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Beyond Web Performance Management Ken MacIntyre
Change is the only constant…
Our world is changing
Our world is changing
Our world is changing
Our world is changing
“Almost half of the UK’s £16bn advertising spend is going online.”
“Digital Marketing Managers - three quarters (73%) believe their job has become more complicated.”
“Most senior marketers tended to “say it’s (digital) important but not understand it fully” and don’t allocate sufficient resources.”
“Campaigns based on deeper understanding of audiences is the number one priority for 2016 for most digital marketing managers.”
“Interest in specialist roles, such as data scientist, has never been higher…”
Source: Digital Marketing Managers Census 2016, Marin
“more needs to be done to integrate different digital Disciplines”
Digital Marketing Managers Census 2016,
Marin
Impact on your Websites
• Goals change
• Markets change
• Technologies change
• Content needs to change…..
• Approaches change….
I swear, the next person
who uses the term “agile”
In a business meeting is
going to get their
ass Kicked!
Via SocMedSean.com
Remember the Basics
“Content”
“Speed”
Purpose
Performance
“CX”
Conversion
Brand
Perception
Customer
Satisfaction
Revenue
Transactions
Beyond Web Performance
Online Strategy
• Digital Transformation
• Formulate Digital Online Strategy
• Supplier Choice
• Specification / Procurement
• Policy & Best Practice
Beyond Web Performance
Technology Evaluation
• CDN Selection
• APM Selection
• Integration Services
• 3rd Party Tag Implementation &
Effectiveness
• Programme Management
Beyond Web Performance
Web Build & Operational
Management
• Best Design Practice Workshops
• QA and Development Tools (PA, Load Test)
• Monitoring for Peak Performance (Monitoring &
RUM)
• Functionality Testing
• Risk Assessment
• IT Architecture Investment Review
• Pen Test
Beyond Web Performance
Executive Reporting Suite
• Business, Customer Experience and
IT Metrics for key stakeholders
• Interpretation of data and analytics
from any NCC Group Performance
Management Tool and 3rd party
products e.g. Google Analytics, APM,
etc
• One View
• Alerts
Beyond Web Performance
Professional & Consultancy
Services
• … to facilitate and make change
• Provide ad hoc training and support
Thank you