BFI FAN New Release Strategy Round-Up of marketing packs and useful assets for New Release Strategy films... The New Release Strategy is a BFI Film Audience Network initiative that supports some of the best independent films from across the globe find a place and an audience in cinemas - including Community Cinemas - across the UK. With each New Release Strategy film we create a comprehensive marketing pack containing everything you need to promote the film in one handy place, as well as event ideas, interesting content to share and more. As many Community Cinemas are still screening New Release Strategy Films - or planning to screen them alongside special events - we wanted to make sure you had access to all the assets currently available. Please follow the links below for more details, and if you have any questions get in touch with your local Film Hub representative or the New Release Strategy Manager, Alice Quigley - alice.q@watershed.co.uk. The films so far:

● The Pearl Button (France,  Chile,  Spain  /  2015  /  Dir  Patricio  Guzmán  /  82min  /Cert  12A) ● Mustang (Turkey, France, Germany / 2015 / Dir Deniz Gamze Ergüven / 82min / Cert

15) ● Chevalier (Greece    /  2015  /  Dir.  Athina  Rachel  Tsangari  /  105  min  /  Cert  18) ● Sonita (Iran, Germany, Switzerland / 2015 / Dir. Rokhsareh Ghaem Maghami / 90min /

Cert PG) ● The Fits (USA    /  2015  /  Dir.  Anna  Rose  Holmer  /  72  min  /  Cert  12A)

The Pearl Button Booking: Cinema for All Marketing Pack Includes:

● Spec and booking details ● Artwork (incl. printable A4/A3 posters) ● Stills & trailer ● Quote cards & web assets ● E-mail templates for schools,

universities and South American/Spanish networks

● Press release template ● Director Q&A (can be posted on

websites) ● Web/programme copy ● Sample FB/Twitter posts

The Pearl Button (continued) Conversations About Cinema shareable content:

● Clips from Director Patricio Guzman UK tour ● Patrico Guzman masterclass ● Spanish language interview ● Contextual articles

Mustang Booking: BFI Marketing Pack Includes:

● Spec and booking details ● Artwork, stills & trailer ● GIFs ● Into Film one-pager for 15-19 year olds ● Video: audience reactions from young

people at HOME, Manchester ● Turkish Language copy/Facebook

posts/Tweets ● Mustang event ideas ● E-mail templates: Turkish networks,

feminist networks, youth networks, special event screenings

● Press release template ● Director Q&A (can be posted on

websites etc) ● Web/programme copy ● Sample FB/Twitter posts

Conversations About Cinema shareable content:

● Vlog by @itsthatnazchick ● “A Girl’s Own Adventure” by Sophie Meyer ● “Dirty Language” by Canan Marasligil ● Video: How did Mustang make you feel? (young person vox pops) ● “How the inspiring sisters of Mustang champion female expression” by Elinor Walpol,

Into Film The Time is Now articles

● “A Coming-Of-Age Film That Hits Hard With Gentle Strength” ● “A Moving Story of Sisterhood” ● “A cultural obsession with chastity Mustang's importance in countering violence against

women & girls” ● “You Are Not Gang - In praise of sisterhood” ● “A Testament to Sisterhood”

Chevalier Booking: Filmbank Marketing Pack Includes:

● Spec and booking details ● Stills & trailer ● Social assets ● Social  media  competitions   ● Press kit & release template ● Web/programme copy ● Sample FB/Twitter posts

Conversations about Cinema shareable content:

● “Six films about masculinity directed by women” by Sophie Monks Kauffman ● “Chevalier: Setting the Scene” by Sean Welsh

Sonita Booking: Cinema For All Marketing Pack Includes:

● Spec and booking details ● Stills & trailer ● Brides for Sale music video ● Into Film film guide for Sonita (aimed at

under 19 years old) ● Social assets ● Key  links  and  press  quotes ● Sonita  event  ideas  ● Email  template  for  outreach  ● Press kit & release template ● Web/programme copy ● Sample FB/Twitter posts

Conversations about Cinema shareable content:

● “Sonita: The Afghan girl who raps against sexism and forced marriage” by Sarah Jilani ● “Female expression and ethics in documentary filmmaking” by Elinor Walpol at Into Film ● “The cost of ethics, the price of life: Intervening for Sonita” by Tara Judah ● Video: Skype Q&A with Director Rokhsareh Ghaem Magham ● “I just wanted her and myself to win” interview with Director Rokhsareh Ghaem Magham

- by Zahra Dalilah at Gal-Dem The Time is Now shareable articles:

• “Bitch Better Have my Dowry: Sonita, Rihanna and Child Marriage” by Beccy Hill • “Girls Not Brides – Interview with Maryam Moshin” by Beccy Hill • “I realised against my brother I have no value” by Sonita

The Fits Booking: Filmbank Marketing Pack Includes:

● Spec and booking details ● Stills & trailer ● Article & interview links ● Press  quotes ● Email  template  for  outreach  to  

boxing  and  dance  groups  ● Press kit & release template ● Web/programme copy ● Sample FB/Twitter posts

Other:

● GIFs ● Short video clips

Conversations about Cinema shareable content:

● “The Fits: A meditation on belonging and black female freedom” by Liz Chege at Come the Revolution

● “The Fits: Gender, sports and stereotypes - standing out and fitting in” by Tara Judah at BFI

● “Marching to a new beat” by Tara Judah