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Beyond the Charity: NGO-Business partnerships for Sustainability
Dace Helmane, Institute for Corporate Sustainability and Responsibility
09/12/2014
Things change...
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Community prioritiesLatvian companies
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14,3
88,1
52,4
54,8
50,0
64,3
26,2
7,1
16,7
35,7
0 20 40 60 80 100
Human rightsEducation
CultureEnvironment protection
Community wealthHealth
InfrustructureDemographyTechnologies
Other
NGOs (96%) and businesses (84%) are confident that partnerships between the two
sectors will become more or much more important over the next three years*
*Corporate-NGO Partnerships Barometer 2014
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Reasons for partnering -Businesses
• 92% enhancing brand or corporate reputation and credibility is the private motive for engaging in partnerships with NGOs
• Long-term stability and impact and innovation (both at 73%)
• Businesses are also increasingly motivated by the need to develop their people through partnerships (63%)
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Reasons for partnering -NGOs
• NGOs remain primarily interested in the opportunity to access funds - 95%
• Long-term stability and impact has moved significantly up the NGOs’ agenda over the last year with over 70% of NGOs now realising how important a factor this is
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Young employees
• Krāsu Serviss and Vairāk Saules partner with the Association Dzīvesprieks in order to provide education for social risk youth, offer internships and after the school – permanent job
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Strategic advisor
• Businesses partner with the Junior Achievement Latvia in order to develop youth understanding about finance, business, IT, etc., to raise interest about studies in sciences, to promote start-ups
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Vendor with a mission
• Partnership with the Association of Sarkandaugava’s Development with the aim to improve local environment and get support from local residents regarding the company's business
• Partnering with the Association of Soft drinks manufacturers with the aim to promote healthy lifestyle
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Challenges
• Disparity between the two sectors on the importance of innovation
• A dispute about the value of non-financial corporate support
• Insufficiently developed practices in terms of measuring and communicating the impact of partnerships
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