BI

GK EES

Emily Walker, Gabby Vann, Krista Shaffer

Background

• We were an all girl racing team and got an invitation to a Supercross competition in Vegas. After a long brutal dirty race we came out on top. As we took the victory lap the sponsor of the race presented us with a huge (and we mean HUGE) check. We decided to band together and open our bike shop, GKE Bikes.

Roles • CEO- Gabby Vann - Manages and makes final

decisions of the daily operations within the store and online with the input of other team members.

• Graphic Engineer- Emily Walker - designs unique bike parts with a focus on aerodynamics, cost reduction, and customization

• CFO- Krista - Oversees financial aspects of the company and performs cost/performance evaluations as necessary

Types of products • Bikes

o Supersport - GKE Turbo (Signature bike)o Cruisers - GKE Smooth 90RXo Sport - GKE Racer 4000o Motocross - GKE 7000Xo Dual Purpose - GKE Chameleon 760o Off Road - GKE Bruiser 500Z

• Mother- daughter driving lessons

• Beginners Guides on How to Choose Your Bike

Storefront• Signature bike line on sidewalk display

• GKE Turbo accessible in store for test drives on backlot.

• Apparel o Clothing

Jackets, Head/Neck Wear, Long Sleeve Shirts, Pants and Shorts, Sweatshirts, T-shirts, Rainwear, Riding Socks, Riding Underwear

o Gear Helmets, Eyewear, Footwear, Gloves, Boots,

Gear Bags, Vests, Body Guards and Braces

Storefront Cont.• Gifts/Accessories

o Stickers/Decalso Helmet Accessorieso Goggle Accessories o Boot Accessorieso Fuel Canso Detachable luggage o Riding Cameraso Rampso Navigation Controlso Headwraps

Storefront Cont. • Maintenance-

o Batteries and Chargerso Chemicals and Cleanerso Oilso Safety and Securityo Spark Plugso Toolso Repair Notifications

• Tireso SportBike Tires, Touring Tires, Sand Tires,

Motocross Tires, Off Road Tires, Dual Sport Tires

Storefront Cont. • Parts (with 6-month replacement warranty)

o Bearingso Bodyo Brakeso Cooling systemso Electricalo Engineo Exhausto Filterso Fuel and Air Intake Systemso Suspension o Handlebar Control

Online• All in store products available for customization

• Customization for bikeso Colors o Designs/graphics

• Free shipping

• Parts Warranty (same as in store)

• Good return policy

• Sponsored events

• Annual breast cancer race

Store Customer Demographics

• Female Bikers with an eye for flair

• Male Bikers shopping for that special someone (or parts for their own bikes!)

• Race-oriented or Recreational Bikers

• Anyone looking for customized, pretty apparel and protective gear with a hands on approach to shopping

Online Customer Demographics

• Female bikers • Male bikers • Race-oriented or Recreational Riders• Experienced bikers looking for ease of shopping and

customizable products

Store Marketing Mix• Coupons • Ads in womens magazines • Meet the racer • Sponsor annual Breast Cancer Awareness race• Ride before you buy• Backlot racetrack• Customer Loyalty Cards

Online Marketing Mix

• Free 3 day shipping on orders over $99o Track your order from our website

• No Risk Apparel Buyingo Free Return Shipping if it doesn't fit right

• Facebook Business Pageo Postings about sales and promotionso Special deals and offers

• Offer "Bill Me Later"

• Live Chat Customer Service

• Customer Loyalty Cards

• Product/Parts Customer Reviews

Sales Force CRM system

• We chose the CRM system over the ERP system because we are a new business and our main priority is finding and keeping new customers.

• As a new and growing business our processes are simple enough that we do not need an enterprise-wide set of systems to manage our workflow.

Sales Force CRM details• It manages the relationships of our customers

through cloud computing technology and it helps us learn more about our customers to keep a lasting relationship.

• It involves aspects of social media, marketing, customer service, technology solutions, cloud computing, alert system and budgeting. One of their unique features is a messaging/ communication system between employees called Chatter.

• Business of all sizes and industries are able to use this worldwide.

• This is a young company with award winning innovations looking to expand into ERP software.

Uses for CRM

• We will use this system for managing customer relationships to generate additional revenues. This system will also helps to combine marketing, sales, contact management, and customer support. It helps us to forecast future revenues by comparing past and present customer purchases.

Pros of Salesforce

• As our business expands we plan on switching to an ERP system. Salesforce is working on expanding their product line to include ERP software, making our switch seamless.

• We like the fact that we can work with cloud computing technology for customer service and social marketing. Cloud computing allows for faster, easier access from any location because there is no software.

• The cost of Salesforce is very affordable and fits within our business plan.

Cons of Salesforce

• Built for small businesses and not conducive for rapid expansion.

• Sales force contains multiple product lines and their innovations often don't reach their full potential.

• Sales force Core CRM programs often do not compete with larger companies such as Microsoft and Oracle.

• A newer company competing in a small share of the market.

Cost

• The cost ranges for $5 to $250 per month depending on the users, features, and coverage you want.

• Our company would benefit most from the unlimited plan, for $250 per person per month, which includes unlimited access to all enterprise and professional features plus access to 24/7 support.

References Barrett, V. (2012). Why Salesforce.com Ranks #1 On Forbes Most Innovative List. Retrieved March 25,

2013. From http://www.forbes.com/sites/victoriabarret/2012/09/05/why-salesforce-com-ranks-1-on-forbes-most-innovative-list

CRM Cafe. (2013). Top 5 CRM Systems. Retrieved March 25, 2013. From http://www.crmcafe.com/crm-software.php

CRM Landmark. (2013). CRM Software Reviews. Retrieved March 25, 2013. From http://www.crmlandmark.com/salesforce-com.htm

Ferranti, Marc. (2012). Salesforce.com plans to Leap into ERP. Retrieved March 25, 2013 from http://www.infoworld.com/t/applications/salesforcecom-plans-leap-erp-430

Laudon, J.P., & Laudon, K.C. (2012). Management Information Systems: Managing the Digital Firm. Location: Pearson.

Miki Keller (2013). Beginners Guide: How to Choose a Dirt Bike. Women Riders Now. Retrieved February 7, 2013. From http://www.womenridernow.com/pages/How_to_choose_a_dirt_bike.aspx

Rocky Mountain ATV.MC (2013). 3 Ways to Search for Parts. Rocky Mountain ATV.MC. Retrieved February 7, 2013. From http://www.rockymountainatvmc.com/s/44/54/Dirt-Bike-Parts

Rudo, Paul. (2010). What's the Difference Between CRM and ERP. Retrieved March 25, 2013 from http://enterprisefeatures.com/2010/08/what%e2%80%99s-the-difference-between-crm-and-erp/

References Cont. Sales Force (2013). CRM from Sales Force. Retrieved March 25, 2013. From

http://www.salesforce.com/crm/

Top Ten Reviews. (2013). Sales Force. Retrieved March 25, 2013. From http://crm-software-review.toptenreviews.com/salesforce-review.html

Wikipedia (February 6, 2013). Motocross. Retrieved February 7, 2013. From http://en.wikipedia.org/wiki/motocross