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Overview of Resource Magazine and it's related projects and companies.
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A diagrammatic illustration of how a photograph is produced.
Words of Vision
Photography is a way of life. A religion to some. A calling to many. Resource Magazine aspire to share the good word about the things that are, the things that change, and the things that always will be.
The photo production industry is a living, breathing entity. Constantly evolving. Moving from film to digi-tal to video. Everyone working on a photo shoot is inter-connected: we cannot live without one another. Creating a lasting image is the Holy Grail, and all work diligently to make magic happen on set. Concepts and ideas are everything and our guiding star. From photographers to art directors to the crew, we all work together and share our passion of photography.
After years of wandering studios and photo sets, Resource Magazine brings you the history, the knowl-edge and the future of the photo production industry. Read up and enjoy!
The Visionaries and their Roots
-Aurelie spends rainy weekends at The Strand, going through its extensive collection of photo books.
-Aurelie comes to work at BBDO New York. One of her first shoots is with Brigitte Lacombe at Industria Stu-dio, an auspicious beginning.
-Aurelie falls in love with Philip Lorca diCorcia (well, his work, not the man). She ends up buying every one of his books.
-Aurelie starts working as an Art Buyer at BBDO Paris and shoots with Corinne Day, Bettina Rheims and Steven Meisel among other awe-inspiring photographers.
-Aurelie stops talking to a friend after that friend said she thought Helmut Newton was a misogynistic pig.
-Aurelie's mother works with Sarah Moon in Paris on Cacharel ad campaigns.
-Aurelie founds Resource Magazine with Alex and has fun discovering new talents.
-Aurelie opens her production company, ajproductionsny, and gets to work with Karl Lagerfeld, Gilles Bensimon, John Clang, Martin Schoeller, and for clients ranging from Nike to Herm�s.
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The Visionaries and their RootsA
lexandra Niki
-Alex founds Resource Magazine with Aurelie and has fun creating a whole new world of photography networks and inspiration.
-Alex didn't become a famour painter so instead opens her production company, Niki Productions and gets to work on a wide variety of advertising and editorial projects as a prop/ wardrobe stylist, set builder, and set designer.
-Alex quits college to be a famous painter.
-Alex works on her first major advertising campaign with photographer Vincent Dixon on a Danzka Vodka campaign. A simple job, but led to phenomenal things.
-Alex began assisting her mother as a prop stylist. Had to get used to not calling her "mom" on set.
-Alex starts working at Martin Izq uirdo Studios as a prop fabricator at age 16. She built body suits for the NY Lottery and worked on other odd projects.
-Alex grows up in her fathers photo studio in the West Village, NYC surrounded by a bustling life of models, art directors, and assistants. Some things never change.
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The Land We Tred
KeyFree distribution Bookstore/ newsstands
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UNITED STATES OF AMERICA
21,000
CANADA1,000
NEW YORK10,000
MIAMI2,000
LOS ANGELES3,000
SAN FRANCISCO 1000
CHICAGO 1000
BOOKSTORES/NEWSSTANDS
4,000
The Land We TredThere are 22,000 copies of Resource Magazine distributed to over 300 studios, labs, equipment and prop rental locations in New York, Los Angeles, San Francisco, Chicago and Miami, as well as on newsstands nationwide and in Canada. That should be plenty of reading material for the estimated 6,000 potential readers walking through studios� doors each day. Numbers indicate that within every month there are 150,000 potential read-ers from studio traffic alone, adding up to about 450,000 per quarterly issue.
Resource�s readers have expanded to national and international territories, just by word of mouth and the natural pass-along rate of our magazine. Keep your eye out for Resource around the country. We might just get your word out farther than you expect!
NEW YORK10,000
The Resource Magazine Philosophy
I am the photo productionist. I embody everyone and everything in the photo production industry. I could not function without my various body systems, including: the agency system, the photo system, the crew system, and the studio/ eq system. Each system works together and contributes to my survival and growth.
I create images for the world to see. The process starts with a spark of an idea in the agency system and goes through transformations as it travels through all my other systems to create a final product, the image. I now even have the ability to create moving images. Resource Magazine is the heart of the Photo Produc-tionist because their philosophy is what keeps me living. A photographer cannot work alone. He first needs the agency. He then needs a crew, a studio, and his equipment. Everything and everyone is connected and needs each other. The same philosophy stands for everyone else involved in photo production. Hence, the creation of the Photo Productionist.
The Resource Magazine Philosophy
Anatomy of the photo productionist
STUDIO/EQ
Anatomy of the photo productionist
AGENCY
Agency is a cructial part of the photo industry as it is the starting point of the ideas and concepts behind the photographs. Agency represents also the clients and they keep us running. Resource Magazine offers articles that feature new ad campaigns, interviews with creatives and more.
Anatomy of the photo productionist
STUDIO/EQ
PHOTO
AGENCY CREW
Studio is our home away from home. Studios house our shoots and create the environment which we work in. EQ is clearly an es-sential tool for the photo industry as these are the tools of the artist. Resource Magazine covers new studios, behind the scenes, new delopments, history and more.
�Photo� is the center of balance in this industry. It represents the artist, the final product and the techniques behind it all. Resource Magazine �s ar-ticles feature photographers, specific techniques, galleries shows, icnic images and more.
�Crew� is how we get from point A to point B with everything we do. Without the crew we would have blank walls, empty sets, and no legs to run the production with. The crew is essential. Re-source Magazine cov-ers all the different members of a photo crew, how to�s, events, behind the scenes, and the challenges we face day to day.
Resource TelevisionResource Magazine has always understood that photo professionals are on a constant search for information and news about the industry that consumes our lives. . The web offers a vast playground of opportunities to suit those needs. Our answer? RETV. A new way to reach out and inform you about the peers you admire, the places you shoot as well as the products and services you use every day.
We are creating an on line information network for photo profession-als in a familiar web video and television format. RETV speaks to photo industry professionals around the world by creating captivating and relevant content and providing you with the industry information photo professionals crave. Through informative segments on current events, product reviews, how-to demos and original content dedicated to the photo industry, we are creating the next generation of photography resources for the professional and aspiring talent alike.
We are reaching out to every area of the photography industry while operating under the trusted name, Resource Magazine. RETV will scan the photographic world for interesting content and bring it to you. Showing photo professionals around the world how things are done in other countries and how photo production changes from place to place. RETV will be your one stop shop for information and content regarding the photo industry.
esource Televisionesource Magazine has always understood that
photo professionals are on a constant search for information and news about the industry that consumes our lives. . The web offers a vast playground of opportunities to suit those needs. Our answer? RETV. A new way to reach out and lives. . The web offers a vast playground of opportunities to suit those needs. Our answer? RETV. A new way to reach out and lives. . The web offers a vast playground of opportunities to
inform you about the peers you admire, the places you shoot as well as the products and services you use every day.
We are creating an on line information network for photo profession-als in a familiar web video and television format. RETV speaks to photo industry professionals around the world by creating captivating and relevant content and providing you with the industry information photo professionals crave. Through informative segments on current events, product reviews, how-to demos and original content dedicated to the photo industry, we are creating the next generation of photography resources for the professional and aspiring talent alike.
We are reaching out to every area of the photography industry while operating under the trusted name, Resource Magazine. RETV will We are reaching out to every area of the photography industry while operating under the trusted name, Resource Magazine. RETV will We are reaching out to every area of the photography industry while
scan the photographic world for interesting content and bring it to you. Showing photo professionals around the world how things are done in other countries and how photo production changes from place to place. RETV will be your one stop shop for information and content
Resource Television
resourcetelevision.com
fpsfest.org
FpsFest
Film.photo.synthesis
Our Film Festival
fpsfest.org
FPS Fest is a film screening event that explores the transition from still photography to motion. The once sep-arate industries of still photography and motion filmmaking are intersect-ing across a number of realms; from new technology to new demands from clients, today�s image makers are finding a new world in motion. FPS Fest provides information and stimula-tion about technology, techniques, and strategies to take on the future of a changing industry. The day-long activ-ities will include guest speakers, demos, new equipment and technologies, ani-mated shorts screening, a full FPS fest evening film screening, food, beer, fun for the kids and photography/ film professionals alike.
FPS Fest is presented by Resource Magazine, ROOT Capture, and Vimeo
Our Film Festival
The Codex of Resource Magazine
The Codex of Resource Magazine
"Discover the Secrets Behind the Photo Industry"
Etiquette
EtiquetteAt a loss of what to do and how to behave on and off set? Etiquette offers tips on what to Always and Never do,
whether the topic is traveling on a job,
Guide to
Guide toIn the photo indus-try, people want to get the best and la creme de la creme of products and services. Check out our �Resource Guide to� for living easier and better. We cov-er everything, from cargo van rental to iPhone apps.
Industry Tales
Industry Tales
It�s not always fun and games on a photo shoot. Thankfully people like to share their embarrass-ing or funny moments. �Industry Tales� spills the behind the scenes debacles and mayhem that can (and usually do) occur.
Tricks of the tradeProfessionals from the photo industry share their tips for success.
Tricks of the tradeProfessionals from the photo industry share their tips for success.
History
HistoryA photographer recalls the birth of an iconic im-age.We have featured so farJoseph Cultice on Marilyn Manson, Mark Seliger on Kurt Cobain and Bob Gruen on John Lennon.
Pho
to D
eco-
page
A photographer gets carte blanche to showcase a series of his personal work.
Photography is an art. Gallery highlights both gallery spaces, photography shows and the work dis-played.
Photography is an
Gallery
Photography is an art. Gallery highlights both gallery spaces, photography shows and the work dis-played.
Gallery
TechniqueFrom liquid to jewelry to night photography, this article explores the technical aspects of things.
TFrom liquid to jewelry to night photography, this article explores the technical aspects of things.
How to
How toLet Resource help you! How To section gives you advice on how to handle equipment or how to make sure you never leave something you need behind.
Mission
Sometimes shooting a subject is not as cut and paste as you would wish. There can be obstacles, hurdles, and the unex-pected. �Mission� talks about how photographers and their crews overcome these mission impossible-type assignments and accomplish the unthinkable.
Mission
EventThe photo in-dustry sure loves a party! Check out our �Event� article that highlight a particularly great industry celebration.
LocationsCheck out a photo spread of some unusual and cool looking places. You never know where you'll be shooting next.
Dawn of theIndustry
There is an undocumented his-tory of the photo industry which defines the companies, relation-ships, politics and identities of today. Dawn of the industry is a first hand, autobiographical re-cording of those who established the foundation of photography.
The photo industry is full of growing pains, and growingpleasures. �Development� tracks the changes in studio-land including entirely new spaces, renovations, and major changes in businesses we know. Keep up with the times.
Development
Tech, EQ & Flow
Tech, EQ & FlowDigital Techs and other knowleadgeable geeks discuss all things geeky.
Birth of a Campaign
Birth of a CampaignSo your Art Director friend has a bril-liant idea. But how does he get from drunken bar napkin geniusness to a pre-pro meeting with the industry's best advertising photographers and CGI spe-cialists? This is the process.
Ad Rocks
Ad RocksWe highlight ads that we find totally and incredibly awesome. Ad that we believe deserves further recognition and background information.
InterviewEach section of the magazine (Photo, Crew, Studio/EQ and Agency) includes an interview with a professional in that particular field. Every angle of the business is covered and no stone is left unturned.
nterview
Agency) includes an interview with a professional in that particular field. Every angle of the business is
Film for photographers
Film for photographersForget movie critics. Resource Magazine has the real scoop on what to watch and the techniques behind making the films. No more mindless watching for you. Apply your mind!No more mindless watching for you. Apply your mind!No more mindless watching for you. Apply your mind!
Book Review
Book ReviewCheck out some cool art-related books that can inspire you. Industry specific books, read by professionals, critiqued by professionals. professionals, critiqued by professionals.
Go SeeCheck out the latest fad and things we love! Gadgets, tools, fashion and more for a photo industry professional's shopping spree needs.
Productions of the WorldGet a deeper feel for the location you want to travel to! �Production of the World� contains all the information you need about the best crews, locations, hotels, and restau-rants of the paradises waiting for you!
Productions of the World
