BIA invites you to exhibit at the

Melbourne Docklands (New Quay & Waterfront City)

Friday 1st – Sunday 3rd February 2013

www.biavic.com.au

>Become an exhibitor

BIAV offers so much more than a boat show - it’s a public awareness campaign; it promotes boating in the summer season; it’s free (other than entry to the marina) for the public and is held at Docklands.

> The philosophy:The show is staged by the industry, for the industry. It is a BIAV not for profit event. It has been created to entice the public to explore the possibilities that boating offers.Showcase the larger boat manufactures

> Key facts about the Show:Melbourne's only on-water boat showStarring boats from Victorian manufacturing and dealers showroomsAccessories and associated products of the marine industryProviding a marine environment to display boats, yachts and other craftIncluding live fishing lure demonstrationsPower and sail boats will be jointly displayedNew boats – from kayaks to yachts will be invitedChildren's activities

BIA Melbourne Summer Boat Show 2

> Key drivers to the Show attendance and success

Free Admission (charge to marina only)Ample Onsite parkingFun for all the familyBars, restaurants, cafe’s and food outletsWaterfront shopping and Harbour shopping townOn-water activitiesWestpac rescue helicopter demonstrationMarina display of boatsPromenade display of boatsShell Scheme exhibitor displays

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>Why you should be there

Promote your business and your products & servicesSupport BIA’s Summer boating campaignGet your brand in front of 40,000 people over 3-daysBoth Marina and Promenade exhibitor displaysInexpensive sites = Value for moneyFestival feel for patrons – fun for familiesCreating awareness of boating lifestylePromoting the various facets of boatingKey season timing

The show will provide an ideal opportunity for your business to showcase its stock and new products and vessels.

BIA Melbourne Summer Boat Show 4

>Who should be there

Large sail & power boatsSmall boatsTrailerable boats Ski & Wakeboard boat displays & accessoriesPWC’sChandlery & marine accessoriesScuba diving gearFishing gearTourism & destinationsClubs & AssociationsClothing & swimwearMarine electronicsMarine enginesSafety gearLifestyle products

Marine Charters

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>How will the show be promoted?New Look – New advertisingThe new format of the ads will promote the event as the Summer Boat Show as we know it with the words clearly noting a boat show, its fresh, clean look will present well in press, tv and print. We have targeted 3 groups of the community. The Experienced Empty NesterBoating Lifestyles – FamilyPWC Thrill Seekers

Television (Metro & Regional)For this years event we will be running TVC on both Metro & Regional TV, We have negotiated a single station buy, that will commence in January. We also will be targeting specific programs on Channel 31PrintThe Local newspaper – Herald Sun and The Age will run the press campaign along with regional papers carrying the ad for their respective areasRadio (Metro)3AW who partner the BIAV with its shows will again promote the show. OutdoorThe Major freeways heading into and out of the city will display the ad for the lunar month cycle leading up to the show.DigitalFoxtix, BIAV website, Via Google Display Networks – Text Ads and Google Display – Keyword and Topic Targets (Focusing on aquatic activity).Magazines & Editorials, Press ReleasesCity of Melbourne publications will be running the show ads and editorials. Press releases will be posted through AAP and selected media outlets and publications. The BIA has also taken out advertising in Club Marine & Marine Business magazine

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>Other Exhibitor InformationConfirmation of Space

Exhibitors will be informed after December 14th, 2012 of their allocation of space. Detailed exhibitor information kits will be available online for confirmed exhibitors.

Terms & Conditions

Interested parties wishing to apply for exhibition space at the 2013 BIA Melbourne Summer Boat Show must first read and agree to abide by the Show’s Terms and Conditions. Refer to the Application to Exhibit form for a full copy of the Terms and Conditions, or visit our website www.biavic.com.au .

If you need help with Insurance:

Public liability insurance for the 2013 BIA Melbourne Summer Boat Show can be obtained through BIA Victoria for $400 (inc GST). Please tick the appropriate box on the Application to Exhibit form and additional information will be forwarded.

Public Liability

Exhibitors are required to hold public liability insurance cover, endorsed to the value of ten million dollars ($10,000,000). The BIA must receive a copy of the exhibitor’s public liability insurance at the time the Application to Exhibit form is submitted. Exhibitors who fail to provide the BIA with a copy of their public liability insurance document will be deemed not to have fully completed the Application to Exhibit form, will not receive priority space allocation, and will not be permitted to exhibit. Please ensure that your public liability insurance is current for the duration of the Show. Exhibitors must advise their underwriter of the dates and location of the Show, and receive an endorsement that their present policy covers this event.

Further Information

If you require further information please contact:

Ashley FarrEvent CoordinatorPh: 03 8696 5600ashley@biavic.com.au

Mary PapantoniouAdministration Manager (Accounts)Ph: 03 8696 5600mary@biavic.com.au

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>Exhibitor Pricing - Marina

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Marina Berths

Berth locations will be allocated by BIA Victoria. The marina layout as shown in this document is subject to change. In most cases, boats will be moored ‘stern to’. Please indicate on the application form if your vessel requires to be moored ‘alongside’.

Each berth will be provisioned with water. Power requirements will incur an additional charge and will be quoted upon application – All vessels requiring power will be charged a usage fee.

The marina cost is calculated per linear meter of the length of the vessel. (Max Length 50ft)

This year we are also inviting Brokerage Boats to be displayed. They will be on display on a separate arm which will be separate to the show.

Corporate Pontoons

Exhibitors interested in securing corporate pontoons for hospitality or merchandise displays must contact the BIA ASAP. Pontoons will be allocated in the best interest of the Show. Note: exhibitors will not be permitted to supply their own pontoons.

There are two elements to the charges for corporate pontoons:

1.Cost per pontoon2. Marina space usedSpace used by corporate pontoons will be charged at the linear meter rate taken up by the corporate pontoon.

Additional cost e.g. marquees and power requirements can be provided at time of enquiry. Only the specified BIA Marquee contractors will be allowed to build structures on the marina.

Full Member

2010 member

2011 member

Full Price non‐member

$160* $208 $230 $320 1 – 2 Boats

$155* $202 $233 $310 3 – 4 Boats 

$150* $195 $223 $300 5 Boat and above

*Cost per linear meter (prices include GST)

>Exhibitor Pricing – Open Space Exhibits

Open Space - Promenade

Open display space will span the promenade from NewQuay through to Waterfront City. Outdoor space is strictly limited and price is based on a per square meter rateOpen space will be made up of trailerable boats and marine displaysRefer to map for an indication of available space

*Cost per square meter (prices include GST)

Full Member

2010 Member

2011 Member

Full Price Non-Member

$85* $111 $128 $170

>Exhibitor Pricing - MarqueesMarquee Packages

All marquee packages include:

• Marquee structure• Shell scheme walls, 2 meter high around perimeter• Company Sign

Exhibitors are not permitted to supply their own marquee. Marquee’s are available in 3x3 square meter and 6x3 square meter structures.

Additional sized marquees may be requested through the organiser. The final location of marquee exhibits will be dictated by the level of demand for space.

Marquee Locations

Marquees will be located along the promenade between Harbour Esplanade and Waterfront City.

Marquee Full Member

2010 member

2011 member

Full Price non-

member

3 x 3 $1,604 $2,086 $2,406 $3,209

6 x 3 $2,271 $2,952 $3,406 $4,542

Lighting and Power

120w spotlights wall mounted

$100per unit

4amp power supply $100per unit

Flooring

Raised Floor with Carpet $35 per sq meter

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>>>>>>> One page summary

Summer boating promotionCoast Guard and Westpac rescue helicopter (TBC)Lots of boats to see, touch, hop aboard, buy…Promenade and marina exhibitsDemonstrations – stage appearances - educationKids entertainment and lots of activitiesFood, wine, cafes, restaurantsMore exhibitors > more interest > bigger show..Be there… and support your boat show this summer

BIA Melbourne Summer Boat Show 11

BIA Melbourne Summer Boat Show 12