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Be Kaler

BIMA SXSW recap_Be Kaler deck

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Presentation transcript: #1 Hi I’m Be, I am the owner and director of Futureheads Recruitment. #2 This was my first SxSW and I went to about 20 inspirational talks but today I want to talk to you about someone who 1. Fabulous example of an entrepreneur – being successful financially 2. Great example of good user experience, and being a part of that experience 3. It’s not just about the money, and working ethically to help a community #3 Today I am going to talk to you about Brian Chesky from AirBnB – He was one of the 3 founding partners of AirBnB – he grew up in the states. Both his parents were social workers – and growing up in the states they pleased with him to get a job with health insurance. That was their biggest criteria But then his teacher said, Brian you are a designer – it’s time for you to design the world So it all started in 2007… 2007 Went to stay in a new town in America with his 2 mates – he only had $1000 and the rent on an apartment was $1150 . All the hotels were sold out because there was a music festival on. So Brian inflated 3 beds they had in the car and rented them out. Hence they are called AirBnB He thought he would get a bunch of hippies – what he got was well turned out the middle class. #4 In 2008, just a year later - Brian was looking for funding for his idea and people said – What you are going to let strangers live in your house? And you are going to find them on the internet? Investors practically wandered off laughing… Brian was told told … no one would stay in a home. All of the investors he approached turned him away (I am sure they regret this now – AirBnB is a multibillion£ business) he was offering then between 10-25% for a $10K investment. In 2009, just 2 years later - he had 100 users in NYC and he thought… better to have 100 engaged then 1 million who aren’t interested I love that the first thing he did when got his first proper cheque was hired a pixar artist to map the user journey and the different touch points for the user. But he did loads of stuff that I love, and I thought was really clever #5 Hurricane sandy hit – and one of the hosts decided wanted to rent his place for free – he changed it all technically and promoted so no money had to be exchanged – Obama thanked him personally for that. He helped rehouse over 2500 people! 50% of people in Spain under the age of 30 are unemployed – but many have heritage housing he shared some good statistics of how he is helping a struggling economy. #6 AirBnB now exist in every country they are allowed to, they has 630 employees and he has interviewed them all personally. I love this quote Brand is not what you tell your customers it is what your customers tell their friends #7 But it’s not just lip service … #8 Brian still only lives in AirBnB housing so he can feel the experience and improve the touchpoints for the user continually #9 Turns out people love homes.

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Be Kaler

Brian Chesky

The users of AirBnB grew slowly but surely

Brand isn't what you tell your customers, it's what your

customers tell their friends

@bchesky • Be Kaler

• Director

• Futureheads Recruitment Ltd

[email protected]

• @BeKalerFH