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Big Data and the Dawn of Algorithms in Everything
Dr. Morten Middelfart – Background
• 2014 – Present, CIO of Genomic Expression, Inc.
• 2014 – Present, Founder & Chairman at Social Quant, Inc.
• 1997 – 2014, CTO of TARGIT Business Intelligence, Denmark & USA
• 1996 – 1997, Founder and CEO of Morton Systems ApS, a BI company
• 1992 – 1996, BI Project Manager at Maersk, Denmark & New Jersey, USA
• 1990 – 1992, Platoon Leader, Danish Army, Motorized Combat Infantry
• 1985 – 1989, Programmer at Sandlykke & Leifsgaard, Denmark
• 1983 – 1984, Game Programmer
"An eloquent examination of how computer
technology is altering the human potential
and of the implications for management
and leadership.
Dr. Middelfart challenges readers to
reevaluate their preconceived notions
about the synergistic relationship between
the humans and computers."
John Pourdehnad, Ph.D.
Ackoff Center for Advancement of
Systems Approaches (ACASA)
University of Pennsylvania
Level 1
Access
Level 2
Speed
Level 3
Autonomy
Level 1: 1996-2003
Access
Level 2: 2004-2014
Speed
KPI(s)
The OODA Loop
KPI(s)
The OODA Loop
ActionStoryboard Mass-Comm.Other CommunicationWorkflow Initiation
Modify Cycle
ObservationDashboardsReporting
Agents
OrientationAnalyticsSimulation
Data Mining
DecisionSearch for additionalInternal & External
Knowledge
The OODA Loop
Strategic
Tactical
Operational
Level 3: 2014+
Autonomy
DataAvailable to Organization
Level 3: 2014+
Level 3: 2014+
”Real World”Impacts
”Real World”Impacts
”Real World”Impacts
Level 3: 2014+
”Real World”Impacts
”Real World”Impacts
Sentinel Sentinel
Sentinel”Real World”Impacts
Level 3: 2014+
Sentinel Sentinel
Sentinel
Level 3: 2014+
KPI(s)
The OODA Loop
ActionStoryboard Mass-Comm.Other CommunicationWorkflow Initiation
Modify Cycle
ObservationSentinels ->
Agents ->Mobile Devices
Orientation
ContextualAnalytics
DecisionCollaboration
Level 3: 2014+
Human-ComputerSynergy
Level 3: 2014+
Trust ≠ Fear
Level 3: 2014+
Google, Facebook, Siri?
Source: Brian B. Spear, Margo Heath-Chiozzi, Jeffrey Huff, “Clinical Trends in Molecular Medicine,” Volume 7, Issue 5, 1 May 2001, Pages 201-204.
Only 25% Gets a
Longer Life
What Could Save People
in The Remaining 75% is
An Algorithm
This is where we put Tanya’s argument for the miracles that happen all the time, but are dismissed as outliers to fulfill
an “average criteria”.
We intend to pool the miracles!
Variable Tumor Response to an Anti-PDL1 Checkpoint Inhibitor
Chart part of Figure from Predictive correlates of response to the anti-PD-L1 antibody MPDL3280A in cancer patients, Roy Herbst et al., Nature 515, 563–567 (27 November 2014) doi:10.1038/nature14011
This is where we put Tanya’s argument for the miracles that happen all the time, but are dismissed as outliers to fulfill
an “average criteria”.
We intend to pool the miracles!
Speed of Big Data
Using RNA we reduce Input Sequence to 1-2%
compared to DNA
Using our patented approach in sample prep we
reduce data 10x while we improve quality!
≈ 1000x Reduction
An Algorithm connects the dots
