Bfi Media Conference 2013 Transmedia Journey

8/20/2019 Bfi Media Conference 2013 Transmedia Journey

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transmedia storytelling

transmedia distribution

transmedia marketing

transmedia branding

transmedia franchises

transmedia merchandisetransmedia paratexts

transmedia what? ~ storytelling: henry jenkins n ar r at i v e

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“integrating multiple texts to create a narrative so

large that it cannot be contained within a single

medium” (Jenkins, 2006: p95)


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Expansion via

multiple stories

Establishment

via single story

Play &

‘interactivity’

Expansion without

production

constraints



• Hyperdiegesis (Hills, 2002)

“What television lacks in

spectacle and narrativeconstraints, it makes up for in

depth and duration of

character relations, diegetic

expansion, and audienceinvestment”

(Jeffrey Sconce, 2004: 95)


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• Hyperdiegesis

• Genre

• Characters

• Events

• Locations

• Iconography

• Series level vs Episode level


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• Complexity of transmedia creativity

• Licensing vs Authorship

•

Institutional Policy• 360 Degree Commissioning


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• Complexity of transmedia creativity

• Licensing vs Authorship

•

Institutional Policy• 360 Degree Commissioning

• Branding

•

Programme• Broadcaster


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• Television’s flow

•Weekly schedule

•

Episode & series• Transmedia

storytelling exploits

gaps


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“Although these journeys may pass through different

places, times, roles and interfaces, they maintain an

overall sense of coherence; of being part of aconnected whole. They are steered by the

participants but are also shaped by narratives that

are embedded into spatial, temporal and

performative structures by audiences”(Benford and Giannachi, 2011: 230)

transmedia what? ~ storytelling: henry jenkins n ar r at i

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• Experience is varied and multiple

• Time, space, technology, form

• Audience agency

• Management of transitions


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• Difficulty of constructing transmedia

narrative

• Dominance of

television


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• Difficulty of constructing transmedia

narrative

• Dominance of

television

• Transmedia

engagement?


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Benford, Steve & Giannachi, Gabriella (2011) Performing

Mixed Reality Cambridge, Mass: MIT Press

Evans, Elizabeth (2011) Transmedia Television: Audiences, New

Media and Daily Life London: Routledge

Hills, Matt (2002) Fan Cultures London: Routledge

Jenkins, Henry (2006) Convergence Culture: When Old and

New Media Collide New York: New York University Press

Sconce, Jeffrey (2004) ‘What If? Charting Television’s new

Textual Boundaries’ in Spifel, Lyn and Olssen, Jan (eds).

Television After TV: Essays on a Medium in Transition Durham,

N.C.: Duke University Press


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• Doctor Who (BBC)

• Defiance (SyFy)

• Buffy the Vampire Slayer (WB/UPN)

• Britannia High (ITV)

• Skins (Channel 4)• Paralympics 2012 (Channel 4)

• Once Upon a Time (ABC)

• Star Trek (Paramount)

•

Lost (ABC)• Heroes (NBC)

• 24 (Fox)

• Spooks (BBC)


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Documents

Bfi Media Conference 2013 Transmedia Journey