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ua

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–ndia Large Consumption…osmos

 ndia at present is a US$ 350 billion consu

 ndia is set to become a US$ 450 billion m

- %urrent share of organized retail is estimated to be 4 5

- % .t is expected to expand to 14 18 by 2015 i

 ndia is at the brink of a Creative Economy driven b

 ortunity continues to be a very attractive proposition for organis

,or religions 4000 different castes and communities celebrating 72

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About Big Bazaar

 bout Big Bazaar  ypermarket hain of Departmental Stores

Outlet  33 outlets in India ocated in 70 Cities

 arent group

( )antaloon Retail Group PRIL

 ubsidary of Future Group

 wner  ishore Biyani

 ounded 2001

 eadquarter ,ogeshwari Mumbai

Industry Retail

Website . .www bigbazar com

 ag Line ‘ s se sasta aur achha kahin’ahi

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  Big Bazaar is not just another. .hypermarket It caters to every need of your family   Where Big Bazaar scores over other stores is its value

.for money proposition for the Indian customers

,At Big Bazaar you will definitely

- ’get the best products at the best prices that s what.we guarantee With the ever increasing array of private

,labels it has opened the doors into the world of fashion and general merchandise including home

, , , ,furnishings utensils crockery cutlery sports goods

.and much more at prices that will surprise you And this.is just the beginning Big Bazaar plans to add much more

.to complete your shopping expereince

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vIndianness: .confidence in ourselvesvvLeadership: , .to be a leader both in thought and business

vvRespect & Humility : to respect every individual and be humble in

.our conductvvIntrospection: .leading to purposeful thinkingv

vOpenness: ,to be open and receptive to new ideas knowledge and.informationvv  aluing and Nurturing Relationships : to build long term

.relationshipsvvSimplicity & Positivity : Simplicity and Positivity in our

, .thought business and workvvAdaptability: ,to be flexible and adaptable to meet new

.challengesvvFlow: to respect and understand the universal laws of  .nature

 ore Values

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Ø : -Most Admired Retailer of the year Hypermarket  ig-azaar 2009

ØØIndian Retail Forum Awards 2008ØØThe INDIASTAR Award 2008ØØ Retail Asia Pacific 500 Top Awards 2008ØØCoca-Cola Golden Spoon Awards 2008Ø

Ø The Reid & Taylor Awards

For Retail Excellence 2008ØØ Platinum Trusted Brand Award Images Retail Award 2005,06

 wards andRecognition

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 Main FeaturesMain Features

Ø  Understanding needs of Indian Consumers Understanding needs of Indian Consumers

Ø  Traditional bazaar ambience Traditional bazaar ambience

Ø  Create a Shopping experience Create a Shopping experience

Ø  Low Pricing of products Low Pricing of products

Ø  Value for your Money Value for your Money

Ø  Cater to every possible retail need of a Cater to every possible retail need of a

consumerconsumerØ  Economies of Scale Economies of Scale

Ø

Ø

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8

Customer Segmentation

vBig Bazaar targets higher and upper middleclass customers.

vThe large and growing young working

 population is a preferred customer segment.

vBig Bazaar specifically targets workingwomen and home makers who are the

 primary decision makers.

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ShampooDetergentSoap  Liquid Wash

CreamsDeodrant  Home cleanersUtensilsCrokeryBundles

 Soft drink  Packaged

juice  Milk Items  FrozenfoodsIce creams

 roduct Mix

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 Living Room Bed Room

 Kitchen Dinning

 Rooms Kids Room Been Bags

 Paintings Decorative

 Items

…roduct Mix Cont

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11

Pricing 

Value pricingPromotional pricing

§ Psychological

discounting§ Special event pricing

Differentiated Pricing§ Time pricing

Bundling

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12

Psychological pricing

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13

Time pricing  Value Pricing 

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Bundling

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Advertisement 

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 Low Service

 High Service

 Low price  High price

Positioning

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?ARKETI

N 

GROWT

H

HIGH

LO

W

LOWIGH

 ARKET SHARE

 ig Bazaar At BCGMatrix

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Life Cycle

S

A

L

E

S

INTRODUCTORY

STAGE

GROWTH STAGE   MATURITY

STAGE

  DECLINE

STAGE

TIME

  TOTAL MARKET

SALES

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11/30/10 20

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Brands In Big Bazaar

• Knighthood ( Men’s Formal)

• Srishti (Traditional Wear)

• Shatranj (Gent’s Traditional)• DJ & C (Unisex Sports Wear & SportsApparels)

• Shyla ( Ladies Top, Skirts, Trousers)• Studio NYX (Men’s Party Wear)

• Pink & Blue (entire apparel needs of 

kids)’

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Big Bazaar Hyper city D-Mart

 Number Of Stores

133 8 38

 NationalPresence

Across thecountry

6 major cities 3 states

Awareness and

 preference levelamongconsumers

Very High Medium Low

Store TraditionalBazaar 

Good Ambience Mid Sized,Owned StorePromotional

ActivitySome Days Few Days 365 Days

 Number Of Footfalls

Very High Medium Medium

Target Segment Middle & Upper 

Middle Segment

Upper Middle

Segment

Middle &

Lower MiddleSegment

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Reliance Super

• Apparels Segment:

 – Lamode Trousers Rs 499 onwards

 – Ross Shirts Rs 499 onwards

 – Anappo Jeans Rs 499 onwards

 – Black Panther Tshirts Rs 449 onwards

 – John Players Trouser Rs 595 onwards

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Reliance Super

• Cold Drinks Rate are cheaper inReliance Super.

•  They have special milk sachet of 

reliance for Rs 23/ltr.

• Even Edible Oil rates are cheaper.

•

• But it is not being marketed andcommunicated properly.

•

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 THANK YOU