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ROURKELA
Rourkela Store Launch
• Press Meet• Staff Parents Meet• Karta Ceremony• Store Launch• Activations: Kismat Ki Chaabi, Big FM Activity, Exit Interview• Foot Falls• Invitation Card to SAIL Employees• Outdoors• Auto Back• Auto Announcement• Tablo Van• Elephant Branding• News Paper Insertion• Cable TV• Media Coverage• Operation Parameters
Press Meet
Staff-Parents Meet
Karta Ceremony
The Launch
The Launch
Kismat Ki Chaabi- Big FM Live – Exit Interview
Activities
Foot Falls
Invitation Card – SAIL Employees
BTL Plank (Outdoors)
BTL Plank (Auto Back)
BTL Plank
Cable TV
News Paper Insertion
Elephant Branding
Tablo Van & Auto Announcement
Media Coverage
Operation Parameters
Date Sale (Rs. In Lac)
Footfalls Conv No of Bills Ticket Size
17-10-2014 17.47 25258 11% 2857 661
18-10-2014 15.48 11376 21% 2491 618
19-10-2014 22.71 23492 12% 2928 776