Survey on BIG BAZAR & D-MARTA Project Report On Comparison
between Big Bazar & D-MartSubmitted for partial fulfillment of
requirement for the 5th Semester of DegreeOfBachelor of Management
StudiesOfMUMBAI UNIVERSITYSession 2015-16Supervised By:Mrs.
ProfessorDepartment of Management
AResearchOnComparison between Big Bazar & D-MartSubmitted
for partial fulfillment of requirement for the 5th Semester of
DegreeOfBachelor of Management StudiesOfMUMBAI UNIVERSITYSession
2015-2016Supervised By:Mrs. ProfessorDepartment of Management
DECLARATIONI, Mr Navaid akbar khan, hereby declare that this
project report is the record of authentic work carried out by me
during the academic year 2015-2016,And have completed the project
on Project Report on Survey on Big Bazar &D-MartThis
information Submitted is true and original to the best of my
knowledge.
Date:Name:Navaid akbar khanSignature:
CERTIFICATEThis is to certify that Navaid akbar khan of Reena
Mehta College of Commerce and management Studies has successfully
completed the project work titled Project Report on Survey on Big
Bazar &D-Mart in partial fulfillmen of requirement for the
completion BMS as prescribed by the University of Mumbai.This
project is the record of authentic work carried out by her during
the academic year 2015-2016. She worked under my guidance.
______________ ______________Prof. (Project Guide) (Principal)
_______________Date: External Examine
ACKNOWLEDGEMENTAt the outset, I would first like to thank the
University of the Mumbai for giving me an opportunity to do such an
innovative project in the fifth semester.I would like to extend my
sincere gratitude and appreciation to my project guide Prof who
introduced me to the project Comparison Between Big Bazar &
D-Mart. It has indeed been a great experience working under her
during the course of project. I would like to express my gratitude
for her unconditional support, Invaluable advice and guidance
provided throughout this project.I am highly obliged to our college
Principal Ray for giving me an opportunity to conduct a detailed
study and analysis of the topic relevant to my project.My Thanks
are also to my parents and all my friends and all well wishers who
have helped me at various levels. Last but not the least I would
like to thank all those who directly or indirectly helped me in
giving the final touches to the project. I once again thank all of
them whole heartedly.
Name: Date:
TABLE OF CONTENT
Sr.NoTopicPage No.
Executive Summary
Synopsis
Introduction
History of Big Bazar
History of D-mart
1.Research Objective
2.Intoduction to big bazaar store
2.1Presence
2.2Product offering
2.3Innovation
2.4Customer requirement under big bazar
2.5Customer requirement under conformance of big bazar
2.6Technical aspects
3.Introduction topic Dmart store
3.1Culture
3.2Vison
3.3Presence
3.4Product offering
4. Customer buying decision process
4.1Social factor
4.2Phychological factor
4.3Personal factor
5.Customer decision making process
6.Organization structure zonal
7. Questionaries
7.1Analyzation and interpretation
8.Conclusion
9.Recommendation
10.Bibliography
EXECUTIVE SUMMARY
I had undertaken a project titled A Study on the effective
promotional strategy influencing customer for the product of Biz
bazaar and D-mart.
This project work consists of the different analytical study of
departmental stores In our project we have shown the comparative
case study of bigbazaar and Dmart.This project highlights on the
comparative case study, for which store is best for purchasing
which store performance is good in various purchase activity.India
is loaned increasing retail opportunities,Retailing has bright
prospects, propelled by the lifestyle changes taking place among
the customers. The retailers have realizedthat creating superior
customer service is the key for their success. The challenge to the
retailer is not only to satisfy the customers, but also to delight
and retain relationship with the customers. In this situation, well
carved-out retail marketing strategy is essential which is
specially designed for maintaining Customer Relationship Management
and also which is the need of the hour.
Retail Sector is the most booming sector in the Indian economy.
Some of the biggest players of the world are going to enter into
the industry soon. It is on the threshold of a big revolution after
the IT sector. Although organized retail market is not as strong as
of now, but it is expected to grow manifolds by the year 2010. The
sector contributes 10% of the GDP, and is estimated to show 20%
annual growth rate by the end of the decade. The current growth
rate is estimated to be 8.5%.The retail market is most fragmented
in the world and only 2% of the entire retailing business is in the
organized sector. There are about 300 new malls, 1500 supermarkets
and 325 departmental stores being built in the cities very soon.I
considered the Big-Bazaar/D mart for studying the consumer
expectation, and what are the factors that influence to customer to
walk-in, in Big Bazaa/D mart.Consumers now want the cheapest,
biggest and the quickest products/services from their retailers.
They are moving towards the eastern model, the changing behavior
the Indian customers.The project involves three main aspects namely
industry profile, company profile and analysis part. In industry
profile about the retail sector, in company profile history of the
organization, achievements; a detailed study has been made. In the
analysis part, objectives and data collection method, sampling
design, sampling size, sampling method and mainly I have analyzed
the collected primary data using SPSS, the primary data have been
collected through questionnaires. Finally findings,
recommendations, limitations and conclusion are derived.
SYNOPSIS
We have chosen the topic, A Study on the effective promotional
strategy influencing customer for the product of Biz bazaar and
D-mart.As a departmental store is an extensive store. It can never
shut down as it is consumed by the world population on a very
regular bases and it is necessity of an human being.
Consumer or the customers are valuable assets for any store as
they are the
ultimate estimation of any product or service. Since, they are
the ultimate end users
of any product or service, those, the success of any store
depend upon the
satisfaction of the consumer, if not they will switch to other
store.
Big bazaar-Founded: Mr. GopikishanBiyani, Wholetime Director,Mr.
VedPrakashArya, Director, Mr. ShaileshHaribhakti, Independent
Director, Ms. BalaDeshpande, Additional Director
Branch: 90 cities and towns across India
Area Served: World wide
Key Peoples: Kishore Biyani (CEO)
Products:Apparel, cosmetics, accessory and general merchandise
Food Bazaar, Electronic Bazaar and Furniture Bazaar.
Website www.bigbazar.com
D Mart-Founded: Kishore Biyani
Branch: 90 cities and towns across India
Area Served: World wide
Key Peoples: Kishore Biyani (CEO)
Products:Apparel, cosmetics, accessory and general merchandise
Food Bazaar, Electronic Bazaar and Furniture Bazaar.
Website www.bigbazar.com
INTRODUCTION
An Overview-As customers tastes and preferences are changing,
the market scenario is also changing from time to time. Todays
market scenario is very different from that of the market scenario
before 1990. There have been many factors responsible for the
changing market scenario. It is the changing tastes andpreference
of customer which has bought in change in the market. Income level
of the people has changed; life styles and social class of people
have completely changed now than that of olden days. There has been
ashift in the market demand in todays world. Technology is one of
the major factors whichare responsible for this paradigm shift
inthe mark. New generation people are no more dependent on hat
market and far off departmental stores. Today we can see a newer in
market with the opening up of many departmental stores, hyper
market, shoppers stop, malls, branded retail outletsand
specialtystores. Intodaysworld shoppingis not anymore tiresome work
rather its a pleasant outing phenomenon now. My study is based on a
survey done on customers of a hypermarket named big bazaar
&Dmart. It is a type of market where various kinds of products
are available underone roof.
My study is on determining the customers buying behavior in
bigbazaar andDmart and the satisfaction level of customers from
these retail stores. Big Bazaar is part of Future Group, which also
owns theBig Bazaar was launched in September, 2001 with the opening
of its first four storesinCalcutta,Indore,BangaloreandHyderabadin
22 days.Within a span of ten years,there are now 152 BigBazaar
stores in 90 cities and towns across India.Big Bazaar was started
byKishoreBiyani,the group CEO and Managing Director ofPantaloon
Retail. Though Big Bazaarwas launched purely as a fashion format
including apparel, cosmetics, accessory and general merchandise,
over the years Big Bazaar hasincluded a wide range of products and
service offerings under their retail chain.
Thecurrent formats includeBigBazaar,FoodBazaar,and
ElectronicBBazaarandFurnitureBazaar. The inspiration behind this
entire retail format was fromSaravana Stores, a localstoreinT.
Nagar,ChennaiThe stores are customized to provide the feel of
mandis and melas .while offering themodern retail features like
Quality, Choice and Convenience.As the modern Indianfamily's
favorite retail store, Big Bazaar is popularly known asthe
"IndianWalmart".Avenue Super Marts Ltd (ASL) owns and operates
hypermarkets and supermarkets bythe store name D-Mart.D-Mart seeks
to provide a one-stop shopping experience for the entire family,
meeting
alltheirdailyhouseholdneeds.Awideselectionofhomeutilityproductsisoffered,
including foods, toiletries, beauty products, garments,
kitchenware, bed and bath linen,home appliances and much more.Since
D-Mart first opened its doors in the Mumbai region in 2000, it has
grown into
atrustedandwell-establishedshoppingdestinationinMaharashtra,Gujarat,AndhraPradesh
and Karnataka. D-Mart is now looking forward to growing its Stores
across India.
Thismarketfieldsurveywillhelpinknowingthepresentcustomerstastesandpreferences.
It will help me in estimating The customers future needs, wants
& demands.
HISTORY OF BIG BAZAR
Big Bazaar was launched in September, 2001 with the opening of
its first four Stores in Calcutta, Indore, BangaloreandHyderabadin
22 days. Within a span of ten years, there are now 161 Big Bazaar
stores in . By September 2012 BIG BAZAAR will have two more stores
in North east namely SILCHAR and JORHAT in Assam.Big Bazaar was
started byKishoreBiyani, the Group CEO and Managing Director
ofPantaloon Retail India. Though Big Bazaar was launched purely as
a fashion Format including apparel, cosmetics, accessory and
general merchandise, over the years Big Bazaar has included a wide
range of products and service offerings under their retail chain.
The current format includes Big Bazaar, Food Bazaar,
ElectronicBazaar and Furniture Bazaar. The inspiration behind this
entire retail format was FromSaravana Stores, a local store inT.
Nagar,Chennai.
As we are now in the era of booming retailing lot of
organization are entering into the retail market. In India Future
Group Pantaloon company is one of the greatest retailing companies
with its retail format called Big Bazaar. In my summer Inplant
project Im doing live project, on a A analysis oncustomer of
Big-Bazaar at Hubli. ( to improve customer walk-in at big bazaar)
And also to know what are the factors which customers think before
visiting Big Bazaar.
Need for the study-
Big Bazaar has newly established its Hubli store on last 29th
July 2007. The Big Bazaar has done analyzing of projects to know
the consumer expectation, consumer satisfaction level and now the
Big Bazaar has gained good grip on the Hubli market, but still want
to increase the walk-in in Big Bazaar. So the main need for the
study is to know how to increase the walk-in Big Bazaar. HISTORY OF
D-MART
Situated at Koparkhairane since the last seven years. Avenue
Super marts Ltd.
Avenue Super marts Ltd (ASL)owns and operates hypermarkets and
supermarkets by the store nameD-Mart.
D-Mart hoardings can be found on the lamp-posts on major roads
in Navi Mumbaiarea. D-MART usually advertises in major newspapers
giving information about their latest offers, Promotion and sales
offers were present for most of the items.
The product mix is good & lot of variety is available. The
assortments for apparels are done as per the price and size.
The D-Mart offer price and the Max. Retail Price both were
visible on the price card, During the festival season, the festival
items are kept in the main area.A wide variety of festival and
decorative items for Ganpati and Navratri festival are kept along
the main passage. The inspiration behind this entire retail
formatwas from a local store inUK.
1.INTRODUCTIONTo
TopicAsapartofourstudyofprogramme,wearegivencapstoneprojectwork
to
develop our analytical faculties as professional students. In
relation to the
aforementioned objective the project undertaken by us covers
marketing analysis
of National. The study converges on two major giants inglobal
market:1. Big Bazaar*2. D-Mart*
Why has this industry/topic been selected?
Ones a customer gets inside the store he will find all kinds of
products available That may be Food item, Cosmetic, Electronic,
Garments,and Furniture etcBecause of these features it has a very
good reputation in that area and customers who are residing far
away and in other areas they also visit the store.This department
is responsible for the product arrangement at the store with
respect to their nature.This department is responsible for the
maintenance of thesystems of the stores.
1.1 RESEARCH OBJECTIVE
To scan customer buying behavior.
To know the promotional strategy ofBig Bazaar.
To know the relation between promotional strategy and buying
decision.
To comprehend the determinants of customer satisfaction
2.INTRODUCTIONTO THETOPIC: Big Bazaar Store
Pantaloon Retail (India) Limited, is India's leading retail
company with presence Across multiple lines of businesses. The
company owns and manages multiple retail Formats that cater to a
wide cross-section of the Indian society and is able to capture
almost the entire consumption basket of the Indian consumer.
Headquartered in Mumbai (Bombay), the company operates through 5
million square feet of retail space, has over 331 storesacross 40
cities in India and employs over 17,000 people. The company
registered aturnover of Rest 2,019 corer for FY 2007-08It owns and
operates multiple retail formats including Pantaloons, Big Bazaar,
FoodBazaar, Central, E-Zone, Fashion Station, Depot andmany
others.Pantaloon Retail forayed into modern retail in 1997 with the
launching of fashion retailchain, Pantaloons in Kolkata. In 2001,
it launched Big Bazaar, a hypermarket chain thatcombines the look
and feel of Indian bazaars, with aspects of modern retail, like
choice,convenience and hygiene. Food Bazaar, food and grocery chain
and launch Central, a firstof its kind seamless mall located in the
heart of major Indian cities, followed this. The consumer walk-in,
in big bazaar is very high during the offer periods. 81% of the
customers prefer to visit Big Bazaar due to the availability of the
variety of products. 75% of customers of Hubli prefer to visit big
bazaar. 63% of Hubli customer thinks that there is always any new
offers before visiting big bazaar. 63% of customers of big bazaar
expect good offers from big bazaar. 74% consumers are satisfied
with the offers from big bazaar Hubli. 68% of the customers are
satisfied by the quality of the products at Big Bazaar 66%
customers visit Big Bazaar for purchasing rather than a visit. 65%
of the customers are satisfied by the service provided at Big
Bazaar Most of the customers would definitely visit Big Bazaar
again.
2.1Presence
Big Bazar expansion began in 2001, when stores were opened in
Ahmadabad,
Baroda, Pune, Sangli and Solapur. TodayBig Bazaaris established
in 71
locations
Maharashtra Gujarat Andhra Pradesh KarnatakaMumbai Ahmedabad
Hyderabad BengaluruNavi Mumbai RajkotThane BarodaPune Surat
2.2Product offeringsD-Martoffers a wide selections of products
in the following categories: Foods Toiletries and Beauty products
Garments Kitchenware Bed and Bath linen Toys & Games Stationery
Home Appliances Footwear2.3InnovationWednesday Bazaar: Big Bazaar
introduced the Wednesday Bazaar concept and promoted it as
HafteKaSabseSasta Din. It was mainly to draw customers to the
stores on Wednesdays, when least number of customers are observed.
SabseSasta Din: With a desire to achieve sales of Rs 26 Crore in a
one single day, Big Bazaar introduced the concept of "SabseSasta
Din". The idea was to simply create a day in a year that truly
belonged to Big Bazaar.MahaBachat: It was started off in 2006 as a
single day campaign with attractive promotional offers across all
Big Bazaar stores. It has attractive offers in all its value
formats such as Big Bazaar, Food Bazaar, Electronic Bazaar and
Furniture Bazaar - catering to the entire needs of a consumer.Great
Exchange Offer: On February 12, 2009 Big Bazaar launched "The Great
Exchange Offer", through with the customers can exchange their old
goods in for Big Bazaar coupons. Later, consumers can redeem these
coupons for brand new goods across the nation.Dimensions
Performance: It is the primary operating characteristics, which
determines-how well the product or service performs the intended
function.Example: Durability of batteries, fuel economy of cars,
BHP of an engine, etc.2.4Customer requirement under performance of
big bazaar is:-Product Availability: - The basic requirement for a
customer to get thing and basic thing of the store keeper is to
make available goods to its customers, without that the
client-customer relation is not possible, and business cant be
performed. so, it the primary requirement for Big Bazaar. Features:
These are special features (secondary) which appeal to
customers.Example: Design of seats in a car, look and color of a
refrigerator, etc.Customer requirement under Features of big bazaar
is:- Display of goods: - The goods and products should be displayed
in the proper manner, so that it will be available to them with
minimum effort. So, this is the feature for the Big Bazaar. No of
counters: - The counters should be in more numbers so that billing
should be easy, and for regular customers 0r priority customers
there should be other rows, so that it will be done to them with
minimum effort. So, this is the feature for the Big Bazaar.
Conformance: Conformance testingortype testingis testing to
determine whether a product or system meets some specified standard
that has been developed for efficiency or interoperability. To aid
in this, many test procedures and test setups have been developed,
either by the standard's maintainers or external organizations,
specifically for testing conformance to standards.
2.5Customer requirement under conformance of big bazaar
is:-Plasticmoney or smart card system: - There should be plastic
money or smart card system available for the improved quality of
service and for up to date service. Reliability: Likelihood of
breakdown, repair or expected time of fault-free operation.
Customer requirement under reliability of big bazaar is:-Hygienic
environment: - The products and environment should be hygienic so
that the customer doesnt feel and problem and uncomfortable in
doing business and other transactions. So, this is the reliability
for the Big Bazaar.Durability: Durabilitymeasures the length of a
products life. When the product can be repaired, estimating
durability is more complicated. The item will be used until it is
no longer economical to operate it. This happens when the repair
rate and the associated costs increase significantly. It is not
applied at Big Bazaar.
Customer requirement under Aesthetics of big bazaar is:-1) Easy
available: - The stores of the Big Bazaar should be easily
reachable and at such point of the city that every one can reach
and do there shopping there, so, this is the Aesthetics for the
BigBazaar.2) Parking: - There should be proper parking facility
should be there, as this is the primary requirement of the store.
Today almost every customer use its personal vehicle, so it is
really very important of the Big Bazaar. Responsiveness: itService
Quality Dimension refers to the willingness of the company to help
its customers in providing them with a good, quality and fast
service. This is also a very important dimension, because every
customer feels more valued if they get the best possible quality in
the service.Customer requirement under responsiveness of big bazaar
is:-Attractive offers and schemes: - There should be time to time
schemes and offers available to the customer so that it will
attract customers and help to crate demand for product and stores
for whole year. So, this is the responsiveness of the Big
Bazaar.
2.6Technical Aspect1.Continuous availability of products: -
There should be continuous supply of the good and product should be
there. The store should be always having proper backup for the
product. It is also required for the successful running of the
stores. So, it is the one of the technical job in front of the
business.2. Licensing of the stores: - There is always a big
challenge in front of every business in form of the licensing
policies of the business, and grant for its expansion and opening
of new stores. So, it is the one of the technical job in front of
the business.3. Training and up gradation of the employees: - The
another technical job of Big Bazaar is to focus on the growth of
the employees so that they can be updated with the new products of
the market, and perform there job with full efficiency.4. Use of
technology:- The use of technology is also one of the major job
challenge for Big Bazaar, as in a very small time gap, the
technique of the retail shopping is changing. So to work
efficiently, it is required to upgrade and use latest technology.5.
Good extra facility and hospitality: - Customers not only requires
all type of good product but good services at the same time is
required. So other facility like proper ventilation, setting
facility, entertainment, helpers, trolleys, carry bags, etc are the
other concentration area for the managers of Big Bazaar.
3.INTRODUCTIONTO THETOPIC: D-Mart Store
Avenue Super marts Ltd (ASL)owns and operates hypermarkets and
supermarkets by the store nameD-Mart.D-Martseeks to be a one-stop
shopping destination for the entire family, meeting all their daily
household needs. A wide selection of home utility products is
offered, including foods, toiletries, beauty products, garments,
kitchenware, bed and bath linen, home appliances and much
more.SinceD-Martfirst opened its doors in the Mumbai region in
2000, it has grown into a trusted and well-established shopping
destination in Maharashtra, Gujarat, Andhra Pradesh and
Karnataka.D-Martis now looking forward to growing its stores across
India.3.1CultureAtASL, were strong believers in deriving excellence
in customer service through systemic training and rigor at work. We
value simplicity and humility in our people and strongly believe
that integrity and merit is the only route to growth at ASL.Wehire
professionals who share our values and unabashedly lead by
example.
3.2VisionIt is our continuous endeavor to investigate, identify
and make available new products/categories for the customers
everyday use and at the best value than anybody else
3.3PresenceD-Mart'sexpansion began in 2007, when stores were
opened in Ahmedabad,
Baroda, Pune, Sangli and Solapur. TodayD-Martis established in
71 locations
across Maharashtra, Gujarat, Andhra Pradesh and Karnataka,
in:
Maharashtra Gujarat Andhra Pradesh KarnatakaMumbai Ahmedabad
Hyderabad BengaluruNavi Mumbai RajkotThane BarodaPune Surat
3.4Product offeringsD-Martoffers a wide selections of products
in the following categories: Foods Toiletries and Beauty products
Garments Kitchenware Bed and Bath linen Toys & Games Stationery
Home Appliances Footwear
4. CONSUMER BUYING DECISION PROCESSConsumer behavior refers to
the mental and emotional process and the
observablebehavior of consumers during searching, purchasing and
post
consumption of a product or service.Consumer behavior involves
study of how
people buy, what they buy, when they buy and why they buy. It
blends the
elements from psychology, sociology, socio psychology, and
economics. It also
tries to assess the influence onthe consumer from groups such
asfamily, friends,
reference groups and society in general.
Consumer buying behavior is influenced by the major three
factors:1) Social Factors 2)Psychological Factors 3) Personal
Factors.
4.1Social Factors
Social factors refer to forces that other peopleexert and which
affect consumers
purchasebehavior. These social factors can include culture and
subculture, roles
and family, socialclass and reference groups.
4.2Psychological Factors
These are internal to an individualand generate forces within
that
influenceher/hispurchase behavior. The major forces include
motives, perception,
learning, attitude andpersonality.
4.3Personal FactorsThese include those aspects that are unique
to a person and influence purchase
behavior. These factors include demographic factors, lifestyle,
and situational
factors.
.Consumer decision making process generally involves five
stages:
NEED RECOGNITION & PROBLEM AWARENESS
INFORMATION SEARCH NEED RECOGNITION & PROBLEM AWARENESS
POST PURCHASE EVALUATION
EVALUATION OF ALTERNATIVES
6.Organizational Structure (Zonal)
President
Vice President
Marketing HR Head Category Head Finance Head Operation
HeadHead
Marketing manager finance manager HR manager service manager
QUESTIONNAIRE1)Which store first comes to your mind when you
thinkof purchasing a product?a)BigBazaar b)D-martc) Reliance Fresh
d)Kirana Shop
2)Howfrequently do youvisit adepartmental store?a) Daily b)
Weeklyc) Monthly d) Yearly
3) Which stores advertisement is more powerful?a) Big Bazaar b)
D-mart
4) How much do you spend as monthly expense while shopping? a)
Below 1000 b) 1000-2000 c) 2000-5000 d) More than 500
5) Which offer influence your buying decision?| Big Bazaar | |
D-Mart |a) Buy-1 get-1 free | a) Buy-1 get-1 free |b) Gift voucher
| b) Gift voucher |c) Future card (5% Discount) | c) Future card
(5% Discount) |d) Other__________________ d) other
_____________
6) What attracts you to buy a product?a) Brand Name b) Look and
feelc) Advertisement d) Preference
7) Are you satisfied with the brand option available?a) Yes b)
No
8) Which out of Big Bazar and D-mart gives better offers?a) Big
Bazar b) D-mart
9) Is there enough space to shop comfortably? |Big Bazaar |
|D-Mart |a) Yes b) No a) Yes b) No
10) Whose logo attracts you more?a) Big Bazar b) D-mart
11) Whose presence more in the city?a) Big Bazar b) D-mart
12) Which tag attracts you more? | Big Bazaar | | D-Mart |a)
Issesastaauracha koi nahi b) Daily discount, daily saving
13) Whats your Preferred Time of the Day to visit D-mart /Big
bazar?
| Big Bazaar | | D-Mart |a) 10 am to 1 pm b)1 pm to 3 pm a) 10
am to 1 pm b)1 pm to 3 pmc) 3 pm to 6 pm d)6 pm to 11 c) 3 pm to 6
pm d) 6 pm to 11 pm
14) How much Time you spent per visit?a) Less than 30 minutes b)
30 minutes to 1 hourc) 1 hour to 2 hour d) More than 2 hour
15) What makes you to choose a departmental store?a) Convince c)
Ambienceb) Location d) Speedy billing
16) Types of products mostly purchased?a) Cloths b)
Accessoriesc) Grocery d) Food itemse) Electronic items f) others
_____________________
17) Whats your mode of payment in D-mart /Big bazar?a) Cash b)
Credit Cardc) Debit Card d) Others
18) What Factor impact you for shopping in D-mart /Big bazar?a)
Price b) Servicec) Quality d) Variety
19) Give ranking to the attribute between 1 to 4 | Big Bazaar |
| D-Mart |a) Price ___ b) Service ___ a) Price ___ b) Service ___c)
Quality ___ d) Variety ___ c) Quality ___ d) Variety ___
20) Give ranking to the store between 1 to 4| Big Bazaar | |
D-Mart |a) 1 b) 2 a) 1 b) 2c) 3 d) 4 c) 3 d) 4
ANALYSIS & INTERPRETATION
1) The most popular store
a)BigBazaar b)D-martc) Reliance Fresh d)Kirana Shop
42%48%7%3%
2)Howfrequently do youvisit adepartmental store?a) Daily b)
Weeklyc) Monthly d) Yearly
7%18%60%15%
3) Which stores advertisement is more powerful?
a) Big Bazaar b) D-mart
57%43%
4) How much do you spend as monthly expense while shopping?
Below 1000 b) 1000-2000c) 2000-5000 d) More than 5000
5%8%52%35%
5) Which offer influence your buying decision?Big-Bazaara) Buy-1
get-1 freeb) Gift voucherc) Future cardd) Other
34%9%11%3%
D-Marta) Buy-1 get-1 freeb) Gift voucherc) Future cardd)
Other
22%7%10%4%
6) What attracts you to buy a product?a) Brand Name b) Look and
feelc) Advertisement d) Preference
50%17%10%23%
7) Are you satisfied with the brand option available?a) Yes b)
No
74%26%
8) Which out of Big Bazar and D-mart gives better offers?a) Big
Bazar b) D-mart
51%49%
9) Is there enough space to shop comfortably?
|Big Bazaar | |D-Mart |
a) Yes b) No
34%13%
a) Yes b) No
40%13%
10) Whose logo attracts you more?a) Big Bazar b) D-mart
56%44%
11) Whose presence more in the city?
a) Big Bazar b) D-mart
57%43%
12) Which tag attracts you more?
a) Issesastaauracha koi nahib)Daily discount, daily saving
49%51%
13) Whats your Preferred Time of the Day to visit D-mart /Big
bazar?Big-Bazaara) 10 am to 1 pm b)1 pm to 3 pm c) 3 pm to 6 pm d)6
pm to 11
4%8%51%7%
D-Marta) 10 am to 1 pm b)1 pm to 3 pm c) 3 pm to 6 pm d)6 pm to
11
2%8%9%11%
14) How much Time you spent per visit?a) Less than 30 minutes b)
30 minutes to 1 hour
c) 1 hour to 2 hour d) More than 2 hour
16%30%27%27%
15) What makes you to choose a departmental store?
a) Convince b) Location c) Ambienced) Speedy billing
23%40%6%31%
16) Types of products mostly purchased? Cloths
AccessoriesGrocery Food itemsElectronic items others
15%3%41%36%3%2%
17) Whats your mode of payment in D-mart /Big bazar?a) Cash b)
Credit Card
c) Debit Card d) Others
47%22%22%9%
18) What Factor impact you for shopping in D-mart /Big
bazar?
a) Price b) Servicec) Quality d) Variety
39%9%35%17%
19) Give ranking to the attribute between 1 to 4Big bazara) Cash
b) Credit Card
c) Debit Card d) Others
26%18%6%0%
D-Marta) Cash b) Credit Card
c) Debit Card d) Others
38%10%2%0%
20) Give ranking to the store between 1 to 4Big bazar
a) 1 b) 2
c) 3 d) 4
36%2%0%12%
D-Mart
a) 1 b) 2
c) 3 d) 4
18%1%25%6%
CONCLUSION
BIG BAZAR: In peak hours, especially on Wednesday, Saturday,
Sunday and festival days, customers have to wait long time at cash
counters.
70% of Consumers visiting to Big Bazaar were satisfied with
products and services.
Customer services desk collects customers opinion / feedback
forcontinous improvement in their service.
D-MART: D-mart success is due to the following factors:-
Low overheads.
Strong supply chains.
Consumer connect in the markets they operate.
Expantion planning.
RECOMMENDATION
BIG BAZAR: Customers should be given personal attention.
More exciting offer should be given to attract more
customers.
Big bazaar should work according to its tag line
Issesasataaurachaaurkahinnahi
Big bazaar should give more attention to the latest trends
especially in fashions apparels.
D-Mart: D-mart should further strenghten its position of cost
leader by increasing their steak in the warehouse club business
through placing its warehouses in rural areas.
D-mart should attempt to grow its Sams club base as quickly as
possible. The company will face many competitors.
The best way to prevent this threat is to obtain the first mover
advantage by building as many location as possible in the strotes
period of time.
It should avoid metropolitan locations. It should concentrate on
locating in marketing whose population is between 100,000 and
200,000 people.
BIBLOGRAPHY
Someone has rightly said that in todays scenario wireless
network and technology is playing a very important role it is
helping students like us in gaining knowledge and helping us in
making our project solve in an easier and sophisticated way.As said
above following are the links that has helped us in making our
project.
Books Referred:
1.Philip Kotler
2.Marketing strategy
Website referred:
1.www.scribd.com
2.www.doctoc.com
3.www.gfkch.com
4.www.findartical.com
5.www.people.brunel.ac.uk.
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