Beyond SMMGR - Bonus Training

• Be Seen in All the Right

Places

• Leverage Authority Sites

• Media Attention

• Get Published

• Become Known As an Expert

• Speaking

• Events

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Beyond SMMGR - Bonus Training

• Content, Content, Content!

• SHAREABLE content

• NEWSWORTHY content

• RELEVANT content

• Doesn’t even have to be YOUR own content

– Interviews are awesome

– Expert by Association

– Leverage their reach

– Use as a ‘foot in the door’ approach

Maintain Your Website/Blog • Blog about news, events, and best practices, case studies from your own

experience

• Use Video, Images, Infographics, OH MY!

• Link to your social profiles, any media coverage or guest blogging you may have

done

• Optimize your website for the search

• Easy to find contact information, create a media or press kit for your website

• Press Releases

• Use “Google Alerts” to monitor for mentions of you & your keywords (example: mentions of “social media manager” or “social media assistant”)

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Be Seen in All the Right Places 5

• Twitter Chats http://bit.ly/TwitterChatMaster

• Getting started with Twitter Chat:

http://sproutsocial.com/insights/

2011/01/join-a-twitter-chat-

‐twitter-tip/

• Use Hootsuite or Tweetdeck

• LinkedIn Groups

• Facebook Groups

• Pinterest Community Boards

• Beyond the Basic Social Sites

• Niche sites

• Industry Forums

Meet Up & Partner Up • Network with Influencers (Anyone with a med-large reach)

– Connecting to online connections offline is essential for creating a memorable connection

– Attend Happy Hours or Professional Mixers

– Educational Events

– Local Groups

– Seminars, Workshops

• Meetup.com, Eventbrite.com, Plancast.com

Tips on Networking for an event using social media – See Handout in Training • Looking for:

– Media, Journalists, Influencers

– Companies that offer complimentary products & services to what you do -JVs

– (Of course) Potential clients or companies that might hire you

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Leverage Authority Sites 7

• Amazon.com

– Write a Kindle Book

• Create Space

– Self-Publish your book as a hardcover

– This is your new “business card”

• YouTube – Rank in YouTube Search (the 2nd largest search engine) AND Google

• Google+ Hangouts

• iTunes

– Podcasting

Get Serious Media Attention 8

• Use HARO & RTIR to find media outlets to contribute to

• Create your own media opportunities with a Press Release

– Be newsworthy

– PRWeb, PR Reach

• News Outlet Contributor

– Huffington Post

– Examiner.com

– Znet

• Peter Shankman’s “Can We Do that?!”

Get Published in Your Industry

• What are the go-to publications that you read for news or advice?

• Article writing for tradeshow publications

• Ezine Articles, other article directories

• Repurpose this content for your own Newsletter or Blog

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Speaking • Speak at any event you possibly can – for free

– Telesummits

– Webinars

– Conferences – Big & Small

• Want to place yourself at the center of attention? Host your own event!

– Can be for fun/networking

– Educational (speaker)

– Workshop-style

– Bar Camp

• Piggy-back off of an existing meetups like Social Media Club

• Or, Create your own thing!

• Host your own Twitter Chat

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Think Beyond DFU

• Webinars

• Tele-Seminars

• In-House Trainings

• Workshops

Build revenue streams with:

• Email list

• Affiliate promotions

• Your own products & online trainings

• Joint Ventures

• Referral Partners for additional services

KEY: Visibility

• Can I find you everywhere?

– Use all available channels for content & networking

– Always be on the lookout for those that have questions or need help

– Leverage your community – online and off

• Is your brand memorable?

• Is your content GOOD?

• Social Proof

– Others sharing, commenting, engaging

– Who do you talk to?

– Who talks to you?

Every interaction may lead to a job or a client tomorrow or next year, you never

know… Start Building your empire now.

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