14
Beyond “Likes”: Designing for Engagement Miriam Brosseau Director of Engagement, See3

Beyond likes-- design for engagement

Embed Size (px)

DESCRIPTION

Miriam Brosseau presents to the Leichtag Foundation Social Media Boot Camp

Citation preview

  • 1. Beyond Likes: Designing for Engagement Miriam Brosseau Director of Engagement, See3
  • 2. What is Engagement?
  • 3. What is Engagement...really?
  • 4. Engagement is a Process Social media is an iterative process: Listen, Plan, Engage, Measure, Adapt Your social media presence is not a bullhorn. Engagement begins with LISTENING.
  • 5. Activity! Finding the Sweet Spot
  • 6. Engage: What's Your Strategy?
  • 7. Engage: Adding Value need screenshots here
  • 8. Engage: Adding Value
  • 9. Engage: Personality and Voice The sell: Enticement: Amplification: Responsiveness:
  • 10. Engage: Personality & Voice What's your organization's celebrity hybrid?
  • 11. Engage: Make it Personal
  • 12. Engage: The Power of Pictures
  • 13. Engage: Empower Your Network
  • 14. Miriam Brosseau [email protected] @miriamjayne