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Big Builder 2009 Introduction to SEO Slide 2 Why is the Internet Important Around 90% of all home buyers search the internet BEFORE the walk in your sales center! Slide 3 Search Engine Market Share September 2009 http://marketshare.hitslink.com/search-engine-market-share.aspx?qprid=4 Slide 4 Building a Search Engine Friendly Website 1.To show up in the organic search engines results pages (SERPs) 2.Sites like Google find your site, read your site, index your site and display your site based on how relevant your site is to the users search. To come up first for Atlanta New Homes Google has to feel that your site is the best site for that search. Without proper SEO, Google will never rank you high in their free results for general searches like Atlanta New Homes or Atlanta Real Estate Search Engine Optimization (SEO) Slide 5 WHAT IS SERP Slide 6 Organic Search Engine Bots and Spiders review Importance of Fresh Content Blogs Press Release and News Awards Internal Techniques Title Tags Meta Data Link Relevance Slide 7 SEO 101 Do you go to Bookstores? Slide 8 Slide 9 Slide 10 Slide 11 Slide 12 Slide 13 SEO 101 How does it work? How do you change it? Take it apart and find out! Slide 14 Slide 15 Good Title Tags Slide 16 Not Built to Drive Traffic SEO techniques necessities Relevant keywords Well written content Proper external and internal links Slide 17 Not Built to Drive Traffic SEO techniques Can they find it? social media optimization Internet advertising Your Web site should be a referral sources that increases your revenue. Slide 18 Better SERP Results Slide 19 Create Credibility Slide 20 Contact Information Carol M. Flammer, MIRM, CSP, CAPS Carol@mRELEVANCE.com 770-383-3360 Mitch Levinson, MIRM, CSP, MBA Mitch@mRELVANCE.com 847-259-7312