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Media Kit 2014 Taking 30,000 visitors to San Diego's bay front to eat, shop and play

Big Bay Shuttle Media Kit (Draft)

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Taking 3,000 visitors to San Diego's bay front to eat, shop and play!

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Page 1: Big Bay Shuttle Media Kit (Draft)

Media Kit 2014

Taking 30,000 visitors to San Diego's bay front to eat, shop and play

Page 2: Big Bay Shuttle Media Kit (Draft)

Running from Memorial Day to Labor Day, the Big Bay

Shuttle provides a low cost and convenient transportation

for visitors to the San Diego Bay to get from Downtown to

attractions along the Embarcadero and Harbor Island.

What is the Big Bay Shuttle?

Sunday - Thursday: 10am - 8pm

Friday - Saturday: 10am - 10pm

May 23rd

to Sept 2ND

shuttle schedule

82% of people said

they would ride again

Total ridership in 2013 of 26,643 throughout 14 weeks

Average Monthly Ridership: 8,302Average Daily Ridership: 264

• Sheraton San Diego Hotel

• Maritime Museum

• Wyndham San Diego Bayside

• Broadway/Navy Piers

• the Fish market

• Seaport Village/the headquarters

• Manchester Grand Hyatt

• Marriott Marquis & Marina

• Hilton San Diego Bayfront

Shuttle Route

hilton

Marriott

seaport

broadway

maritime

Sheraton

hyatt

wyndham

TICKETS ARE ALL

DAY

Embarcardero Marina Park North

San Diego International Airport

Shuttle Route

Shuttle Stop

Embarcardero Marina Park South

sheratonsheraton

maritime museum

seaport village/The Headquartersseaport village/The Headquarters

maritime museum

broadway/navy piersBroadway/navy piers

Marriott Marquis & MarinaMarriott Marquis & Marina

the fish market

hiltonsan diegobayfront

hiltonsan diegobayfront

wyndhamwyndham

hyatthyatt

the fish market

0

1000

2000

3000

4000

5000

6000

M T W TH f S sun

2013 big bay shuttledaily ridership boarding

3$3$

Program information is subject to change prior to the 2014 season (ie. ticket prices, hours, etc)*

DRAFT

*

Page 3: Big Bay Shuttle Media Kit (Draft)

Advertising Opportunities

SHUTTLE WRAP

Two sides and backSpecifications available upon request$18,000 per shuttle (5 available) for 12 weeks

Your ad can reach up to 100,000 San Diego visitors as it drives up and down the Embarcardero.

During the week of Comic-Con, your ad can potentially be seen by 200,000 San Diego visitors.

Back View

Door Side ViewSide View

Areas where wrap artwork will be applied

SHUTTLE BROCHURE AD

(2” x 11/4”)$999

This brochure will offer information for riders including a route map, list of stops, price and operational hours. It will be handed out to all Shuttle Stops including hotels, restaurants, Visitor’s Centers, Tourism Authority and will be available onboard the shuttle.

Your ad will have the potential to be seen by 40,000+ San Diego Visitors. Ad placement is for the entire shuttle season. (May - September)

SHUTTLE INTERIOR PLACARD AD

(17 1/2” x 11 1/4”)$2,000

1 placard on interior of 5 shuttles for the entire season. (May - September)

Reach 3,000 people per day with your message.

ON BOARD PROMOTION

(3” x 5”)$5,000 per shuttle (1 advertiser per shuttle)

Supply Big Bay Shuttle drivers with your promotional pieces for distribution for the entire season. Promotional pieces will be provided by Advertiser.

Reach 3,000 people per day with your message.

Page 4: Big Bay Shuttle Media Kit (Draft)

Advertisement format specifications

send space reservations to:[email protected]

send artwork to:[email protected]

BIGBAYSHUTTLE.COM

Description Ad Size Price Space Deadline

Art Deadline

Submittal Instructions

interior Shuttle placard

171/2” x 11 1/4” $2,000 3/3/2014 4/1/2014

File type: vector/eps

full colorfull bleeds

please do not put text or logos

within 1/4” from top & bottom

brochure ad 2” x 13/4” $999 3/3/2014

4/1/2014file time: vector/

epsfull color

On boardpromotion

3” x 5” $5,000 3/3/2014 4/1/2014 file type: vector/eps

full color

shuttle wrap

upon request

$18,000 3/3/2014 4/1/2014 Includes two sides and back of bus