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Big Data, Machine Learning &
Trends in New Retail
By Francis Kwok,
CEO PopSquare
July 17, 2020
My Background1
HKUST: One of 1st AI
recommender system in the
World
Radica: Leader of database
marketing tech in Asia, 4 officesPopSquare: Moving Smart
Shop Platform
1
PopSquare Limited. All Rights Reserved.
Problems of Traditional Retail
Lack of ChoicesHigh Cost Lack of insight
1
The Scenes1
K11 MacPhersonD2 Place
Science Park
Olympic City
Clockenflap, ContainerDesign Inspire
WF Central, Beijing
Zero Carbon Building
APTG, Taipei
Lane Crawford Office
KEY LEARNING
2 Key Learning 1: offline data is new oil
Vision of FutureSuper Intelligence Sales Consultant
2
Online Data
● Sales Data● CRM Data● Campaign Data● Open Data
Offline Data
● Outfit Data● Voice Data● Environment Data● Pickup Data
Better UXBetter Timing
Better Objective Reasoning
Benefits● Auto-Product Recommendations● Correlation between brands● Online Customer Profiling● RFM Matrix
Benefits● FAST 4Ps optimization● Trending experience ● Offline Customer Profiling and
correlations● Instant AI Dialog
2 Key Learning 2: breakthrough of big data technology
2 Key Learning 3: smartly cost efficient
2 Key Learning 4: Experience is New Model of Retail
The Changes3
1.10%
10.10%
12.20%
Tradtional Retail Sales (Exc
fuel)
Ecommerce Sales
Popup
UK retail sales increase over the past year
Choose your Popup
locations globallyBuild & Setup
Experience & get
insight
Use big data to help
brands to select where to
popup anytime,
anywhere, no
commitment required.
Build physical popup
store online in different
locations easily
Customers can play with
the products and we can
talk & track their features
and behaviours for
analysis.
3 How big data & machine learning simplified retails?
Case 1: The Story of Jola, Happihood
Higher Conversion5x Product trial time30%+
Pickup174
In 3 days of event,
Video Chat10+ Transactions18
Approach8420
4
Case 3: Clockenflap Music Festival x Facesss 4
Case 3: Clockenflap Music Festival x Facesss 4
- No pressure trial different products
- Help Facesss to acquire new customer
database in 3 days event
- Big discovery! Guess!
Power of Automated and Mobile
PopSquare Retail Shop PopSquare vs Retail
Avg hourly traffic 55/500 person 15/500 person 266%
Engagement 10 person 3 person 233%
Avg stay Time 7 mins 5 mins 40%
22
Your Marketing Dollars: Online vs Offline
USD$10000 spent on PopSquare placements vs. digital ads
Impression
Discovery
Action
Engagement
Avg. time engaged
PopSquare Placement
536,000People walk by your product
330,000People look at your product
60%Decide to learn/touch
240Take further action after trying your product
19Seconds of engagement
Digital Ads
1,500,000People scroll through your ad
10,000People click to your website
0.1%
0Physically demo your product
< 3Seconds of engagement
Skincare &
Well-being
Lifestyle &
Home DecorationTech gadgets
Cool kids
Based on our pick-up analysis, we have this discovery4
24
Get Access to Best Location you need
Not you find shop, shops find you
Future: mobile shopping centres
