Biggest Opportunities for Improving Network ValuesBiggest Opportunities for

Improving Network Values

Presented By: Victor Glass, NECA

At the

NITRD Workshop: Complex Engineering Networks

Biggest Opportunities: Policy

Redirecting regulatory reform from services to networks

FCC focuses on voice and DSL

Should focus on maximizing the social value of smart packet networks

Needs to consider interconnection arrangements with both transport and content delivery networks

2

Biggest Opportunities: Company Specific

Reorient business plan towards becoming a smart network provider

Market Research

Value of smart network features

Identify new applications for smart features

New Pricing Strategies and Billing systems

Company/customer education

3

Selected Opportunities In-Depth Improve techniques for valuing smart networks –

Survey -- characteristic models don’t really work

Suppose estimated a characteristic model for personal computers. Would the model have said an IPAD would sell?

Personal example – working with postal service on a virtual network to cut delivery costs and enhance business offerings

Conduct learning studies –

What are the most effective techniques to inform potential customers about the value of smart network features? Example smart pricing – value of bandwidth, delay, use of the Internet

4

Selected Opportunities In-Depth (Cont’d)

Understand the challenges for upgrading billing systems

Company perspective

Customer perspective

5