ENCHANTED OBJECTS REDUX

Gareth James @mrgarethjamesCCO @TMWAgency

THE MAKER MOVEMENT, 3D SCANNING,3D PRINTING

SXSW TRENDS

THE DISAPPEARING UISXSW TRENDS

THE DISTINCT LACK OF TALK ABOUT MOBILE PHONE APPS

SXSW TRENDS

INTERNET OF EVERYTHING, UBIQUITOUS COMPUTING

SXSW Trends

OH SO BIG DATASXSW TRENDS

ENCHANTED OBJECTS:A REFRESHING WAY TO IMAGINE THE WEB

ANY SUFFICIENTLY ADVANCED TECHNOLOGY IS INDISTINGUISHABLE FROM MAGIC, ARTHUR C CLARKE

DOROTHY’S SHOESEnchanted object:

THE WEASLEY FAMILY CLOCK

Enchanted object:

DICK TRACY’S WATCHEnchanted Object

THAT SWORDSXSW TREND

WHY ENCHANT OBJECTS?

HOW TO ENCHANT

1. OMNISCIENCE:WANTING TO KNOW EVERYTHING

2. COMMUNICATION: EFFORTLESSLY CONNECT WITH OTHERS

3. PROTECTION: LOOK AFTER ME LOOK AFTER MY STUFF

4. HEALTH:HELP ME LIVE FOREVER

5 TELEPORTATION: EFFORTLESS MOBILITY

6. EXPRESSION:ONCE OUR ROBOT FRIDGE AND VACUUM CLEANER ARE DONE…

SO… BUILD ENCHANTMENT INTO YOUR THINGS

1. It’s about real objects not hiding them behind screens

2. Appropriate UX - Ambient, Glanceable, Visible, Theatrical

3. Real brand presence in peoples lives4. Create something magical