Beyond the Pandemic · Base: 1,134 adults in Italy 21-22 May, 1,061 adults in Australia 28 May –15 June, 1,167 adults in the UK 18-19 May, 1,150 adults in the USA 19-23 May % “Agree”

© Ipsos

Beyond the Pandemic

Ben Page, Chief Executive, Ipsos MORI

[email protected]

@benatipsosmori

© Ipsos

2

Most predictions are wrong

© Ipsos

What peoplemost sawas a threatto health5 monthsbefore CV19

3

Most predictions are wrong

© Ipsos

Macro Forces

Growing inequality

and opportunity

Geopolitical

tensions

The fragile

planet

Technology

tipping points

Data

world

Dynamic

populations

© Ipsos | Global Trends Presentation | January 2020 | Version 1 | Strictly Confidential© Ipsos

Our theory of change

© Ipsos

A ‘shock’ to the

eco-system!

Covid-19 has

produced a tsunami

of new signals that

are impacting life now

and may result in

impending change to

our future societies.

© Ipsos

Signals of Covid-driven change

Health +fitnessPurposeEngagement/reset Big government

Fear of the FutureDigital accelerationGreen reset? Nostalgia/simplicity

© Ipsos© Ipsos

Inequality is widely felt

77% 74%76%

“Having large differences in

income and wealth is bad for

society overall”

“The economy of my country

is rigged to advantage the

rich and powerful”

“Wealthy people in society

should pay more tax”

© Ipsos

Base: 22,614 adults aged 16-74 across 33 countries, interviewed June – July 2019

© Ipsos

For some the response is a turn to populism

Higher than average Global average Lower than average

KEY:

VALUE INTENSITY: POPULIST REVOLUTION

77

76

72

71

70

70

67

66

65

63

62

62

61

59

58

58

58

58

58

58

55

55

53

53

53

51

51

40

38

37

37

Albania

South Africa

India

Peru

Romania

Colombia

Indonesia

Brazil

Montenegro

Mexico

Chile

Poland

Serbia

Turkey

Average

GB

Argentina

South Korea

US

Australia

Belgium

Canada

France

Spain

Italy

Russia

Germany

Japan

Sweden

Denmark

NetherlandsBase: 21,614 adults aged 16-74 across 31 countries,

interviewed June – July 2019

© Ipsos

T

1

2

3

4

5

6

7

8

9

10

11

12

13

14

15

16

17

18

19

20

21

22

23

24

25

26

27

28

29

30

31

32

33

50% wanted their countryto be the way ‘it used to be’

50%

69%

68%

63%

62%

62%

61%

59%

57%

56%

56%

56%

55%

54%

54%

53%

53%

53%

51%

50%

49%

47%

43%

43%

42%

42%

37%

36%

36%

36%

35%

35%

34%

27%

Total

Montenegro

India

Turkey

Saudi Arabia

Serbia

United States

Belgium

Mexico

Australia

France

Italy

Great Britain

Brazil

New Zealand

Denmark

Romania

S Africa

Canada

Sweden

Argentina

Germany

Indonesia

Russia

Chile

Peru

Netherlands

Poland

S Korea

Spain

Albania

Japan

Colombia

China

Base: 22,614 adults aged 16-74 across 33 countries,


Agree TOTAL

KEY:

© Ipsos

1

0

However, even with a shock like COVID-19, it still takes much longer to shift underlying trends before a

‘new normal’ is created.

© Ipsos© Ipsos

OPINIONS: ripples on the surface

of public consciousness, shallow

and easy to change

ATTITUDES: currents below the

surface, deeper and stronger

VALUES: the deep tide of public

mood, slow to change, powerful

© Ipsos

12

Values hold true over the medium term

I fear that technical progress is destroying

our lives

I wish I could slow down the pace of my

life

Fulfilment in life is achieving a prominent

position in your chosen career

It is up to everyone to rely on their own

principles

Sources: 1999: Ipsos Socioconsult Survey, 2019: Ipsos Global Trends survey – GB data, United Kingdom Internet penetration, Office for National Statistics (UK)

2008 financial

crisis

1999

Amazon Alexa

launched

Facebook

launches

2019

United Kingdom internet penetration% Net agree

9/11

84%82%

49%52%

44%47%

31% 32%

13%

93%

13Project Name | Month Year | ClassificationIpsos MORI Issues Index | Public 13

crisis of trust. Some

There is no single, global

countries are showing

rising levels of social

trust in other people


trust in many key

It is true that

around the world

institutions was low

15Project Name | Month Year | Classification

% trust the government in Washington always/most of the time (Pew). Generally speaking, % who say that most people can be trusted (US General Social Survey)

NO RECENT DECLINE IN

TRUST IN AMERICA DESPITE POLARISATION

31%

2011 2019

Most people

can be trusted

(GSS)

Trust in

government

(Pew)

32%

19% 17%


% trust the government in Washington always/most of the time (Pew). Generally speaking, % who say that most people can be trusted (US General Social Survey)

SAME DATA

– DECLINE IN TRUST IS A LONGER TERM PHENOMENON …

1958

Most people

can be trusted

(GSS)

Trust in

government

(Pew) 2019

46%

73%

31%

17%

20111972


scientists and

The public trust

other experts


Please look at this list of different types of

people. In general, do you think each is

trustworthy or untrustworthy in [COUNTRY]?

Please use a scale of 1 to 5, where 1 is very

trustworthy and 5 is very untrustworthy.

Source: Ipsos Global Advisor. 17,793 online

adults, aged 16-64, October 2018

EXPERTS

MOST

% Trustworthy (1-2)

60%

56%

52%

43%

38%

37%

32%

25%

24%

23%

23%

22%

21%

21%

20%

13%

12%

9%

11%

14%

13%

19%

28%

13%

29%

32%

33%

27%

33%

32%

38%

42%

41%

46%

57%

67%

% Untrustworthy (4-5)

TRUSTED

GLOBALLY

Scientists

Doctors

Teachers

Armed Forces

The Police

Ordinary men/women

Judges

Lawyers

Television news readers

Pollsters

Civil Servants

Business Leaders

Journalists

Clergy/Priests

Bankers

Advertising executives

Government ministers

Politicians generally


% trust to tell the truth:

Source: Ipsos MORI Veracity Index

KEY MOVERS IN PUBLIC TRUST

OVER TIME IN BRITAIN

1983 2018

Doctors

Teachers

Professors

Scientists

The police

Clergy/priests

Civil servants

Trade union officials

Bankers

Journalists

92%

89%

86%

85%

26%

41%

45%

62%

62%

76%

85% 82% 79%

18% 19% 25%

61%

70%

63%

29%

© Ipsos | Future for Public Services | July 2020 | Version 1 | Webinar use only

WHAT NOW?

0%

10%

20%

30%

40%

50%

60%

70%

Aug2012

Aug2013

Aug2014

Aug2015

Aug2016

Aug2017

Aug2018

Aug2019

Aug2020

21 ‒

WORLD WORRIES: LONG TERM TREND

Which three of the following topics do you find the most worrying in your country?

46%

40%

30%

24%

27%

Coronavirus UnemploymentPoverty & social

inequality

Crime &

violenceFinancial/political

corruption

Source: Ipsos Global Advisor

Base: 19,016 adults in 27 countries

July 24th 2020 – August 7th 2020.


Public support for increasing or decreasing taxes and spending

British Social Attitudes Survey

22

Big state back in fashion?

62

32

53

31

56

37

0

10

20

30

40

50

60

70

1983

1984

1985

1986

1987

1988

1989

1990

1991

1992

1993

1994

1995

1996

1997

1998

1999

2000

2001

2002

2003

2004

2005

2006

2007

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

INCREASE TAXES/

SPEND MORE

KEEP TAXES/

SPEND SAME

REDUCE TAXES/

SPEND LESS

Conservative govt Conservative govtLabour govt

© Ipsos

Even before CV19 - worry about the future

Fear of the future

is in the top five global

values measured by

value intensity

© Ipsos

Base: 22,614 adults aged 16-74 across 33 countries,


© Ipsos

A great deal

Source: Ipsos MORI

People are expecting big changes...

One year from now, how

much, if at all, do you

think each of the following

will have changed as a

result of the coronavirus

pandemic, compared with

before the coronavirus?

Not very much/

no difference at all

Base: 1,077 Online British adults 18-75, 1-4 May 2020.

The way we work

15%

24%

22%

27%

26%

49%

30%

45%

47%

48%

49%

39%

49%

26%

26%

23%

22%

9%Britain’s economy

The way we

live our lives

British society

The British system

of government

Britain’s

public services

A fair amount

© Ipsos | Coronavirus polling | April 202025

Base: c.1069 Online British adults 18-75 each week

MORE ONLINE EVERYTHINGWhich of the following actions, if any, have you done or started doing more often as a result of concerns

about the Coronavirus? Please only pick actions that you have started doing or increased doing

because of the Coronavirus.

17%

24%

27% 27%

31%

15%

19%

23% 23%

26%

11%

11%

18%20%

21%

8%

7%

11%

15%

11%

7%

8%10%

0%

5%

10%

15%

20%

25%

30%

35%

16-Mar 23-Mar 30-Mar 06-Apr 13-Apr 20-Apr 27-Apr 04-May 11-May 18-May 25-May 01-Jun

29% Online banking

30% Grocery shopping online

31% General shopping online

16% Upgrading media packages

10% Ordering takeaways

14% Using an online GP

54%

52%

30%

49%

35%

17%

34%

30%

70%

69%

76%

72%

51%

59%

42%

51%

81%

81%

73%

72%

61%

67%

75%

56%

47%

84%

73%

72%

34%

37%

36%

12%

18%

8%

24%

Confidence in institutions has not changed massively

26%

38%

23%

Parliament/Congress Political Parties The EU

Health Services Armed Forces

Press Courts Police Civil Service

Base: 1,134 adults in Italy 21-22 May, 1,061 adults in Australia 28 May – 15 June, 1,167 adults in the UK 18-19 May, 1,150 adults in the

USA 19-23 May

% “A great deal” or “quite a lot” of confidence in…

Australia Italy United Kingdom USA

55%

62%

56%

51%

UniversitiesWorld Health Organisation

34%

42%

39%

52%

Government

32%

44%

44%

53%

57%

37%

20%

31%

36%

36%

47%

55%

44%

57%

60%

68%

15%

21%

22%

32%

39%

46%

45%

52%

34%

55%

65%

71%

34%

32%

33%

45%

35%

37%

50%

66%

Evaluations of leader handling of COVID-19

35%

37%

49%

68%

Handling the situation well Handling the outbreak competently

Cares about people like me

Listens to expertsListens to his party Listens to other parties

Acts in his own interests Does his best to serve his country

Open and transparent Free of corruption in his handling

Base: 1,134 adults in Italy 21-22 May, 1,061 adults in Australia 28 May – 15 June, 1,167 adults in the UK 18-19 May, 1,150 adults in the

USA 19-23 May

% “Agree” or “strongly agree”

Scott Morrison (AUS)

Giuseppe Conte (IT)

Boris Johnson (UK)

Donald Trump (US)

Partisan divides in evaluations of leader handling of COVID-19

17%

9%16%

55%

69%74%

79%

92%

UK US IT AUS

% ‘agree’ or ‘strongly agree’ the leader is handling the coronavirus situation well by party currently

most inclined to support

Conservative

Labour

Republican

Democrat

M5S / PD

LN / FI /

Fdl

Liberal /

Nat

Labor

Governing parties Opposition parties

Base: 393 M5S/PD supporters, 267 LN/FI/Fdl supporters in Italy 21-22 May, 295 Labor supporters, 430 Liberal/Nat

supporters in Australia 28 May - 15 June, 306 Labour supporters, 350 Conservative supporters in the UK 18-19 May,

483 Democrat supporters and 430 Republican supporters in the USA 19-23 May

Partisan divides in perceptions of media exaggeration of COVID-19

19%15%

28%

17%

28%

71%

18%

28%

UK US IT AUS

% ‘agree’ or ‘strongly agree’ media have exaggerated the ‘extent of the coronavirus’ by party currently

most inclined to support

Conservative

Labour

Republican

DemocratM5S / PD

LN / FI /

FdlLiberal /

Nat

Labor

Base: 393 M5S/PD supporters, 267 LN/FI/Fdl supporters in Italy 21-22 May, 295 Labor supporters, 430 Liberal/Nat

supporters in Australia 28 May - 15 June, 306 Labour supporters, 350 Conservative supporters in the UK 18-19 May,

483 Democrat supporters and 430 Republican supporters in the USA 19-23 May

Governing parties Opposition parties

Where do we go next?

31COVID-19: Global attitudes on aid to businesses and surveillance techniques | September 2020 | Public

Q1. Thinking about the current

situation with Covid-19…which

should your country prioritize

more?

Overall, 72% believe health and well-

being should be the current focus in

their countries, while 28% believe

their countries should focus on

economic growth.

At the individual country level, a

majority in every surveyed country

think health & well-being should be

the priority in the midst of the

pandemic.

Over 3 in 4 respondents in Canada

(79%), Chile (83%), Peru (79%), and

Spain (77%) agree that health &

well-being belong at the fore.

Health is a top priority

Base: 10,013 online adults between the ages of 16 and 74 across 13 countries

72.%

75.%

72.%

79.%

83.%

64.%

59.%

71.%

79.%

70.%

63.%

77.%

72.%

73.%

28.%

25.%

28.%

21.%

17.%

36.%

41.%

29.%

21.%

30.%

37.%

23.%

28.%

27.%

All Countries

Australia

Brazil

Canada

Chile

India

Italy

Mexico

Peru

Russia

South Africa

Spain

UK

US

Health & Well-being

Economic Growth

COVID-19 and Social Progress | September 2020

32COVID-19: Global attitudes on aid to businesses and surveillance techniques | September 2020 | Public

Globally, over half (53%) of

respondents believe social progress

should remain the priority over

economic growth even after the

pandemic subsides.

However, there is more discrepancy

over what countries should focus on

in the future vs. what countries

should focus on in the present. A

majority in Australia (60%), Italy

(54%), Mexico (57%), South Africa

(58%), the UK (51%), and the US

(52%) believe economic growth

should be the priority in the longer

term.

Social progress in demand where most lackingQ2. Imagining when the Covid-19

pandemic is over…which should

your country prioritize more? 53.%

40.%

64.%

50.%

71.%

59.%

46.%

43.%

53.%

69.%

42.%

56.%

49.%

48.%

47.%

60.%

36.%

50.%

29.%

41.%

54.%

57.%

47.%

31.%

58.%

44.%

51.%

52.%

All Countries

Australia

Brazil

Canada

Chile

India

Italy

Mexico

Peru

Russia

South Africa

Spain

UK

US

Base: 10,013 online adults between the ages of 16 and 74 across 13 countries

Social Progress

Economic Growth

COVID-19 and Social Progress | September 2020


Covid reveals our lack of resilience

Upcoming global challenges

SINO-AMERICAN TECH WARGlobal rupture coming

SEISMIC CLIMATE AND HEALTH EVENTSMore of them, greater impact

AGEING SOCIETYReality of demographic timebomb


Fragility of our systems reveals our need for resilient public services

Collaboration across sectors is possible

To ensure services continue to exist and

citizens can access them in any crisis

Need, and permission, to make new

connections which create better

human and tech supply chains


Covid accelerates expectations of delivery & speed

Existing Trends

Higher expectations of

interfaces - Private sector

accelerates

DIGITAL

TRANSFORMATIONServices already moving this way

Speeding up capacity

for public and private

sector collaboration.

SPEED UP SCIENCERisks and benefits


Covid accelerates scrutiny of structures

INEQUALITY CONSOLIDATINGRich save more and work from home, poor, BAME and key workers more

exposed to virus, youth unemployment. Activism ramps up, structural problems

as the focus.

POLARISED INFORMATION LANDSCAPEInformation and evidence is presented differently to different groups.

Bubbles are more visible.

Existing Trends


Accelerates scrutiny of government

Corporate and government need to

be accountable from many angles:

workforce, sustainability…

Focus on the lived experience of diverse

citizens, and design services to meet

their needs

Help citizens to navigate

information and evidence

© Ipsos

Predictions are hard, but…

© Ipsos

© Ipsos

The most adaptable organisations will thrive – not the biggest (nor even the cleverest)

© Ipsos

© Ipsos

THANK

[email protected]

© Ipsos

Documents

Beyond the Pandemic · Base: 1,134 adults in Italy 21-22 May, 1,061 adults in Australia 28 May –15 June, 1,167 adults in the UK 18-19 May, 1,150 adults in the USA 19-23 May % “Agree”