Billy Graham EvanGElistic association

Billy Graham EvanGElistic association2 0 1 1 M i n i s t r y r E P O r t

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Billy Graham evanGelistic association

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Dear FrienD,

Jesus taught his disciples that evangelism is like a sower scattering seed. that seed, he explained, “is the word of God” (luke 8:11, niv).

the Billy Graham Evangelistic association (BGEa) is committed to sowing this same seed across our land and around the entire world. today, through modern advances in communication, God is using this ministry to reach more people with the Good news, in more countries, than ever before. in 2011, we preached “the true message of the gospel” (colossians 1:5) to the men and women of our generation and to the young people of the next generation, calling them to repentance, forgiveness, and salvation through Jesus christ.

We saw God move in new and amazing ways as he claimed hundreds of thousands of new believers as his own. this ministry report will give you a look at what he did this past year, and we give him all the praise and glory. “Far be it from [us] to boast except in the cross of our Lord Jesus Christ, by which the world has been crucified to [us], and [we] to the world” (Galatians 6:14, Esv).

thank you for partnering with us as we passionately serve in God’s mission to save the lost. may he richly bless you.

sincerely,

Franklin Graham PrEsidEnt

Franklin Graham proclaims Christ at rock the range in Denver, Colorado.

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2011 ministry report

“This gospel of the kingdom will be preached in the whole world as a testimony to all nations.” Matthew 24:14, NIV


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2,500PORTUGAL

65,400ZAMBIA

8,700SPAIN

10,900THREE UNSPECIFIED

SENSITIVE ASIAN COUNTRIES

126,200HAITI

17,300LIBERIA

CRUSADESFestivals, Celebrations, and Associate Evangelist Outreaches

*The location of 39,900 online inquirers could not be determined due to technical limitations and user privacy settings.

CRUSADES DECISIONS FOR CHRIST

= 1,000

MY HOPE DECISIONS FOR CHRIST

= 1,000

SEARCH FOR JESUSDECISIONS FOR CHRIST

= 1,000

24,430INDIA

21,000PHILIPPINES

3,200HAITI

1,500LOS ANGELES

1,100DENVER

30,000NORTH AMERICA

9,000EUROPE

300WINNIPEG

95CHARLOTTE

7,500OTHER CRUSADE

OUTREACHES

800MILWAUKEE

860JERSEY SHORE

950MEXICO

1,700LITHUANIA

1,000RUSSIA, EUROPE

994,000IN ATTENDANCE

83,000DECISIONS FOR CHRIST

OTHER BGEA MINISTRIESThe Billy Graham LibraryThe CoveDare to Be a DanielChristian Life and Witness CourseInternational Film MinistryRapid Response TeamResponse CenterTelevision and Radio and more …


SEARCH FOR JESUSInternet Evangelism Ministry

1,000,000+VISITS

139,900*DECISIONS FOR CHRIST

300UNITED KINGDOM

940KENYA

MY HOPEWorld Evangelism Through Television Project


1,000LATIN AMERICA 34,000

AFRICA

24,000ASIA

1,000MIDDLE EAST

1,000OCEANIA/AUSTRALIA

Sowing the seeds of the Gospel around the world has been the very heartbeat of BGEa for more than six decades. last year, we witnessed the transforming power of Jesus christ on the move in individual

hearts and communities, and even across entire nations. We are humbled by the bountiful harvest the holy spirit reaped in 2011 through these ministries and give all glory, honor, and thanks to God.

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2,500PORTUGAL

65,400ZAMBIA

8,700SPAIN

10,900THREE UNSPECIFIED

SENSITIVE ASIAN COUNTRIES

126,200HAITI

17,300LIBERIA

CRUSADESFestivals, Celebrations, and Associate Evangelist Outreaches

*The location of 39,900 online inquirers could not be determined due to technical limitations and user privacy settings.

CRUSADES DECISIONS FOR CHRIST

= 1,000

MY HOPE DECISIONS FOR CHRIST

= 1,000

SEARCH FOR JESUSDECISIONS FOR CHRIST

= 1,000

24,430INDIA

21,000PHILIPPINES

3,200HAITI

1,500LOS ANGELES

1,100DENVER

30,000NORTH AMERICA

9,000EUROPE

300WINNIPEG

95CHARLOTTE

7,500OTHER CRUSADE

OUTREACHES

800MILWAUKEE

860JERSEY SHORE

950MEXICO

1,700LITHUANIA

1,000RUSSIA, EUROPE

994,000IN ATTENDANCE


OTHER BGEA MINISTRIESThe Billy Graham LibraryThe CoveDare to Be a DanielChristian Life and Witness CourseInternational Film MinistryRapid Response TeamResponse CenterTelevision and Radio and more …


SEARCH FOR JESUSInternet Evangelism Ministry

1,000,000+VISITS

139,900*DECISIONS FOR CHRIST

300UNITED KINGDOM

940KENYA

MY HOPEWorld Evangelism Through Television Project


1,000LATIN AMERICA 34,000

AFRICA

24,000ASIA

1,000MIDDLE EAST

1,000OCEANIA/AUSTRALIA

Billy GrahaM EvanGElistiC assOCiatiOn

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When BGEA brings a Festival or Celebration to a city, winning people to Jesus is only the beginning. We want to see new believers nurtured within a church body and given a chance to grow and become true

disciples of Christ. Our goals are to strengthen churches and families; impact entire communities with the Good News of the Gospel; and empower Christians to share their faith so that the investment made in each community will continue long after the final service ends. Throughout 2011, God gathered a great harvest of hearts through BGEA Crusade events in cities across America as well as in Europe, Asia, Africa, the Caribbean, and Canada.

Crusade MinistriesUniting local chUrcheS, proclaiming the goSpel WorldWide

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Franklin Graham shares the Gospel in hyderabad, india.


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Franklin GrahaM FEstivals

Thousands of churches partnered with us for Franklin Graham Festivals

in 2011 in Port-au-Prince, Haiti; Monrovia, Liberia; Los Angeles, California;

Vilnius, Lithuania; and Hyderabad, India—as well as three family/youth-

oriented Rock events in North America. Franklin proclaimed Jesus Christ

as Lord and Savior to a combined audience of more than 573,300 people,

and over 32,700 of them responded by professing faith in Him.

Festival of hope with Franklin Graham in Chennai, india

in Port-au-Prince, Haiti, Franklin preached the Gospel of Christ to survivors of the historic 2010 earthquake, offering hope and compassion to

approximately 80,000 people who had experienced devastation and lost friends and family during the previous year. During the two-day event, Franklin led more than 3,200 inquirers in prayer to receive Christ.

Franklin held the three-day All Liberia Life Festival in this West African nation. After he delivered a message of true freedom and restoration offered by Christ to the 91,000 attendees, more than 13,700 Liberians publicly responded to his invitation, with many of them literally running across the field to receive Jesus.

More than 600 Hispanic churches throughout the Greater Los Angeles area joined forces for BGEA’s first Festival in Spanish on American soil. The two-day Festival de Esperanza attracted more than 18,700 people. We praise God for the more than 1,500 who made public professions of faith.

In the small Baltic nation of Lithuania—where

less than 3,000 of its 3 million people attended an evangelical church—28,200 individuals turned out for the three-day Festival in Vilnius, the capital city. After hearing Franklin proclaim the Way, the Truth, and the Life, more than 1,700 inquirers confessed their sin and committed their lives to Christ—including a married couple in their 90s!

The Franklin Graham Festival in Hyderabad, India, welcomed more than 289,500 people—including 44,309 who attended via satellite. While there is a general sense of religious tolerance in Hyderabad, converting to Christianity is a major decision for a Hindu or Muslim that usually involves being disowned by family and, in some cases, physical persecution. Confronted with eternal truth, more than 10,200 attendees responded to the invitation for salvation through Jesus Christ.

“When the preacher said that Jesus died for people who sin, that God loves me, I was so happy,” said 24-year-old Anjushree, moments after committing her life to Him. “All I ever wanted was to be loved.”

Bringing the hope of the Gospel to Port-au-Prince, haiti

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Will GrahaM CElEBratiOns

During 2011, Will Graham held outreaches in Kolkata, West Bengal, India;

Gangtok, Sikkim, India; Bicol, Philippines; Charlotte, North Carolina;

Ocean Grove, New Jersey; Thurrock, United Kingdom; and Nakuru,

Kenya. In addition, he spoke during the KidzFest at Rock the Range in

Denver, Colorado. The total attendance at the Celebrations and events

was more than 168,900, with over 30,400 people responding to the

Gospel by making decisions for Christ.

the Will Graham Kolkata (Calcutta) Celebration of Peace in India was held in the city that’s home to the famous Kali Temple,

where devotees flock to offer live sacrifices. Will told the estimated 4,800 people who attended of the one true God and His saving grace. More than 830 of them acted upon his invitation to know Jesus and received counseling.

Invited by all the churches in the state, Will was welcomed with great joy and enthusiasm by the tribal people in Gangtok, Sikkim, India. During the three-day Celebration, 20,500 people heard the Gospel and 1,900 made decisions to follow Jesus.

For the second time, the NBA’s Charlotte Bobcats welcomed Will as the featured speaker following a basketball game at Time Warner Cable Arena. The Bobcats’ seventh annual Faith and Family Night drew a total attendance of 3,500.

After hearing Will’s Gospel message, 95 people

responded by committing their lives to Christ.During an extended outreach in the Philippines,

Will had the opportunity to meet with several

kidzFest in Denver


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religious and political leaders, including President Benigno Aquino III. During Will’s four-day Bicol Celebration of Hope, more than 97,300 people turned out to hear the Gospel proclaimed. We praise the Lord that approximately 21,000 people responded to Will’s invitation to know Christ by coming forward.

A new day dawned on the Jersey Shore as Will presented the Good News in the historic Great Auditorium in Ocean Grove, New Jersey, to audiences totaling more than 13,800 people. When he gave the invitation, 860 professed their decisions to follow Christ.

An attendee named Maryann had been praying for 20 years that her husband would come to know Christ. As they were driving home from the Jersey Shore, he revealed, “You know, honey, I prayed that prayer tonight, ... and I meant it. ... I can tell you I’m born again.”

Will held a three-day Celebration of Peace in Nakuru, Kenya. From its combined audience of 14,500 people, nearly 940 responded to the Gospel by making a commitment to Jesus. Will was joined on the trip by his wife, Kendra, who spoke to 500 women at a separate rally.

assOCiatE EvanGElists

Bgea Associate Evangelist Robert Cunville continued to focus

mainly on India in 2011. During the year, an estimated 147,600 people heard the message of salvation at his Festivals, with more than 11,500 of them making life-changing decisions for Christ.

Associate Evangelist Viktor Hamm preached to more than 30,200 people at evangelistic outreach events in Ivanovo, Russia; Bryansk, Russia; and Cologne, Germany (with webcasts to churches in Germany, Israel, and Czech Republic, and other venues). Nearly 1,000 people from various tribes, religious backgrounds, and economic groups made professions of faith at these outreaches.

BGEA also continued its partnership with Associate Evangelist RV Brown in 2011. In the United States, he proclaimed the Gospel in almost 80 churches, school assemblies, conferences, Bible studies, youth camps, sports camps, and detention centers. Traveling in Liberia, RV preached the Good News at Festivals; in devotions; to students, committees, and police; on the radio; and more. During the year, the Gospel

message reached more than 41,000 people in Liberia and nearly 20,000 in the U.S. Of those, more than 3,600 inquirers in Liberia and nearly 3,000 in the U.S. responded to the invitations by professing Jesus Christ as their Lord and Savior.

A Festival of Peace with Associate Evangelist David Ruiz was held in Tampico, Mexico, in 2011. Violence has been rampant in the area due to drug trafficking and the fight amongst the cartels to gain control of the region. With this backdrop, the open-air Festival of Peace was held with the active participation of 80 churches and created such an impact that the governor expressed his gratitude for the Festival. Approximately 10,800 people attended, with more than 950 sharing they had made the decision to follow Jesus Christ.

responding to the Gospel in lithuania

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COunsElinG anD FOllOW-uP

With every Festival and outreach, BGEA strives to make sure that people who make decisions for

Christ are connected to a local church, where they can grow in their walk with the Lord and begin to share their faith with family and friends. BGEA continued to use the Christian Life and Witness Course in 2011 as a way to help people mature in their faith, learn to share it with others, and make disciples.

These courses were held both domestically and internationally in 10 different locations in support of Franklin Graham Festivals and Will Graham Celebrations. Almost 31,000 individuals

completed the training, while more than 5,500 trainees realized their own personal need for a relationship with Jesus Christ and committed their lives to Him during the sessions. As a direct result of the training, over 12,000 people volunteered as counselors at Festivals and Celebrations to help inquirers find new life in Christ.

“Others, like seed sown on good soil, hear the word, accept it, and produce a crop—some thirty, some sixty, some a hundred times what was sown.” MARK 4:20, NIV


Youth MinistriesrEaChinG thE nExt GEnEratiOn With thE GOsPEl

rock the range in Denver, Colorado

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introducing young people to Jesus Christ is not just the responsibility of youth pastors or youth leaders, but the entire church. BGEA is excited about every opportunity we have to take the Good News to kids all over

the world, in their local language. If we want to help build Christ’s church for the next generation, we must engage youth with the truth of the Gospel. From concert outreaches and special events to evangelism training for kids, BGEA is touching young people with the eternal hope of Jesus Christ in many different ways and in many different cultures.


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rock the range in Denver

rOCk EvEnts

Combining strong presentations of

the Gospel with modern music from

well-known artists and action-packed

programs, BGEA’s family-friendly Rock

events draw large audiences to life-

changing concerts.

the first region-wide evangelistic Rock outreach of 2011 took place along the shores of Lake Michigan in Milwaukee,

Wisconsin. Local pastors and leaders forged new partnerships ahead of Rock the Lakes, praying it would bring unity and the hope of Christ to the city. During the weekend, 26,500 people attended and more than 800 came forward in response to Franklin Graham’s Gospel messages to commit their lives to Christ.

Next up, Rock the Range drew a total attendance of 28,200 in Denver, Colorado, where more than 1,100 responded to the Gospel by making decisions for Christ. Coupled with BGEA’s Christian Life and Witness Course held in some Denver-area churches leading up to the

event, the number of commitments to Christ totaled more than 1,500. Will Graham, who accompanied his father to Denver, introduced children to Jesus during KidzFest on Saturday morning. From a total attendance of 2,200 people, more than 220 children responded to Will’s invitation by praying with him to receive Jesus Christ into their hearts. Rock the Range also drew a worldwide audience who watched via webcast on the BGEA website. More than 320 people indicated they chose to accept Christ as a result of watching the live video feed.

Thanks to the help of 130 local churches, an estimated 10,000 kids and teens gathered in Winnipeg, Manitoba, for Rock the River. The outreach, a partnership with BGEA of Canada, included a morning event for families and an afternoon and evening of music performances for youth. Approximately 11,200 individuals

“Come, let us sing for joy to the Lord; let us shout aloud to the Rock of our salvation.” PSALM 95:1, NIV

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attended, and more than 300 declared they had decided to follow Jesus.

Partnering with BGEA’s office in the United Kingdom, Will Graham completed an 18-day visit to the U.K., which culminated with the Rock Thurrock event in east London. He shared a Gospel message that more than 16 percent of the 1,950 people who attended responded to by making decisions for eternity. The Holy Spirit moved in a mighty way as approximately 300 people—mostly youth—gave their lives to Christ.

DarE tO BE a DaniEl

Convinced that today’s youth are

most influenced by their peers, BGEA

confronted the challenge of reaching

this generation by creating the Dare to

Be a Daniel evangelism training program

for tweens (ages 9–14). The curriculum

engages and equips young believers to

live boldly for Jesus Christ and share the

Gospel with their friends and family.

more churches, Christian camps, and youth groups utilized Dare to Be a Daniel than ever before during 2011, which resulted

in a record year for graduates, with more than 7,100 new “Daniels” completing the training. We also praise God that these Daniels led more than 370 people to Christ.

One camp director responded, “We have done three camps using Dare to Be a Daniel at Camp Cedar Cliff and were blown away by the results. Our 9- to 14-year-old campers left camp excited and equipped, ready to share their faith in Christ with their friends and family.”

Dare to Be a Daniel’s global expansion continued in 2011 as the program’s materials were translated into French, Spanish, and Creole, and the current international English version continued to be used in the United Kingdom and Australia.

ChilDrEn’s EvanGElisM anD DisCiPlEshiP

BGEA continued reaching children

around the world in 2011 through the

specially developed evangelism and

discipleship program called The Greatest

Journey. This material uses biblical

lessons to teach kids how to follow Christ

and share Him with others.

We continued to partner with Samaritan’s Purse in 2011 in utilizing The Greatest Journey, the follow-up

discipleship program for children who received gift-filled shoe boxes through Operation Christmas Child. The Greatest Journey, which has been translated into 54 languages, reached thousands of kids who decided to participate voluntarily in the 12-lesson Bible study. In 2011, more than 712,200 children enrolled in the program and more than 264,600 children dedicated their lives to Christ through The Greatest Journey.

We give thanks to God for His faithfulness and for the opportunity to share in translation and training for this outreach.

taking The Greatest Journey in Cité soleil, haiti


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My HopenatiOnWiDE OutrEaChEs thrOuGh PErsOnal rElatiOnshiPs

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Friends and family gather to watch a My Hope program in haiti.

the World Evangelism Through Television project, My Hope,

partners with thousands of churches worldwide to bring friends, family, and neighbors into a relationship with Christ. Believers in those churches pray for people they know who need to hear the Gospel and, after being trained, invite them into their homes to see or hear evangelistic programs prepared by BGEA specifically for that country. After a broadcast, hosts give a short testimony and invite their guests to receive Christ—and an average of two people per home ask Jesus into their hearts and lives.


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In 2011, over 213,700 people in seven countries (including

three sensitive nations) recorded decisions to follow

Jesus Christ in response to BGEA My Hope projects. In Spain

and Portugal, where evangelical Christians number less than

1 percent of the population, churches caught the vision and

saw their prayers answered as they welcomed nearly 8,700

new believers in Spain and more than 2,500 in Portugal.

a pastor in Spain’s northwest province of Galicia reported, “We have a church of only 20 people. But through My Hope, several people came to Christ, and now six of them are attending

church—this has revolutionized us!” Meanwhile, Portuguese pastor Álvaro Ladeira reported, “At Serra da Luz’s small congregation meeting points, 123 guests attended, and from that group 35 accepted Jesus and three rededicated their lives to the Lord. What happened in this neighborhood was extraordinary; we have sowed love and service for a few years. The My Hope project helped us reap the fruits of trustworthy

My Hope in Zambia

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relationships which we’ve been building. The population is no longer ashamed of admitting that they’re identified with us.”

In Zambia, more than 5,400 churches joined the My Hope project. Using five national languages, Christians reached out to those around them and led almost 65,400 guests in praying to receive Christ. On the last night of the My Hope broadcast, a Kitwe resident named Mary invited 33 people to her home. To her surprise, 61 showed up! The evening concluded with 29 of her guests making decisions for Christ. “I’m a simple woman with only a seventh-grade education,” she said. “But I love Jesus and have a zeal for missions. My Hope has trained me to better lead people from darkness to the light.”

My Hope had planned a national outreach in Haiti for 2010, but due to the horrible earthquake, the project shifted to 2011. Battling rough roads and faulty communication, our team worked with 5,374 churches to train more than 57,800 believers. These participants confirmed that more than 126,200

“you are God my savior, and my hope is in you all day long.”

PSALM 25:5, NIV

“I’m a simple woman with only a seventh-grade education. But I love Jesus and have a zeal for missions. My Hope has trained me to better lead people from darkness to the light.”

—MARy, A HOST WHO WELCOMED 61 PEOPLE TO HER HOME

individuals made professions of faith after the broadcasts. In Alcaye, seven trained hosts invited many people to watch the My Hope programs in a Salvation Army church. After hearing the personal testimonies, 17 adults and children made public commitments to follow Christ.

My Hope continued using small portable projectors to reach three sensitive countries—Muslim and Buddhist—in Asia and rejoiced as more than 10,900 people prayed to receive Christ in 2011. In one violent country, where Christians are killed nearly every week, four churches formed when 170 people responded to the Gospel and then were baptized. That same kind of harvest is taking place in other areas of this dangerous country.

intErnatiOnal FilM Ministry

Bgea partners with national preachers and Bible school students around the world, supplying movies and battery-powered mini-projectors for these film evangelists to use in effective, itinerant ministry. most showings are in rural areas where people have few opportunities to see a motion picture and are more open to the gospel message it brings. in 2011, nearly 64,400 people in 35 countries made commitments to christ after watching a Bgea/World Wide pictures film.

My Hope in Portugal

Film evangelism in asia


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Rapid Response TeamsharinG thE hOPE anD COMFOrt OF JEsus Christ in Crisis

the 10th anniversary of 9/11 served as a reminder of the tremendous opportunity for ministry God has given us through the Billy Graham Rapid Response Team (RRT). As a result of the attacks, BGEA developed RRT to

recruit qualified volunteers from all over the country, train them in how to care for emotional and spiritual hurt, and deploy them at a moment’s notice in the aftermath of man-made and natural disasters as crisis chaplains.

sharing the love and comfort of Christ in Windsor, north Carolina

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Franklin Graham prays with tornado victims in Joplin, Missouri.

During 2011, tragedies struck frequently and hard, and our team brought

prayer, encouragement, and the love of Christ to survivors, first-responders,

and local pastors and churches in devastated communities.

BGEA deployed 244 chaplains to 20 disaster locations, including Japan following the historic

earthquake and tsunami. RRT also continued serving in Haiti in the lingering aftermath of the 2010 earthquake. By year-end, the chaplains had assisted more than 133,600 victims and personally prayed with over 33,400 individuals. We give all thanks and praise to God for the thousands of people comforted in Jesus’ Name and for the more than 2,170 who responded to our chaplains’ invitations to know Christ.

RRT continued to grow in 2011 by training and equipping more than 3,700 individuals through 23 U.S. training sessions last year. BGEA also provided biblically based grief and crisis training to church leaders

in Japan, who continue to teach this material throughout their nation.

In addition to creating a team in Australia, RRT worked with BGEA’s international counterparts (in Australia, Canada, and the United Kingdom) to train over 900 individuals at 22 sites.

BGEA also teamed with RRT–United Kingdom and RRT-Canada to deploy 14 chaplains to five disaster locations. Their chaplains assisted more than 5,900 victims and personally prayed with over 1,400 individuals, including eight who committed their lives to Christ.

“He heals the brokenhearted and binds up their wounds.” PSALM 147:3, NIV


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The Billy Graham Librarya JOurnEy OF Faith

Christmas at the Billy Graham library

Using state-of-the-art exhibits that have drawn more than half a million visitors since 2007, the Billy Graham Library shared the Gospel message

with a growing audience last year. More than 160,000 people visited the Library in 2011—approximately 30,000 more than had visited any year prior.

“come and see what God has done: he is awesome in his deeds.”

PSALM 66:5, ESV

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Throughout 2011, the Library welcomed diverse audiences by hosting

several special events. A Louis Zamperini book signing featured the Olympic

star and World War II hero whose life story—and life-changing encounter

with Billy Graham—is told in the No. 1 best-seller Unbroken. The Gaither Tent

Revival Homecoming taping showcased more than 140 of Gospel music’s

leading artists. The Library’s annual events included the fourth Bikers With

Boxes and Christmas at the Library, which alone drew more than 53,000

guests. We also featured special exhibits such as “Ruth Bell Graham: The

Heart of a Missionary”; “A Legacy of Literature: The Writings of Billy and

Ruth Graham”; and “The Bible in China: A History of Hope and Transformation.”

of the many thousands of guests who toured the Library’s Journey of Faith experience

in 2011, almost 2,100 indicated they had responded to the presentation of the Gospel by deciding to follow Jesus Christ. During one four-day stretch, approximately 400 public school students from York, South Carolina, were bused in for Library tours as part of an elective Bible education course taught outside the school. As the tours concluded, 140 of the fifth- through eighth-grade students made commitments to Christ.

On another occasion, a 12-year-old named Kristin visited the Library with a group of family and friends. “She came out of the final theater with tears running down her face,” a trained volunteer reported. “I asked her if she had just invited Christ into her life, and she said, ‘Yes.’ We invited her and her family into the prayer room, and when we did, the entire extended family and friends came and knelt around Kristin. After we prayed with Kristin, one of the them passed a cross pin to Kristin’s dad, and he pinned it on his daughter. We rejoiced with Kristin and welcomed her into the family of God. The whole family, friends, and prayer team applauded and rejoiced, hugging each other as they went on their way.”

“When 400 public school students were bused in to tour the Billy Graham Library, 140 of them made commitments to Christ.”

“come and see what God has done: he is awesome in his deeds.”

PSALM 66:5, ESV Field trip to the library


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The Billy Graham Training Center at The CovePrEsEntinG thE WOrD OF GOD in its FullnEss

“Come, let us go up to the mountain of the Lord, … that he may teach us his ways and that we may walk in his paths.”

ISaIah 2:3, ESV

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The Billy Graham Training Center at The Cove

During 2011, more than 24,100 Cove attendees

participated in 313 life-changing Seminar,

Guest Group, and Personal Spiritual Retreat

ministry events, while the Chatlos Memorial

Chapel welcomed over 44,900 visitors.

Nine seminar webcast sessions with various

speakers were transmitted live to more than

8,000 remote viewers in 102 countries.

While The Cove’s primary mission is to equip believers through God’s Word for evangelism and discipleship, we praise

Him for the visitors who hear the Gospel and respond on this mountain. During 2011, there were almost 2,000 decisions for Christ documented.

“I surrender myself totally to God, trusting Him and His purpose for my life, submitting to His control,” responded one Cove guest. Another explained, “I came weary and war-torn and heard the surgically precise remedy for my condition. Hallelujah! I’m back from the edge.”

Since 1988, The Cove has sown the seeds of God’s Word by following the guiding principles set forth by Billy and Ruth

Graham—focusing on biblical instruction, inspiration, intercession, and impact in an environment where participants can experience retreat, rest, relaxation, and renewal.

after hearing renowned leaders (such as Erwin lutzer, pictured right), guests often break into small groups on the training Center’s scenic deck (left).


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Internet & MediarEaChinG PEOPlE EvEry Day riGht WhErE thEy arE

For six decades, BGEa has pursued innovative ways to sow the seeds of the Gospel through new technology. While the message remains the same, today we are using more tools than ever to spread the Good news. through the internet and multimedia outlets,

we are taking our greatest steps toward reaching every language on earth with the Gospel.

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Internet & MediaintErnEt

People from more than 200 countries and territories accounted for more than 4 million visits to BGEA’s ministry websites in 2011—up 19 percent from a year earlier. Whether watching a live stream from a Franklin Graham Festival, reading updates from one of our My Hope countries, or viewing photos of a Rapid Response Team crisis deployment, Web users were always a click away from the Gospel at BillyGraham.org. This is true of each of BGEA’s major websites, including GrahamFestivals.org, BillyGrahamLibrary.org, and TheCove.org. Almost 1,400 visitors made commitments to Christ.

in addition to reaching those who are seeking a relationship with God, BGEA used digital outreach to encourage Christians

and help them grow in their faith. Spiritual help, daily devotions, and tools for sharing one’s faith were among the most popular online content. “I watched a BGEA broadcast online,” wrote one site visitor from Asia. “I was stirred up to preach to my whole world. God bless you abundantly.” And a grateful reader named Nana responded to Billy Graham’s online devotionals, writing, “I am every day encouraged by [your] daily devotion. I am always eager to read it to know what God has for me.”

As technology becomes more mobile, BGEA’s digital reach continues to grow. Mobile versions of BillyGraham.org were made available on all major portable devices—and new BGEA apps for iPhones, iPads, and Android devices were downloaded by approximately 80,000 people around the world last year.

Social networking was an essential and growing part of our online influence. By the end of 2011, 1.7 million people were following at least one BGEA ministry on Facebook or Twitter—and BGEA videos were watched more than 3.1 million times on YouTube.

right now, thousands online are searching for God, whether at home (left) or on the go (right).


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sEarCh FOr JEsus

Bgea’s online Gospel outreach took a quantum leap in 2011

with the launch of PeaceWithGod.net, part of our new Search for Jesus Internet ministry. Each day, millions of people look for hope by taking their spiritual questions to the Internet. Now, when individuals enter phrases like “God, do You exist?” “Does anyone care?” or “I need peace” in popular

search engines, links to PeaceWithGod.net direct them to real hope through compelling Gospel presentations. By year’s end, the site had drawn more than 1 million people, with over 139,900 of them indicating they had committed their lives to Jesus Christ during their visit.

We gave these new believers access to online discipleship materials. Since the Internet evangelism project is about more than just reaching people, BGEA will soon be connecting inquirers to local churches so they can cultivate their personal relationships with Christ.

When a 28-year-old Nigerian man found PeaceWithGod.net, he wrote, “I know I’m a sinner asking for God’s mercy and forgiveness of my sins. I want to know and serve God better. I want Him to come into my life and dwell.” Having indicated his prayerful decision for Christ, he added, “I want to be in His presence all the days of my life.” An online inquirer from Tennessee discovered PeaceWithGod.net, prayed to accept Christ, connected with a church, and now spends time daily in the Bible and in family devotions.

More than 2,000 people responded to BGEA’s call for Web-based volunteers. Trained Christians will pray with inquirers and introduce them to local churches as Search for Jesus expands into other countries and languages to reach as many as possible with the Good News. BGEA invited believers everywhere to visit our interactive site, SearchforJesus.net, to see real-time decisions for Christ being made around the world through the Search for Jesus ministry.

tElEvisiOn anD viDEO

BGEA produced more than 500 TV programs, website features, and ministry videos during 2011. We produced seven new episodes of the nationally televised Always Good News, a monthly half-hour program which vividly portrays the power of the Gospel at work in people’s lives worldwide and reveals the breadth of our ministries. Always Good News aired throughout the year on predominantly Christian cable networks and select local affiliates.

tBn, the world’s largest Christian TV network, aired a total of 57 updated

Billy Graham Classics sermon programs during 2011. In addition to being broadcast three times each week on TBN, by year-end, the Classics began airing twice a week on The Church Channel. BGEA extended the ministry’s reach by streaming select episodes on demand through

“May God be gracious to us and bless us and make his face shine on us—so that your ways may be known on earth, your salvation among all nations.” PSALM 67:1–2, NIV

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the launch of BillyGraham.org/Classics. BGEA’s 38 North American volunteer phone centers and website continue to see many decisions for Christ

through these historic broadcasts. During the year, BGEA’s call centers handled approximately 18,000 spiritual inquiries, with more than 8,000 of these calls resulting in decisions for Christ.

Three Festivals were streamed live to reach a much larger audience. Total estimated online viewership was 29,000. Through these webcasts, more than 800 online viewers around the world made commitments to Christ. In addition, the L.A. Festival de Esperanza was broadcast live on TBN’s Spanish affiliate network, giving millions of homes in over 25 countries across Central and South America the opportunity to hear the Gospel.

rEsPOnsE CEntEr & Christian GuiDanCE

People looking for spiritual answers and simple words of comfort can call BGEA’s Response Center and speak one-on-one with trained representatives who share the love of Christ through God’s Word. Whether fielding prayer requests, leading people to salvation, or answering questions about outreach events, compassionate operators responded to more than 216,000 calls and emails in 2011.

calls received are primarily from listeners of BGEA’s radio broadcasts and viewers of TV’s Always Good News and the

Billy Graham Classics. Response Center representatives prayed with more than 50,000 callers, including 650 people who made decisions for Christ.

Working in tandem with the Response Center, BGEA’s Christian Guidance ministry provides discipleship materials to inquirers and corresponds with thousands of longtime friends and supporters who seek information about our ministries and resources. During 2011, God graced Christian Guidance with the opportunity to respond to more than 95,000 letters and emails and pray for the thousands of spiritual needs shared with the team each week.

DECisiOn MaGaZinE

During 2011, Decision magazine continued to inspire and challenge readers in more than 80 countries around the world by blending evangelism, discipleship, and stories of transformed lives in its vibrant publication. Decision printed more than 3.2 million copies last year, an average of over 295,000 per month. BGEA sent about 18,700 copies each month to prison chaplains, at no charge, for distribution in more than


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265 correctional facilities. In addition, hundreds of blind and sight-impaired people receive Decision either in Braille or on audiotape, and more than 62,000 subscribers receive Decision’s email devotional each week. Decision’s digital edition, available at a reduced subscription price, features rich content such as audio and video, in addition to what appears in the print edition.

“this is my first year subscribing to Decision magazine,” wrote a reader from Pennsylvania, “and it has greatly

touched my life. I am looking forward to sharing this particular [issue] since many of the articles fit right in with what we have been discussing in the family connect group I lead.”

We praise God for reports like this one from a reader in Oklahoma: “I was really depressed, and I was reading the first page … about temptation and overcoming it. … Then I read the sinner’s prayer and prayed that God would forgive my sins. And I am rejoicing and am a new person.”

raDiO & BluE riDGE BrOaDCastinG

Did you know that each week, 92 percent of America’s population listens to a radio? Or that 74 percent does so every day? Internationally, percentages are often higher. That’s why radio remains a uniquely effective way to reach people with the Good News of Jesus Christ.

By the end of 2011, 601 stations were airing BGEA’s weekly program, The Hour of Decision—a 15 percent increase

in two years. Decision Minute benefited from similar increases as well. Satellite radio listeners received hope through these programs and the Billy Graham Classics every Sunday on SiriusXM. Globally, The Hour of Decision and Decision Minute were recorded in the world’s four most widely spoken languages, giving listeners on every continent an opportunity to hear the Gospel.

Internet’s role as an audio source continued to grow in 2011, and BGEA created the Billy Graham Audio Archives—1,673 messages from 60 years of Billy Graham’s ministry, all available for listening on demand at BillyGraham.org.

Blue Ridge Broadcasting, BGEA’s listener-supported radio ministry, continued to proclaim Christ’s love through Bible teaching and Christian music. Last year, our flagship station, 106.9 the Light, served more than 377,000 listeners each week. Furthermore, 106.9 the Light reached approximately 146,000 people attending its sponsored events, responded personally to over 9,500 prayer requests, and connected with more than 48,000 fans on Facebook and 32,000 others through phone apps.

Blue Ridge Broadcasting continued to hear many stories of changed lives, and it’s our prayer that God will be glorified in all of them. “My uncle is in prison, and he’s come to the Lord,” wrote a man named James. “He listens to you all the time, and I listen as well and love the music. [Jesus is] changing my life and my family’s life. Thank you.”

The radio ministry welcomed over 180 commitments to Christ.

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“I’m grateful that I have lived long enough to see these things happening. God says in the Bible, ‘Ask me, and I will make the nations your inheritance’ (Psalm 2:8, NIV). Some refer to that as God’s own prayer request. He wants every nation to turn to Him. Join me in continuing to ask Him.”

—Billy graham


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the Billy Graham Evangelistic association exists

to support and extend the evangelistic calling and

ministries of Billy Graham and Franklin Graham by

proclaiming the Gospel of the lord Jesus christ to all

we can by every effective means available to us and by

equipping others to do the same.

George E. Battle, Jr.BishopAME Zion ChurchDavidson, North CarolinaElected 2003

Wm. Franklin Graham, IVExecutive DirectorBilly Graham Training Center at The CoveAsheville, North CarolinaElected 2005

David P. BruceExecutive Assistant to Billy GrahamMontreat, North CarolinaElected 2002

J. Frank Harrison, IIIChairman & Chief Executive OfficerCoca-Cola Bottling Co. ConsolidatedCharlotte, North CarolinaElected 2002

Herbert P. Hess s lPresident EmeritusNorth AmericanManagement GroupBoston, MassachusettsElected 1979

Greg LaurieSenior PastorHarvest Christian FellowshipRiverside, CaliforniaElected 1994

Anne Graham LotzPresidentAnGeL MinistriesRaleigh, North CarolinaElected 1994

Denton LotzGeneral Secretary EmeritusBaptist World AllianceForestdale, MassachusettsElected 1999

Hon. Stephen E. Merrill l Former Governor of New HampshireChairman, Bingham Consulting at Bingham McCutchen LLPBoston, MassachusettsElected 1997

Charles O. Morgan, Jr. s lAttorneyMiami, FloridaElected 1983

William B. Pauls sChairman The Pauls CorporationDenver, ColoradoElected 1997

C. William Pollard s lChairman EmeritusThe ServiceMaster CompanyMemphis, TennesseeElected 1986

Paul T. Saber s President and Chief Executive OfficerManna Development GroupEncinitas, CaliforniaElected 2006

Joseph M. Stowell, III s PresidentCornerstone UniversityGrand Rapids, MichiganElected 1999

KEY:s Executive Committee l Audit Committee

Billy GrahamEvangelist & ChairmanBilly Graham Evangelistic AssociationMontreat, North CarolinaElected 1950

Melvin F. Graham sPresident & OwnerGraham EnterprisesCharlotte, North CarolinaElected 2001

Wm. Franklin Graham, III s First Vice Chairman, President &Chief Executive OfficerBilly Graham Evangelistic AssociationPresident & Chief Executive OfficerSamaritan’s Purse—U.S.A.Boone, North CarolinaElected 1979

Board of Directors2011

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BOARD MEMBERS EMERiTi

Billy GrahamChairman

Wm. Franklin Graham, IIIFirst Vice Chairman

Clifford B. BarrowsVice Chairman

C. William PollardChairman of Executive Committee

Joel B. AarsvoldSecretary

William B. PaulsTreasurer

Graeme M. KeithAssistant Treasurer

OFFiCERS

C. William PollardExecutive Committee

Charles O. Morgan, Jr.Audit Committee

C. William PollardCompensation Committee

Graeme M. KeithDevelopment Committee

J. Frank Harrison, IIIField Ministry Committee

William B. PaulsFinance Committee

Sterling W. HustonGraham Center Liaison Committee

Stephen E. Merrillinsurance Committee

Herbert P. Hessinvestment Committee

Billy GrahamNominating Committee

Herbert P. HessRetirement PlanCommittee

BOARD COMMiTTEE CHAiRPERSONS

Clifford B. BarrowsElected 1950Emeritus 2000

George F. Bennett Elected 1973Emeritus 1999

Wallace E. BergElected 1973Emeritus 1997

David L. BurnhamElected 1985Emeritus 1998

iN MEMORY

Marjorie Ruth Gieser, 1938–2011Member of BGEA Board of Directors1992–2011

Marjorie Ruth Gieser was a prolific liturgical artist. She graduated from Wheaton College where she met her husband, Dr. Richard G. Gieser. They lived in Wheaton,

illinois, for 45 years. in 1976, Mrs. Gieser received her Master of Fine Arts from the School of Art institute in Chicago. An artist of various media, she found her calling in the creation of art used to augment worship in services. Various churches in the Chicago area and numerous churches around the world use her work. Mrs. Gieser accompanied her husband on frequent medical mission trips and brightened hospital wards in india, Bolivia, and Mongolia with colorful murals she painted. Mrs. Gieser served on the Board of Directors of the Billy Graham Evangelistic Association from 1992 to 2011.

iN MEMORY

Guy Martin, 1921–2012Member of BGEA Board of Directors1967–1999

From an early age, Guy Martin had an interest in automobiles, which eventually led to him owning Oldsmobile and Honda franchises.

From 1992 to 1996, he served as President of the Greater Los Angeles Automobile Dealers Association. Mr. Martin and his wife, Marion, were members of First Presbyterian Church of Hollywood. His commitment to further the Gospel of Jesus Christ led him to serve on the boards of several Christian organizations, including the Billy Graham Evangelistic Association from 1967 to 1999. He continued to serve as an emeritus board member until his death in January 2012.

Melvin L. CheathamElected 1997Emeritus 2008

Richard G. Capen, Jr.Elected 1990Emeritus 2009

Michael E. HaynesElected 1987Emeritus 2002

C. Howard Kast Elected 1987Emeritus 1999

Graeme M. KeithElected 1990Emeritus 2008

Ruth Shanahan Elected 1992Emeritus 2010

Board of Directors

Billy Graham evanGelistic association anD aFFiliateD orGaniZations

3 43 4

Report of independent Auditors

The Board of DirectorsBilly Graham Evangelistic Association

We have audited the accompanying consolidated statement of financial position of Billy Graham Evangelistic

Association and Affiliated Organizations (collectively referred to as the Organization) as of December 31, 2011,

and the related consolidated statements of activities and cash flows for the year then ended. These financial

statements are the responsibility of the Organization’s management. Our responsibility is to express an opinion on

these financial statements based on our audit. As described in Note 1, the prior year’s summarized comparative

information was derived from the Organization’s 2010 financial statements and, in our report dated March 21,

2011, we expressed an unqualified opinion on those statements.

We conducted our audit in accordance with auditing standards generally accepted in the United States of

America. Those standards require that we plan and perform the audit to obtain reasonable assurance about

whether the financial statements are free of material misstatement. An audit includes consideration of internal

control over financial reporting as a basis for designing audit procedures that are appropriate in the circumstances,

but not for the purpose of expressing an opinion on the effectiveness of the Organization’s internal control over

financial reporting. Accordingly, we express no such opinion. An audit also includes examining, on a test basis,

evidence supporting the amounts and disclosures in the financial statements, assessing the accounting principles

used and significant estimates made by management, and evaluating the overall financial statement presentation.

We believe that our audit provides a reasonable basis for our opinion.

In our opinion, the 2011 financial statements referred to above present fairly, in all material respects, the

consolidated financial position of Billy Graham Evangelistic Association and Affiliated Organizations as of

December 31, 2011 and the consolidated changes in its net assets and its cash flows for the year then ended, in

conformity with accounting principles generally accepted in the United States of America.

.

Charlotte, North Carolina

March 19, 2012


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Consolidated Statement of Financial Position As of December 31, 2011 and 2010

ASSETS Cash and cash equivalents $ 16,269,196 $ 18,833,013 Accounts receivable, net 822,272 933,128 Pledges and other contributions receivable, net 4,671,521 3,297,761 inventories 895,341 932,361 Prepaid expenses and other current assets 1,290,340 817,225 23,948,670 24,813,488

Property and equipment, net of accumulated depreciation 75,720,213 81,685,602 investments: investments functioning as endowments 135,844,119 133,849,471 Other long-term investments 7,553,968 7,310,173 Deferred giving program 91,926,680 92,886,570 235,324,767 234,046,214 Other assets 790,041 852,682 Total assets $ 335,783,691 $ 341,397,986 LIABILITIES AnD nET ASSETS Liabilities: Accounts payable $ 2,385,598 $ 2,503,051 Accrued expenses 2,688,502 2,753,580 Deferred revenue 1,032,194 927,843 Deferred giving program 71,139,808 73,075,310 Total liabilities 77,246,102 79,259,784

Net assets: Unrestricted: Designated by governing board 129,536,291 127,671,631 Represented by property and equipment 75,720,213 81,685,602 General 27,646,083 29,166,223 Total unrestricted net assets 232,902,587 238,523,456 Temporarily restricted 15,299,546 13,537,741 Permanently restricted 10,335,456 10,077,005 Total net assets 258,537,589 262,138,202 Total liabilities and net assets $ 335,783,691 $ 341,397,986

2011 2010


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Consolidated Statement of ActivitiesFor the year ended December 31, 2011 (with Summarized Totals for 2010)

Operating activitiesSupport and revenue: Contributions $ 65,402,355 $ 15,987,119 $ 316,856 $ 81,706,330 $ 80,919,516 Billy Graham Training Center 4,760,994 – – 4,760,994 4,767,130 Decision magazine and other evangelistic materials 1,464,098 – – 1,464,098 1,660,166 Other income 4,893,691 – – 4,893,691 3,945,564 Net assets released from restrictions 17,824,729 (17,824,729) – – – Total support and revenue 94,345,867 (1,837,610) 316,856 92,825,113 91,292,376

Operating expenses: Ministry expenses: Evangelistic crusades 21,851,689 – – 21,851,689 15,790,986 My Hope, World Evangelism Through Television 8,228,972 – – 8,228,972 6,616,844 Radio, television, and film 9,729,229 – – 9,729,229 11,142,795 Print and internet 9,251,074 – – 9,251,074 11,551,166 Billy Graham Library 5,993,906 – – 5,993,906 5,675,461 Billy Graham Training Center 11,281,413 – – 11,281,413 10,038,405 Evangelism training 907,943 – – 907,943 2,592,457 Dare to Be a Daniel 598,156 – – 598,156 357,050 Rapid Response Team and World Emergency Fund 1,260,486 – – 1,260,486 676,742 Decision Magazine 3,017,143 – – 3,017,143 3,105,117 SearchforJesus.Net 1,214,599 – – 1,214,599 – Other evangelistic ministry 3,712,008 – – 3,712,008 4,112,666 Total ministry expenses 77,046,618 – – 77,046,618 71,659,689

Support activities: Fund-raising 6,453,836 – – 6,453,836 5,418,293 General and administrative 10,510,588 – – 10,510,588 10,271,976 Total operating expenses 94,011,042 – – 94,011,042 87,349,958

Change in net assets from operations 334,825 (1,837,610) 316,856 (1,185,929) 3,942,418

nonoperating activities investment income 2,671,809 534,606 49,238 3,255,653 4,263,912 Net gain (loss) on sale of fixed assets (26,721) – – (26,721) 1,359 Realized gains on sale of investments 1,390,087 156,053 495 1,546,635 2,685,979 Unrealized investment gains (losses) (2,841,451) (399,604) 2,871 (3,238,184) 6,089,547 Change in value of annuities and trusts (7,149,418) 3,308,360 (111,009) (3,952,067) (3,595,111)Total non-operating activities (5,955,694) 3,599,415 (58,405) (2,414,684) 9,445,686

Change in net assets (5,620,869) 1,761,805 258,451 (3,600,613) 13,388,104 Net assets at beginning of year 238,523,456 13,537,741 10,077,005 262,138,202 248,750,098 Net assets at end of year $ 232,902,587 $ 15,299,546 $ 10,335,456 $ 258,537,589 $ 262,138,202

Temporarily Permanently 2010 Unrestricted Restricted Restricted Total Total

2011


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Operating activitiesSupport and revenue: Contributions $ 65,402,355 $ 15,987,119 $ 316,856 $ 81,706,330 $ 80,919,516 Billy Graham Training Center 4,760,994 – – 4,760,994 4,767,130 Decision magazine and other evangelistic materials 1,464,098 – – 1,464,098 1,660,166 Other income 4,893,691 – – 4,893,691 3,945,564 Net assets released from restrictions 17,824,729 (17,824,729) – – – Total support and revenue 94,345,867 (1,837,610) 316,856 92,825,113 91,292,376

Operating expenses: Ministry expenses: Evangelistic crusades 21,851,689 – – 21,851,689 15,790,986 My Hope, World Evangelism Through Television 8,228,972 – – 8,228,972 6,616,844 Radio, television, and film 9,729,229 – – 9,729,229 11,142,795 Print and internet 9,251,074 – – 9,251,074 11,551,166 Billy Graham Library 5,993,906 – – 5,993,906 5,675,461 Billy Graham Training Center 11,281,413 – – 11,281,413 10,038,405 Evangelism training 907,943 – – 907,943 2,592,457 Dare to Be a Daniel 598,156 – – 598,156 357,050 Rapid Response Team and World Emergency Fund 1,260,486 – – 1,260,486 676,742 Decision Magazine 3,017,143 – – 3,017,143 3,105,117 SearchforJesus.Net 1,214,599 – – 1,214,599 – Other evangelistic ministry 3,712,008 – – 3,712,008 4,112,666 Total ministry expenses 77,046,618 – – 77,046,618 71,659,689

Support activities: Fund-raising 6,453,836 – – 6,453,836 5,418,293 General and administrative 10,510,588 – – 10,510,588 10,271,976 Total operating expenses 94,011,042 – – 94,011,042 87,349,958

Change in net assets from operations 334,825 (1,837,610) 316,856 (1,185,929) 3,942,418

nonoperating activities investment income 2,671,809 534,606 49,238 3,255,653 4,263,912 Net gain (loss) on sale of fixed assets (26,721) – – (26,721) 1,359 Realized gains on sale of investments 1,390,087 156,053 495 1,546,635 2,685,979 Unrealized investment gains (losses) (2,841,451) (399,604) 2,871 (3,238,184) 6,089,547 Change in value of annuities and trusts (7,149,418) 3,308,360 (111,009) (3,952,067) (3,595,111)Total non-operating activities (5,955,694) 3,599,415 (58,405) (2,414,684) 9,445,686

Change in net assets (5,620,869) 1,761,805 258,451 (3,600,613) 13,388,104 Net assets at beginning of year 238,523,456 13,537,741 10,077,005 262,138,202 248,750,098 Net assets at end of year $ 232,902,587 $ 15,299,546 $ 10,335,456 $ 258,537,589 $ 262,138,202

Temporarily Permanently 2010 Unrestricted Restricted Restricted Total Total

2011 OPERATiNG SUPPORT AND REVENUE

2011 OPERATiNG ExPENSES

Ministry expenses, 81.9%

Fund-raising, 6.9%

General and administrative, 11.2%

Contributions, 88.0%

Billy Graham Training Center, 5.1%

Decision magazine & other evangelistic materials, 1.6%

Other income, 5.3%


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To see the complete version of the Billy Graham Evangelistic Association 2010 audited financial statements, please go to BillyGraham.org/Financial.

Consolidated Statement of Cash Flows For the Year Ended December 31, 2011 and 2010

OPERATInG ACTIVITIES Change in net assets $ (3,600,613) $ 13,388,104 Adjustments to reconcile change in net assets to net cash provided by operating activities: Depreciation and amortization expense 7,449,387 7,299,508 Realized gains on sale of investments (1,546,635) (2,685,979) Unrealized (gains) losses on investments 3,238,184 (6,089,547) Actuarial adjustment on annuity obligations 1,536,784 3,627,783 Donations of real estate and mortgage deeds receivable (182,165) (163,589) Net losses on sale of fixed assets and donated real estate (15,916) (3,674) Changes in operating assets and liabilities: (increase) Decrease in receivables, net of allowances (1,262,904) 18,582 (increase) in inventories, prepaid expenses and other current assets (436,095) (60,254) increase (Decrease) in accounts payable, accrued expenses and deferred revenue (78,180) 338,757 Net cash provided by operating activities 5,101,847 15,669,691

InVESTInG ACTIVITIES Maturities of investments 1,245,329 4,517,782 Proceeds from sales of investments functioning as endowments 115,544,508 167,963,429 Purchase of investments functioning as endowments (119,648,388) (179,640,525)Purchases of fixed assets (1,473,310) (4,632,071)(Additions) reductions to other assets (64,639) 1,889,600 Net increase in deferred giving program assets (3,061,915) (4,351,690)Proceeds from the sale of fixed assets and donated real estate 132,509 198,790 Net cash used in investing activities (7,325,906) (14,054,685) FInAnCInG ACTIVITIES Proceeds from deferred giving program contracts 6,215,983 2,890,403 Payments of deferred giving program contracts (6,555,741) (4,393,042)Net cash used in financing activities (339,758) (1,502,639) increase (Decrease) in cash and cash equivalents (2,563,817) 112,367 Cash and cash equivalents at beginning of year 18,833,013 18,720,646 Cash and cash equivalents at end of year $ 16,269,196 $ 18,833,013

2011 2010


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1. Significant Accounting PoliciesDESCRIPTIOn OF MInISTRY

The mission of the Billy Graham Evangelistic Association (the Association) is to support and extend the evangelistic

calling and ministries of Billy Graham and Franklin Graham by proclaiming the Gospel of the Lord Jesus Christ to all

we can by every effective means available to us and by equipping others to do the same. Support is received primarily

through contributions and deferred giving programs.

PRInCIPLES OF COnSOLIDATIOnThe consolidated financial statements include the Association and the following other affiliates:

Blue Ridge Broadcasting Corporation; Graham Fund for Evangelism; BGEA Pte. Ltd.; and Organizacao R.E.B.G. Brasil.

In accordance with United States generally accepted accounting principles pertaining to consolidation, management

annually evaluates which entities should be consolidated for financial statement presentation purposes.

The affiliated organizations strengthen the ministries of the Association and share the same goals and purposes. All

significant intercompany accounts and transactions have been eliminated.

The assets and the liabilities of BGEA Pte. Ltd. and Organizacao R.E.B.G. Brasil are translated at current exchange

rates, while income and expense items are translated at average exchange rates prevailing during the year. For the

years ending December 31, 2011 and 2010, the foreign exchange translation loss of $4,776 and $31,449 respectively, is

included in the consolidated statement of activities.

The financial statements include certain summarized prior year comparative information in total but not by net

asset classification. Such information does not include sufficient detail to constitute a presentation in conformity

with accounting principles generally accepted in the United States. Accordingly, such information should be read

in conjunction with the Organization’s financial statements for the year ended December 31, 2010, from which the

summarized information was derived.

RECLASSIFICATIOnSCertain amounts in the 2010 financial statements have been reclassified to conform to the 2011 financial statement

presentation.

CASH AnD CASH EquIVALEnTSCash and cash equivalents include highly liquid investments with a maturity of three months or less. For the purposes

of the statement of cash flows, cash and cash equivalents included in investments functioning as endowment and

investments in the deferred giving program are not considered cash and cash equivalents.

InVEnTORIESInventories are products for sale stated at average cost.

PROPERTY AnD EquIPMEnTLand is stated at cost. Buildings, improvements, and equipment are stated at cost less accumulated depreciation.

Depreciation of buildings, improvements, and equipment is calculated using the straight-line

Notes to Consolidated Financial StatementsDecember 31, 2011


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method over their estimated useful lives. Costs of new facilities and improvements are capitalized, while maintenance and

repairs are charged to expense in the period incurred.

COLLECTIOnSThe Association’s collections are made up of artifacts of historical significance to the ministry. The collections were

gifted, donated, or on loan and are not recognized as assets on the statement of financial position or as contributions on

the statement of activities.

InVESTMEnTSInvestments in equity securities with readily determinable fair values and all debt securities are recorded at fair

value based upon quoted market prices. Other investments (such as real property) are reported at fair value measured

on a non-recurring basis. Donated investments without a readily determinable fair value are stated at a nominal value.

Investment income or loss (including gains and losses on investments, interest, and dividends) is included in the change in

unrestricted net assets unless the income or loss is restricted by the donor.

Investment income is recorded net of investment expenses. For the years ended December 31, 2011 and 2010,

investment expenses were $636,639 and $435,404, respectively.

Realized gains or losses on investments are determined by comparison of specific cost of acquisition to proceeds at the

time of disposal. Unrealized gains or losses are calculated by comparing cost to market values at the statement of financial

position date.

DEFERRED GIVInG PROGRAM

The Association has a fully funded program whereby deferred gifts can be made through gift annuity and trust

participation.

All gift annuity fund assets are held in trust by a bank and managed by investment management companies.

Various state laws require that the Association maintain segregated accounts with assets equal in amount to the

actuarial reserve necessary to pay the annuities plus an additional reserve. Some state laws also establish specific

investment regulations related to the manner in which the assets are invested. Trust assets are held and managed by the

Association.

The Association records assets received in the deferred giving program at their fair value and records the liabilities

incurred. The initial liability is recorded at the present value of payments to be made under annuity and irrevocable

trust agreements over the term of the agreements, usually the beneficiaries’ life expectancy. For annuities, the present

value calculation used a 3.0% discount rate in 2011 and 3.25% in 2010. For trusts, the present value calculation used

a discount rate of 1.4% in 2011 and 2.6% in 2010. Revaluations of expected future payments to beneficiaries based

on changes in life expectancy are calculated using the Annuity 2000 mortality table for annuities and the 2000CM

mortality table for trusts as well as other actuarial assumptions and are recorded as a change in value of annuities

and trusts in the statement of activities. Effective for the fiscal year ended December 31, 2009, the Association has

voluntarily elected under U.S. generally accepted accounting principles pertaining to financial instruments the fair value

option for valuing all liabilities associated with the irrevocable trust agreements and annuity agreements. It is believed

that this will improve the clarity and consistency of the valuation of these liabilities. The contribution portion is

recognized as income at the time the agreement is executed. Revocable trust agreements are recorded as a liability until

the agreement becomes irrevocable or the assets are distributed, at which time the contribution revenue is recognized.

The Association is also named as a beneficiary in revocable trusts and wills that are not managed by the


4 1


Association. These assets are not included in the statement of financial position, as the Association’s share of these

assets cannot be determined.

DEFERRED REVEnuEThe subscription price of Decision magazine is charged to unearned subscriptions when received and is amortized to

income over an 11-month period.

ADVERTISInG COSTSThe Association expenses advertising costs as incurred. For the years ending December 31, 2011 and 2010, advertising

costs totaling approximately $3,545,000 and $2,367,000, respectively, related primarily to television airtime to promote

airing of evangelistic telecasts, evangelistic crusades, and literature and materials.

ALLOCATIOn OF JOInT COSTSCertain expenditures of the Association and affiliates (including radio and television, direct mail, and postage) relate

to both ministry and fund-raising. The allocation of these joint costs is based on estimates of the content, audience, and

purpose of these expenditures. Total joint costs and respective allocations are as follows:

InCOME TAxESThe Association and U.S. affiliated organizations are exempt from federal income taxes, and contributions to them are

deductible as charitable contributions under Internal Revenue Code Section 170. The Internal Revenue Service has issued

determination letters to the Association and exempt affiliated organizations stating that they qualify for tax-exempt status

under Internal Revenue Code Section 501(c)(3). The Internal Revenue Service has also issued rulings stating that they will

not be treated as private foundations within the meaning of Internal Revenue Code Sections 509(a)(1), 509(a)(2), and

509(a)(3).

As required by U.S. generally accepted accounting principles pertaining to uncertain tax positions, the Organization

records a liability for any tax position taken that is beneficial to the Organization, including any related interest and

penalties, when it is more likely than not the position taken by management will be overturned by a taxing authority upon

examination. Management believes there are no such positions as of December 31, 2011 and 2010, and, accordingly, no

liability has been accrued.

nET ASSET CLASSIFICATIOnSThe Association interprets the Uniform Prudent Management of Institutional Funds Act underlying net asset

classification of donor restricted assets as follows:

Permanently restricted net assets include contributions that donors have specified must be maintained in perpetuity,

and, if directed, a portion of investment returns based on instructions in the gift instrument.

Temporarily restricted net assets are comprised of funds that are restricted by donors for specific purposes or time

periods. Temporarily restricted net assets also include investment returns from permanently restricted assets until those

amounts are appropriated for spending in accordance with donor restrictions.

Ministry $ 26,406,558 $ 29,145,662 Fund-raising 3,651,914 3,207,246General and administrative 6,624,192 5,399,263 $ 36,682,664 $ 37,752,171

2011 2010


4 2

Unrestricted net assets represent funds that are fully available, at the discretion of management and the Board of

Directors, for the Association to utilize in any of its programs or supporting services.

TEMPORARILY RESTRICTED COnTRIBuTIOnSThe Association records contributions as temporarily restricted if they are received with donor stipulations that limit

their use either through purpose or time restrictions. When donor restrictions expire, temporarily restricted net assets are

reclassified to unrestricted net assets and reported in the statement of activities as net assets released from restrictions.

The Board of Directors has established a policy that up to 10 percent of all donor-restricted contributions for a specific

project may be used for administering the gift, if needed.

ACCOunTInG FOR LOnG-LIVED ASSETSThe Association records losses on long-lived assets used in operations when indicators of impairment are present and

the undiscounted cash flows estimated to be generated by those assets are less than the assets’ carrying amount. The

Association did not record impairment for 2011 or 2010.

uSE OF ESTIMATESThe preparation of financial statements in conformity with accounting principles generally accepted in the United States

requires management to make estimates and assumptions that affect the amounts reported in the financial statements and

accompanying notes. Actual results could differ from those estimates.

2. Pledges and Contributions ReceivableThe Association received pledges to support the construction of the Billy Graham Library. The Association has also received

unrestricted contribution commitments that are recorded as receivables. Unconditional pledges and other contributions

receivable expected to be received within one year are reported at net realizable value. Those expected to be collected in

more than one year are reported at the net present value of their estimated future cash flows. The discount on these amounts

is computed using a credit risk adjusted interest rate at the date of the pledge or contribution notification. Amortization

of the discount is included in contribution revenue. At December 31, 2011 and 2010, the net receivable value of pledges

for construction of the library is $415,034 and $534,632 respectively. Other contributions receivable is $4,256,487 and

$2,763,129 at December 31, 2011 and 2010, respectively.

Pledges and contributions receivable consists of the following:

Unconditional promises to give $ 5,031,771 $ 3,664,952Less unamortized discount 31,040 31,040 5,000,731 3,633,912Less allowance for uncollectible pledges 329,210 336,151Net pledges and other contributions receivable $ 4,671,521 $ 3,297,761

Amounts due in: Less than one year $ 4,496,239 $ 3,046,381 One to five years 535,532 618,571 $ 5,031,771 $ 3,664,952

2011 2010


4 3


3. Property and EquipmentA summary of property and equipment and related accumulated depreciation at December 31, 2011 and 2010 is

as follows:

4. InvestmentsInvestments are composed of the following:

The following table reflects investments with unrealized losses at December 31, 2011. The table segregates

investments that have been in a sustained unrealized loss position for less than 12 months from those that have been in

a sustained unrealized loss position for 12 months or greater.

Land and improvements $ 16,740,441 $ 16,725,080Buildings and improvements: Billy Graham Training Center 31,919,246 31,831,402 Billy Graham Library 17,885,505 17,869,645 Headquarters and other 37,530,723 37,530,723Equipment, furniture, and fixtures 48,520,095 47,756,860Total 152,596,010 151,713,710Less accumulated depreciation 76,884,173 70,036,484 75,711,837 81,677,226Construction in progress 8,376 8,376Net property and equipment $ 75,720,213 $ 81,685,602

2011 2010

Equities $ 66,422,986 $ 49,062,985Fixed income and credit 110,365,290 128,196,207Other 58,536,491 56,787,022Total investments $ 235,324,767 $ 234,046,214

2011 2010

Less than 12 months 12 months or greater Total

Equities $ 39,271,740 $ 2,711,082 $ 2,131,078 $ 166,074 $ 41,402,818 $ 2,877,156 Fixed income 4,946,370 96,654 4,069,069 59,427 9,015,439 156,081 other 14,113,751 469,180 – – 14,113,751 469,180 Total $ 58,331,861 $ 3,276,916 $ 6,200,147 $ 225,501 $ 64,532,008 $ 3,502,417

Fair Value

UnrealizedLosses

Fair Value

UnrealizedLosses

Fair Value

UnrealizedLosses

Sustained loss of:

Description of securities


4 4

5. Deferred Giving ProgramThe assets and liabilities in the deferred giving program are as follows:

The gift annuity fund liability includes an actuarial reserve for the annuity payments of $41,321,581 and $39,466,026

for 2011 and 2010 respectively.

6. Fair Value Measurements of Assets and LiabilitiesThe Association follows the provisions of generally accepted accounting principles for financial assets and liabilities

measured at fair value. This statement requires fair value measurements be classified and disclosed in one of the following

three categories (“Fair Value Hierarchy”):

Level 1: Financial instruments with unadjusted, quoted prices listed on active market exchanges.

Level 2: Financial instruments valued using inputs that include quoted prices for similar assets

and liabilities in active markets, and inputs that are observable for the asset or liability,

either directly or indirectly, for substantially the full term of the financial instrument.

Level 3: Financial instruments that are not actively traded on a market exchange and require

using significant unobservable inputs in determining fair value.

The following table summarizes the valuation of the Association’s financial assets and liabilities measured at fair value

on a recurring basis as of December 31, 2011, based on the level of input utilized to measure fair value:

Measurement at fair value on a recurring basis:

Equities: U.S. equity $ 7,850,158 $ 7,298,900 $ – Developed international equity 17,075,336 – – Emerging markets – 18,214,119 – Mutual funds 15,577,303 – – Other 382,035 – –Fixed income and credit: U.S. government 49,640,436 6,004,804 – Corporate – 20,836,574 – Govt. mortgage backed securities – 17,227,774 – Bond funds 6,314,737 5,965,574 – Other 4,375,391 – –Other: Cash and cash equivalents 16,047,796 – – Real asset funds 5,729,719 25,055,497 – Other 357,686 486,046 –Total investments—recurring basis $ 123,350,597 $ 101,089,288 $ –

Deferred giving liabilities $ 3,284,424 $ 9,048,359 $ 51,640,224

Description Level 1 Level 2 Level 3

Fair value measurements at 12/31/2011 using:

Gift annuity fund $ 54,076,126 $ 41,326,594 $ 50,846,300 $ 39,474,470irrevocable trusts 13,674,092 10,313,631 14,695,109 10,955,510Endowment fund 4,838,319 161,440 4,874,489 174,658 72,588,537 51,801,665 70,415,898 50,604,638Revocable trusts 19,338,143 19,338,143 22,470,672 22,470,672Total $ 91,926,680 $ 71,139,808 $ 92,886,570 $ 73,075,310

Assets Liabilities Assets Liabilities

2011 2010


4 5


Gift annuity and irrevocable trust liabilities are considered valued at Level 3 because some of the factors used in valuation,

most significantly the discount rate, are not easily observable in similar instruments in an active market.

Measurement at fair value on a non-recurring basis:

Other investments valued utilizing Level 3 inputs on a non-recurring basis include interest in a family partnership and a note

receivable. These investments are categorized as Level 3 because of limited or no observable market data. These investments

were initially recorded at fair market value based on market appraisals at the time of gift. The Association has not observed any

evidence of impairment.

For investments in entities that calculate net asset value or its equivalent whose fair value is not readily determinable, the

following table provides information about the relative liquidity of these investments. The fair values of these investments have

been estimated using net asset value per share of the investments, unless noted. Management is not aware of any factors that

would impact net asset value as of December 31, 2011.

(a) This U.S. based strategy invests in equities that can grow their dividends over time through

a combination of earnings growth and increasing payout ratio. An initial lock up period of

1 year expired in early 2012. Depending on the date a redemption notice is given, it could

take up to approximately 90 days to redeem funds from this class.

investments: Equity–other $ – $ 25,135 $ – $ – Other–real estate – 10,254,768 - – Other – - 604,979 – Total investments— non-recurring basis $ – $ 10,279,903 $ 604,979 $ –

Deferred giving liabilities $ – $ 7,005,361 $ – $ –

Level 1 Level 2 Level 3 Total Gains (Losses)

Fair value measurements at 12/31/2011 using:

Description

Beginning balance liabilities $ 50,429,980 increases in liabilities due to issuance of new agreements 6,215,983 Payments to beneficiaries (6,542,522) Actuarial adjustments 1,536,784Ending balance of liabilities $ 51,640,224

Deferred Giving Liabilities

Equity funds (a) $7,298,900 None Monthly 60 daysEmerging market funds (b) $18,214,119 None Monthly 10–30 daysBond fund (c) $5,965,574 None Monthly 10 days Real asset funds (d) $12,790,557 None Monthly 8 daysReal asset funds (e) $11,432,711 None Quarterly 45 days

Fair Value

Unfunded Commitments

Redemption Frequency

Redemption Notice Period


4 6

(b) This class provides broad exposure to emerging markets through the use of two managers.

One manager provides a concentrated, conservative strategy that focuses on bottom-up

stock selection of quality companies in emerging markets. The second strategy manager

invests exclusively in long-only closed-end emerging market funds rather than individual

stocks. Depending on the date a redemption notice is given, it could take up to

approximately 40-60 days to redeem funds from this class.

(c) This class invests in sovereign (country) debt across developed nations. The active

investment process focuses on identifying “Investment Value” at each important level:

country, currency, sector, and duration. Depending on the date a redemption notice is given,

it could take up to approximately 40 days to redeem funds from this class.

(d) The strategy for this class passively allocated and rebalances capital to active portfolios

with the following types of investments: Energy Equities, Metals and Mining Equities,

TIPS, and Commodities. The strategic weights are established to provide investors an

optimal mix to the component real asset markets. Depending on the date a redemption

notice is given, it could take up to approximately 38 days to redeem funds from this class.

(e) The strategy for this class consists of three underlying funds. The first fund, representing

approximately 80% of the class invests tactically based on macro themes and has a

significant “inflation hedging” component. The second fund, representing approximately

20% of the class, which is comprised of strategic allocations to the manager’s hedge funds.

The last fund allows up to approximately 10% of the strategy and is invested in distressed

securities. Depending on the date a redemption notice is given, it could take up to

approximately 135 days to redeem funds from this class.

7. Endowment FundsBOARD-DESIGnATED EnDOWMEnTS

The Association’s Board of Directors has designated a portion of unrestricted net assets as funds functioning as

endowments. Separate funds have been established for the Billy Graham Library Endowment Fund, the Billy Graham

Training Center (The Cove Charitable Trust Fund), the future ministries fund, and the Graham Fund for Evangelism

The purpose of the Billy Graham Library Endowment is to provide an ongoing and perpetual source of funding for the

operations, maintenance and long-term improvements of the Library located in Charlotte, North Carolina. It is the desire

of the Board of Directors that there should never be an admission fee to the Library so that all can hear or experience the

Gospel of Jesus Christ. This primary objective, as well as the investment objective of preserving and protecting the fund’s

assets, will be accomplished by focusing on the conservation of principal and long-term growth of capital and income. This

is generally achieved by investing in a diversified portfolio of high quality securities. Expenditures from the fund have been

based upon a 5% spending plan using a three year rolling average of fund assets. For 2011 and 2010, the Board decided not

to spend any of the income from the endowment fund in order for the endowment to grow because, at current levels, the

Library Endowment does not have sufficient funding.

The purpose of The Cove Charitable Trust Fund is to provide an ongoing source of funding for supporting, maintaining,

and improving the facilities and ministry at the Billy Graham Training Center at The Cove. The primary investment objective

of this fund is to preserve and protect assets by focusing on conservation of principal and long-term growth of capital and

income. This objective is generally attained by investing in a diversified portfolio of high quality securities. Expenditures

from the fund have been based upon a 5% spending plan using a three-year rolling average of fund assets. Funds were not

withdrawn in 2011 or 2010 in order to preserve principal.

The purpose of the future ministries fund is to provide a source of funding for continuing and growing ministry

activities through special evangelistic projects and to provide for operating cash flow needs of the Association. The primary


4 7


investment objective of the future ministries fund is to preserve and protect the assets by focusing on conservation of

principal and adequate liquidity to meet ministry needs. This objective is generally attained by investing in a portfolio of

high quality securities. Expenditures from the future ministries fund are determined by the Board in order to meet ministry

needs and projects. Funds were not withdrawn in 2011 or 2010 in order to preserve principal.

The purpose of the Graham Fund for Evangelism has been to provide an ongoing source of funding for supporting,

maintaining, and improving the facilities and ministry at the Graham Center at Wheaton College. In 2011 and 2010,

the support for the Graham Center at Wheaton College was provided from BGEA’s general fund. The Graham Fund for

Evangelism is being maintained with a minimal balance for potential future evangelistic purposes. The primary investment

objective of the fund is to preserve and protect its assets by focusing on conservation of principal. This objective is

generally attained by investing in a portfolio of high quality securities.

DOnOR-RESTRICTED EnDOWMEnTSAt December 31, 2011, the Association’s donor-restricted endowment funds consist of 28 individual funds established

for a variety of purposes. In addition, the Association has established a Library Endowment Fund to receive permanently

restricted donor gifts to support the ongoing operations of the Billy Graham Library. The Association has also received

permanently restricted donor gifts as part of irrevocable trust and annuity gifts. The investment policy for donor-restricted

endowment funds that limit distributions to net income has a primary objective to produce current income. This objective

is currently achieved by primarily investing conservatively in fixed income securities and cash and short-term investments.

The investment policy for funds with a spending rule has a primary objective to produce total return to at least equal the

amount of the stated distribution. This objective is currently attained by investing in a diversified portfolio of high quality

securities.

Endowment net asset composition by type of fund as of December 31, 2011:

Board-designated endowment funds $ 129,536,291 $ – $ – $ 129,536,291

Donor-restricted endowment funds (36,306) 957,983 10,335,456 11,257,133

Total funds $ 129,499,985 $ 957,983 $ 10,335,456 $ 140,793,424

UnrestrictedTemporarily Restricted Total

Permanently Restricted


4 8

Changes in endowment net assets for the fiscal year ended December 31, 2011:

8. Net Assets unRESTRICTED nET ASSETS DESIGnATED BY GOVERnInG BOARD

Unrestricted net assets designated by the Board were as follows:

The Billy Graham Library is an ongoing evangelistic Crusade. In 2011 over 160,000 visited the Billy Graham Library

having the opportunity to hear the Gospel message with more than 1,100 people making first time decisions for Christ.

The purpose of the Library Endowment Fund is to ensure that the operation, maintenance and ongoing upkeep are

done in such a way that all visitors are welcome to experience an ongoing Crusade free of charge. At current levels, the

Library Endowment does not have sufficient funding; hence in 2011 and in 2010, the Association did not spend out of the

endowment.

UnrestrictedTemporarily Restricted Total

Permanently Restricted

Endowment net assets, beginning of year $ 127,657,180 $ 1,072,888 $ 10,077,005 $ 138,807,073investment return: investment income 1,071,395 182,094 49,238 1,302,727 Realized and unrealized gains (1,824,831) (125,506) 3,367 (1,946,970) Total investment return (753,436) 56,588 52,605 (644,243)

Contributions – – 316,856 316,856Change in value of annuities & trusts – 13,217 (111,010) (97,793)Other income 62,031 – – 62,031Satisfaction of purpose 56,536 (184,710) – (128,174)Amounts appropriated for expenditure (105,527) – – (105,527)Other changes: Transfers to create board- designated endowments 2,583,201 – – 2,583,201Endowment net assets, end of year $ 129,499,985 $ 957,983 $ 10,335,456 $ 140,793,424

Billy Graham Library Endowment Fund $ 61,380,565 $ 59,706,866 The Cove Charitable Trust Fund 59,947,775 59,806,276Future ministries fund 8,178,650 8,139,068Graham Fund for Evangelism 29,301 19,421 $ 129,536,291 $ 127,671,631

2011 2010


4 9


TEMPORARILY RESTRICTED nET ASSETSTemporarily restricted net assets are available for the following purposes:

The donor-designated contributions primarily represent funds restricted for the Billy Graham Library, military outreach, and the World

Emergency Fund. The irrevocable trusts are restricted by time for the Association.

PERMAnEnTLY RESTRICTED nET ASSETSPermanently restricted net assets are held as follows:

9. Other AssetsA promissory note of $3,000,000 was issued in 2006 related to the sale of the Cove Camp property. The note plus accrued interest

at 5.5% compounded annually was due in full at December 20, 2008. In 2008, the note was extended and $1,000,000 plus interest was

paid. The balance of $2,000,000 plus accrued interest was paid in full on January 4, 2010.

During 2009, the Association contracted with a captive insurance company to obtain coverage for workers’ compensation, general

liability, property, and automobile liability insurance. The Association owns a non-controlling share of the common stock of the

captive insurance company and is accounting for this asset under the cost method of investment accounting. The cost of this asset was

$296,800 and is included in other assets.

During 2009, the Association received an interest in a licensing agreement. The intangible asset was valued at $636,402, with

amortization expense of $127,280 in 2011 and 2010.

10. Retirement Plans The Association has a 401(k) retirement plan. Employer contributions are 3% of each participant’s eligible salary with a matching

provision whereby the employer may match the employee’s contributions up to an additional 3% of the participant’s salary. The plan

includes a provision whereby the Board of Directors can approve additional contributions of up to 2%. The additional 2% discretionary

contribution was not approved for 2011 or 2010. The Association and its affiliates recorded expense of $1,499,335 for the year ended

December 31, 2011, and $1,489,399 for the year ended December 31, 2010.

In addition, the Association has deferred compensation plans. No deferred compensation expense was incurred in 2011 or 2010.

Deferred compensation liabilities of $82,639 and $77,961 existed at December 31, 2011, and 2010, respectively, and are included in

accrued expenses.

Library endowment $ 6,062,408 $ 5,755,460Endowment fund 4,001,381 4,001,382irrevocable trusts 128,246 127,870Gift annuity 143,421 192,293 $ 10,335,456 $ 10,077,005

2011 2010

Donor-designated contributions $ 11,118,331 $ 8,855,630irrevocable trusts 3,223,232 3,609,223Term endowment fund 550,405 572,365Portion of perpetual endowment funds subject to a time restriction under UPMiFA Without purpose restriction 284,586 321,180 With purpose restriction 122,992 179,343 $ 15,299,546 $ 13,537,741

2011 2010


5 0

11. Self-Insurance ProgramThe Association maintains a self-insurance program for hospitalization, medical, and dental coverage for its employees.

The Association limits its losses through the use of stop loss policies from a re-insurer. Specific individual losses for claims

were limited to $80,000 for 2011 and 2010. At December 31, 2011 and 2010, the estimated liability for these claims

approximated $730,000 and $898,000, respectively, and is included in accrued expenses.

12. Concentration of Credit RiskThe Association places its cash and cash equivalents on deposit with financial institutions in the United States. The

Federal Deposit Insurance Corporation (FDIC) provides insurance coverage for up to $250,000 for substantially all

depository accounts. The Association has deposits at various banks in excess of the amounts covered by federal depositary

insurance.

13. Related Party TransactionsThe Association partners with local organizations to host domestic evangelistic crusades. In conjunction with these

activities, the Association received designated contributions for these events totaling $232,394 and $118,762 in 2011

and 2010, respectively. As of December 31, 2011 and 2010, the Association had accounts receivable totaling $33,027 and

$66,457, respectively, from the local organizations. For the year ending December 31, 2011 and 2010, the Association

provided funding to the local organizations totaling $814,307 and $122,395, respectively.

The Association has entered into “Affiliate Ministry Agreements” with Billy Graham Evangelistic Association of Australia,

Billy Graham Evangelistic Association of Canada, Billy Graham Evangelistic Association – Bangalore, Billy Graham

Evangelistic Association, Ltd., and Vozrozhdeniye (the International Affiliates) to further the global ministry of the Billy

Graham Evangelistic Association. The Association does not control the board of directors of these organizations. For the

years ending December 31, 2011 and 2010, the International Affiliates reimbursed the Association $179,390 and $150,938,

respectively, for various ministry projects. In 2011, a $50,000 grant was given to BGEA of Australia for Rapid Response

Team training. As of December 31, 2011 and 2010, the Association had accounts receivable totaling $14,469 and $37,026,

respectively, from the International Affiliates.

Following is un-audited summary financial information for the International Affiliates which are controlled by

independent boards of directors:

BGEA of Australia (in Australian $’s) $ 186,059 $ 86,829 $ 99,230 $ 285,217 $ 336,092

BGEA of Canada (in Canadian $’s) $ 9,025,324 $ 393,217 $ 8,632,107 $ 5,465,765 $ 4,368,398

BGEA–Bangalore3/31/2011 (in Rupees) RS 5,638,135 RS 31,476 RS 5,606,659 RS 12,979,875 RS 12,426,144

BGEA Ltd. 3/31/2011 (in Pounds) £ 194,793 £ 9,451 £ 185,342 £ 289,677 £ 411,222

Vozrozhdeniye (in Rubles) Руб 3,298,000 Руб 2,476,000 Руб 822,000 Руб 6,618,000 Руб 6,666,000

Greschenke Der Hoffnung (in Euros) € 1,008,500 € 33,807 € 974,693 € 861,075 € 725,013

As of December 31, 2011, and for the year then ended

Total Assets

Total Liabilities

Total Net Assets

Total Revenue

Total Expenses


5 1


The First Vice Chairman, President, and Chief Executive Officer of the Association is the Chief Executive Officer of

Samaritan’s Purse. Samaritan’s Purse is controlled by an independent board of directors, though the two ministries share

certain board members. To gain efficiencies over administrative services supporting their individual ministries, the

Association and Samaritan’s Purse entered into a shared services agreement to provide a meaningful structure for regulating

and overseeing the shared services and expenses. In accordance with the provisions of the agreements, the Association

reimbursed Samaritan’s Purse $1,404,698 in 2011 and $1,638,147 in 2010 and Samaritan’s Purse reimbursed the Association

$934,628 in 2011 and $736,762 in 2010. Accounts receivable and accounts payable from Samaritan’s Purse are $62,870 and

$323,215, respectively, as of December 31, 2011, and $503,452 and $148,459 in 2010.

The Association received and forwarded contributions totaling $192,821 in 2011 and $380,483 in 2010 to Samaritan’s

Purse designated for support of their ministry activities. Samaritan’s Purse received and forwarded contributions totaling

$104,414 in 2011 and $71,512 in 2010 to the Association designated for support of the Association’s ministry activities.

The Association received from Samaritan’s Purse cash grants totaling $82,725 in 2011 and $455,148 in 2010 and in-kind

contributions valued at $245,823 in 2011 and $397,219 in 2010 for various ministry projects. The Association made in-kind

contributions valued at $7,325 in 2011 and $26,000 in 2010.

Following is un-audited summary financial information as of December 31, 2011, for Samaritan’s Purse, which is

controlled by an independent board of directors: total assets, $280,781,752; total liabilities, $30,709,926; total net assets,

$250,071,826; total revenues, $398,716,635; and total expenses, $363,540,960.

Other evangelistic ministry includes contributions given to like ministries approved by the Board of Directors annually.

Contributions of $500,000 in 2011 and 2010 were given to Wheaton College and $60,000 in 2011 and 2010 to Gordon-

Conwell Theological Seminary. The Association shares several common board members with these institutions but does not

control the board of directors of either organization. Contributions of $25,000 in 2011 and $50,000 in 2010 were given to

East Gates International for ministry in Asia. The president of East Gates International is the brother of the Chief Executive

Officer. A contribution of $25,000 was given in 2011 to Ruth Graham and Friends and an in-kind contribution valued at

$66,440 in 2010. The founder and Chairman of Ruth Graham and Friends is the sister of the Chief Executive Officer.

14. Commitments and Subsequent Events The Association has evaluated subsequent events through March 19, 2012, in connection with the preparation of these

financial statements which is the date the financial statements were available to be issued.

Blue Ridge Broadcasting, a subsidiary of the Association, executed a contract for the purchase of a radio signal located

in Norris, Tennessee. The purchase will close after the FCC approves the sale. Blue Ridge Broadcasting paid $60,000 on

January 3, 2012 pursuant to this contract and will pay the remaining $565,000 after the sale is approved. Blue Ridge

Broadcasting entered into a lease on February 6, 2012 for the use of the signal until FCC approval which is anticipated in

April of 2012. At that time, Blue Ridge Broadcasting will take ownership of the related assets.


5 2

Grants and scholarships $ 1,425,952 $ – $ – $ 1,425,952Salaries and wages 21,567,473 2,791,438 5,199,299 29,558,210Employee benefits 5,920,581 745,497 1,456,053 8,122,131Payroll taxes 1,444,171 182,370 366,440 1,992,981Legal and professional services 1,895,154 57,594 595,771 2,548,519Contract labor 4,872,995 67,360 23,004 4,963,359Supplies 1,038,893 61,919 179,694 1,280,776Telecommunications 906,104 81,440 210,273 1,197,817Postage and mailing 2,741,297 600,479 98,696 3,440,472Buildings and equipment 2,729,463 99,180 783,869 3,612,512Printing 1,908,811 320,649 47,857 2,277,317Travel 6,866,602 491,048 148,132 7,505,782Program ministry and events 13,402,853 389,065 67,432 13,859,350Broadcasting and production 3,407,447 287,393 32,796 3,727,636Miscellaneous 782,594 42,130 224,117 1,048,841Depreciation and amortization 6,136,228 236,274 1,076,885 7,449,387 Total expenses $ 77,046,618 $ 6,453,836 $ 10,510,588 $ 94,011,042

15. Schedule of Functional Expenses

Ministry Expenses

Fundraising

General and Administrative Total

For year ending December 31, 2011

Grants and scholarships $ 1,163,524 $ – $ – $ 1,163,524Salaries and wages 21,620,911 2,558,552 5,380,329 29,559,792Employee benefits 5,982,580 612,108 1,469,274 8,063,962Payroll taxes 1,644,236 170,237 375,530 2,190,003Legal and professional services 2,511,877 36,269 604,214 3,152,360Contract labor 3,510,386 38,941 22,475 3,571,802Supplies 1,143,709 54,091 179,073 1,376,873Telecommunications 1,060,746 75,848 206,165 1,342,759Postage and mailing 2,964,671 450,602 92,979 3,508,252Buildings and equipment 3,040,194 72,805 684,964 3,797,963Printing 1,841,529 261,359 39,110 2,141,998Travel 5,957,582 364,405 131,547 6,453,534Program ministry and events 9,910,993 308,884 95,372 9,595,249Broadcasting and production 2,852,938 196,505 34,434 3,083,877Miscellaneous 864,531 36,059 147,912 1,048,502Depreciation and amortization 6,309,282 181,628 808,598 7,299,508 Total expenses $ 71,659,689 $ 5,418,293 $ 10,271,976 $ 87,349,958

Ministry Expenses Fundraising

General and Administrative Total

For year ending December 31, 2010

5 3


thE Billy Graham EvanGElistic association BEliEvEs thE BiBlE to BE thE

inFalliBlE Word oF God, that it is his holy and insPirEd Word, and that it is

of supreme and final authority • in one God, eternally existinG in three

persons—father, son, and holy spirit • Jesus Christ was ConCeived by the

holy spirit, born of the virGin mary • he led a sinless life, took on himself

all our sins, diEd and rosE aGain, and is sEatEd at thE riGht hand oF thE

father as our mediator and advoCate • that all men everywhere are lost

and faCe the JudGment of God, and need to Come to a savinG knowledGe of

Jesus Christ throuGh his shed blood on the Cross • that Christ rose from

the dead and is CominG soon • in holy Christian livinG, and that we must

have ConCern for the hurts and soCial needs of our fellowmen • we must

dEdicatE oursElvEs anEW to thE sErvicE oF our lord and to his authority

over our lives • in usinG every modern means of CommuniCation available

to us to sPrEad thE GosPEl oF JEsus christ throuGhout thE World.

What We Believe

Always Good News.


5 4

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Always Good News.

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Scripture quotations marked NIV are taken from the Holy Bible, New International Version, NIV. ©1973, 1978, 1984, 2011 by Biblica, Inc. Used by permission of Zondervan. All rights reserved worldwide.

Scripture quotations marked ESV are from The Holy Bible, English Standard Version, ©2001 by Crossway Bibles, a publishing ministry of Good News Publishers. Used by permission. All rights reserved.

For the second consecutive year, the Billy Graham Library—as well as BGEA’s headquarters—received an Energy Star

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joint program of the U.S. Environmental Protection Agency and the U.S. Department of Energy.

Documents

Billy Graham EvanGElistic association