2 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

Big Data Analyse in Industry 4.0 Wolfgang Disselhoff, Teamleader Field Engineering CEMEA, Pivotal November 2014

3 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

4 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

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A Unique Federation Of Companies

ENTERPRISE MOBILITY SOFTWARE-DEFINED DATA CENTER

INFORMATION INFRASTRUCTURE CONVERGED INFRASTRUCTURE

Delivering The Software-Defined Enterprise. Solutions & Choice.

BIG DATA SOLUTIONS PLATFORM AS A SERVICE

AGILE APPLICATION DEVELOPMENT

PLATFORM AS A SERVICE

VIRTUAL WORKSPACE

BUSINESS DATA LAKE

SECURITY ANALYTICS

SOFTWARE DEFINED

DATA CENTER

Partners

vCloud Hybrid Service A

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5 © Copyright 2014 Pivotal. All rights reserved.

The Shift to the 3rd Generation Platform 1st

MAINFRAME

Automation of financial accounts

Mainframes

ISAM

3rd

CLOUD

New Experiences New Biz Models New Needs (“IoT”) pioneered by new Consumer Internet giants – requires a new Application & Data Fabrics

Cloud-Enabled Resources

New Data-fabrics

2nd

CLIENT-SERVER & WEB

Automation of most paper processes: ERP, CRM, Email, …

Relational Databases

Mini’s & PC’s

$1+ Trillion of IT Spend over coming

10 years

6 © Copyright 2014 Pivotal. All rights reserved.

Cloud

� Every business is quickly becoming a software business

� Software is how companies engage with customers, powered by new data insights and new services

2011

Software is Changing Industries

7 © Copyright 2014 Pivotal. All rights reserved.

Software is Changing Industries

$3.5B valuation Financial Services

$3.5B valuation Travel & Hospitality

$3.5B valuation Transportation

$3.2B Acquisition by Google Home Automation

$26B valuation Entertainment

$1.1B acquisition Monsanto--Agriculture

8 © Copyright 2014 Pivotal. All rights reserved.

Journey to the Software-Defined Enterprise � Need for Speed: Enterprises are being

driven to compete, innovate & execute faster than ever before:

–  Global reach and emerging markets –  Ever-increasing customer expectations –  Legacy environment & cost pressures

� At a time when we’re witnessing the most disruptive platform shifts and advances in technology in over 30 years

Social

Cloud

Big Data

Mobile

9 © Copyright 2014 Pivotal. All rights reserved.

Business Expectations Exceed IT Capabilities

Cloud

IT Technology Eras

Mainframe Client-Server The exponential increase in business expectations is unsustainable for IT

MILLIONS OF APPS BILLIONS

OF USERS

* Source: Gartner, 2013: “Hunting and Harvesting in a Digital World: The 2013 CIO Agenda”

$ $ $ $ $ $

ABILITY OF IT TO DELIVER S/W

STEADY IT BUDGETS*

BUSINESS EXPECTATIONS

10 © Copyright 2014 Pivotal. All rights reserved.

What Matters: Apps. Data. Analytics.

Apps power business, and those apps generate data Analytic insights from that data drive new app functionality, which in-turn drives new data The faster you can move around the cycle, the faster you learn, innovate & pull away from the competition

11 © Copyright 2014 Pivotal. All rights reserved.

How Pivotal Gets You There

Agile: data driven apps and rapid time to value Data Lake: store everything, analyze anything Enterprise PaaS: revolutionary software development and speed; build the right thing

12 © Copyright 2014 Pivotal. All rights reserved.

Pivotal One

SOLUTIONS Pivotal One

SERVICESS

Pivo

tal O

ne

Pivotal

CF Elastic Runtime Services: Java, Spring, Ruby, Node.JS

Value-adds: Installation, Management & Monitoring

(Core OSS)

• Data Lake Solutions (Security Analytics, Corp Comm Analytics, Business) • RealTime Intelligence (RTI) for Telco

Coming Soon

PHD Hadoop+Query

GPDB MPP

Analytics

GemFire In-Memory

Grid

Spring App

Framework

RabbitMQ, Redis…

Pivotal One

MARKETPLACE

Pivotal One: Open & Cloud Independent PaaS

13 © Copyright 2014 Pivotal. All rights reserved. 13 © Copyright 2014 Pivotal. All rights reserved.

3 Examples: Big Data 1 PaaS 2

Agile 3

14 © Copyright 2014 Pivotal. All rights reserved.

GE Invests $105M Into Pivotal Platform

•  GE Predix platform powered by Cloud

Foundry and Pivotal Hadoop •  41 diverse applications from across GE

divisions targeted for 2014 production deployment

•  Bringing the disruptive “Nest” pattern to every GE industrial division with Cloud Foundry

15 © Copyright 2014 Pivotal. All rights reserved.

General Electric, GE http://blog.pivotal.io/tag/general-electric

16 © Copyright 2014 Pivotal. All rights reserved.

General Electric, GE http://blog.pivotal.io/tag/general-electric

17 © Copyright 2014 Pivotal. All rights reserved.

Home Appliance Maker Lays Foundation for “Smart” Connected Devices, Big Data-based Decisions

Challenge: •  Prepare for next generation appliances: “smart” connected

devices, controlled by mobile phone •  Silo’ed data, IT environment made it difficult to derive true

insights across disparate data

Solution: •  Enable Innovation, improve service performance through

appliances that provide feedback based on output, environmental factors

•  Improve marketing efficiency with targeted campaigns based on market demographics, buying indicators

•  Better understand requirements for parts inventory based on current appliances lifecycle

18 © Copyright 2014 Pivotal. All rights reserved.

Agil, GNIP, SaaS development

http://pivotallabs.com/case-studies/gnip/

19 © Copyright 2014 Pivotal. All rights reserved.

PaaS, Platform as a Service, Warner Music

From Zero to Factory:

Revolutionizing 'Time-to-Value'

Through the Industrialization of

Enterprise IT

Jonathan Murray, EVP and Chief Technology Office, Warner Music

Group

20 © Copyright 2014 Pivotal. All rights reserved.

ROB MEE & PIVOTS

Agile & RAD

Hadoop

Cloud

Java/Spring

OUTSTANDING TECHNICAL TEAM

+700 ENGINEERS

IMDG

Web/Mobile

Data Science & Analytics

MPP SQL

CHRIS BEAMS JUERGEN HOELLER NOELLE SIO

KAUSHIK DAS DAN HOLLE

HUYLA EMIR-FARINAS GAVIN SHERRY

HUGH E. WILLIAMS EDWARD HIEATT JAMES WATTERS

JAGS RAMNARAYAN

MILIND BHANDARKAR

APURVA DESAI

ADRIAN COLYER

SUDHIR MENON MATTHIAS RADESTOCK

MATTHEW KOCHER

20

14

Pivotal Technologists

21 © Copyright 2014 Pivotal. All rights reserved.

Why Pivotal?

�  Bold & ambitious vision for the future �  Focus on time-to value, and getting

started quickly � Genuine commitment to open source

& standards �  Innovation of a start-up, but with the

backing of EMC/VMware �  Deepest technical talent assembled across

Big Data, PaaS, and Agile �  Easy to work with, advancing new models

for pricing, services and support

22 © Copyright 2014 EMC Corporation. All rights reserved. © Copyright 2014 EMC Corporation. All rights reserved.

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A Unique Federation Of Companies

ENTERPRISE MOBILITY SOFTWARE-DEFINED DATA CENTER

INFORMATION INFRASTRUCTURE CONVERGED INFRASTRUCTURE

Delivering The Software-Defined Enterprise. Solutions & Choice.

BIG DATA SOLUTIONS PLATFORM AS A SERVICE

AGILE APPLICATION DEVELOPMENT

PLATFORM AS A SERVICE

VIRTUAL WORKSPACE

BUSINESS DATA LAKE

SECURITY ANALYTICS

SOFTWARE DEFINED

DATA CENTER

Partners

vCloud Hybrid Service A

DV

AN

CED

SEC

UR

ITY

Thank you.