BFM-EDGEB SCHOOLCOURSES

Owned by BFM Media and The Edge, BFM-Edge B School’s mission is to shape worldviews and advance Malaysia to a first world nation through leadership and innovation.

CONTENTSBFM-Edge General Management Programme 1

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BFM-Edge Emerging Leaders Programme

Leadership Communication

Artificial Intelligence & Big Data

Custom Online Content

Speakers Series

Team

BFM-EDGE

Transforming Specialists Into Business Leaders

#BeCEOmaterial

GENERALMANAGEMENTPROGRAMME

Programme Goals ■ Prepare for the rigour of

leading businesses ■ Exposure to digital

innovation including AI ■ Develop innovative and

inspiring top leaders

Learning Outcomes ■ Competitive strategy ■ Multi-sided platform strategy ■ Innovative business models ■ Marketing levers ■ Create shareholder value ■ Lead innovation ■ Lead and influence

stakeholders

Programme Format

■ Presentations, cases and group discussions

■ Frameworks to analyse problems

■ Talks by business leaders and experts

Participant Profile

■ Business owners ■ CEOs, deputy CEOs ■ General managers and

assistant general managers ■ Heads of departments and

senior managers ■ Managers in strategy,

innovation or CEO’s office

OVERVIEW

Customers are evolving and new business models are emerging, compelling organisations to rethink their strategies and culture. The push to embrace digital innovation and agility is more imperative than ever. The BFM-Edge General Management Programme (GMP) aims to help leaders transition from functional specialisation to top leadership, manage change and identify opportunities for transformation.

A certificate of participation is awarded for attending all modules. Participants must have more than 10 years of work experience.

Modules on key business functions are covered together with company visits, giving you the opportunity to engage with diverse facilitators and top business minds. You will also relate concepts to your organisation in this programme for practitioners, by practitioners.

FeesRM26,000 (RM23,000 before 30 April) + GST.

Excludes incidental cost of field trip.

Closing date | 30 May

Customised modules available.

“I was excited when I discovered the GMP. I did my MBA a number of years ago but management concepts do evolve. A large percentage of content in the programme is new and I find that interesting.” Raymond Lim, MD, Airbus Customer Services (2015)

GMP / 2

CURRICULUM

STRATEGY | 23 - 25 Jul

A successful leader is able to identify, create and secure long-term competitive advantages. In this module, explore competitive strategy, and how your organisation whether big or small can build multi-sided platform advantages like Airbnb and Uber, and address strategic challenges while learning from leading digital companies and emerging unicorns. You would then use the business model canvas as a strategic management tool to consider other business model innovations and understand the principles that underlie robust models.

MARKETING | 27 - 29 Aug

This module helps you translate strategic direction into profit-driven, competitive marketing strategies, tactics and communication. You will cover marketing value system, draw on case discussions with a focus on emerging markets and innovative companies, and evaluate your organisation’s positioning.

FINANCE | 24 - 26 Sep

Good leaders must understand numbers to guide strategy and grow their business. This module equips you with the foundation to do so regardless of your experience and training. Wearing the hat of a CEO, you will analyse the impact of strategic decisions on finance, evaluate financing options, recommend actions to create shareholder value, spot potential financial problems, value projects and companies, and turn around an underperforming business.

FIELD TRIP | 29 Oct

Visit digital companies. Date may change to accommodate visits.

INNOVATION | 30 Oct

You will learn how you can drive innovation within your organisation by assessing capabilities, readiness and priorities while building a culture of co-creation. Complementing this are discussions on innovation strategies of leading companies.

LEADERSHIP | 31 Oct - 1 Nov

The goal is to help you understand what it takes to transition from a functional head to senior leader. It starts with understanding your preferred leadership and communication styles by completing a DISC+ profile assessment, and by exploring the skills, habits and values of a top leader, and understanding where you may need to close the gap. Building on this, you will learn about influencing without authority and having impactful, persuasive conversations with stakeholders.

The module ends with “GMP In Action: BFM 89.9”, insights from the founder of BFM Media on building a startup to profitability in a highly competitive industry. Known for its engaging interviews, BFM 89.9 the business radio station has featured local and international leaders and practises an egalitarian culture with the purpose of “building first-world Malaysians”.

GMP / 3

FACULTY

STRATEGY I: Dr Andrei Hagiu, Associate Professor of Technological Innovation, Entrepreneurship & Strategic Management, Massachusetts Institute of Technology

Former strategy and technology associate professor at Harvard Business School, and co-editor of Journal of Economics & Management Strategy. A leading expert in multi-sided platform strategy. Research has been published in top journals such as Harvard Business Review. Also a consultant to Intuit and advisor to digital startups. PhD in economics from Princeton University, and degree from Ecole Polytechnique, France.

FINANCE: Wong Kah Teck, CFA, MBA Chicago Booth

Former portfolio strategist at CIMB and AmInvestment Bank, spearheaded advisory and product strategies. Summa cum laude (first) degree in finance and economics from Wharton; MBA from the University of Chicago Booth School of Business.

INNOVATION: Christoffer Erichsen, Human Inc

Over 20 years in championing change management and innovation in Europe and Southeast Asia. Advises the United Nations, works with Fortune 500 companies, supports urban innovation projects in the Middle East, and is collaborating with The Danish Design Centre on social innovation.

GMP / 4

MARKETING: Mike Sherman, MBA Harvard

Customer insights and big data expert based in Hong Kong with over 30 years’ experience. Helped set up data teams at SingTel and HK Telecom. Various roles at Procter & Gamble, McKinsey & Co, and Synovate. Baker Scholar, MBA graduate from Harvard; and degrees from the Wharton School, University of Pennsylvania.

STRATEGY II: Moi Kok Wah, MPhil (Management) Multimedia University

Helped organisations apply innovation in the past 10 years. Clients include Axiata, Maxis, AirAsia, Telkom Indonesia, Indosat, and DPC Thailand. Formerly with Accenture, IBM, and Getronics. Bachelor of Computer Science (first), Universiti Sains Malaysia. Attended East-West Knowledge Leaders Program with high distinction in the Japan-America Institute of Management Science, US.

“The speakers are very well-versed and knowledgeable. I gained new insights and perspectives. Overall, it is a good programme and useful for future leaders.”Sarbanon Hashim, VP of Business Region, Malaysian Reinsurance (2017)

“As CTO, I have to think more strategically and about the future. This programme has helped us understand, develop and use various strategies, and better equipped us to analyse financial information and communicate with stakeholders. Since my colleagues joined this programme, we think differently, communicate differently and have become better leaders to take the company forward in the next three to five years.” Feroz Ahmed Ahanger, Chief Technology Officer, Privasia (2016)

“I find the General Management Programme very interesting because it uses real-life case studies to elaborate what we learned. I would strongly recommend this to all my friends and colleagues who are looking to grow themselves.”Gary Kho, Senior Manager of Sales & Marketing, CMS Property Development, Cahya Mata Group (2017)

“I found out about this programme through BFM 89.9 my favourite radio station. It has been tremendously useful and practical for my business. I learned to look from different perspectives. Also, spreading the course over four months is a great idea as it allows participants to absorb and appreciate the theory and concepts taught.” Lionel Lim, Executive Director, Maltaco MS (2016)

LEADERSHIP: Cheryl Wong, Innovative Formula

Over 20 years of consulting experience at Accenture, and as head of human resources at British American Tobacco group. Economics degree from University of Malaya; MBA from Heriot-Watt University; and BarOn EQ-i assessor and trainer.

Over 20 years of multinational corporate experience in management and training. Bachelor of Public Administration (first) at Universiti Utara Malaysia. ACC certified professional coach and BarOn EQ-i assessor and trainer.

LEADERSHIP: Kitty Foo, Innovative Formula

BFM-EDGE

Developing Future Leaders

#BeGreatManager

EMERGINGLEADERSPROGRAMME

In a fast-paced and uncertain business environment, change is inevitable and also uncomfortable. Established organisations often find it difficult to innovate especially if they are highly profitable or enjoy a monopolistic position. To stay relevant, organisations need agile managers who can look ahead, spot and leverage opportunities.

Participants are new or middle managers. A certificate of participation is awarded for completing the programme.

BFM-Edge Emerging Leaders Programme (ELP) is designed to produce such entrepreneurial managers in the early part of their career. You will be equipped with methodologies and tools to innovate and achieve results through teams. In an assignment, you will apply design thinking, learn how to solve problems creatively and pitch your ideas. You will also be exposed to practices of digital companies in building high performing teams.

FeesRM8,000 (RM6,500 before 30 May) + GST.

Excludes incidental cost of field trip.

Closing date | 30 June

In-house / customised programme available.

Programme Goals ■ Prepare new managers to

lead teams ■ Equip managers to drive

innovation ■ Develop the next generation

of visionary leaders

Learning Outcomes ■ Develop innovative

businesses ■ Manage conflict through

communication ■ Coach and manage

underperformers

Programme Format ■ Presentation, activities and

project work ■ Self-reflection ■ Talks by business leaders

and experts

Participant Profile ■ Middle managers ■ New managers ■ Talent transitioning to

managerial position ■ Talent in strategy,

innovation or CEO’s office

“The programme was very relatable and relevant to me, and the faculty gave good examples in illustrating their points.” Cheah Lie Yee, Manager, GoGet (2016)

OVERVIEW

ELP / 7

STRATEGY & INNOVATION | 13-15 Aug

As business landscape changes, it is critical for managers to understand the language of innovation to stay ahead of competition. We start off with connecting strategy and innovation, and applying the tools of design thinking used by companies such as GE, Apple, Nike and Alessi. Design thinking allows you to identify the “job-to-be-done” for customers, to co-create and boost customers’ touch-points and service journeys, and develop new competitive value. To apply what you have learned, you will ideate and prototype new products/services for a real business.

LEADERSHIP | 16-17 Aug

Based on global best practices of leading digital companies such as Google, you will learn how to build high performing teams through understanding values, inculcating growth mindset, coaching and giving feedback, dealing with underperformers, and managing conflict, energy and time.

The module ends with insights from the founder of BFM Media on building a startup to profitability in a highly competitive industry. Known for its engaging interviews, BFM 89.9 the business radio station has featured local and international leaders and practises an egalitarian culture with the purpose of “building first-world Malaysians”.

FIELD TRIP | 29 Oct (optional)

Visit digital companies. Date may change to accommodate visits. Separate charges apply.

ELP / 8

CURRICULUM

Christoffer Erichsen, Human Inc Zaid Mohamad

Over 20 years of experience in championing change management and innovation projects in Europe and Southeast Asia. Mentors startups, advises the United Nations, works with Fortune 500 companies, supports urban innovation projects in the Middle East, and is collaborating with The Danish Design Centre on social innovation.

Delivers customised leadership training and corporate coaching for leaders, and was a senior leader at Procter & Gamble Asia for 14 years. Currently a board of director of the National Population & Family Development Board. Conducts parenting strategies workshops, and regularly appears in the media. Holds a finance degree and graduated summa cum laude (first) from Bridgeport University.

Guest Speaker: Freddy Lee, CTO of IBM on augmented intelligence

ELP / 9

FACULTY

“I discovered this programme useful in enhancing my leadership skills and to better understand people around me, especially supervisors and subordinates. The facilitators are also helpful in delivering what you need.” Wan Juliana Aigawati Wan Mat, Head of Compliance, Affin Hwang Asset Management (2017)

“The ELP has been really enjoyable. Some of the things I’ve picked up from the programme is an alternative way to think about how to do my work. Design thinking was very applicational with structured processes to solve problems and to retract backwards and be able to put our creative juices into practice. Leadership was very insightful in recognising who I am, how I interact, and what impression I give to colleagues, bosses and clients.”Rachel Ng, AVP Legal, Khazanah Nasional (2017)

“I like the practical focus, examples, and engaging speakers with good experiences to share. The modules are well focused on new managers. I learned about coaching, leading self and flexible thinking strategy.” Dexter Foong, Manager, Rampai Niaga (2016)

“The faculty was insightful, clear on delivery and supportive in guiding discussions.” Muhammad Ezanie Noorazman, Associate, Khazanah Nasional (2016)

AI & BIG DATA

The advent of technology powered by analytics, robotics and artificial intelligence (AI) will reshape trade and economies. With labour-saving technologies, developed countries may depend less on low cost labour thereby causing a slowdown in foreign direct investment growth, technology transfer and rate of job creation in uncompetitive emerging markets. Malaysian companies face the risk of being unplugged from global value chains (GVCs) and losing their edge to more efficient players unless they step up.

Professionals also need to keep abreast with digital transformation to ensure they are not left behind. Already 54% of jobs including skilled ones in Malaysia could be at high risk of being displaced by technology over the next 20 years, Khazanah Research Institute estimates.

* Prior programming skills not required.

“Just as electricity transformed almost everything 100 years ago, today I actually have a hard time thinking of an industry that I don’t think AI will transform in the next several years.” Andrew Ng, co-founder of Google Brain and Coursera, and former chief scientist at Baidu Research

Our programmes aim at helping professionals use data, develop AI capabilities and lead digital transformation within their organisations. Taking a strategic view, you will learn big data/ AI use cases and implementation strategies, and how to:

■ develop and test hypothesis, and predict outcomes ■ make a case for investing in AI and big data capabilities ■ evaluate, set up the infrastructure, and hire the right teams

Join our programmes and future proof your career:

■ Artificial Intelligence Jumpstarter * ■ Data Science Jumpstarter * ■ A.I. For Good Hackathon ■ MY.AI events ■ Digital Transformation (customised)

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Outward Mindset For High Performance

Pioneered by Arbinger Institute US, this programme moves participants from inward mindset to outward mindset. The former focuses on personal goals and objectives without considering the impact of behavior. This mindset is therefore prone to negativity, self-justification and blaming others. Most people stuck in this mindset may still feel they are doing good work and making real contribution, and yet be frustrating the organisation.

When individuals and organisations transition to outward mindset, they are focused on big objectives and results. The outward mindset promotes an authentically proactive, open and collaborative culture. Behaviour, communication styles and actions change when mindsets change.

The most important skill leaders have is to be able to persuade when communicating with clients, colleagues, and the media. Learn from a former international television presenter on how to develop executive presence. Speak confidently at a conference, in front of the camera, and off the cuff. Acquire skills to handle difficult questions from aggressive journalists especially during a crisis. Training is conducted at a professionally set-up studio.

Media, Presentation and Crisis Communication

Speaking articulately and engaging your audience can be challenging if your subject is highly technical and if English is not your first language. Designed to help you sharpen your presentation, and improve your pronunciation and diction to be understood by a global audience. Suitable for those in management, science, technology and research.

Communication For Technical Professionals

These are in-house / customised programmes.

LEADERSHIP COMMUNICATION

Well trained journalists write with a punch and engage their audience. Learn the secrets of good writing and make a strong impression with your speeches, reports and research papers.

Write Like a Journalist

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Organisations are using online platforms for training and education to be more time and cost effective, and to be available 24/7. We can develop and customise content based on interviews, articles and podcasts to be delivered via newsletters, apps or chatbots.

CUSTOM ONLINECONTENT

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Real-time chatbot content Content delivered via apps

Guest speakers are a hallmark of our programmes.

Olli-Pekka Heinonen, former Minister of Education and, Director-General of the National Agency for Education, Finland

Ming Lu, Head of Asia Private Equity, KKR & Co

SPEAKERS SERIES

“Different leadership is required at different points in time. Are you the right person now? What are your weaknesses? Knowing this makes you powerful.”Dato Seri Nazir Razak, Chairman, CIMB Group at luncheon talk for BFM-Edge

TEAMHo Kay Tat, Publisher & CEO, The Edge Media GroupJournalist for over 30 years with The Star, New Straits Times, Reuters, and Singapore Business Times. Majored in political science at Universiti Sains Malaysia.

Malek Ali, Founder & MD, BFM MediaPart of the pioneering team of JobStreet and was with Yahoo! in Singapore, Maxis, The Boston Consulting Group, and Allen & Overy, London. MBA from Harvard Business School, and law degree, Bristol University.

Tan Thiam Hock, Founder, Alliance CosmeticsEstablished Alliance as a leading distributor of cosmetics and personal care products, and launched award-winning brand, Silkygirl in the region. Also a director of BFM and Caring Pharmacy. Bachelor of Economics, University of Malaya.

Noelle Lim, Executive DirectorEx VP of corporate communications at DBS Bank Singapore, and presenter and first employee at BFM, and contributor to Forbes Asia and The Edge. Fellow of the Eisenhower Fellowships; member of the Institute of Chartered Accountants in England & Wales (ICAEW); and graduate of University of Hull.

Directors

Khao Yen Ling, Programme DirectorLeads operational matters. Former senior lecturer and programme leader of degree programmes at a communication school. Holds a Master of Corporate Communication from Universiti Putra Malaysia, and Bachelor of Communication from Monash University.

Lim Wei Ching, Account ManagerHandles client relationships. Formerly a teacher of English as a second language to adults in Australia. Holds a Master of TESOL from Melbourne Graduate School of Education, and Bachelor of Economics from University of Western Australia.

Lee Si Miin, Finance ExecutiveOversees finance and administration. Holds a Bachelor of Business majoring in accounting, banking and finance from Victoria University.

Team

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