BHHS Digital Home Marketing and Market Share

Market Share: Any way you slice it,we are the real estate Market Leader

MyCompany

Greater Philadelphia & Tri State Area** By % of Total $ Volume

Market Area SurveyedPennsylvania Counties: Philadelphia, Bucks, Montgomery, Delaware, Chester, Lehigh, NorthamptonNew Jersey Counties: Salem, Gloucester, Camden, Burlington, MercerDelaware: New Castle County

* Sold SettledThis representation is based on data supplied by the TReND Multiple Listing Service. Neither that service, nor the Boardof Realtors who sponsors that service, are in any way responsible for its accuracy. Data maintained by the Boards orservice may not reflect all real estate activity in the market, such as information on listings not published at the request ofthe seller, listings of brokers who are not members of the multiple listing service or of the Boards, unlisted properties,etc. In settled transactions January 1 - December 12, 2013.

Weichert 4.3%

Long and Foster 4.02%

C-21 Alliance 2.8%

Patterson-Schwartz 2.6%

Coldwell Banker Preferred 4.6%

Everybody Else

Berkshire HathawayHomeServicesFox & Roach,REALTORS®

22.9%

My Company

The New RealEstateReality

Ryan Carson Office: 610-398-9888 Ext. 163Cell Phone 610-574-1451Fax 610-398-8106Email [email protected]

In Real Estate’s new Reality,here’s a checklist for every home seller:

TheNew RealEstateReality

2. Set the best price from Day One.Competition is fierce. Read our information about calculating a “marketsensitive price.”It will pay off for you.

1. Make sure your Realtor embraces the New Media.The web is where buyers start (and stay with) their search for their dream homes.If your agent doesn’t passionately embrace the web, you’re at a disadvantage.

3. “Stage” your house.You’re competing with every other property in your price range. Make sureyour home is in great condition. And we’ll help you “stage” it byeliminating clutter and other timely suggestions that will help it show well.

4. Consider a premarketing inspection.This is a great way to eliminate any negatives and ward off any surprises.To say nothing of heading off a buyer wanting to subtract thousands at theSettlement table.

5. Know the buyer’s qualifications.There are lots of qualified buyers out there eager to buy. But the key word isqualified. Credit checks and verifiable information has never been moreimportant. As your representatives, we’ll be sure that people who look at yourhome can afford to purchase your home.



In Real Estate’s new Reality,here’s a checklist for every home buyer: t.


2. Get financially qualified.Yes, it’s a buyer’s market. But the home seller is going to want to know youcan really afford the property. Yes, the credit reports are tighter. But workwith us and we’ll bring to bear the strength and experience of ourTrident Mortgage Corporation to get your house in order.

3. Nail the post-contract phaseA complications-proof settlement used to be a slam dunk. That’s less true today.Let our Trident Land Transfer Company help you keep things smooth and worry-free on the road to home ownership.

1. Use the best tools. Ours.Nobody understands the new home buyer’s wants and needs better thanBHHS Fox & Roach. Which is why we’ve powered up our website andadded bells and whistles such as mobile phone apps, Open House listings onthe homepage~~and created the Home Pilot Account which gets you instantupdates. Search fast and smart. At foxroach.com!



Three things you need to know about howhome buyers look at the New Media:

Source: The 201 3 NationalAssociation of REALTORS‚ Profile of

Home Buyers and Sellers. Due torounding, percentage distributions

may not add up to 1 00 percent.

Knew the Seller2%

Home Book or Magazine1%

Other1%

Newspaper Advertisement

1%

Yard Sign10%

Friend, Neighbor or Relative

6%

Home Builder5%

Internet42%

Real Estate Agent34%


More and more,home buyers

find theirnew homes

on the Internet.


Frequently Occasionally

USE OF INTERNET TO SEARCH FOR HOMES, 2003-2010

90%

80%

70%71%

77% 79% 80%84%

87%

18%18%

21%22%24%

29%

4422%%5533%% 5577%% 5599%%

6666%% 6699%%

60%

50%

40%

30%

20%

10%

0%2003 2004 2005 2006 2007 2008

90%

13%

7766%%

2009

89%

7744%%

2010

15%

88%

7755%%

2011 2012

13%

90%

7799%%

11%

Source: The 2012National Association of

REALTORS‚ Profile of Home Buyers

and Sellers.

Real estate agent

Internet

Home builder

Yard sign

Open house

Relocation company

Home book or magazine

Print newspaper advertisement

Billboard

Television

Very Useful Somewhat Useful Not useful0% 20% 40% 100%80%60%

1155%%

1177%%

2244%%

2211%%

2277%%

3399%%

4411%%

4422%%

8811%%

8811%% 17% 2

*18%

48% 11%

6%

8%

14%

16%

14%

16%

20%65%

67%

62%

63%

59%

53%

53%

USEFULNESS OF INFORMATION SOURCES(Percentage Distribution Among Buyers Who Used Each Source )

(*= less than 1 percent)

This embrace of the New Media by home buyers has increased 39% in 9 years!

And look at “how useful” buyers considerthe information they get via the Internet.

2

3




Our Exclusive Package of Powerful Initiatives to give your home

maximum web exposure.

TM

DIGITAL HOME

MARKETING SYSTEM


Your property’s listing will appearon our worldwide network of top real estate sites…

Our Company Web Site:foxroach.comNational Real Estate Web Sites:

Realtor.comPrudentialproperties.comTrulia.comZillow.comFrontdoor.comHomes.comHomefinder.comHotpads.comOpenhouse.comHomewinks.comPropertypursuit.com

...and on the 4 most-visited sites we’ve upgraded our listings so they always appear at the top of the search!

Search Engines with Real Estate Search:GoogleMaps.com

AOL.comOverstock.com

Lycos.comYahoo.comVast.com

Oodle.com


TM

DIGITAL HOME

MARKETING SYSTEM



TM

DIGITAL HOME

MARKETING SYSTEM

…and on the four most-visited sites, we upgrade our listings so they

ALWAYS appear at the top of a buyers search!



TM

DIGITAL HOME

MARKETING SYSTEM

Of all the real estate web sites out there,foxroach.com is the fastest, smartest and most powerful

www.foxroach.com

Start Searching Here!Buyers access the

Region’s largest inventoryof homes right

from the Home Page!

Market UpdatesOpen Houses, new listings,

price reductions and more!

Free Smart Phone AppsPuts home searches at a buyer’s fingertips with apps for iPhone,Blackberry or Android!



TM

DIGITAL HOME

MARKETING SYSTEM

Each and every one of our listings get its ownhigh-quality, dedicated web site.

www.youraddress.go2frr.com



TM

DIGITAL HOME

MARKETING SYSTEM

Each and every one of our listings has a video uploaded to YouTube.



TM

DIGITAL HOME

MARKETING SYSTEM

Your listing will be advertised continuouslyon the world’s marketplace—Craigslist.org



TM

DIGITAL HOME

MARKETING SYSTEM

Our new HomeText technology lets a buyer use a smart phone

to access instant information about your property!

A member of the franchise system of BHH A�liates, LLC

Text FRto

59559

123-555-1212www.foxroach.com


How to calculate a market-sensitive price:

The basics of “staging” your home to sell:

The best way is to let us create a Comparative Market Analysis(CMA) that considers similar properties that:• Have sold in the recent past

This shows us what buyers in the market have actually paidor properties similar to yours.

• Are currently on the marketThese are properties that will be competing with yours for the attention of available buyers.

• Failed to sellUnderstanding why these properties did not sell can helpavoid disappointment in the marketing of your property.

Why stage your home?• staged homes sell faster than non-stagedhomes• staged homes on average sell for 7-10%over the list price• staged homes look better than non-stagedhomes in the same price range• your investment in staging your homenow is less than the price reduction youmay have to take later• sales associates show staged homes morebecause they are ready to sell• home buyers ask to see staged homes

How home staging works:• it identifies your home’s positive aspectsand what needs to be improved• determines any imperfections and how tominimize them• suggests how to “de-clutter” your home tomake it seem more spacious• suggests updating paint colors, flooringand furniture• recommends how to properly place furniture• creates a plan for what you can do on your own to prepare your home for sale



What happens when sellers don’tset a market-sensitive price?

• Fewer buyers are attracted, and fewer offers received • Marketing time is prolonged, and initial marketing momentum is lost • The property attracts “lookers” and helps competing homes look

better by comparison • If a property does sell above true market value, it may not appraise,

and the buyers may not be able to secure a loan • The property may eventually sell below market value


Asking Price in Relationshipto Fair Market Value

% of Prospective PurchasersWho Will Look at Property

The danger of overpricing: The percent of buyers who’ll view your property:


At the heart of our web-centric marketing remains our

passionate, professional Sales Associates.The same data that shows us that home buyers are using the internetmore and more also tell us that the real estate agent is still essential.

Most real estate companies in the region have top-quality people. We seem to have more than our fair share of them!



No Realtor does a better job at connecting with the relocationmarket. Here is a sampling of corporations and

organizations currently serviced by our Relocation Division:

Abbott LaboratoriesACE Insurance GroupAir LiquideAir Products & ChemicalAIReS Corporate Relocation ServicesAltair Global Relocation American Relocation ConnectionsAmerihealth CaritasArnold Foods CompanyAstra ZenecaAvery DennisonBimbo BakeriesBriston Myers SquibbBrookfield Global Relocation ServicesCampell SoupCARMAXCartus RelocationComcast CorporationCornerstone Relocation GroupDorman ProductsE. I. du Pont de Nemours and Company

Our major relocation efforts can be a major benefit for you.


Educational Testing Services (ETS)Endo PharmaceuticalsEssroc Italcementi GroupExelonExxonMobilFMC CorporationFMS TechnologiesGlaxoSmithKlineGlobal Mobility SolutionsGraebel Relocation ServicesHomeServices of America Relocation/ETCIndependence Blue Cross /Blue ShieldJohnson & JohnsonLehigh Hanson CementLexicon RelocationMack TruckMerck & CompanyMobility Services International (MSI)NEI Global RelocationNuCompass Mobility Services, Inc

PHH MortgagePlus Relocation Services, IncPPL CorporationRodale PressSamsung Electronics, AmericaSanofiSAP America, Inc.Siemens MedicalSIRVA Corporate Relocation ServicesState Farm Insurance CompanySynthesThe Hershey CompanyThe MI GroupThe VillagesTraditions RealtyTRC Global SolutionsVanguardWAWA, Inc.Weichert Workforce MobilityWHR Group


To sum up...There’s a New Reality in Real Estate:

Successful sellersset the best pricefrom Day One.

Home buyers overwhelminglyuse New Media.

You need to“stage” your house.

A premarketing inspection is a strategic tool.

Make sure allbuyers areprequalified.

We will help you take advantage of it.

Our CompetitiveMarket Analysis will helpyou make the right decision.

foxroach.com and ourDigital Home MarketingSystem are incomparable.

The market leaderknows how to prepare a property.

We will help youevery step of theway.

Our Trident Group not onlywill help you prequalify anyprospective buyers, but willalso offer them one-stopshopping resulting in a smoother settlement.



Documents

BHHS Digital Home Marketing and Market Share