BHARATHIAR UNIVERSITY: COIMBATORE-641 046 B. B. A. EVENT ...syllabus.b-u.ac.in/syl_college/1516/bba_event_management.pdf · BHARATHIAR UNIVERSITY: COIMBATORE-641 046 ... III Core

BBA Event Mgt. &PR 2015-16 onwards – CPP/COP Annexure No.72M

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BHARATHIAR UNIVERSITY: COIMBATORE-641 046

B. B. A. EVENT MANAGEMENT & PR (For the CPP/COP students admitted during the academic year 2015-2016 & onwards)

SCHEME OF EXAMINATIONS – CBCS Pattern

PA

RT

Study

Components

Course Title

Ins.

Hrs

/ W

eek

EXAMINATION

Cre

dit

s

Dur.

Hrs

.

CIA

Mar

ks

Tota

l M

arks

SEMESTER - I

I Language-I 6 3 25 75 100 4

II English-I 6 3 25 75 100 4

III Core – I Management Process 5 3 25 75 100 4

III Core – II Business Communication 5 3 25 75 100 4

IV Allied Paper I Financial Accounting 6 3 25 75 100 4

IV Environmental Studies # 2 - 50 50 2

SEMESTER - II

I Language-II 6 3 25 75 100 4

II English-II 6 3 25 75 100 4

III Core – III Organisational Behaviour 5 3 25 75 100 4

III Core – IV Advertising Management For Services 5 3 25 75 100 4

IV Allied Paper II Economics for Executives 6 3 25 75 100 4

IV Human Rights # 2 - 50 50 2

SEMESTER - III

III Core – V Marketing Management 6 3 25 75 100 4

III Core – VI Introduction To Event Management & PR 6 3 25 75 100 4

III Core – VII Event Management Planning 6 3 25 75 100 4

IV Allied Paper III Event Production Process 6 3 25 75 100 4

IV Skill based Subject-I Communication Skills I ^ (Practical) 4 3 30 45 75 3

IV Tamil @ /Advanced Tamil # (or) Non-major elective-I :

Yoga for Human Excellence # / Women‘s Rights #

Constitution of India #

2 - 50 50 2

SEMESTER - IV

III Core – VIII Human Resource Management 5 3 25 75 100 4

III Core – IX Event Cost Accounting & Finance Management 5 3 25 75 100 4

III Core – X Event Marketing & Sponsorship 5 3 25 75 100 4

III Core – XI PC Software (MS Office) Theory 2 3 10 40 50 2

III Core – XII PC Software (MS Office) Practical 2 3 20 30 50 2

IV Allied Paper IV Special Events–Wedding Planning & Live

Events

6 3 25 75 100 4

IV Skill based Subject-II Communication Skills II ^ (Practical) 3 3 30 45 75 3

IV Tamil @ / Advanced Tamil # (or)

Non-major elective-II: General Awareness #

2 - 50 50 2


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SEMESTER - V

III Core – XIII Event Team & Crew Management 6 3 25 75 100 4

III Core – XIV Event Resource Management 6 3 25 75 100 4

III Core – XV Brand Management 5 3 25 75 100 4

III Core – XVI Event Hospitality, Law & Permissions 5 3 25 75 100 4

III Elective – I Special Events – Mice & Corporate Events 5 3 25 75 100 4

IV Skill based Subject-III Campus to Corporate ^ (Practical) 3 3 30 45 75 3

SEMESTER - VI

III Core – XVII Entrepreneurship & Project Management 6 3 25 75 100 4

III Core – XVIII Public Relations 6 3 25 75 100 4

III Core – XIX Media Management 6 3 25 75 100 4

III Elective – II Tourism Marketing 6 3 25 75 100 4

III Elective – III Project Work & Viva-Voce * - - - - 100 4

IV Skill based Subject-IV Soft Skills for Business (Practical) 3 3 30 45 75 3

IV Extension Activities @ Training Reports - - 50 100 4

TOTAL - - - 3500 140

^ Refer the detailed note on this curricular aspect

$ Includes 25% / 40% continuous internal assessment marks for theory and practical papers

respectively.

@ No University Examinations. Only Continuous Internal Assessment (CIA)

# No Continuous Internal Assessment (CIA). Only University Examinations.

*Project Work & Viva-Voce Project Work-80% Marks & Viva Voce-20% marks


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SEMISTER – I

MANAGEMENT PROCESS

UNIT -I Business - meaning -business and profession, requirements of a successful business Organisation -

meaning - importance of business organisation. Forms of business Organisation-Sole traders,

partnership, Joint Hindu family firm - Joint Stock Companies - Cooperative Organisations - Public

Utilities and Public Enterprises.

UNIT –II Nature and Scope of Management process – Definitio ns of Management – Management: a science or an

art? - Scientific Management - Managerial functions and roles – The evolution of Management Theory.

UNIT –III Planning: meaning and purpose of planning - steps in planning - types of planning. Objectives and

Policies - Decision making: Process of Decision making - types of Decisions.

UNIT -IV Organising: Types of organisation - Organisational structure - span of control - use of staff units and

committees. Delegation: Delegation and centralisation - Line and Staff relationship. Staffing: Sources of

recruitment - Selection process - training.

UNIT - V Directing: Nature and purpose of Directing. Controlling: Need for coordination - meaning and

importance of controls - control process - Budgetary and non-Budgetary controls - Modern trends in

Management Process - case studies.

REFERENCE BOOKS 1. Business Organisation - Bhushan Y.K.

2. Principles of Management – L.M. Prasad

3. Business Management – Dinkar Pagare

4. Principles of Business organisation and Management – P.N. REDDY


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BUSINESS COMMUNICATION

UNIT-I

Essential and Importance of Business Communication. Methods of Communication –Types – Barriers.

UNIT – II Communication through letters – Layout of letters business enquiries – Offers and Quotations – Orders

– Execution of Orders – Cancellation of Orders – Claims – Adjustments and settlement of accounts –

Letters of complaints – Collection letters – Status enquiries – Bank correspondence – Tenders – Letter

to the editor.

UNIT – III Correspondence of company secretary with share holders and directors – Agenda – Minutes –

Preparation.

UNIT – IV Communication through reports: Essentials – Importance – Contents - Reports by individuals –

Committees – Annual report – Applicat ion for appointment – reference and appointment orders.

UNIT - V Internal communication: Short speeches – Memo – Cir superiors – Precise writing – Communication

media – Intercom, Telex and Telephone – Fax – Internet.

REFERENCE BOOKS

1. Rajendra Pal Korahill, ―Essentials of Business Communication‖, Sultan Ch and & Sons,New

Delhi, 2006.

2. Ramesh, MS, & C. C Pattanshetti, ―Business Communication‖, R.Chand&Co, New Delhi,

2003.

3. Rodriquez M V, ―Effective Business Communication Concept‖ Vikas Publishing Company

,2003


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FINANCIAL ACCOUNTING

UNIT - I Basic Accounting concepts - Kinds of Accounts – Financial Accounting vs. Cost Accounting - Financial

Accounting vs. Management Accounting -Double Entry Book Keeping – Rules of Double Entry System

– Preparation of Journal and Ledger Accounts- problems - Subsidiary books - cash book – types of cash

book - problems - purchase book - sales book - sales return and purchase return books.

UNIT - II Trial balance - Errors – types of errors - Rectification of errors – problems - Bank reconciliation

statement – problems.

UNIT - III Manufacturing - Trading - Profit & Loss Account - Balance sheet. – Problems with simple adjustments.

UNIT - IV Accounting for non-trading institutions-Income & Expenditure Account- Receipts and Payment

Accounts and Balance sheet - Accounting for depreciation – methods of depreciation – problems

(straight line method and written down value method only)

UNIT - V Preparation of accounts from incomplete records.

(Theory and problems may be in the ratio of 20% and 80%respectively)

REFERENCE BOOKS

1. Grewal, T.S.: Double Entry Book Keeping

2. Jain and Narang: Advanced Accountancy

3. Shukla and Grewal: Advanced Accountancy

1. 4. Gupta and Radhaswamy : Advanced

Accountancy

2. 5.Gupta R.L.: Advanced Accountancy


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SEMISTER – II

ORGANISATIONAL BEHAVIOUR

UNIT-I Importance and scope of organisational psychology – Individual differences - Intelligence tests -

Measurement of intelligence Personality tests - nature, types and uses

UNIT - II Perception - Factors affecting perception - Motivation - theories - financial and nonfinancial motivation

- techniques of motivation - Transactional Analysis - Brain storming.

UNIT - III Job satisfaction - meaning - factors - theories - Management of job satisfaction - Morale - importance -

Employee attitude and behaviour and their significance to employee productivity - job enrichment - job

enlargement.

UNIT – IV Hawthorne Experiment - importance - Group Dynamics - Cohesiveness – Cooperation - competition -

conflict - Types of Conflict – Resolution of conflict - Sociometry- Group norms - Role - Status –

supervision style - Training for supervisions.

UNIT - V Leadership - types - theories – Trait, Manageri al Grid, Fiedder‘s contingency - Organisational Culture,

Organisational change - organisational effectiveness – organisational development - counselling and

guidance - Importance of counsellor - types of counselling - merits of counselling.

REFERENCE BOOKS 1. Keith Davis - Human Behaviour at Work

2. Ghos - Industrial Psychology

3. Fred Luthans - Organisational Behaviour

4. L.M. Prasad - Organisational Behaviour

5. Hippo - Organisational Behaviour

ADVERTISING MANAGEMENT FOR SERVICE

UNIT –I Concept and definition of advertisement – social, economic and legal implications of advertisements –

setting advertisement objectives .

UNIT- II Ad. Agencies – Selection and the remuneration – Advertisement – campaign – Function of Ad.

Agencies – types of Ad Agencies.


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UNIT –III Media plan type and choice criteria – reach and frequency of advertisements – cost of advertisements

related to service- media strategy and scheduling.

UNIT –IV Message development – different types of advertisements –layout – design appeal – copy structure –

advertisement production – print – Radio – T.V and web advertisements – advantages & Limitations.

UNIT –V Media research – selection – testing validity and reliability of ads – measuring impact of advertisement

– advertises effectiveness.

REFERENCE BOOKS 1. Kenneth Clow. Donald Back – ―Integrated Advertisements, Promotion and marketing

communication‖, -Prentice hall of India

2. S.H.H kazmi, satish K Batra – ―Advertising & Sales Promotion – Excel Books

3. Advertising, sales & Promotion management – S.A. Chunawalla – Himalaya Publishing House.

ECONOMICS FOR EXECUTIVES

UNIT - I Objectives of business firms - Profit Maximisation - Social responsibilities - Demand analysis - Law of

Demand - Elasticity of demand.

UNIT - II Production function - Factors of production - Laws of diminishing returns and Law of variable

proportions - Economics of Scale – Cost an d Revenue Curves - Break - even- point analysis.

UNIT - III Market structure and prices - Pricing under perfect Competition - Pricing under Monopoly - Price

discrimination - Pricing under Monopolistic competition - Oligopoly.

UNIT - IV Pricing under factors of production; wages - Marginal productivity theory - Interest - Keyne's Liquidity

preference theory – Theories of Profit - Dynamic theory of Profit - Risk Theory - Uncertainty theory.

UNIT - V Government and Business - Performance of public enterprises in India - Price policy in public utilities,

Government measures to control Monopoly in India - MRTP Act.

REFERENCE BOOKS 1. Sankaran - Business Economics

2. Markar Et al - Business Economics

3. Sundaram K.P &Sundaram E - Business Economics


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SEMISTER – III

MARKETING MANAGEMENT

UNIT - I

Definition of Marketing - Marketing Management- Marketing concept - meaning Importance of

marketing in developing countries - Functions of Marketing - Marketing environment: various

environmental factors affecting the marketing function.

UNIT - II

Buyer Behaviour - Buying motives - explanation of motivation – Market Segmentation of different

bases - Marketing strategy - Market Structure - Definition and types of channel - Channel selection &

problems.

UNIT - III

The Product-Marketing characteristics -consumer goods-industrial goods- Production policy - Product

Life Cycle (PLC) - Product mix - modification & elimination - packing - Developing new Products-

strategies.

UNIT - IV

Pricing: Meaning to Buyer & Seller - pricing policies – Objective factors influencing pricing decisions -

Competitors action to price changes - multiproduct pricing. Physical Distribution - Management of

physical distribution - marketing risks.

UNIT - V

Branding Decisions: Brand-Brand Image, Brand Identity-Brand Personality -Positioning and leveraging

the brands-Brands Equity.

REFERENCE BOOKS

1. Philip Kotler - Marketing Management

2. Rajan Nair - Marketing Management

3. Cundiff and Still - Fundamentals of modern marketing

INTRODUCTION TO EVENT MANAGEMENT & PR

UNIT – I

Why Event Management, Requirement of Event Manager, Analyzing the events, Scope of the Event,

Decision-makers, Technical Staff, Developing Record-Keeping Systems, Establishing Policies &

Procedures

UNIT – II

Preparing a Planning Schedule, Organizing Tasks, Assigning Responsibility, and Communicating,

Using the Schedule Properly, The Budget, Overall Planning tips, Checklists, Expert Resources,

Computer Software Required.


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UNIT – III

Who are the people on the Event, Locating People, Clarifying Roles, Developing content Guidelines,

Participant Tips, Reference Checks, Requirement Forms, Introduction, Fees & Honorariums, Expense

Reimbursement, Travel Arrangements, Worksheets.

UNIT – IV

Types of Events, Roles & Responsibilities of Event Management in Different Events, Scope of the

Work, Approach towards Events

UNIT – V

Introduction to Public Relations – Concept, Nature, Importance, Steps, Limitations, Objectives Media –

Types of Media, Media relations, Media Management PR strategy and planning – identifying right PR

strategy, Brain Storming sessions, Event organization, writing for PR

REFERENCE BOOKS 1. Event Management: A Blooming Industry and an Eventful Careerby Devesh Kishore, Ganga

Sagar Singh - Har-anand Publications Pvt. Ltd. -

2. Event Management by Swarup K. Goyal - Adhyayan Publisher - 2009

3. Event Management & Public Relations by Savita Mohan - Enkay Publishing House.

EVENT MANAGEMENT PLANNING

UNIT – I

Understand event- type of events, reason and need for events, role of event Management Company.

Introduction to planning – Meaning & Defining planning, Characteristics of Good Planner, SWOT

Analysis, Five W‘s

UNIT – II

Understand Process – Meaning, Need, And Benefits of a Process, Steps for Creating Process, Planning

event – Determining the purpose of your event, Types of Events for Your Business, What's the Goal of

Your Event?, Understanding Your Event's Audience,

UNIT – III

Events for Amping Up Marketing and Sales, Events to Start or Enhance Awareness, Events to Increase

Productivity, Crossover Events, Identifying the Scope and Size of the Event, Social Versus Business

Aspects, Outlining Your Needs, Set your Event Vision, Assessment of information, Design objectives

for your events.

UNIT -IV

Event Planning Process, Creation of Concept – Brain storming for concept, Creativity, Budgeting of

Event- The Budget's Purpose, Budget Line Items, Other Costs to Consider, Angling for Income,

Drafting a Budget, Activating a Budget, Keeping a Budget on Track, The Master Plan Creation of Blue

print, Event Calendar, Creation of Check list, Event Flow, Time Frames and Dead Lines.

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UNIT - V

Staffing and Vendors, Logistic and Staging, Breaking Down the Event, Outsourcing Strategies, Working

with Vendors, Negotiating Tactics, Accountability and Responsibility.

REFERENCE BOOKS 1. Start And Run Event planning business by Cindy lemaire Mardi foster-walker - Self-Counsel

Press, 01-Sep-2004, ISBN - 1551803674, 9781551803678

2. Start Your Own Event Planning Business 3/E: Your Step-by-Step Guide to Success -

Entrepreneur Press (Author), Cheryl Kimball (Author) - Publication Date: June 13, 2011

3. Event Planning Ethics and Etiquette - Publisher: John Wiley & Son, Publication

EVENT PRODUCTION PROCESS

UNIT – I

Producing a great show – phases of staging an Event, Pre Production Checklist, Event Logistic –

understand logstic, categories of logestic, elementa of logistic system, event site logistics, event shut

Down Site Selection , Layout and design.

UNIT – II

Supply of Facilities – Audiovisuals, Purpose of visual presentation, Visual sources, 53 mm slides,

Overhead projectors, Pre – recorded videos, Live videos and IMAG, Computer generated Signal

Processing, Distribution Amplifiers, Scalers, Scan Converters, Switchers, Projection Equipment, Slide

Projectors, Overhead Projectors,

UNIT – III

Visual Presenters, Video/Data Projectors, Display Equipment, Plain Screen, Monitors,

Video walls, LED Screens, Teleprompters, Other Unusual Surfaces, Multimedia Presentations, Setting

Goals and Content for the Show, Choosing Equipment and Personnel, Putting it Together, Equipment

Setup and Operation, Setup, Operation during the Event, Risk and Safety.

UNIT – IV

Lightings – objectives of event lightings - visibility, relevance, composition, mood – Quality of lights –

Intensity, distribution, color, direction, movement – Lighting Instruments – construction of luminaires,

types and users of luminaires – event lighting design – conceptual design, practical design, physical

design Sound

UNIT - V

Audio Systems Acoustic Theory and Its Application to the Event Space What Is Sound? Sound

Propagation and Its Relationship to the Event Space Uses of an Audio System, Audio for Speech, Audio

for Entertainment, Main Audio System Groups and Their Components, Input Group, Signal Processing

and Routing Group, Output Group

Signal Path and Equipment Locations in the Event Space, Signal Path, Equipment Locations, Pre-Event

Sound Check and System Operation during the Event, Pre Event Sound Check, System Operation

during the Event, Risk and Safety


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REFERENCE BOOKS 1. Event Entertainment and Production - Author: Mark Sonder, CSEP - Publisher: Wiley & Sons,

Inc. - ISBN: 0-471-26306-0

2. Special Event Production - Doug Matthews - ISBN: 978-0-7506-8523-8

3. The Complete Guide to Successful Event Planning - Shannon Kilkenny

Course Content: Skill based paper - I Semester III

COMMUNICATION SKILLS - I– Listening and Speaking

Listening –

Write an essay on the ART OF LISTENING in your own words

List the qualities for a good listener.

Illustrate the difference between hearing and listening

Enumerate the types of listeners

Listening exercises – Listen from movie clips, news items, good speeches by eminent

personalities, and Keep up your English - BBC‘s English learning audios with accompanying

.pdf files.

Listening exercises need to accompany suitable tests to judge the depth of understanding the issue

involved

Speaking –

Write an essay on the ART OF SPEAKING in your own words

Appreciate the importance of vocabulary and build the same.

Use Oxford – 3000 key words in different sentences (OUP.com)

Read a passage from the newspaper and compare with that of the news broadcast from TV

Make a presentation to the class on a topic of your choice for ten minutes and handle Q&A. List

in the SDRN the toughest question that was asked.

Role play and simulated games with more speaking

Conversational practice (situations)): 1. At the college, 2.Outside the campus, 3.At the post

office, 4. At the railway reservation counter, 5. Movie/ article/book Review

Anecdotes and Stories

Vary Your Volume, watch your tone and record your voice for replay in the preferred group

http://www.tatteredcover.com/search/apachesolr_search/?author_filter=Kilkenny%2C+Shannon


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SEMESTER – IV

HUMAN RESOURCE MANAGEMENT

UNIT - I

Human Resource Management - meaning, nature, scope and objective – Functions of Personnel

Department - The Role of Personnel manager - Organisation of personnel department - Personnel

Policies and Procedures.

UNIT - II

Manpower planning - Job analysis - Job description - Job specification - Role analysis - Recruitment

and Selection - Training and Development.

UNIT - III

Performance appraisal - Job evaluation and merit rating - Promotion - Transfer and demotion - Human

relations - approaches to good human relations - Reinforcements.

UNIT - IV

Wages and Salary administration - Incentive system - Labour welfare and Social Security - Safety,

health and Security - retirement benefits to employees.

UNIT - V

Industrial relations - Trade unionism - Grievance handling – collective bargaining and worker's

participation in management.

REFERENCE BOOKS:

1. VSP. Rao - Human Resource Management

2. Tripathy - Personnel Management and Industrial Relations

3. Bhagoiwal - Personnel Management and Industrial Relation

4. Memoria - Personnel Management and Industrial Relations

EVENT COST ACCOUNTING & FINANCE MANAGEMENT

UNIT - I

Introduction to Event Cost Accounting, Objectives and scope of Event Cost Accounting, Event Cost

centres and Cost units, Event Cost classification, Profit measurement, Decision making and control,

Elements of Costing system, Cost Ascertainment, Material Cost, Employee Cost, Direct Expenses,

Overheads, Making of a Cost Statement and Profit Calculations.

UNIT - II

Event Costing - Fixed Cost & Variable Cost, Volume Profit Analysis, Break Even Point, B.E.P.

Analysis for Events, B.E.P. Analysis As Applied To Event Management And Tactical Decisions.

UNIT - III

Budget And Events - Introduction, Making the Budget, do‘s, don‘ts, Contingency, Monitoring the

budget, Budget Review, Budget Control & Variance.


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UNIT –IV

Income Categories for an Event, Expenses, Venue, Outdoor Venues, Indoor venues, Budget for Sets,

Security, Sound & Lights, Generators, walkie talkie, Pyros, Advertising PR, Print, Hoardings, Buses,

Public Relations, Performers, Use Of Cost Centers In Event Management, Event Management Fees,

Percentage of the total event cost, flat fees, package price.

UNIT – V

Event Market Analysis, Technical Analysis, Financial Analysis, Key issues in Project Analysis, Project

Appraisal, financial appraisal, Application for financial assistance, Ratio Analysis for Events, Means

of Financing, Profitability & Cash Flow, Managing Cash Flow In Events Significance, types of

Expenses, Accounting Pattern, Evaluation.

REFERENCE BOOKS 1. Advanced Accountancy - R.L.Gupta and Radhaswamy

2. Management Accounting - Brown and Howard

3. Management Accounting - Khan and Jain

4. Management Accounting - S.N.Maheswari

5. Management Accounting - Antony and Recece

6. Management Accounting - J.Batty

EVENT MARKETING & SPONSORSHIP

UNIT – I

Introduction To Event Marketing - The Objectives Of Event Marketing, Advertising As A Part Of

Marketing. Brand Name, Product Design, Post-Self Support, Future Of Event Marketing - Event

Promotion, Tools Of Promotion, Advertising, Public Relations, Tips On Writing A New ReleaseThe

Promotion Schedule, Planning A Promotion Campaign For An Event.

UNIT – II

Expectations And Goals Event Marketing An Added Dimension, Event and the Marketing

Communications Environment, Social Responsibility towards society, Setting objectives to Direct Event

sponsorship, Setting strategies and Tactics, Strategic considerations, Dealing with Clutter,

Understanding and controlling fees, Creating your own event.

UNIT – III

Marketing Of Events - The Need for Marketing, Consumer Expectations, Marketing Mix, Four Ps,

Elements, The Promotional mix, What should be the basis of Pricing, When should the Payment be

Made, How Should the Payment be Made, Promotion, Strategic Decision, Marketing Objectives, The

Promotional Mix, The Media Mix.

UNIT – IV

Future Of Event Marketing - Event Promotion, Tools of Promotion, Advertising, Public Relations, Tips

on writing a New Release, What is a Media kit, Direct Marketing, Word of Mouth, Hospitality,

Websites, The Promotion Schedule, Planning a Promotion Campaign for an Event.


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UNIT – V

Event Sponsorship Understand Sponsorship, Understand – Event Organizer, Event Partners, Event

Associates, Event Sponsor, Importance of sponsorship – for event organizer, for sponsor, Type of

Sponsorship, Making sponsorship database, making sponsorship proposal, Closing a sponsorship,

Research of sponsorship, Converting sponsorship into partnership.

REFERENCE BOOKS 1. The Event Marketing Handbook – Saget Allison – 2006

2. Event Marketing - The Wiley Event Management Series - Leonard H. Hoyle

3. Event Marketing and Event Promotion Ideas - Eugene Loj

PC SOFTWARE (MS OFFICE) - Theory

UNIT-I Windows 2000- working with windows – moving format ion within windows arranging Icons- Saving

Window settings. MS Office Basics – Creating document – entering text-Selecting text- giving

instructions- Using tool bars- Menu commands-Keyboards shortcuts- Saving files- Opening documents

– Manipulating Windows – simple Editing- Printing Files.

UNIT-II Word Basics – Using Auto text – Using Auto Correct Word editing technique-finding and replacing text

– Checking spelling – using templates- formatting – Formatting with styles creating tables.

UNIT-III Excel Basics- entering data- Selecting Ranges- Editing entries – formatting entries- Simple Calculation-

naming cells and Ranges- Data display- printing worksheets –copying entries between workbooks –

Moving sheets between workbook-deleting sheets- Creating graphs.

UNIT-IV Power Point basics- Working in outline view- using a design template- Merging presentations in Slider

sorter view applying templates – Adding graphs- adding organization Charts.

UNIT-V Access Basics- Creating a table- entering and adding records- Changing a structure- working with

records – Creating forms – establishable relationship using queries to extract information.

REFERENCE BOOKS 1. Office 2000 Complete Reference by stepherL.Nelson.

2. PC Software for window made simplex by R.K Taxali – Tata McGraw Hill Publishers

Pvt. Ltd.,

3. Quick Course in Micro soft Office Joyce Cox, Polly urban –Galgottia Publications.

4. PC Software for Office- Automation by T.Karthikeyan and Dr. C. Muthu-Sultan Chand

and Company.

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Page 15 of 27 SCAA Dt.24.04.2015

PC SOFTWARE (MS OFFICE)PROGRAMMING LABORATORY

LIST OF PRACTICAL’S

MS-Word

1. Type the text, check spelling and grammar bullets and numbering list items, align the text to

left, right justify and centre.

2. Prepare a job application letter enclosing your Bio-Data

3. Perform Mail Merger Operation and Preparing labels.

4. Prepare the document in newspaper column layout.

MS – EXCEL 5. Worksheet Using Formulas.

6. Working Manipulation for electricity bill preparation.

7. Drawing graphs to illustrate class performance

8. An excel worksheet contains monthly sales details of five companies.

MS ACCESS

9. Simple commands perform sorting on name, place and pin code of students database and

address printing using label format.

10. Pay rolls processing and prepare report

11. Inventory control.

12. Screen designing for data entry.

MS POWER POINT

13. Prepare a PowerPoint presentation with at least three slides for department Inaugural

function.

14. Draw an organization chart with minimum three hierarchical levels.

15. Design an advertisement campaign with minimum three slides.

16. Insert an excel chart into a power point slide.


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SPECIAL EVENTS – WEDDING PLANNING & LIVE EVENTS

UNIT – I

About Wedding Industry, Why Wedding Planner Required, Job Responsibilities of Wedding Planner,

Skills required for wedding planner, Career as wedding Planner. Wedding arrangements, budgeting.

UNIT – II

Understanding Rituals and Customer, Understanding Wedding Flow, Creating Blue Print, Designing

Wedding Plan, Understanding entertainment requirements, Celebrity management in wedding, Wedding

work flow, Points to note down, Date & Time of Wedding ceremonies, Venue address and venue no‘s,

UNIT – III

Cost of Travelling, different modes of travelling, catering services checklist for wedding, wedding

checklist, creating paperwork according to wedding, Crew requirement for wedding, crew work

distribution, briefing of crew members, setting goals for crew heads, execution of the wedding flow,

final inspection of according to process.

UNIT – IV

About Live Events, Live entertainment Show Industry, Understanding the requirement of live shows,

Planning Live Show, Job Responsibilities of Live Show Planner.

UNIT – V

Live Show arrangements, budgeting, live Show Flow, Creating Blue Print, Designing Live Show Plan,

Understanding technical requirements, Celebrity management in Live Show.

REFERENCE BOOKS 1. Wedding Planning For Dummies, Second Edition by Marcy Blum

2. The Everything Wedding Organizer: Checklists, Charts, And Worksheets for Planning the

Perfect Day! (Everything: Weddings) by Shelly Hagen

3. The Ultimate Wedding Planner & Organizer by Alex Lluch

4. A Comprehensive Indian Wedding Planner - Sarbjit K. Gill (Author)

5. Professional Event Coordination (Wiley Desktop Editions) - Julia Rutherford Silvers (Author)


Page 17 of 27 SCAA Dt.24.04.2015

Course Content: Skill based paper - II Semester IV

COMMUNICATION SKILLS - II – Reading and Writing

Vocabulary building: Explain Abstract words - Words often to confuse – Abbreviations - Idioms

and Phrasal Verbs - One word substitution - Business terms - Flash card method - Procure any

two insurance policies (photocopies) and paste them in the SDRN and underline the new words

you have added to your vocabulary.

Reading: Newspaper reading on daily basis – Book review (at least two per semester) Allow

students to select a novel or autobiography or selfimprovement or short stories book; and make

them to prepare a journal in the SDRN for the reading exercises of these books. Practice louder

reading and other members in listening mode

Application Writing – preparation of job-specific Resume /CV

Collection of financial statements of any one organization for two consecutive years and prepare

comparative statements.

List any three MNC‘s and FMCGs operating in India along with their products or services

offered.

Collect a partnership deed, Memorandum and Article of Association of any company and paste

in your SDRN

Form filling: Railway ticket booking with specimen of reservation/cancellation slip – Banking

transaction slips sample specimen copy collect and paste (forms for account opening, pay-in-

slips, purchase of DDs, RTGS/EFTs) – share application form of a limited Company –

documents used in Import and Export trade/Commercial / income tax departments of

Government

Prepare on Advertisement for recruitment / selection of candidates for any organization of your

choice – Develop an ad copy for a product.

Collect an annual report of a joint-stock (public limited) company and list out its assets and

Liabilities.

Comprehension: Market / field study report on a locale issue (at least 1000 words) – Transfer

positive and / or negative emotions to paper -- Draft an application to the Chief Information

Officer of any government office seeking information about a specific public spending – Draft a

complaint to District Consumer Forum on the deficiency of service which you have consumed –

Success stories of Entrepreneurs in the region – List out unethical aspects of Advertising which

you have come across recently

For an IPO, collect a Prospectus of a company and identify the reasons to invest or not to invest

in shares.

List the environmental issues of an industry of your choice operating in your region

Select any organization and undertake SWOT analysis.

Visit a few e-com websites and note down the appealing features and negative impressions in the

SDRN.

Pick any three print advertisements and critically evaluate them.


Page 18 of 27 SCAA Dt.24.04.2015

SEMESTER – V

EVENT TEAM & CREW MANAGEMENT

UNIT – I

Research, The Event Management Process, Selecting the Appropriate Pre-Event Research Method,

Effective Presenting Your Pre-event Research Findings, The Five W‘s, How to produce consistently

effective events, The SWOT analysis.

UNIT – II

The Nature of Teams, A Brief History of Team Building, Management Commitment, Key Benefits of

Teams, Key Drawbacks, Types of Teams, Organizational policy-making Teams, Task Force or cross-

Functional Teams, Department Improvement Teams, Quality Circles, Self-Directed Work Teams, The

Basics of Team Functioning: Forming a Team,

UNIT – III

Selecting the Cause, Reach a Consensus with your committee, The Event should Fit the Art show or

auction, cocktail lecture, craft workshop, how to seminar, community garage sale, sports event, Home

or garden tour, Decorate shows houses, The Size Of Your Organization, Community standards and

Expectations,

UNIT – IV

Forming The Event Team - The core group should comprise the following positions, Committees for

Each Chairperson, Event chairperson, The Chair Should also, Event Checklist, Recheck before Event,

Charity Liaison Chair, your first order of business is to, Public Relations Chair, Mailing List Chair,

Donation/Sponsors Chair, Telephone Solicitation Chair, Decorating Chair.

UNIT – V

Plan, For a year- long Campaign or Major Event Mnth1, Mnth2, Mnth3, Mnth4, Mnth5, Mnth6, One

week before the Event, Day of The Event, Within 2 weeks After the Event, Midsize Event, Six to Eight

Weeks Before the Event, Four Week before THE Event, One week before the Event, Day of the Event,

Four Week before The Event, Sample Responsibility/ Status Report, Three weeks before the Event, One

week before The Event, Day of the Event

REFERENCE BOOKS 1. The Secrets of Successful Team Management - Michael A. West (Author)

2. Successful Team Management [Paperback] - Nicky Hayes (Author)

3. Crew Resource Management, Second Edition by Barbara G. Kanki, Robert L. Helmreich and

Jose Anca


Page 19 of 27 SCAA Dt.24.04.2015

EVENT RESOURCE MANAGEMENT

UNIT – I

Entertainment- Defining Entertainment, Form in Entertainment, Reasons for Entertainment, Content in

Entertainment, Staging Entertainment, Number of Performers or Acts, Scheduling and Timing, Using

the Event Space, Building the Show, Beginnings, Endings, and Segues

UNIT - II

Working with Performers – Mindset, Creature Comforts, Unique Preparations and Performance Needs,

Communications, The Special Case: Celebrities, Risk and Safety

UNIT – III

Décor - Design Theory, Elements of Design, Principles of Design, Categories of décor, Backdrops,

Themed Sets, Props, Fabrics and Soft Goods, Banners and Signs, Tension Fabric Structures, People and

Other Creatures As Decor, Floral Décor, Inflatables, Other Unique Décor, Setup Considerations for

Décor - Prior to the Event and At the Event.

UNIT – IV

Tenting - Why Use a Tent for a Special Event? - Types and Styles of Tents, Pole Tent, Pipe Frame-

Supported Tent, Box-Beam, Frame-Supported (Clear span) Tent, Tensile Tent or Structure, Inflatable

Tent, Fabrics, Determining the Correct Tent Size, Tent Accessories and Options, Tops, Sidewalls,

Gutters, Doors, Lighting, Liners, Flooring, Heating, Ventilation, and Air Conditioning, Branding and

Marketing, Setup Considerations - Site and Site Survey, Weather and Time of Day, Installation, Tent

Technology Today and in the Future - Size and Shape, Modularity and Portability, Cross-Cultural

Influences, Materials Technology, Risk and Safety.

UNIT - V

Miscellaneous Technical Resources - Electrical Power, Determining Electrical Service Requirements,

Electrical Distribution, Portable Power, Electrical Safety Considerations, Rigging and Trussing -

Overview, Rigging Equipment, Safety, Other Temporary Structures – Scaffolding, Bleachers, Fencing

and Barriers, Sanitary Facilities.

REFERENCE BOOKS 1. Event Entertainment and Production - Author: Mark Sonder, CSEP - Publisher: Wiley & Sons,

Inc. - ISBN: 0-471-26306-0

2. Special Event Production - Doug Matthews - ISBN: 978-0-7506-8523-8

3. The Complete Guide to Successful Event Planning - Shannon Kilkenny

4. Human Resource Management for Events - Lynn Van der Wagen (Author)

http://www.tatteredcover.com/search/apachesolr_search/?author_filter=Kilkenny%2C+Shannon


Page 20 of 27 SCAA Dt.24.04.2015

BRAND MANAGEMENT

UNIT – I Concept of a brand – Evolution, perspectives, anatomy, types of brand names, brand name associations,.

UNIT – II Brand positioning – Basic concepts – alternatives – risks – Brands & consumers –Strategies for

positioning the brand for competitive advantage

UNIT – III Brand Image, image dimensions, brand associations & image, Brand identity – perspectives, levels, and

prisms.

UNIT – IV Leveraging Brands – Brand extensions, extendibility, merits & demerits, Line extensions, line trap

Brand Portfolio Management.

UNIT – V Brand valuation – Methods of valuation, implications for buying & selling brands.

REFERENCE BOOKS 1. Kevin Lane Keller, Strategic Brand Management, PHI/Pearson, New Delhi.

2. Kapferer, Strategic Brand Management, Kogan Page, New Delhi.

3. Harsh Varma, Brand Management, Excell Books, New Delhi.

4. Majumdar, Product Management in India, PHI.

5. Sengupta, Brand Positioning, Tata McGraw Hill.

6. Rameshkumar, Managing Indian Brands, Vikas.

EVENT HOSPITALITY, LAW & PERMISSIONS

UNIT - I

The World of Hospitality -The Travel and Tourism Industry in Perspective Catering As An Event

Management Tool, A Temporal Art, Location, Equipment, Utilities, Time Constraints, Service Styles,

and Event Service Styles & When to Use Them, Logistical Considerations, Logistics laws for Effective

Catered Events.

UNIT - II

Catering Ideas, The living Buffet, The Human Buffet Table, Old Black Magic, Dessert Parade,

Incredible Edible Center piece, ice –cold logo, selecting the best caterer, Catering Coordination.

UNIT - III

Introduction To Law & Contract Act - The Indian Contract Act, Acceptance, Consideration, Essentials

of a Valid contract, Free Consent, coercion, undue influence, fraud, misrepresentation, mistake. Tax

Tips In Events - important point with reference to income from business, salaries, income tax slabs.

UNIT - IV

Shops And Establishment Act - Important terms, apprentice, child, commercial establishment,


Page 21 of 27 SCAA Dt.24.04.2015

Establishment, registration of establishments.Sevice Tax For Event Management Services And Related

Services - Basic concepts, Meaning of Client, Advertising, Valuation of Taxable Services, Scope of

Taxable Service.

UNIT - V

Permissions required for holding an event, general details, police permission, traffic police, ambulance,

fire brigade, municipal corporation, Indian Performing Rights Society (IPRS) 208, Phonographic

Performing License (PPL) Entertainment Tax, Permissions for Open Ground Events, auditorium show,

some events attract entertainment tax, some don‘t, general, the be Acts of all these laws can be obtained

from.

REFERENCE BOOKS 1. Event Studies - Theory, Research and Policy for Planned Events, 2nd Edition By Donald Getz.

2. Event Correlation: What You Need to Know for It Operations Managementby Michael Johnson.

3. Hospitality Management: An Introduction 2nd Edition Tim Knowles ISBN13: 9780582312715

SPECIAL EVENTS – MICE & CORPORATE EVENTS

UNIT – I

Special events – what are special events? Reasons for special events? Categories of special events, The

players in special events, Tips for producing special events.

UNIT – II

MICE – Meaning, Industry, Important statistics, India as MICE Destination, MICE Services, Types of

MICE Services India offers

UNIT – III

Exhibition Management –Exhibitions Industry, requirement of exhibitions, Job Responsibilities of

exhibition organizer, exhibition arrangements, exhibition budgeting, Understanding exhibition

Customer, Understanding exhibition Flow, exhibition safety, Creating Blue Print, Designing exhibition

Plan, Understanding entertainment requirements, Celebrity management in exhibition.

UNIT – IV

Conference Management – About conference management Industry, Planning conference, Job

Responsibilities of conference management company, congruence arrangements, budgeting, Live Show

Flow, Creating Blue Print, Designing conference Plan, Understanding technical requirements.

UNIT – V

Corporate Events – Corporate Events, planning corporate event, Job Responsibilities of corporate event

organizer, arrangements, budgeting, Understanding Customer, Understanding Flow, safety, Creating

Blue Print, Designing Plan, Understanding entertainment requirements, Celebrity management in

corporate events, Understanding need of entertainment in corporate events.

REFERENCE BOOKS 1. Festival and Special Event Management - by Johnny Allen, William O'toole, Robert Harris

2. Event Management: A Professional and Developmental Approach by DimitriTassiopoulos

3. Planning & Managing a Corporate Event. by Karen Lindsey - by Karen Lindsey

4. Meetings, Expositions, Events & Conventions - 3rd Edition - George Fenich - Mar 2011 -

ISBN13: 9780132719919

http://www.pearsoned.co.uk/bookshop/Results.asp?iCurPage=1&Type=1&Author=Tim+Knowles&Download=1&SearchTerm=Tim+Knowles


Page 22 of 27 SCAA Dt.24.04.2015

Course Content: Skill based paper - III Semester V

CAMPUS TO CORPORATE

To train the learners for smooth transition from their campus to corporate foremployment…

Etiquette Elaborated:

Corporate etiquette -Workplace etiquette-Business etiquette-Email etiquette-Telephone and meeting

etiquette. (Theory blended learning with notes and hints in the SDRNs) – Video clippings to watch and

noting down the critical aspects pertaining to etiquettes.

Attire Aspects:

Paste your own photograph in formal and informal dress – Dressing sense and grooming skills – Cut and

paste various photographs from ad pictures to distinguish dressing for different occasions.

E-communication: Students are expected to have an email id and work with groups, make mail

attachments, join professional groups in social networks; download and upload files using virtual

memory – Use of Electronic Devices in Modern Communication such as Fax, e-mail, chat using skype –

work with social networking sites such as linkedin, facebook, orkut, tumblr, twitter – narrate them in the

SDRN with clippings as evidence.

Aptitude Appetizer:

Quantitative vs verbal aptitude — practice – shortcut routes – workouts from previous year / batch tests

– familiarize the various types of problems from quantitative aspects in competitive exams for

employment and / or higher studies


Page 23 of 27 SCAA Dt.24.04.2015

SEMESTER –VI

ENTREPRENEURSHIP AND PROJECT MANAGEMENT

UNIT I

Meaning of Entrepreneurship - characteristics, functions and types ofentrepreneurship -

Intrapreneur - Role of entrepreneurship in economic development.

UNIT II

Factors affecting entrepreneur growth - economic –non-economic. Entrepreneurship

Developmentprogrammes - need - objectives – coursecontents - phases -

evaluation.Institutional support to entrepreneurs.

UNIT III

Project Management: Meaning of project - concepts - categories - project life cycle phases -

characteristics of a project – project manager - role and responsibilities of project manager.

UNIT IV

Project identification - selection - project formulation – contents of a project report - planning

commission guidelines for formulating a project - specimen of a project report.

UNIT V

Source of finance for a project - Institutional finance supporting projects project evaluation - objectives -

types - methods.

REFERENCE BOOKS 1. Entrepreneurial Development : S.S.Khanka

2. Entrepreneurial Development : C.B.Gupta& N.P. Srinivasan

3. Project Management : S.Choudhury

4. Project Management : Denis Lock


Page 24 of 27 SCAA Dt.24.04.2015

PUBLIC RELATIONS (PR)

UNIT – I

Purpose & Philosophy Of Public Relations, What Public Relations Is, Objectives Of Public Relations,

The Primary Purpose Of Public Relations, Hostility, Prejudice, Apathy, Ignorance, Emergence Of

Public Relations, Public Relations Today, Public Relations And Propaganda, Defining Objectives And

Planning A Programme.

UNIT – II

Four Steps Public Relations Process, Defining PR Problems, Planning And Programming, Taking

Action And Communicating, Evaluating The Program, Elements Of Public Relations, Human Relations,

Empathy, Persuasion, Dialogue, Objectives Of Public Relations.

UNIT – III

Public Relations As A Profession, Overview, Profession, Codes Of Professional Conduct, Functions Of

Public Relations Department, Policy, Publicity, Product Publicity, Relations With The Government,

Community Relations, Shareholders Relations, Promotion Programmes, Donations, Employee

Publications, Guest Relations, Establishment Of Relations With The Public, The Need For Public

Relations, Scope Of Public Relations, Professional Code-Public Relations.

UNIT - IV

Ethics And Challenges Of Public Relations, International Public Relations Association (Ipra) Code Of

Conduct, The European Code Of Professional Conduct, All About Marketing, Advertising, Functions

Of Advertising, Pr As A Component Of Communication And Strategies, Strategic Management,

Theories Of Communication, Mass Communication Theory And Research. Functional Approach To

Mass Communication Theory, Human Action Approach.

UNIT -V

Models Of Communication, Communication Models, The Advantages Of Models, Limitations Of

Models, Classical Communication Models, Transmission Model And Its Criticism, Report Writing,

Copyright And Other Legal Issues.

REFERENCE BOOKS 1. ―Advertising and Promotion‖ – Geroge E- Belch & Michael. A. Belch- Tate McGraw- Hill – Sixth

Edition.

2.― Advertising and Promotion‖ – Kruti shah and Alan D‘souza Tata McGraw -Hill

3. ―Principles of Advertising and IMC‖ – Tom Duncan-Tata McGraw-Hill-Second Edition.


Page 25 of 27 SCAA Dt.24.04.2015

MEDIA MANAGEMENT

UNIT – I

Introduction – Media Business-Media Classification- Mass Media –Niche Media-Addressable Media

and Interactive Media-Media-Intrusiveness.

UNIT – II

Print-Media-Newspaper-Principles of Newspaper Business-Classified Ads, Display Ad‘s Display Ad‘s –

Coverage and Audience Measurement-Sales and Pricing-magazines Directories.

UNIT – III

Broad cast Media-Radio-Television-out of Home Media-our door Advertising-Cinema and Video-Non-

Traditional Media.

UNIT – IV

An overview of Media planning-problems of media planning –Developing media plan-Market Analysis

and Target- Interactive and Digital Media.

UNIT – V

Establishing media objectives-Developing and Implementing –Evaluation and Follow up-Computers in

Media Planning- Characteristics of Media.

REFERENCE BOOKS 1. ―Principles of Advertising and IMC‖ – Tom Duncan-Tata McGraw-Hill-Second Edition.

2. ―Advertising and Promotion‖ – an IMC Perspective – Kruti shah and Alan D‘souza- Tata McGraw

–Hill.

3. ― Mehra‖- Newspaper Management.

4. ― Rucker and Williams‖- Newspaper Organization and Management.

TOURISM MARKETING

UNIT- I :

Basic concepts of Tourism services- Tourism marketing- meaning – componentsof Tourism product –

Users of Tourism services – Behavioural profile of users- Thrust areas of Tourism.

UNIT- II : Product planning and Development – market segmentation for Tourism – Bases - Growth of Tourism

services in India. – Problems and prospects of tourism services.

UNIT- III: Marketing Information system for Tourism – Tourist organization – marketing mix – product mix-

formulation of marketing mix for the Tourist organization.

UNIT –IV: Tourism product- Features- Designing a package Tour-Brand Decisionslaunching new product.


Page 26 of 27 SCAA Dt.24.04.2015

UNIT- V Promotion mix for Tourism product - price mix – place mix – channel distribution- people – Travel

Agents- guides- channel distribution - people- Travel agents- Guides- Airline services- Travel Service-

Seven Cs of Travel Service Marketing-(Marketing Challenges for services) – Railway Services

Marketing – Factors influencing passenger fares and freight rates.

REFERENCE BOOKS 1. Services Marketing- S.M. Jha – Himalaya Publishing House.

2. Services Marketing – Ravishankar – Excel Books.

Course Content: Skill based paper - IV Semester VI

SOFT SKILLS FOR BUSINESS

Presentation skills – effective presentation of an idea or concept – use of MSPowerpoint or Flash is

assisting the presentation need to be encouraged

Negotiation Skills – dealing and preparing for negotiation – clinching and compromising – observe and

record – practical role plays

Group Discussions – leaderless group behavior – arguments vs discussions – guiding and controlling –

small group practices as well as observation

Team Working Skills (Forming, norming, performing) – problems and prospects – encourage team

formation inter and intra-class teams – list the experiences

Assertiveness building – How to say ‗no‘ and ‗yes‘ – knowing limits – identify and list the occasions

where you could not be assertive –

Facing interviews – How to prepare – how to presents – FAQs

Conduct a vox pop – make a brief report – present to the group

Non verbal Cues in Communication – Body Language – Gesture – Postures - Facial Expressions

Career Options – Skills and physique vis-à-vis career options – career planning – SWOT analysis (self)

–

Career focus – Awareness of different career and its sources of information, choosing a career.

(SDRN to have in-depth SWOT analysis, clippings from opportunities / appointments columns of

newspapers, resume for different situations, evidences related to career focus)

A note

Various activities /practices/games and role-plays adopted in this skill development subjects are to be

recorded in the SDRN. The aforesaid aspects are only guidelines and it may be altered/added/deleted to

suit the ground realities. The above listed delivery strategies are purely suggestive and situational

demands may warrant a distinctive and unique approach which can be adopted to suit the local


Page 27 of 27 SCAA Dt.24.04.2015

conditions. Such practices may be documented and shared among the colleagues so that novel and new

methods of this skillbuilder can be spread to all concerned. However, ensure the fulfillment of the

objectives to get the desired learning outcomes.

The industry attachment cum training program (during the IV semester vacation) may be twinned with

this skill curriculum by means of suitable instruction to the students at the college level.

SUGGESTED BOOKS FOR REFERENCE

1) Study Guides Basic Business Communication: Skills for Empowering the Internet Generation by

Lesikar & Flatley.

2) Business Communication: The Real World and Your Career. By Senguin

3) Business Communication: Process and Product by Mary Ellen Guffey and Dana Loewy

4) Contemporary English Grammar, Structure and composition By David Green - Macmillan

5) Creative English communication by N. Krishna swami and T. Shriraman

6) Good English in Business A P H Publishers.

7) Getting from College to Career: Your Essential Guide to Succeeding in the Real World by Lindsey

Pollak

8) Soft Skills Enhancing Employability: Connecting Campus With Corporate by M.S. Rao. I.K.

International

9) Effective Communication and Soft Skills by Bhatnagar

10) Spoken English – A self-learning Guide to Conversation Practice (Audio) by V. Sasikumar,

P.V.Dhamija.

11) Sparkplug to Creative Communication (eBook) by Bittleston, John

12) Let's Talk: Negotiation & Communication at the Workplace by Mukta Mahajani

13) The Power of Focus for College Students by Luc D'Abadie, Les Hewitt, Andrew Hewitt (Health

Communications - 2005)

14) The Power of Focus for College Students by Trump Donald (Westland - 2006)

15) Enhancing Employability @ Soft Skills by Verma

16) Personality Development and Soft Skills by Barun K Mitra

Documents

BHARATHIAR UNIVERSITY: COIMBATORE-641 046 B. B. A. EVENT ...syllabus.b-u.ac.in/syl_college/1516/bba_event_management.pdf · BHARATHIAR UNIVERSITY: COIMBATORE-641 046 ... III Core