Upload
charles-simpson
View
15
Download
0
Embed Size (px)
Citation preview
THE MISSING LINK
STUDENT TEAM: KEVIN JOHNSON / CONRAD LINGERFELT / DAN REARDON / CHARLIE SIMPSON / JEAN-PAUL TORRESINSTRUCTORS: LEAH STOCKSTROM / NICOLA SZIBBO / ERIC ANDERSON / H. FERNANDO BURGA // [IN]CITY 2014
Highway 24
I-580
51st
20th
Tele
grap
h Av
enue
Region LocalOUR MISSION:Provide a useful tool for analyzing the economic vibrancy of Telegraph. This tool can be used to measure efficacy of bike infrastructure via economic indicators on Telegraph and beyond.
Bike East BayGoal: Promoting bicycling as everyday means of transportation and recreation as “safe, convenient, and enjoyable” for people of the East Bay
Involvement on Telegraph Complete Streets• Project stakeholder • Conducted surveys on the corridor • Ensured the needs of bicyclists on the corridor are being addressed through
the planning process.
They approached us to help make a valid relation between bicycle infrastructure and the economic vitality of a business area.
EXISTING
PROPOSED
Telegraph Avenue Complete Streets Plan
Remove 1 travel lane
Move parking; New buffer
Replace with Cycle track
Changes
Telegraph Avenue Complete Streets Plan is a City of Oakland project to redesign Telegraph for walking, bicycling, riding transit, and driving between 20th and 57th Streets. The goal is to improve the experience for the thousands of people walking and bicycling Telegraph everyday. A variety of design concepts have been completed by the City of Oakland with Bike East Bay pushing for parking-protected bikeways the entire length of Telegraph.
Introduction: Client and Project
THE MISSING LINK
STUDENT TEAM: KEVIN JOHNSON / CONRAD LINGERFELT / DAN REARDON / CHARLIE SIMPSON / JEAN-PAUL TORRESINSTRUCTORS: LEAH STOCKSTROM / NICOLA SZIBBO / ERIC ANDERSON / H. FERNANDO BURGA // [IN]CITY 2014
OutlineAnalysis: National Scale
Economic Benefits of Complete Streets
Opening the Street to All Users
Analysis: Local Scale
Current Conditions on Telegraph
The Space Between Place
Bicycle-Driven Sales and Business Types
Methodology
Learning from Precedent Studies
Sales Data
Surveys
We begin our analysis of the Telegraph Complete Streets project by exploring similar projects and nationwide efforts to expand street access.
Vancouver New York City
Toronto San Francisco
We continue our analysis by investigating the local situation on Telegraph Avenue: the conditions for current business patrons, the present mix of business types and how it may shape bicycle-driven commerce, and the possibilities open for future development.
We conclude our report with a comparison of previous studies of bicycles and business, extracting a new best practices model for studying the effects of the Telegraph Complete Streets, as well as other projects in the future.
Outline: National and Local Context
SALES TAX DATA
MERCHANT & PEDESTRIAN SURVEYS
+1 YEAR BEFORE & 2 YEARS AFTER
RETAIL, FOOD, SERVICE ONLY
COMPARE IMPROVEMENT SITE, COMPARISON SITE, & WHOLE NEIGHBORHOOD
THE MISSING LINK
STUDENT TEAM: KEVIN JOHNSON / CONRAD LINGERFELT / DAN REARDON / CHARLIE SIMPSON / JEAN-PAUL TORRESINSTRUCTORS: LEAH STOCKSTROM / NICOLA SZIBBO / ERIC ANDERSON / H. FERNANDO BURGA // [IN]CITY 2014
SECONDARY ECONOMIC BENEFITS OF COMPLETE STREETSCompleting the street involves treatments that balance out mode options on a given corridor. Updating facilities that serve modes outside the traditional automobile has demonstrated overall benefits to the roadway user and businesses along the corridor.
Case Study: Vanderbilt Avenue Road Diet, New YorkVanderbilt Avenue in New York underwent a complete street, road diet treatment with the goal of improving streetscape and providing pedestrian safety and comfort improvements. This demonstrated a growth of 102% in post-improvement sales by businesses on the corridor.
Det
ectib
le w
arni
ng s
trip
(typ
.)
Mou
ntab
le c
urb
Tree
gra
te w
ithtr
ee (t
yp.)
Cycl
e tr
ack
(typ
.)
Gre
en p
aint
in b
ike-
ped
Text
ured
sur
face
on b
oth
side
sof
cy c
le tr
ack
(typ
.)
Land
scap
e pl
ante
r (ty
p.)
Pede
stri
an
refu
ge is
land
Ram
pRa
mp
Ram
p
510
ft
8’4’
7’11
’10
’11
’7’
4’8’
5’
Cycl
e tr
ack
Bu�e
rPa
rkin
gM
ixed
�ow
Cent
er tu
rnM
ixed
�ow
Park
ing
Auto
ac
cess
/ bu
�er
Cycl
e tr
ack
10’
Side
wal
kFu
rnis
hing
s/
bu�e
r
Fig
ure
15: P
edes
trian
Cro
ssin
g at
T-in
ters
ectio
n –
Perm
anen
t Fo
rmat
Transit Treatments and Economic BenefitsCase Study: New York Select Bus Service, Fordham RoadConstruction of Select Bus Service in New York which included dedicated curbside bus lanes, off board fare collection, all-door boarding, peak hour parking removal demonstrated a 71% growth in business sales in the 3rd year following post-improvement.
Det
ectib
le
war
ning
st
rip (t
yp.)
Mov
able
pla
nter
(typ
.)
Gre
enbi
ke-p
edco
n�ic
t zo
ne (t
yp.)
Cycl
e tr
ack
on b
us p
latf
orm
(sid
ewal
k gr
ade)
Cycl
e tr
ack
in ro
adw
ay(r
oadw
ay g
rade
)Bi
ke ra
cksG
reen
pa
int i
n bi
ke-p
edco
n�ic
t zon
e (t
yp.)
Exis
ting
Ram
p
Seat
ing
Tem
pora
ry p
arkl
et
bus
stop
pla
tfor
mSh
elte
rFl
ag s
ign
Ram
p (1
:20)
Ram
pRa
mp
15’6’9’
SidewalkCycle track
Bus platform
10’
Bus pulloutlane
Fig
ure
14: T
rans
it Is
land
with
Cyc
le T
rack
and
Pla
nter
s – I
nter
im F
orm
at
Pedestrian Treatments and Economic Benefits
Safety islands were added for comfort
Median placed in to narrow the roadway, making the crossing distance shorter for pedestrians
The addition of the median and bike lane narrowed the perceived roadway for traffic calming
102%
3rd year retail sales, post road diet improvements
Bus bulb outs eliminates bus serving
Off-board payment helps to reduce dwell time
All door boarding speeds up boarding and off boarding
71%
3rd year retail sales, post road diet improvements
Local ImprovementsTelegraph Ave
Local ImprovementsTelegraph Ave
• Safety Islands• Ped bulb outs• Narrowed travel
lane• Shorter crossing
distance
• Bus stop islands• Stops on travel
lane
Non-motorized improvements that come along with complete streets projects have real economic impacts for the businesses and merchants on the corridor
A B C
A
BC
Analysis: National Scale
THE MISSING LINK
STUDENT TEAM: KEVIN JOHNSON / CONRAD LINGERFELT / DAN REARDON / CHARLIE SIMPSON / JEAN-PAUL TORRESINSTRUCTORS: LEAH STOCKSTROM / NICOLA SZIBBO / ERIC ANDERSON / H. FERNANDO BURGA // [IN]CITY 2014
Analysis: National Scale
Segregated bikeways appeal to a wide variety of demographics, improve the pedestrian realm and therefore could increase economic vibrancy on Telegraph.
HOW MIGHT “COMPLETING” THE STREET CHANGE BEHAVIOR?
PROPOSED DESIGN OPTIONS • Numerous street design options have been proposed for
Telegraph Avenue ranging from Class 3 (“sharrows”) to Class 1 (parking protected “cycletracks”).
• Studies have shown that cyclists tend to visit local businesses more often and spend more money overall. Putting cyclists next to the curb with a parking separated facility gives them a direct sight line to store fronts as well as effortless access should they choose to stop.
• Parking separated cycletracks also move car traffic further from storefronts creating a more quieter and more inviting pedestrian realm.
A Women’s Cycling Survey conducted by The Association of Pedestrian and Bicycle Professionals (APBP), found that more bike lanes and especially separated facilities were amongst top concerns for female cyclists. Given that women represent an equal share of consumers, and that many businesses along Telegraph are geared towards women, a segregated facility is likely to be best for business.
DESIGN AND DEMOGRAPHICS
DESIGN ALTERNATIVES
• People (and therefore shoppers) are attracted to green space and open space. As a recent New York Times article reported, opening the High Line park in Chelsea (situated on top of a former railway track) generated $2 billion in revenue for the area.
• Oakland should consider the many examples around the world of ideal pedestrian spaces creating the highest economic yield in their designs for Telegraph.
More bike lanes
Completely separated off-road cycling paths
Better connectivity/more direct routes
Wider lanes on the roads
62%
46%
44%
44%
13,000 Women were asked:
What would cause you to start cycling?
THE MISSING LINK
STUDENT TEAM: KEVIN JOHNSON / CONRAD LINGERFELT / DAN REARDON / CHARLIE SIMPSON / JEAN-PAUL TORRESINSTRUCTORS: LEAH STOCKSTROM / NICOLA SZIBBO / ERIC ANDERSON / H. FERNANDO BURGA // [IN]CITY 2014
Analysis: Local Scale
Automotive traffic is not conducive to a thriving business district on Telegraph.
WHAT IS THE EXPERIENCE OF TELEGRAPH BUSINESS PATRONS NOW?
Pedestrians: Cyclists:
Transit Riders: Drivers:
High traffic speeds create noise and a sense of danger.
Blind spots at crossings without bulbouts are unsafe.
Cyclist speed is determined by traffic. Slowing down to check out business becomes danger-ous when sharing a traffic lane with drivers.
Parking obscures sightlines with business.
Buses infrequent and slow, making getting off to shop improbable.
Once off the bus, transit riders become part of (potentially unsafe) pedestrian realm.
Crowded buses make carrying groceries or goods a chore.
Higher traffic speeds make slowing down and parking difficult.
No designation of space between motorists and cyclists creates confusion and danger.
Space must be navigated with cyclists while parking.
Shop Where You Feel Safe
Wes
t St
Broa
dway
Market St
Adel
ine
St
45th St
Tele
grap
h Av
e
34th St
40th St
42nd St
Alcatraz Ave
Gra
nd A
ve
17th St
Web
ster
St
Aileen St
Shaf
ter A
ve
27th St
Harrison St
55th St
41st St
Myr
tle S
t
19th St
Shattuck Ave
San Pablo Ave
Howe St
43rd St
14th St
56th St
57th St
Colle
ge A
ve
MLK
Jr. W
ay
51st St
Dover St
35th St
36th St
Oakland Ave
54th St
Brus
h St
21st St
Piedmont Ave
Man
ila A
ve
W MacArthur Blvd
Clarem
ont A
ve
23rd St
37th St
49th St
53rd St
44th St
46th St
30th St
Chabot Rd
Genoa St
Cast
ro S
t
W Grand Ave
33rd St
MacArthur Blvd
52nd St
Apgar St
Fairview St
60th St
Law
ton
Ave
66th St
59th St
38th St
Linda Ave
Stanford Ave
Perk
ins S
t
King St
Vernon St
Clifton St
Ches
tnut
St
63rd St
24th St
58th St
31st St
32nd St
39th St
Filb
ert S
t
12th St
28th St
Lee
St
Gilber
t St
62nd St
Colby St
47th St
Mile
s Ave
Euclid Ave
Fran
klin
St
Keith Ave
Baker St
Wal
ker A
ve
Boyd
Ave
North St
61st St
Arlington Ave
Opa
l St
65th St
Lowell St
Racine St
Santa Clara Ave Jean St
26th St
13th St11th St
Forest St
Prince St
Lind
en S
t
29th St
Cavour St
Wes
ley A
ve
Hudson St
Woolsey St
Ocean View Dr
16th St
Taft Ave
Broadway Ter
Ellis St
18th St
Clay
St
California St
Harmon St
Moss Ave
Lusk
St
Lock
sley A
ve
Adams St
Orange St
Je�e
rson
St
Gaskill St
Rose Ave
20th St
22nd St
Brockhurst St
John St
Mather St
Sycamore St
Florio St
Mer
ritt A
ve
Clar
ke S
t
Terra
ce St
25th St
Stat
en A
ve
Kales Ave
15th St
Jam
es A
ve
Montgomery St
Canning St
Van Buren Ave
Mag
nolia
St
Athol Ave
Ayala
Ave
Idaho St
Jayne Ave
War�
eld Ave
48th St
Vald
ez S
t
Monte Vista Ave
Margarido D
r
Verm
ont S
t
Haddo
n Rd
Thom
as A
ve
Fairm
ount
Ave
Cleveland St
50th St
Hillgirt Cir
Monroe Ave
York St
Nor
thga
te A
ve
Olive Ave
Mandana Blvd
20th St
Desm
ond
St
Sum
mit
St
Rich St
Valle
y St
Belle
vue
Ave
Harwood Ave
Rand Ave
Sacramento St
MacCall St
Echo Ave
Lake Ave
Pera
lta St
Lake Park Ave
Ross St
Leno
x Av
e
Manor D
r
Carlt
on S
t
Hillegass Ave
Brya
nt A
ve
Elwood Ave
Poirier St
Palm Ave
Patt
on S
t
Alic
e St
Glen Ave
Birch Ct
Lake
shor
e Av
e
Kenw
yn R
d
Ruby
St
Emery St
William St
Athens Ave
Elm
St
Curt
is St
Mead Ave
Kingston Ave
Erie St
Chetwood StBr
ook
St
Acton St
Moraga Ave
Santa Rosa Ave
Richmond Blvd
Emer
ald
St
Milton St
Greenbank Ave
Montell St
How
ell St
Isabella St
View St
Presley Way
Belg
rave
Pl
Oak Grove Ave
Vice
nte
St
Montecito Ave
Carb
erry
Ave
61st Pl
Park Ave
Warwick Ave
Pleasant Valley Ave
Pearl St
Hawthorne Ave
Rockwell St
Herzog St
40th St Way
Essex St
Tremont St
Salem St
Stanley Pl
Lake
side
Dr
Lower G
rand Ave
Men
docin
o Av
e
Whitney St
Fairview Ave
Dana St
Beacon St
Burk St
Brooklyn Ave
Rio Vista Ave
Avon St
Bayo Vista Ave
Boden Way
Ramona Ave
Gleneden Ave
Cambridge Way
Wildwood Ave
Yosemite Ave
Sylvan Way
Irwin Ct
Mystic St
Fairbanks Ave
Capi
tal S
t
Frisbie St
El Dorado Ave
Boise St
Weldon Ave
Nace Ave
Moss Way
Haskell St
Park
Vie
w Te
r
Clover Dr
Regent St
Whitmore St
Radn
or R
d
Yerba Buena Ave
10th St
Ivanhoe Rd
Bonham Way
View Pl
Chabolyn Ter
Alicia St
Monte Cresta Ave
Entrada Ave
Wes
ley W
ay
Ellit
a Av
e
Rockridge Blvd
Cresc
ent S
t
Hamilton Pl
Redondo Ave
Vice
nte
Way
Wav
erly
St
Arroyo Ave
Kempto
n Ave
Latim
er P
l
Ross Cir
Perry Pl
Mira Vista Ave
Vernon Ter
McC
lure
St
Chabot Crest
Martin St
Ada St
Garnet St
Sunnyslope Ave
Eucalyptus Rd
Hardy St
Glendale Ave
Harper St
Warren Ave
Hillsborough St
Parkside Dr
Haddo
n Pl
Westall Ave
Occidental St
Garland Ave
Cheney Ave
Ando
ver S
t
Wheeler St
Rich
mon
d Av
e
Ross St
58th St
28th St
45th St
51st St
65th St
36th St
19th St
Lind
en S
t
62nd St
Miles Ave
60th St
Adel
ine
St
W MacArthur Blvd
62nd St
Clar
ke S
t
61st St
21st St
63rd St
25th St
Lawton Ave
39th St
48th St
30th St
Vald
ez S
t
Taft Ave
Harmon St
58th St
Mar
ket S
t
Fairview St
61st St
32nd St
Apgar St
Whitney St
53rd St
56th St
Man
ila A
ve
13th St
24th St
22nd St
63rd St
63rd St
W S
t
46th St
Colby St
Dover St
Dana St
53rd St
58th St
26th St
Mar
ket S
t
57th St
MLK
Jr. W
ay
48th St
31st St
60th St
17th St
30th St
54th St
47th St
15th St
41st St
54th St
Harri
son
St
Montgomery St
39th St
Clifton St
37th St
47th St
62nd St
28th St
25th St
62nd St
61st St
51st St
63rd StBay Pl
59th St
Jean
St
Lawton Ave
62nd St
Lake Ave
43rd St
Lowell St
Occidental St
61st St
40th St
37th St
38th St
44th St
55th St
19th St
Filb
ert S
t
63rd St
19th St
60th St
61st St
Essex St
16th St
28th St
62nd St
29th St
26th St
Prince St
33rd St
Web
ster
St
Man
ila A
ve
45th St
Vernon St
Lind
en S
t
63rd St
32nd St
20th St
59th St
24th St
50th St
41st St
23rd St
66th St
62nd St
28th St
Idaho St
21st St 23rd St
61st St
60th St
24th St
18th St
Wes
t St
Broa
dway
Market St
Adel
ine
St
45th St
Tele
grap
h Av
e
34th St
40th St
42nd St
Alcatraz Ave
Gra
nd A
ve
17th St
Web
ster
St
Aileen St
Shaf
ter A
ve
27th St
Harrison St
55th St
41st St
Myr
tle S
t
19th St
Shattuck Ave
San Pablo Ave
Howe St
43rd St
14th St
56th St
57th St
Colle
ge A
ve
MLK
Jr. W
ay
51st St
Dover St
35th St
36th St
Oakland Ave
54th St
Brus
h St
21st St
Piedmont Ave
Man
ila A
ve
W MacArthur Blvd
Clarem
ont A
ve
23rd St
37th St
49th St
53rd St
44th St
46th St
30th St
Chabot Rd
Genoa St
Cast
ro S
t
W Grand Ave
33rd St
MacArthur Blvd
52nd St
Apgar St
Fairview St
60th St
Law
ton
Ave
66th St
59th St
38th St
Linda Ave
Stanford Ave
Perk
ins S
t
King St
Vernon St
Clifton St
Ches
tnut
St
63rd St
24th St
58th St
31st St
32nd St
39th St
Filb
ert S
t
12th St
28th St
Lee
St
Gilber
t St
62nd St
Colby St
47th St
Mile
s Ave
Euclid Ave
Fran
klin
St
Keith Ave
Baker St
Wal
ker A
ve
Boyd
Ave
North St
61st St
Arlington Ave
Opa
l St
65th St
Lowell St
Racine St
Santa Clara Ave Jean St
26th St
13th St11th St
Forest St
Prince St
Lind
en S
t
29th St
Cavour St
Wes
ley A
ve
Hudson St
Woolsey St
Ocean View Dr
16th St
Taft Ave
Broadway Ter
Ellis St
18th St
Clay
St
California St
Harmon St
Moss Ave
Lusk
St
Lock
sley A
ve
Adams St
Orange St
Je�e
rson
St
Gaskill St
Rose Ave
20th St
22nd St
Brockhurst St
John St
Mather St
Sycamore St
Florio St
Mer
ritt A
ve
Clar
ke S
t
Terra
ce St
25th St
Stat
en A
ve
Kales Ave
15th St
Jam
es A
ve
Montgomery St
Canning St
Van Buren Ave
Mag
nolia
St
Athol Ave
Ayala
Ave
Idaho St
Jayne Ave
War�
eld Ave
48th St
Vald
ez S
t
Monte Vista Ave
Margarido D
r
Verm
ont S
t
Haddo
n Rd
Thom
as A
ve
Fairm
ount
Ave
Cleveland St
50th St
Hillgirt Cir
Monroe Ave
York St
Nor
thga
te A
ve
Olive Ave
Mandana Blvd
20th St
Desm
ond
St
Sum
mit
St
Rich St
Valle
y St
Belle
vue
Ave
Harwood Ave
Rand Ave
Sacramento St
MacCall St
Echo Ave
Lake Ave
Pera
lta St
Lake Park Ave
Ross St
Leno
x Av
e
Manor D
r
Carlt
on S
t
Hillegass Ave
Brya
nt A
ve
Elwood Ave
Poirier St
Palm Ave
Patt
on S
t
Alic
e St
Glen Ave
Birch Ct
Lake
shor
e Av
e
Kenw
yn R
d
Ruby
St
Emery St
William St
Athens Ave
Elm
St
Curt
is St
Mead Ave
Kingston Ave
Erie St
Chetwood StBr
ook
St
Acton St
Moraga Ave
Santa Rosa Ave
Richmond Blvd
Emer
ald
St
Milton St
Greenbank Ave
Montell St
How
ell St
Isabella St
View St
Presley Way
Belg
rave
Pl
Oak Grove Ave
Vice
nte
St
Montecito Ave
Carb
erry
Ave
61st Pl
Park Ave
Warwick Ave
Pleasant Valley Ave
Pearl St
Hawthorne Ave
Rockwell St
Herzog St
40th St Way
Essex St
Tremont St
Salem St
Stanley Pl
Lake
side
Dr
Lower G
rand Ave
Men
docin
o Av
e
Whitney St
Fairview Ave
Dana St
Beacon St
Burk St
Brooklyn Ave
Rio Vista Ave
Avon St
Bayo Vista Ave
Boden Way
Ramona Ave
Gleneden Ave
Cambridge Way
Wildwood Ave
Yosemite Ave
Sylvan Way
Irwin Ct
Mystic St
Fairbanks Ave
Capi
tal S
t
Frisbie St
El Dorado Ave
Boise St
Weldon Ave
Nace Ave
Moss Way
Haskell St
Park
Vie
w Te
r
Clover Dr
Regent St
Whitmore St
Radn
or R
d
Yerba Buena Ave
10th St
Ivanhoe Rd
Bonham Way
View Pl
Chabolyn Ter
Alicia St
Monte Cresta Ave
Entrada Ave
Wes
ley W
ay
Ellit
a Av
e
Rockridge Blvd
Cresc
ent S
t
Hamilton Pl
Redondo Ave
Vice
nte
Way
Wav
erly
St
Arroyo Ave
Kempto
n Ave
Latim
er P
l
Ross Cir
Perry Pl
Mira Vista Ave
Vernon Ter
McC
lure
St
Chabot Crest
Martin St
Ada St
Garnet St
Sunnyslope Ave
Eucalyptus Rd
Hardy St
Glendale Ave
Harper St
Warren Ave
Hillsborough St
Parkside Dr
Haddo
n Pl
Westall Ave
Occidental St
Garland Ave
Cheney Ave
Ando
ver S
t
Wheeler St
Rich
mon
d Av
e
Ross St
58th St
28th St
45th St
51st St
65th St
36th St
19th St
Lind
en S
t
62nd St
Miles Ave
60th St
Adel
ine
St
W MacArthur Blvd
62nd St
Clar
ke S
t
61st St
21st St
63rd St
25th St
Lawton Ave
39th St
48th St
30th St
Vald
ez S
t
Taft Ave
Harmon St
58th St
Mar
ket S
t
Fairview St
61st St
32nd St
Apgar St
Whitney St
53rd St
56th St
Man
ila A
ve
13th St
24th St
22nd St
63rd St
63rd St
W S
t
46th St
Colby St
Dover St
Dana St
53rd St
58th St
26th St
Mar
ket S
t
57th St
MLK
Jr. W
ay
48th St
31st St
60th St
17th St
30th St
54th St
47th St
15th St
41st St
54th St
Harri
son
St
Montgomery St
39th St
Clifton St
37th St
47th St
62nd St
28th St
25th St
62nd St
61st St
51st St
63rd StBay Pl
59th St
Jean
St
Lawton Ave
62nd St
Lake Ave
43rd St
Lowell St
Occidental St
61st St
40th St
37th St
38th St
44th St
55th St
19th St
Filb
ert S
t
63rd St
19th St
60th St
61st St
Essex St
16th St
28th St
62nd St
29th St
26th St
Prince St
33rd St
Web
ster
St
Man
ila A
ve
45th St
Vernon St
Lind
en S
t
63rd St
32nd St
20th St
59th St
24th St
50th St
41st St
23rd St
66th St
62nd St
28th St
Idaho St
21st St 23rd St
61st St
60th St
24th St
18th St
O A K L A N D
P I E D M O N T
E M E R Y V I L L E
B E R K E L E Y
LakeMerritt
123CALIFORNIA
24CALIFORNIA
580
580
980
Figure X.
WC13-3080
LEGEND
4
5
3
2
1
Bicycle Collisions
Bicycle Collisions, 2007-2011
Figure 1
Wes
t St
Broa
dway
Market St
Adel
ine
St
45th St
Tele
grap
h Av
e
34th St
40th St
42nd St
Alcatraz Ave
Gra
nd A
ve
17th St
Web
ster
St
Aileen St
Shaf
ter A
ve
27th St
Harrison St
55th St
41st St
Myr
tle S
t
19th St
Shattuck Ave
San Pablo Ave
Howe St
43rd St
14th St
56th St
57th St
Colle
ge A
ve
MLK
Jr. W
ay
51st St
Dover St
35th St
36th St
Oakland Ave
54th St
Brus
h St
21st St
Piedmont Ave
Man
ila A
ve
W MacArthur Blvd
Clarem
ont A
ve
23rd St
37th St
49th St
53rd St
44th St
46th St
30th St
Chabot Rd
Genoa St
Cast
ro S
t
W Grand Ave
33rd St
MacArthur Blvd
52nd St
Apgar St
Fairview St
60th St
Law
ton
Ave
66th St
59th St
38th St
Linda Ave
Stanford Ave
Perk
ins S
t
King St
Vernon St
Clifton St
Ches
tnut
St
63rd St
24th St
58th St
31st St
32nd St
39th St
Filb
ert S
t
12th St
28th St
Lee
St
Gilber
t St
62nd St
Colby St
47th St
Mile
s Ave
Euclid Ave
Fran
klin
St
Keith Ave
Baker St
Wal
ker A
ve
Boyd
Ave
North St
61st St
Arlington Ave
Opa
l St
65th St
Lowell St
Racine St
Santa Clara Ave Jean St
26th St
13th St11th St
Forest St
Prince St
Lind
en S
t
29th St
Cavour St
Wes
ley A
ve
Hudson St
Woolsey St
Ocean View Dr
16th St
Taft Ave
Broadway Ter
Ellis St
18th St
Clay
St
California St
Harmon St
Moss Ave
Lusk
St
Lock
sley A
ve
Adams St
Orange St
Gaskill St
Rose Ave
20th St
22nd St
Brockhurst St
John St
Mather St
Sycamore St
Florio St
Mer
ritt A
ve
Clar
ke S
t
Terra
ce St
25th St
Stat
en A
ve
Kales Ave
15th St
Jam
es A
ve
Montgomery St
Canning St
Van Buren Ave
Mag
nolia
St
Athol Ave
Ayala
Ave
Idaho St
Jayne Ave
48th St
Vald
ez S
t
Monte Vista Ave
Margarido D
r
Verm
ont S
t
Haddo
n Rd
Thom
as A
ve
Fairm
ount
Ave
Cleveland St
50th St
Hillgirt Cir
Monroe Ave
York St
Nor
thga
te A
ve
Olive Ave
Mandana Blvd
20th St
Desm
ond
St
Sum
mit
St
Rich St
Valle
y St
Belle
vue
Ave
Harwood Ave
Rand Ave
Sacramento St
MacCall St
Echo Ave
Lake Ave
Pera
lta St
Lake Park Ave
Ross St
Leno
x Av
e
Manor D
r
Carlt
on S
t
Hillegass Ave
Brya
nt A
ve
Elwood Ave
Poirier St
Palm Ave
Patt
on S
t
Alice
St
Glen Ave
Birch Ct
Lake
shor
e Av
e
Kenw
yn R
d
Ruby
St
Emery St
William St
Athens Ave
Elm
St
Curt
is St
Mead Ave
Kingston Ave
Erie St
Chetwood StBr
ook
St
Acton St
Moraga Ave
Santa Rosa Ave
Richmond Blvd
Emer
ald
St
Milton St
Greenbank Ave
Montell St
How
ell St
Isabella St
View St
Presley Way
Belg
rave
Pl
Oak Grove Ave
Vice
nte
St
Montecito Ave
Carb
erry
Ave
61st Pl
Park Ave
Warwick Ave
Pleasant Valley Ave
Pearl St
Hawthorne Ave
Rockwell St
Herzog St
40th St Way
Essex St
Tremont St
Salem St
Stanley Pl
Lake
side
Dr
Lower G
rand Ave
Men
docin
o Av
e
Whitney St
Fairview Ave
Dana St
Beacon St
Burk St
Brooklyn Ave
Rio Vista Ave
Avon St
Bayo Vista Ave
Boden Way
Ramona Ave
Gleneden Ave
Cambridge Way
Wildwood Ave
Yosemite Ave
Sylvan Way
Irwin Ct
Mystic St
Fairbanks Ave
Capi
tal S
t
Frisbie St
El Dorado Ave
Boise St
Weldon Ave
Nace Ave
Moss Way
Haskell St
Park
Vie
w Te
r
Clover Dr
Regent St
Whitmore St
Radn
or R
d
Yerba Buena Ave
10th St
Ivanhoe Rd
Bonham Way
View Pl
Chabolyn Ter
Alicia St
Monte Cresta Ave
Entrada Ave
Wes
ley W
ay
Ellit
a Av
e
Rockridge Blvd
Cresc
ent S
t
Hamilton Pl
Redondo Ave
Vice
nte
Way
Wav
erly
St
Arroyo Ave
Kempto
n Ave
Latim
er P
l
Ross Cir
Perry Pl
Mira Vista Ave
Vernon Ter
McC
lure
St
Chabot Crest
Martin St
Ada St
Garnet St
Sunnyslope Ave
Eucalyptus Rd
Hardy St
evA eladnelG
Harper St
Warren Ave
Hillsborough St
Parkside Dr
Haddo
n Pl
Westall Ave
Occidental St
Garland Ave
Cheney Ave
Ando
ver S
t
Wheeler St
Rich
mon
d Av
e
Ross St
58th St
28th St
45th St
51st St
65th St
36th St
19th St
Lind
en S
t
62nd St
Miles Ave
60th St
Adel
ine
St
W MacArthur Blvd
62nd St
Clar
ke S
t
61st St
21st St
63rd St
25th St
Lawton Ave
39th St
48th St
30th St
Vald
ez S
t
Taft Ave
Harmon St
58th St
Mar
ket S
t
Fairview St
61st St
32nd St
Apgar St
Whitney St
53rd St
56th St
Man
ila A
ve
13th St
24th St
22nd St
63rd St
63rd St
W S
t
46th St
Colby St
Dover St
Dana St
53rd St
58th St
26th St
Mar
ket S
t
57th St
MLK
Jr. W
ay
48th St
31st St
60th St
17th St
30th St
54th St
47th St
15th St
41st St
54th St
Harri
son
St
Montgomery St
39th St
Clifton St
37th St
47th St
62nd St
28th St
25th St
62nd St
61st St
51st St
63rd St
Bay Pl
59th St
Jean
St
Lawton Ave
62nd St
Lake Ave
43rd St
Lowell St
Occidental St
61st St
40th St
37th St
38th St
44th St
55th St
19th St
Filb
ert S
t
63rd St
19th St
60th St
61st St
Essex St
16th St
28th St
62nd St
29th St
26th St
Prince St
33rd St
Web
ster
St
Man
ila A
ve
45th St
Vernon St
Lind
en S
t
63rd St
32nd St
20th St
59th St
24th St
50th St
41st St
23rd St
66th St
62nd St
28th St
Idaho St
21st St 23rd St
61st St
60th St
24th St
18th St
Wes
t St
Broa
dway
Market St
Adel
ine
St
45th St
Tele
grap
h Av
e
34th St
40th St
42nd St
Alcatraz Ave
Gra
nd A
ve
17th St
Web
ster
St
Aileen St
Shaf
ter A
ve
27th St
Harrison St
55th St
41st St
Myr
tle S
t
19th St
Shattuck Ave
San Pablo Ave
Howe St
43rd St
14th St
56th St
57th St
Colle
ge A
ve
MLK
Jr. W
ay
51st St
Dover St
35th St
36th St
Oakland Ave
54th St
Brus
h St
21st St
Piedmont Ave
Man
ila A
ve
W MacArthur Blvd
Clarem
ont A
ve
23rd St
37th St
49th St
53rd St
44th St
46th St
30th St
Chabot Rd
Genoa St
Cast
ro S
t
W Grand Ave
33rd St
MacArthur Blvd
52nd St
Apgar St
Fairview St
60th St
Law
ton
Ave
66th St
59th St
38th St
Linda Ave
Stanford Ave
Perk
ins S
t
King St
Vernon St
Clifton St
Ches
tnut
St
63rd St
24th St
58th St
31st St
32nd St
39th St
Filb
ert S
t
12th St
28th St
Lee
St
Gilber
t St
62nd St
Colby St
47th St
Mile
s Ave
Euclid Ave
Fran
klin
St
Keith Ave
Baker St
Wal
ker A
ve
Boyd
Ave
North St
61st St
Arlington Ave
Opa
l St
65th St
Lowell St
Racine St
Santa Clara Ave Jean St
26th St
13th St11th St
Forest St
Prince St
Lind
en S
t
29th St
Cavour St
Wes
ley A
ve
Hudson St
Woolsey St
Ocean View Dr
16th St
Taft Ave
Broadway Ter
Ellis St
18th St
Clay
St
California St
Harmon St
Moss Ave
Lusk
St
Lock
sley A
ve
Adams St
Orange St
Gaskill St
Rose Ave
20th St
22nd St
Brockhurst St
John St
Mather St
Sycamore St
Florio St
Mer
ritt A
ve
Clar
ke S
t
Terra
ce St
25th St
Stat
en A
ve
Kales Ave
15th St
Jam
es A
ve
Montgomery St
Canning St
Van Buren Ave
Mag
nolia
St
Athol Ave
Ayala
Ave
Idaho St
Jayne Ave
48th St
Vald
ez S
t
Monte Vista Ave
Margarido D
r
Verm
ont S
t
Haddo
n Rd
Thom
as A
ve
Fairm
ount
Ave
Cleveland St
50th St
Hillgirt Cir
Monroe Ave
York St
Nor
thga
te A
ve
Olive Ave
Mandana Blvd
20th St
Desm
ond
St
Sum
mit
St
Rich St
Valle
y St
Belle
vue
Ave
Harwood Ave
Rand Ave
Sacramento St
MacCall St
Echo Ave
Lake Ave
Pera
lta St
Lake Park Ave
Ross St
Leno
x Av
e
Manor D
r
Carlt
on S
t
Hillegass Ave
Brya
nt A
ve
Elwood Ave
Poirier St
Palm Ave
Patt
on S
t
Alice
St
Glen Ave
Birch Ct
Lake
shor
e Av
e
Kenw
yn R
d
Ruby
St
Emery St
William St
Athens Ave
Elm
St
Curt
is St
Mead Ave
Kingston Ave
Erie St
Chetwood StBr
ook
St
Acton St
Moraga Ave
Santa Rosa Ave
Richmond Blvd
Emer
ald
St
Milton St
Greenbank Ave
Montell St
How
ell St
Isabella St
View St
Presley Way
Belg
rave
Pl
Oak Grove Ave
Vice
nte
St
Montecito Ave
Carb
erry
Ave
61st Pl
Park Ave
Warwick Ave
Pleasant Valley Ave
Pearl St
Hawthorne Ave
Rockwell St
Herzog St
40th St Way
Essex St
Tremont St
Salem St
Stanley Pl
Lake
side
Dr
Lower G
rand Ave
Men
docin
o Av
e
Whitney St
Fairview Ave
Dana St
Beacon St
Burk St
Brooklyn Ave
Rio Vista Ave
Avon St
Bayo Vista Ave
Boden Way
Ramona Ave
Gleneden Ave
Cambridge Way
Wildwood Ave
Yosemite Ave
Sylvan Way
Irwin Ct
Mystic St
Fairbanks Ave
Capi
tal S
t
Frisbie St
El Dorado Ave
Boise St
Weldon Ave
Nace Ave
Moss Way
Haskell St
Park
Vie
w Te
r
Clover Dr
Regent St
Whitmore St
Radn
or R
d
Yerba Buena Ave
10th St
Ivanhoe Rd
Bonham Way
View Pl
Chabolyn Ter
Alicia St
Monte Cresta Ave
Entrada Ave
Wes
ley W
ay
Ellit
a Av
e
Rockridge Blvd
Cresc
ent S
t
Hamilton Pl
Redondo Ave
Vice
nte
Way
Wav
erly
St
Arroyo Ave
Kempto
n Ave
Latim
er P
l
Ross Cir
Perry Pl
Mira Vista Ave
Vernon Ter
McC
lure
St
Chabot Crest
Martin St
Ada St
Garnet St
Sunnyslope Ave
Eucalyptus Rd
Hardy St
evA eladnelG
Harper St
Warren Ave
Hillsborough St
Parkside Dr
Haddo
n Pl
Westall Ave
Occidental St
Garland Ave
Cheney Ave
Ando
ver S
t
Wheeler St
Rich
mon
d Av
e
Ross St
58th St
28th St
45th St
51st St
65th St
36th St
19th St
Lind
en S
t
62nd St
Miles Ave
60th St
Adel
ine
St
W MacArthur Blvd
62nd St
Clar
ke S
t
61st St
21st St
63rd St
25th St
Lawton Ave
39th St
48th St
30th St
Vald
ez S
t
Taft Ave
Harmon St
58th St
Mar
ket S
t
Fairview St
61st St
32nd St
Apgar St
Whitney St
53rd St
56th St
Man
ila A
ve
13th St
24th St
22nd St
63rd St
63rd St
W S
t
46th St
Colby St
Dover St
Dana St
53rd St
58th St
26th St
Mar
ket S
t
57th St
MLK
Jr. W
ay
48th St
31st St
60th St
17th St
30th St
54th St
47th St
15th St
41st St
54th St
Harri
son
St
Montgomery St
39th St
Clifton St
37th St
47th St
62nd St
28th St
25th St
62nd St
61st St
51st St
63rd St
Bay Pl
59th St
Jean
St
Lawton Ave
62nd St
Lake Ave
43rd St
Lowell St
Occidental St
61st St
40th St
37th St
38th St
44th St
55th St
19th St
Filb
ert S
t
63rd St
19th St
60th St
61st St
Essex St
16th St
28th St
62nd St
29th St
26th St
Prince St
33rd St
Web
ster
St
Man
ila A
ve
45th St
Vernon St
Lind
en S
t
63rd St
32nd St
20th St
59th St
24th St
50th St
41st St
23rd St
66th St
62nd St
28th St
Idaho St
21st St 23rd St
61st St
60th St
24th St
18th St
O A K L A N D
P I E D M O N T
E M E R Y V I L L E
B E R K E L E Y
LakeMerritt
123CALIFORNIA
24CALIFORNIA
580
580
980
Figure X.
WC13-3080
LEGEND
4
5
3
2
1
PedestrianCollisions
Pedestrian Collisions, 2007-2011
Figure 2
• These reports done by Fehr & Peers show that from 2007-2011, 223 crashes resulted in injuries on Telegraph Avenue between 20th Street and 57th Street.
• Of these, 29% involved a bicyclist, 27% involved a pedes-trian and four resulted in deaths.
• Over the past 5 years, Telegraph Ave has averaged a crash/week, including 4 fatalities. It is one of Oakland’s worst streets for traffic safety.
Many cyclists choosing other streets entirely looking for safer conditions.
Cars parking force bikes further into traffic.
Long, dangerous crossings are barriers to exploring both sides of street.
2 out of 3 drivers fail to yield at crossings in Temescal.
THE MISSING LINK
STUDENT TEAM: KEVIN JOHNSON / CONRAD LINGERFELT / DAN REARDON / CHARLIE SIMPSON / JEAN-PAUL TORRESINSTRUCTORS: LEAH STOCKSTROM / NICOLA SZIBBO / ERIC ANDERSON / H. FERNANDO BURGA // [IN]CITY 2014
Analysis: Local Scale
All sections of Telegraph should benefit from better bicycle facilities, but the Temescal could initially see somewhat greater benefits than Koreatown-Northgate because of its present mix of businesses.
BICYCLE-DRIVEN SALES AND BUSINESS TYPES
27th
20th
I-580
40th
47th
51st
Highway 2457th St
Tem
esca
l/Tel
egra
ph B
IDKo
reat
own/
Nor
thga
te B
ID
Studies show that, while bicyclists spend less per trip than motorists, they visit stores more often and spend more money overall.Businesses like food and retail that depend on frequent customer visits should benefit most from bicycles. Medical offices, and other businesses that customers only visit when they need to, will likely see smaller benefits.
Business Improvement DistrictsTemescal-Telegraph
Koreatown-Northgate
The Temescal-Telegraph business improvement district extends from 40th Street to the Berkeley border at 66th Street, and was founded in 2004. In addition to street cleaning and pedestrian improvements, the district runs an annual street fair.Especially between 47th and 52nd streets, the Temescal is a burgeoning pedestrian andbicycle-oriented district, with many closely spaced shops and restaurants. This area would see the greatest benefits from improved bicycle facilities.
The Koreatown-Northgate business improve-ment district extends from 20th Street to I-580, and was founded in 2007. The district was created to support the revitalization of the area and regularly patrols the streets for graffiti and other nuisance crimes.
At present, the district is somewhat diffuse and lacks a strong center. However, the com-munity has gained attention recently for open-streets events like First Fridays and the Art Murmur. With the Complete Streets Plan, the area can continue to develop.
Zoned commercial land
Temescal-Telegraph BID
Koreatown-Northgate BID
58.5% of businesses benefit from frequent visits
50.7% of businesses benefit from frequent visits
Pizzaiolo Restaurant
Burma Superstar
Tip Top Bike Shop Tara’s Organic Ice Cream Doña Tomas It’s Your Move
Rock Paper Scissors Collective
Johansson Projects Gallery
Community Rejuvenation Project mural
The New Parkway Theater Telegraph Beer Garden Hambrick’s Giant Burgers
THE MISSING LINK
STUDENT TEAM: KEVIN JOHNSON / CONRAD LINGERFELT / DAN REARDON / CHARLIE SIMPSON / JEAN-PAUL TORRESINSTRUCTORS: LEAH STOCKSTROM / NICOLA SZIBBO / ERIC ANDERSON / H. FERNANDO BURGA // [IN]CITY 2014
If bicycles and pedestrians are to increase economic vibrancy on Telegraph, appropriate development of facilities must consider these spaces between places
SPACE BETWEEN PLACE
Compared to drivers, cyclists enjoy a greater range of sight due to a slower speed of travel. Thus:• Relevancy of urban form increases• Parking lots and vacancies may convey emptiness and discourage pedestrians and cyclists • Both increase travel time between storefronts
Why Do Vacancies And Parking Lots Matter?
Average Paces Between Storefronts
27th20th I-580
40th 47th 51st Highway 24
57th StSegment B
Segment CSegment A
33%23%38%
Sidewalk Adjacent To Parking Lots
Key Perceived Vacancy Parking Lot Viewable from Sidewalk
1219 27
Telegraph’s Storefront Density In ContextAlthough physically dense, a street may feel less welcoming to pedestrians and cyclists if they aren’t passing storefronts regularly. Appropriate placement of bicycle parking facilities and landscape amenities can bypass this problem.
• Utilizes minimal vehicle space to maximize bicycle space• Increases visibility of both storefronts and pedestrians • Increases sidewalk utility • Puts cyclists close to dense storefront areas
What Does Good Bicycle Parking Do?image source: http://online.wsj.com/ image source:http://boyonabike.wordpress.com/
Analysis: Local Scale
THE MISSING LINK
STUDENT TEAM: KEVIN JOHNSON / CONRAD LINGERFELT / DAN REARDON / CHARLIE SIMPSON / JEAN-PAUL TORRESINSTRUCTORS: LEAH STOCKSTROM / NICOLA SZIBBO / ERIC ANDERSON / H. FERNANDO BURGA // [IN]CITY 2014
Analysis: Precedents
NYC
Vancouver
Toronto
METHODS FINDINGS LIMITATIONS
6 Separate Stakeholder Surveys done AFTER bike improvements
Merchant & Pedestrian Survey BEFORE bike improvements Analysis of Parking Data
In person Merchant Survey AFTER bike improvements
Sales Tax Data Analysis BEFORE & AFTER bike improvements
Revenue Increases for all Complete Streets projects
Short-term negative perceived affects
Cyclists and Pedestrians Spend more per month than Car Drivers
37% of merchants thought their sales increased after bike improvements
No Qualitative Data to see if perception matched the data results
• No Quantitative Data• Too short term • Analysis only done after
• Analysis only done before
• No Quantitative Data• Too short term
• Analysis only done after• No Quantitative Data
Quantitative Data Analysis
Qualitative Survey
Positive Results
Negative Results
OUR PROPOSED ECONOMIC ANALYSIS
San Francisco
WHAT OTHER STUDIES HAVE NORTH AMERICAN CITIES CONDUCTED REGARDING THE ECONOMIC IMPACT OF BICYCLE IMPROVEMENTS?
Time Management Issues
No Quantitative Data
No QualitativeData
A hybrid approach is necessary, combining both quantitative and qualitative data in the form of sales tax data and merchant/pedestrian surveys.
SALES TAX DATA
MERCHANT & PEDESTRIAN SURVEYS
+1 YEAR BEFORE & 2 YEARS AFTER
RETAIL, FOOD, SERVICE ONLY
COMPARE IMPROVEMENT SITE, COMPARISON SITE, & WHOLE NEIGHBORHOOD
THE MISSING LINK
STUDENT TEAM: KEVIN JOHNSON / CONRAD LINGERFELT / DAN REARDON / CHARLIE SIMPSON / JEAN-PAUL TORRESINSTRUCTORS: LEAH STOCKSTROM / NICOLA SZIBBO / ERIC ANDERSON / H. FERNANDO BURGA // [IN]CITY 2014
Methodology
If sales on Telegraph grow faster with bike lanes than on College Street, there is a strong correlation between improved bicycle facilities and business success.
SALES DATA
Comparable CorridorsIn order to control for citywide economic changes, it is necessary to compare Telegraph’s sales tax data to that of a comparable corridor - in this case, College Street between Broadway and Oakland’s city limits.
TELEGRAPH COLLEGESimilar zoningNo current bicycle facilitiesSimilar average sales per store
Average sales per store
To determine the effect on business of improved bicycle facilities, measure sales in the Telegraph corridor using city sales tax data, before and after installing bike lanes.
1 Aggregate sales data
2 Divide by number of stores
3 Compare average sales
2008201020112012
$334
523
$306
647
$344
664
$322
728
$293
310
$234
885
$334
639
$465
990
Using Sales Tax DataIn order to protect business owners’ privacy, sales tax data should be made anonymous by averaging Telegraph’s total sales over the number of retail stores on the corridor.
Study TimeframeSince short-term economic changes may mask the overall effects of bike lanes, best practices suggest comparing sales data from one year before and two years after project completion.
THE MISSING LINK
STUDENT TEAM: KEVIN JOHNSON / CONRAD LINGERFELT / DAN REARDON / CHARLIE SIMPSON / JEAN-PAUL TORRESINSTRUCTORS: LEAH STOCKSTROM / NICOLA SZIBBO / ERIC ANDERSON / H. FERNANDO BURGA // [IN]CITY 2014
Methodology: Surveys Survey Conditions
• Merchant Surveys should be done for only locally-owned Retail, Food, & Service Businesses. Three out of the four studies identified these types as the most relevant for the economic impacts of bicycle infrastructure.
• Patron Surveys should be done on the street or while customers exit stores• Surveys should be done at various times of the day, during the week and
weekend, and at various store locations to avoid as much bias as possible• After analyzing survey data, identify ‘Hot Spots’. This was a successful
strategy in Vancouver to identify and mitigate negative or potentially negative impact areas from bicycle improvements.
= +• Conduct Survey Data 1 year BEFORE and 2 years AFTER. According
to the New York Study, this timeframe is long enough to see significant economic impacts
• A BEFORE and AFTER survey should be conducted for Merchants and Patrons for the Pilot Project, Phase 1, and Phase 2 of the project implementation
=
Merchant SurveyBEFORE:
• How long have you been at this location?• Do you own or rent this space?• Which of the design options do you prefer and which do you think would be best for your business?• Given the three design options, you have the potential to lose either 1, 4, or 14 on-street parking spots. Do you think on-street parking is vital to your
business’s success even if there will be improved bicycle infrastructure?• How many of your customers do you think drive vs. bike?
AFTER:• How long have you been at this location?• Since the bike facility improvements, have your sales increased? How much of that impact do you think can be attributed to the new bike
improvements?• Has the impact of on-street parking affected your business?• What, if anything, have you done to help promote/benefit cycling and/or cyclists in relation to your business since the new bike improvements?
Customer SurveyBEFORE:
• Do you live/work in the area?• How often do you visit the area?• What was your purpose for your visit and how did you get here? By bike? Car? Transit?• If you usually drive to this area, is it out of necessity or convenience? • Would you consider riding your bike instead if there were proper bike facilities?• Which of the proposed designs do you prefer?• How would you feel about losing on-street parking in order to improve bike facilities?
AFTER:• Have the bike improvements changed the way you travel through this corridor?• Do you live/work in the area? • How often do you visit the area? • What was your purpose for your visit and how did you get here? Bike? Car? Transit?• As a driver how has your experience changed?• If you cycle, do you feel safe and comfortable?
The Surveys measure merchant and customer PERCEPTION in contrast to the REALITY, shown through the sales tax data. The questions also help isolate the impact of the bicycle improvements to retail sales.
THE MISSING LINK
STUDENT TEAM: KEVIN JOHNSON / CONRAD LINGERFELT / DAN REARDON / CHARLIE SIMPSON / JEAN-PAUL TORRESINSTRUCTORS: LEAH STOCKSTROM / NICOLA SZIBBO / ERIC ANDERSON / H. FERNANDO BURGA // [IN]CITY 2014
Working in tandem with the business and shopper survey, the pilot project is the means by which to accrue relevant objective data for bicycle facilities on Telegraph
PLANNED PILOT Why A Pilot Project?To achieve:• Measurable results • Greater understanding of existing conditions• Determination of data relevancy • Risk management • Validation of benefits• “See” the project in action
Planned resurfacing of Telegraph 20th-27th = opportunity for installation of cycle tracks
Buffered bike lanes 29th-MacArthur as means of comparison
Pillars Of A Successful Pilot Study
TIME
27th
20th
I-580
40th
47th
51st
Highway 2457th St
Segm
ent B
Segm
ent C
Segm
ent A
Source for images: NACTO Urban Bikeway Design Guide - http://nacto.org/cities-for-cycling/design-guide/
Timeframe
SPRING 2015
FALL 2015 - 2016
2017
resurfacing and pilot lanes installed
pilot study; data collection
bus rapid transit on Telegraph, street redesign opportunity
METRICS
+ +
“If there was a general minimum, you’ve got to test all four seasons” - Ross Swanson, Portland Project Manager
Multiplicity of goals is key to a more complete picture.
Continuous involvement of all stakeholders at every phase.
What Metrics Will Be Studied?• Qualitative Data: administration of merchant,
shopper, and residential survey before and after pilot implementation
• Quantitative Data: collection of sales tax data as outlined in our tool + all other relevant data
Branding
Initial branding of the pilot should focus on a public outreach and education. Continuous engagement could mean event days and a “Telegraph Bikes” awareness campaign
OUTREACH
image source: http://la.streetsblog.orgimage source: https://bikeeastbay.org image source: https://bikeeastbay.org
image source: www.bikenewyork.org
Pilot Area
Methodology