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Beyond Wannabe Contextual Matching. Thomas Hargis VP Sales and Marketing. 15 year veteran of the information industry 4 years with YellowBrix P&L responsibility for sales, marketing, customer service and business development. True Contextual Analysis. - PowerPoint PPT Presentation
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Beyond Wannabe Contextual Matching
Thomas HargisVP Sales and Marketing
• 15 year veteran of the information industry• 4 years with YellowBrix• P&L responsibility for sales, marketing, customer service
and business development
True Contextual Analysis
• Taking contextual analysis from the macro level to the micro level: from full page analysis to paragraph-by-paragraph analysis.
• Currently providing macro view, and most are not truly “contextual” and include sentiment ranking, etc.
• Allows for more advertising on sites of questionable content
• September 11 articles: yesterday and today • Jews and Nazis: History or Hate Crimes content?• Michael Jordan: NBA All-Star, Businessman or
Philanthropist?
True Contextual Analysis
• Advertisements on pages currently not served by advertising
True Contextual Analysis