after the first University Phase I will conduct research during Planning Phase (field-based) study based on the timeline (October 2012-May 2013) for completing important milestones and deliverables in planning in order to design , implement and evaluate the impact in our Pride campaign by using both quantitative and qualitative data collection; the qualitative data collection in order to get their insights into peoples attitude, behavior, values, culture and lifestyles and to segment target audiences in order to identify more appropriate key influences and design more effective messaging through after the actual focus group discussions , in-depth interviews and observational research; Quantitative data collection this will help us in assessing shifts of our local fishers in a scientific way of collecting data and in order to get the exact information of the target audience of the campaign site and should be involve in this activities, to be more efficient in making appropriate decisions as far as sociological and biological aspects of the established Marine Reserve/Sanctuaries of Bindoy, Negros Oriental.

Both quantitative and qualitative data collection will be used to better understand Bindoy MPA target audiences, ground truth assumptions, refine messaging, and measure impact of the campaign using on our hypothesized Theory of Change for each target audience. This research plan identifies and answers a number of critical research and logistical questions needed for effectively executing any data collection effort including:

The vital hypothesis for the research plan is based on the Cohort Theory of Change and draft Theory of Change and it is definitely tailored to address and test key indicators in the draft concept model and draft results chains.

2. Geographic Scope:

The research will be done in the Municipality of Bindoy within the six(6) coastal barangay namely: Tinaogan,Domolog,Poblacion, Cabugan, Pangalaycayan, and Malaga.(See figure 1. Google Map of Bindoy,Negros Oriental)

Total Land Area17,652 has

No. of Barangays. 22

No. of Coastal Barangays..6

46 has

Population 37,914 (2007 CBMS survey)

Coastal Population10,864

Fishers Population/barangay

Tinaogan. 198Poblacion... 95

(25 has.)Cabugan. 150

Pangalaycayan. 152

Malaga 193

No of Fisherfolks

Registered 531

(10 has)Unregistered 400

Fishing SeasonApril-November

Lean Season December-March

Socio-Economic Data

No. of households8,053

Adult Population

(10 has.)Male (above 15) . 9,204

Female (above 15 yrs. Old).. 9,790

Average no. of children4

Literacy rate..90%

(10 has) (Top ten type of employment farming,fishing,electronic, electrician, carpentry,Plumbers, Lending,Helpers,and Laborers.Waste Disposal system ISWM)

(10 has)

Figure 1. Map of Bindoy and the target barangay for research with Total adult population( Tinaogan)( Domolog)( Poblacion)...( Cabugan)( Pangalaycayan)( Malaga) and socio-economic data.) Total Fisher Population 931 with 272 adult population.

3. Methodology

Each of the research questions will be considered as a guide in order to get the

most effective methodology and will inform specific campaign decisions at key points during the Pride process. Table 1 identifies the general research question category, the specific research question targeted the local fishers of Bindoy Mantalip Reserve , data collection technique, when it is expected to be collected, and how it influences key campaign decisions.

Data collection high level overview plus timeline and decision framework [Research and Planning Timeline attached as Appendix A]

Table 1. Research Methodology Overview

General Research question

Bindoy Mantalip Reserve

(fishers)

Data collection type

When collected

Campaign decision affected

Why is the target audience carrying out their current behaviors?

Why fishers intruded in the MPA sites for fishing?

Qualitative: Informal Focus Groups Discussions and In-depth interviews

Pre-Work:

Planning Phase (Field-Base)

-Audience segmentation

-Marketing Mix

-Creative Brief

Are there multiple audiences that need to change their behavior(s)?

Are there differences amongst fishers that require further segmentation?

Qualitative: Informal Focus Groups Discussions and In-depth interviews with target fishers

Pre-Work:

Planning Phase (Field-Base)

-Quantitative Survey

Question development

-Audience segmentation

-Marketing Mix

Are there audiences that have major influence over your primary audience (i.e. key influence)?

Are there any audiences that have major influence over the behavior of fishers?

Qualitative: Informal Focus Groups Discussions and In-depth interviews with target fishers

Pre-Work:

Planning Phase (Field-Base)

-Target individuals for campaign outreach and support

- Audience

Segmentation

-Quantitative Survey

What does your audience(s) perceive as the barrier(s)to taking on the new behavior(s)?

What are the perceived Barriers for fishers to begin Fishing outside the NTZ.?

Qualitative: Informal Focus Groups Discussions and In-depth interviews with target fishers

Pre-Work:

Planning Phase (Field-Base)

-Target individuals for campaign outreach and support

- Audience

Segmentation

-Quantitative Survey

What does your target audience(s) perceived as the benefit(s) in carrying out the new behavior(s)?

What are the perceived benefits for fishers to report MPA violations?

Qualitative:

Focus Groups Discussions and In-depth interviews with target fishers

Pre-Work:

Planning Phase (Field-Base)

-Benefits exchange definition

-Price

-refined KAP survey

What information source(s) do the target audience(s) look to when it comes to the target behavior?

What information source(s) do fishers rely on for informing the behavior decision making?

Qualitative:

Focus Groups Discussions and In-depth interviews with target fishers

Pre-Work:

Planning Phase (Field-Base)

-Promotion

-Placement

-Message Development

Who does the target

Audience(s) trust as information source?

Who do the local fishers trust for the information about their fishing practices?

Qualitative:

Focus Groups Discussions and In-depth interviews with target fishers

Pre-Work:

Planning Phase (Field-Base)

Promotion

-Placement

-Message Development

What is the current state of Knowledge, Attitude, and Practice(and stage of Behavior change) for the target audience(s) and how has that shifted in response to Pride?

What is the current state of KAP amongst fishers and how has that shifted in response to the Pride campaign?

Quantitative:

KAP Survey

Pre/Post campaign surveys(Planning Phase & Implementations Phase

-material development

-Impact Assessment

What evidence do we have that barrier removal is working?

What evidence is there that the local fishers know how to report MPA infractions to proper authorities is possible?

What evidence is there that the local fishers are no longer fishing in NTZ?

Quantitative:

Number of local fishers who have been trained in Fishery Law enforcement and the procedural aspects in reporting MPA violations.

Monthly until the end of the campaign

-Barrier removal monitoring

-Impact assessment

What evidence do we have that target audiences are adopting the new behavior?

What evidence do we have that local fishers are reporting the MPA violations?

What evidence do we have that local fishers are no longer fish in the NTZ.

Quantitative:

KAP survey and

Behavior Observation

Pre/Post campaign survey and monthly

-Impact Assessment

What are the long term e