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BILLBOARD WHAT IS IT ? The Billboard consists of a unit (970x250) that can expand on user-click (970x418 max). There is also the option for Auto-Initiated Expansion. ACCEPTED FORMATS (if built by Client) • GIF • JPG • HTML5 • 3rd Party Tags ASSETS REQUIRED (if built by AskMen) • High resolution layered PSD • High resolution logos (Vectors preferred) • High resolution Video files (MOV preferred) • Taglines, copy, and creative guidelines • Fonts (OTF preferred) LEAD TIME * STATIC CREATIVE (CLIENT PROVIDED) • 3 business days before campaign start RICH MEDIA CREATIVE (CLIENT PROVIDED) • 5 business days for QA and testing STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved assets • 2 rounds of revisions are worked into AskMen’s production schedule *Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline. Available on SERVICE OFFERINGS AskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms. CONTACT AskMen Sales - [email protected] BrandFusion - [email protected] DESIGN SPECIFICATIONS Available on Desktop, Tablet (Landscape) Dimensions Initial 970x250 Expansion 970x418 max (Desktop only, User-Initiated or Auto-Initiated) File Load Size Initial 80kb Polite 10mb Animation Video Max Length 30 sec Animation Max Length 30 sec/Unlimited looping Sound User-Initiated (on click) CPU Usage Max 5% Z-Index Range Max 9,000 Frame Rate 24 FPS or lower Required Controls Expand/Close Button - An expand and close button (easy to see and click) Video Control - Play, Pause and Mute (or Full Volume Slider) Mouse Over - May activate video/animation, but not sound/expansion Other Requirements Provide a static backup creative with the same proportion as the initial ad. Must be clearly distinguishable from the standard page content. All videos must be progressive load. No streaming. DEMO LINK TEMPLATE (PSD) Media Kit Click Here For Our

BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

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Page 1: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

BILLBOARDWHAT IS IT ?The Billboard consists of a unit (970x250) that can expand on user-click (970x418 max). There is also the option for Auto-Initiated Expansion.

ACCEPTED FORMATS (if built by Client)• GIF• JPG• HTML5• 3rd Party Tags

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

Available on

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

DESIGN SPECIFICATIONS

Available on Desktop, Tablet (Landscape)

Dimensions Initial 970x250

Expansion970x418 max(Desktop only, User-Initiated or Auto-Initiated)

File Load Size Initial80kb

Polite10mb

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

DEMO LINK TEMPLATE (PSD)

Media KitClick Here For Our

Page 2: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

MEDIUMRECTANGLE

DEMO LINK

WHAT IS IT ?The Medium Rectangle consists of a unit (300x250) that can expand on user-click (600x250 max or 300x500 max). This unit can be sold as part of a Roadblock, paired with a Billboard (970x250).

ACCEPTED FORMATS (if built by Client)• GIF• JPG• HTML5• 3rd Party Tags

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop, Tablet, Mobile

Dimensions Initial 300x250

Expansion600x250 max300x500 max(Desktop only, User-Initiated)

File Load Size Initial60kb30kb Mobile

Polite10mb

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 3: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

BLADE

DEMO LINK

WHAT IS IT ?The Blade consists of a unit (970x66) that can expand on user-click (970x418 max).

ACCEPTED FORMATS (if built by Client)• GIF• JPG• HTML5• 3rd Party Tags

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop, Tablet (Landscape)

Dimensions Initial 970x66

Expansion970x418 max(Desktop only, User-Initiated)

File Load Size Initial60kb

Polite10mb

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 4: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

LEADERBOARD

DEMO LINK

WHAT IS IT ?The Leaderboard consists of a Leaderboard unit (728x90) that can expand on user-click (728x418 max).

ACCEPTED FORMATS (if built by Client)• GIF• JPG• HTML5• 3rd Party Tags

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop, Tablet

Dimensions Initial 728x90

Expansion728x418 max(Desktop only, User-Initiated)

File Load Size Initial60kb

Polite10mb

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click) 

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 5: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

WHAT IS IT ?The Amplification Unit consists of a single unit(970x250), comprising a MedRec (300x250) and 3 relevant sponsored features clicking directly to the article.Note: - This unit is also available comprising a Blade (970x66) instead of a MedRec. - This unit can be sold as part of a Roadblock, or as a stand alone unit.

ASSETS REQUIRED (only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

Available on

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

DESIGN SPECIFICATIONS

Available on Desktop, Tablet (Landscape)

Dimensions Initial 970x250

ExpansionNon-Expanding

File Load Size Initial80kb

Polite10mb

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

DEMO LINK TEMPLATE (PSD)

Media KitClick Here For Our

AMPLIFICATION UNIT

Page 6: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

HALF PAGE

DEMO LINK

WHAT IS IT ?The Half Page consists of one unit (300x600) that can be sold as part of a Roadblock, paired with a Billboard (970x250).

ACCEPTED FORMATS (if built by Client)• GIF• JPG• HTML5• 3rd Party Tags

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop

Dimensions Initial 300x600

ExpansionNon-Expanding

File Load Size Initial80kb

Polite10mb

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 7: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

MOBILELEADERBOARDWHAT IS IT ?The Mobile Leaderboard conists of a static unit (320x50) that sticks to the bottom of the screen. *NOTE - Must be designed at 640x100 for retina display.

ACCEPTED FORMATS (if built by Client)• GIF• JPG• 3rd Party Tags

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

Available on

DESIGN SPECIFICATIONS

Available on Mobile

Dimensions Initial 320x50

ExpansionNon-Expanding

File Load Size Initial30kb

PoliteN/A

Animation Video Max LengthN/A

Animation Max LengthN/A

SoundN/A

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame RateN/A

Required Controls N/A

Other RequirementsMust be clearly distinguishable from the standard page content.

DEMO LINK TEMPLATE (PSD)

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 8: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

MOBILEADHESIONWHAT IS IT ?The Mobile Adhesion unit consists of a unit (320x50) that expands on user-click (320x400). Can host (branded) video.*NOTE - Must be designed at 640x100 and 640x800 for retina display.

ASSETS REQUIRED (only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

Available on

DESIGN SPECIFICATIONS

Available on Mobile

Dimensions Initial 320x50

Expansion320x400(User-Initiated)

File Load Size Initial30kb

PoliteN/A

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)

Other RequirementsProvide a static backup creative to fill the entire surface of the screen.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

DEMO LINK TEMPLATE (PSD)

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 9: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

MOBILEINTERSTITALWHAT IS IT ?The Mobile Interstitial unit consists of a unit (300x250) that appears on first entry to AskMen. The Mobile Interstitial can be fully customized with animation, video and social media elements.

*NOTE - Must be designed at 600x500 for retina display. - Close bar / countdown is provided, not required in ad.

ACCEPTED FORMATS (if built by Client)• GIF• JPG• PNG • 3rd Party Tags (1x1s only) ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

Available on

DESIGN SPECIFICATIONS

Available on Mobile

Dimensions Initial 300x250

ExpansionNon-Expanding

File Load Size Initial30kb

PoliteN/A

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Video Control - Play, Pause and Mute (or Full Volume Slider)

Other RequirementsProvide a static backup creative of entire ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

DEMO LINk TEMPLATE (PSD)

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 10: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

ROTATINGROADBLOCK

DEMO LINK

WHAT IS IT ?The Rotating Roadblock consists of a Lead unit 970x250 (or 970x66, 728x90) and a Companion unit (300x250).Note - Rotating Roadblock is only available on article pages

ACCEPTED FORMATS (if built by Client)• GIF• JPG• HTML5• 3rd Party Tags

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

TEMPLATE (PSD)

Available on

Media KitClick Here For Our

DESIGN SPECIFICATIONSAvailable on Desktop, Tablet, Mobile

Dimensions Initial Expansion

File Load Size Initial60kb

Polite10mb

Animation Video Max Length30 sec/Unlimited looping

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

DESKTOP LeadDESKTOP Companion

TABLET LeadTABLET Companion

MOBILE LeadMOBILE Companion

970x250 (or 970x66, 728x90)300x250

728x90300x250

300x250320x50

Non-ExpandableNon-Expandable

Non-ExpandableNon-Expandable

970x418Non-Expandable

(User-Initiated)

Landscape Only

(or 970x250, 970x66)

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 11: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

POINT OF ENTRY TAKEOVER

DEMO LINK

WHAT IS IT ?The Point of Entry Takeover consists of a Lead unit 970x250 (or 970x66, 728x90), a Companion unit (300x250) in the right rail and a Secondary Companion unit 300x250 (or 970x66, 728x90) in the footer.Note - Point of Entry Takeover is only available on article pages

ACCEPTED FORMATS (if built by Client)• GIF• JPG• HTML5• 3rd Party Tags

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

TEMPLATE (PSD)

Available on

Media KitClick Here For Our

DESIGN SPECIFICATIONSAvailable on Desktop, Tablet, Mobile

Dimensions Initial Expansion

File Load Size Initial60kb

Polite10mb

Animation Video Max Length30 sec/Unlimited looping

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

DESKTOP LeadDESKTOP Companion DESKTOP Secondary

TABLET LeadTABLET Companion

DESKTOP SecondaryMOBILE Lead

MOBILE Companion DESKTOP Secondary

970x250 (or 970x66, 728x90)300x250 300x250 (or 970x66, 728x90)728x90300x250 300x250 (or 970x66, 728x90)300x250320x50 300x250

Non-ExpandableNon-Expandable Non-ExpandableNon-ExpandableNon-Expandable Non-Expandable

970x418Non-Expandable Non-Expandable

(User-Initiated)

Landscape Only

(or 970x250, 970x66)

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 12: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

ALL CHANNELTAKEOVER

DEMO LINK

WHAT IS IT ?The All Channel Takeover consists of a Lead unit 970x250 (or 970x66, 728x90) and a Companion unit 970x66 (or 728x90).Optional Skin available on desktop only.Note - All Channel Takeover is only available on homepage and channel pages.

ACCEPTED FORMATS (if built by Client)• GIF• JPG• HTML5• 3rd Party Tags

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

TEMPLATE (PSD)

Available on

Media KitClick Here For Our

DESIGN SPECIFICATIONSAvailable on Desktop, Tablet, Mobile

Dimensions Initial Expansion

File Load Size Initial60kb

Polite10mb

Animation Video Max Length30 sec/Unlimited looping

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

DESKTOP LeadDESKTOP Companion

TABLET LeadTABLET Companion

MOBILE LeadMOBILE Companion

970x250 (or 970x66, 728x90)970x66 (or 728x90)

728x90728x90 (or 970x250, 970x66)

300x250320x50

Non-ExpandableNon-Expandable

Non-ExpandableNon-Expandable

970x418Non-Expandable

(User-Initiated)

Landscape Only

(or 970x250, 970x66)

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 13: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

BLADE AUTO-PUSHDOWN ROADBLOCK

DEMO LINK

WHAT IS IT ?The Blade Auto-Pushdown Roadblock consists of a Blade unit (970x66) that automatically expands up to (970x418) to reveal branded content.Comes with a Companion Unit (970x66 or 728x90). Optional Skin available on desktop only.

ACCEPTED FORMATS (if built by Client)• 3rd party tags in banner tags or 1x1• GIF• JPG• PNG

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop

Dimensions Initial 970x66

970x66 (or 728x90)

Expansion970x418 (Auto-Initiated)

Non-Expandable

File Load Size Initial60kb

Polite10mb

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

Lead

Companion

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 14: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

BIG BANGROADBLOCK(TAKEOVER)

DEMO LINK

WHAT IS IT ?The Big Bang Roadblock Takeover consists of two inline units: a Blade unit (970x66) that automatically expands up to 970x800 as an overlay on top of the content, and a Companion Unit (970x66 or 728x90). Optional Skin available on desktop only.

ASSETS REQUIRED (Only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop

Dimensions Initial 970x66

970x66 (or 728x90)

Expansion970x800 (max)(Auto-initiated)

Non-Expandable

File Load Size Initial80kb

Polite10mb

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

LEAD

COMPANION

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 15: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

VIDEO WALLROADBLOCK

DEMO LINK

WHAT IS IT ?The Video Wall is a high-impact full screen video takeover consisting of 3 phases: 1) Default: 1,080x2502) Expanded: 100% width video3) Leave Behind: 1,080x60Accompanied by Skins (2x 300x788) and a Companion Unit (970x66 or 728x90).

ASSETS REQUIRED (only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop

Dimensions Initial 1,080x250

970x66 (or 728x90)

Expansion100% width video(User-Initiated)

File Load Size Initial80kb

Polite10mb

Animation Video Max Length15 sec max.

Animation Max Length15 sec/Unlimited looping

SoundUser initiated only; default state is muted 

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

Media KitClick Here For Our

LEAD

COMPANION Non-Expandable

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 16: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

HI-TOP

DEMO LINK

WHAT IS IT ?The Hi-Top consists of a unit (1,920x485) that spans 100% width of the screen. The Hi-Top can be animated with rich media by implementing an HTML5 component in the center (1,080x485).

Optional skin available on All Channels Roadblocks on Desktop only. (Different skin activation on Hi-Top: Skin locks into place on screen as user scrolls down.)

ASSETS REQUIRED (only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop

Dimensions Initial 1,920x485

ExpansionNon-Expanding

File Load Size Initial80kb

Polite10mb

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 17: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

SKINS

DEMO LINK

WHAT IS IT ?Skins consist of two side units (420x1,035 each) and can only be offered with Roadblock executions. It allows branded imagery along the gutters. Skins can be clickable.*Note - Copy and call to action must stay within a safe live area of 300x1000.

ACCEPTED FORMATS (if built by Client)• GIF• JPG• PNG• 3rd Party Tags (1x1s only)

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop (Widescreen only)

Dimensions Initial 420x1,035 (2 units)

ExpansionNon-Expanding

File Load Size Initial80kb each

PoliteN/A

Animation Video Max LengthN/A

Animation Max LengthN/A

SoundN/A

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame RateN/A

Required Controls May be clickable

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.

TEMPLATE (PSD)

Available on

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Media KitClick Here For Our

Page 18: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

WELCOME MAT/INTERSTITIAL

DEMO LINK

WHAT IS IT ?The Responsive Welcome Mat (1,080x810) is the unit you see on your first entry onto AskMen. The Welcome Mat can be fully customizable with animation, video and social media elements.

ACCEPTED FORMATS (if built by Client)• GIF• JPG• HTML5• 3rd Party Tags

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC CREATIVE (CLIENT PROVIDED)• 3 business days before campaign start

RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop

Dimensions Initial 1,080x810

ExpansionNon-Expanding

File Load Size Initial80kb

Polite10mb

Animation Video Max Length15 sec

Animation Max Length15 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Media KitClick Here For Our

Page 19: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

INTERACTIVEOVERLAY

DEMO LINK

WHAT IS IT ?The Interactive Overlay (1,085x585) is an interactive & engaging interstitial used to promote branded content, and is fully customizable with video, quizzes, social integrations, and more.

ASSETS REQUIRED (only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop

Dimensions Initial 1,085x585

ExpansionNon-Expanding

File Load Size Initial80kb

Polite10mb

Animation Video Max Length15 sec

Animation Max Length15 sec/Unlimited looping

SoundUser initiated only; default state is muted 

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Media KitClick Here For Our

Page 20: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

PRE-ROLL

DEMO LINK

WHAT IS IT ?The Video Pre-Roll consists of a Pre-Roll unit (16:9 ratio). No Companion unit is available.

ACCEPTED FORMATS (if built by Client)• 3rd party tags: Secure(https), VAST & VPAID (SSL Compliant)• MPG• MOV• MP4• MPEG2• WMV• H.264/AAC

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop, Tablet, Mobile (Not clickable on Mobile)

Dimensions Initial 16:9 Ratio

ExpansionN/A

File Load Size Initial100mb

PoliteN/A

Animation Video Max Length15 - 30 sec (max)

Animation Max LengthN/A

SoundAuto-Initiated

CPU UsageMax 5% 

Z-Index RangeN/A

Frame RateN/A

Required Controls N/A

Other RequirementsMust be clearly distinguishable from the standard page content.No interlacing.

Available on

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Media KitClick Here For Our

Page 21: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

PRE-ROLL (OUT-STREAM)

DEMO LINK (article) DEMO LINK (megalist)

WHAT IS IT ?This is an in-page, in-content video player, showcasing out-stream pre-roll, which expands as the user scrolls through the module. This highly viewable video player plays whilst the user is engaged.

ACCEPTED FORMATS (if built by Client)• 3rd party tags: 1x1, VAST 1.0, VAST 2.0, VAST 3.0, VPAID 2.0 (no mobile) - all tags must be SSL only• MPG• MOV• MP4• MPEG2• WMV• H.264/AAC

ASSETS REQUIRED (if built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)• Approved CTA/advertisement copy • All relevant URLs/website links

LEAD TIME*RICH MEDIA CREATIVE (CLIENT PROVIDED)• 5 business days for QA and testing

RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop, Tablet, Mobile (Not clickable on Mobile)

Dimensions Initial 16:9 Ratio

ExpansionN/A

File Load Size Initial20mb

PoliteN/A

Animation Video Max Length15 - 30 sec (max)

Animation Max LengthN/A

SoundInitiated After Hover

CPU UsageMax 5% 

Z-Index RangeN/A

Frame RateN/A

Required Controls N/A

Other RequirementsMust be clearly distinguishable from the standard page content.No interlacing.

Available on

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Media KitClick Here For Our

Page 22: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

SLATE

DEMO LINK

WHAT IS IT ?The Slate appears immediately after a Pre-Roll and is available only on sponsored video series.

ASSETS REQUIRED (only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop, Tablet, Mobile (Not clickable on Mobile)

Dimensions Initial 16:9 Ratio

ExpansionN/A

File Load Size Initial20mb

PoliteN/A

Animation Video Max Length7 sec (max)

Animation Max LengthN/A

SoundAuto-Initiated

CPU UsageMax 5% 

Z-Index RangeN/A

Frame RateN/A

Required Controls N/A

Other RequirementsNo interlacing.

Available on

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Media KitClick Here For Our

Page 23: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

NEWSLETTER/DEDICATED

DEMO LINK

WHAT IS IT ?The AskMen Dedicated Email (800x1,000) is a fully-sponsored newsletter targeting engaged users & driving traffic to client’s content/product page.Branding Integration: The Dedicated Email is composed of a prominent headline, image, copy and call to action.Schedule:Once per week, on Monday (if sold).

ASSETS REQUIRED (only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop, Tablet, Mobile

Dimensions Initial 800x1,000

ExpansionN/A

File Load Size Initial100kb

PoliteN/A

Animation Video Max LengthN/A

Animation Max LengthN/A

SoundN/A

CPU UsageMax 5% 

Z-Index RangeN/A

Frame RateN/A

Required Controls N/A

Other RequirementsThere is a limit of one sponsored dedicated email per week.

TEMPLATE (PSD)

Available on

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Media KitClick Here For Our

Page 24: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

NEWSLETTER/ACQUIRE

DEMO LINK

WHAT IS IT ?The AskMen Acquire Newsletter is a commerce newsletter featuring the top curated products and accessories of the week Branding Integration:Ad Unit: 300x250 and 728x90Content: 564x452, “Hero” Spot available (first commerce placement)Schedule:7-9 times per week.

ASSETS REQUIRED (only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop, Tablet, Mobile

Dimensions Initial 300x250 (Med Rec) 728x90 (Leaderboard)564x452 (Content)

ExpansionN/A

File Load Size Initial50kb

PoliteN/A

Animation Video Max LengthN/A

Animation Max LengthN/A

SoundN/A

CPU UsageMax 5% 

Z-Index RangeN/A

Frame RateN/A

Required Controls N/A

Other RequirementsN/A

Available on

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Media KitClick Here For Our

Page 25: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

NEWSLETTER/DAILY DISPATCH

DEMO LINK

WHAT IS IT ?Daily round-up newsletter targeting SuperUsers with the most popular & trending stories.Branding Integration:Ad Unit: 300x250 (+ ad unit 650x80 mid-page).Content: 650x350, “Hero” spot + link to sponsored article on AskMen.Schedule:5 times per week, on Weekdays.

ASSETS REQUIRED (only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop, Tablet, Mobile

Dimensions Initial 300x250 (Med Rec)650x80 (Leaderboard) 650x350 (Content)

ExpansionN/A

File Load Size Initial50kb each

PoliteN/A

Animation Video Max LengthN/A

Animation Max LengthN/A

SoundN/A

CPU UsageMax 5% 

Z-Index RangeN/A

Frame RateN/A

Required Controls N/A

Other RequirementsN/A

Available on

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Media KitClick Here For Our

Page 26: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

SHOPPING GALLERY

DEMO LINK

NOTE: This unit is exclusive for PanZD Opportunities.

WHAT IS IT ?The Shopping Gallery is a unit that consists of a MedRec (300x250), that showcases one or more client products (scrolling can be manual or automatic). The Shopping Gallery is also available as a Halfpage (300x600).

ASSETS REQUIRED (only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop, Tablet, Mobile

Dimensions Initial 300x250

ExpansionNon-Expanding

File Load Size Initial60kb30kb Mobile

Polite10mb

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

Page 27: BILLBOARD Available on - AskMenimages.askmen.com/microsites/mediakit_adspec/AskMen-Ad-Specs.pdfproduction schedule *Note: • The timeline depends on the complexity of the project

NOTE: This unit is exclusive for PanZD Opportunities.

WHAT IS IT ?The Magnifier Unit consists of an entire unit (970x250), comprising a Blade (970x66) and three (3x) relevant sponsored features, where each article magnifiers over the page, on user click.

ASSETS REQUIRED (only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]

DESIGN SPECIFICATIONS

Available on Desktop, Tablet (Landscape)

Dimensions Initial 970x250

ExpansionNon-Expanding

File Load Size Initial80kb

Polite10mb

Animation Video Max Length30 sec

Animation Max Length30 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

DEMO LINK TEMPLATE (PSD)

Media KitClick Here For Our

MAGNIFIER UNIT

Available on

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ELEVATOR UNIT

DEMO LINK

NOTE: This unit is exclusive for PanZD Opportunities.

WHAT IS IT ?The Elevator Unit consists of a Blade Unit (970x66) that can drop down on user click (970x668 max), to display the advertiser’s website - pointing to the promoted product’s homepage.

ASSETS REQUIRED (Only built by AskMen)• High resolution layered PSD• High resolution logos (Vectors preferred)• High resolution Video files (MOV preferred)• Taglines, copy, and creative guidelines• Fonts (OTF preferred)

LEAD TIME*STATIC/RICH MEDIA CREATIVE (ASKMEN CREATED) • 15-20 business days from delivery of approved

assets• 2 rounds of revisions are worked into AskMen’s production schedule

*Note: • The timeline depends on the complexity of the project. • Submission delays may result in a modified timeline.

DESIGN SPECIFICATIONS

Available on Desktop, Tablet (Landscape)

Dimensions Initial 970x66

Expansion970x668 max(Desktop only, User-Initiated)

File Load Size Initial60kb

Polite10mb

Animation Video Max LengthN/A

Animation Max Length15 sec/Unlimited looping

SoundUser-Initiated (on click)

CPU UsageMax 5% 

Z-Index RangeMax 9,000

Frame Rate24 FPS or lower

Required Controls Expand/Close Button - An expand and close button (easy to see and click)Video Control - Play, Pause and Mute (or Full Volume Slider)Mouse Over - May activate video/animation, but not sound/expansion

Other RequirementsProvide a static backup creative with the same proportion as the initial ad.Must be clearly distinguishable from the standard page content.All videos must be progressive load. No streaming.

TEMPLATE (PSD)

Available on

Media KitClick Here For Our

SERVICE OFFERINGSAskMen’s native advertising agency, BrandFusion, works closely with clients to develop immersive integrations that meet their marketing needs and engage their target audience across all platforms.

CONTACTAskMen Sales - [email protected] - [email protected]